Business of Sound

Hosted by Glassbox Media

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Aug 2024

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About the show

The Business of Sound is a podcast hosted by David Segura, CEO of Glassbox Media. In under 30 minutes per episode, the podcast offers valuable insights from industry experts, content creators, and media buyers on the latest trends and innovations in podcasting. Guests come from all corners of the podcast industry to provide actionable advice to earn more money from podcasting. The podcast covers ad sales, monetization strategies, audience growth, new distribution channels, and cutting-edge production techniques, making it a must-listen for anyone in the podcasting industry.

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27 recent

August 14, 202434 min

From the Marines to Media Mogul: Don Vito's Path to Podcasting

In this episode of The Business of Sound, host David Segura interviews Rodney Richard, also known as Don Vito. They explore his journey from the Marines to becoming a key figure in the music industry, working with artists like TI and Ciara. Don Vito shares his insights on navigating the business side of entertainment and his transition into podcasting. He emphasizes the importance of community in building and monetizing podcasts and offers valuable advice for creators looking to grow their audience and succeed in the evolving media landscape.

February 28, 202440 min

Behind The Podglomerate: A Founder's Perspective with Jeff Umbro

In this episode of the Business of Sound, host and Glassbox Media CEO David Segura interviews Jeff Umbro, the CEO and Founder of The Podglomerate, a leading producer and distributor of podcasts. In this episode, Jeff and David share stories about their journey as Founders in the fast-growing podcast and audio space. They also provide tips and actionable insights that are intended to be helpful to both podcasters and podcast executives alike. We also do a deep dive into the beginnings of The Podglomerate business and Jeff's previous career experience. We hope you enjoy this episode as much as we did producing it!

January 18, 202427 min

Monetizing a Podcast: Tactics and Strategies from Gary Arndt

In this episode of the Business of Sound, host David Segura interviews Gary Arndt, the host of the hit podcast, Everything Everywhere Daily. They discuss the role of advertising in podcasting, the importance of integrating brands into the show tastefully and consistently, and the need for creativity and customization in ad reads. Gary shares insights on the business model of podcasting, the impact of different ad formats, and the potential for longer, more integrated ad campaigns. Join us for an in-depth look at the world of podcast advertising and the industry's future. Instagram: @glassboxmedia Linkedin: Glassbox Media

January 11, 202430 min

Scott Johnson on the Power of Authentic Stories, recorded at Spotify Studios

In this episode of Business of Sound, we're joined by Scott Johnson, the famous voice behind the "What Was That Like?" Podcast. With over 300,000 monthly listeners, Scott's storytelling skills are truly impressive. Scott shares his secrets, from harnessing a dynamic Facebook group for gripping narratives to crafting irresistible episode titles. We'll explore the challenges and future of podcasting, pondering live events and the integration of ads while preserving story flow. The episode was recorded at the Spotify Studios in Brooklyn, NY. Instagram: @glassboxmedia Linkedin: Glassbox Media

December 21, 202335 min

2024 Podcasting Trends according to Serial Entrepreneur Tom Schwab

In this episode of Business of Sound, host David Segura welcomes Tom Schwab, a Navy veteran, serial entrepreneur, and all around podcasting expert. As the Chief Evangelist Officer at Interview Valet and a published author, Schwab has a unique take on the future of podcasting in 2024 and beyond! https://interviewvalet.com/ https://www.linkedin.com/in/iamtomschwab/

November 30, 202339 min

Navigating Ad Attribution in Audio with Oxford Road CEO

Join host David Segura, the CEO of Glassbox Media in our latest podcast as he discusses the evolving audio advertising landscape with Daniel Granger, CEO of Oxford Road. Gain essential insights into leveraging the power of podcasting in today's polarized media sphere, the transformation of traditional and digital audio marketing, and how moral responsibility and brand safety are reshaping the industry. This episode is a must-listen for podcast hosts, media executives, and advertising experts. Instagram: @glassboxmedia Linkedin: Glassbox Media

October 26, 202332 min

The Pros and Cons of Joining a Podcast Network: Insights at Podcast Movement in Denver

In this episode, "The Honest Pros/Cons of Going from an Independent Podcaster to a Media Co/Network," we bring you a panel discussion from Podcast Movement in Denver. Hosted by David Segura, our panelists include podcasters Lindsay McMahon, Shannah Game, Kevin Miller, and Hala Taha. They share insights into finding the right network, advertising, growth, and more. Instagram: @glassboxmedia Linkedin: Glassbox Media

September 28, 202326 min

Creating a Hit Show: The Inside Story of Dark Valley and its Success

In this episode, we have the pleasure of hosting Jennifer Amell, the multi-talented writer, producer, and host of the hit true crime podcast Dark Valley. This gripping series dives deeper into the case of the Connecticut River Valley killer and the haunting unsolved murders of eight women. Alongside the production efforts of Crawlspace Media and Glassbox Media, Dark Valley has become a Summer sensation, consistently securing its spot at the top of the charts on Spotify and Apple in the True Crime category. We'll be exploring Jennifer’s creative journey and delving into the origins of Dark Valley and engage in a discussion on what it takes to craft a hit show. Jennifer will also reveal some captivating moments from the production process that promise to keep listeners riveted. So, prepare to amplify the excitement and immerse yourself in a thrilling and insightful conversation on "The Business of Sound! Instagram: @glassboxmedia Linkedin: Glassbox Media

September 14, 202326 min

Behind the Scenes of LISK: Long Island Serial Killer

In today's episode, we have a special guest, Jonathan Beal, the producer of the viral true crime podcast called LISK: Long Island Serial Killer. Jon played a pivotal role in establishing MOPAC Audio, a subsidiary of the television production MOPAC. His team pioneered MOPAC's successful foray into podcasting, yielding acclaimed audio hits. Before Mopac, Jon worked with renowned companies, including Audible, A&E Television, YouTube, and VH1. We will be diving into his role as the executive producer of "LISK: Long Island Serial Killer," an exclusive podcast of Glassbox Media.We dive deep with Jonathan into the making of the phenomenal podcast "LISK: Long Island Serial Killer." Prepare for a journey through the intricate world of podcasting, unpacking the fascinating backstory of "LISK," and gaining insights from a true industry veteran. Stay tuned for an episode filled with depth, discovery, and industry insights.Follow Glassbox Media on Instagram and LinkedIn.

August 31, 202326 min

How Does Glassbox Media Support and Elevate Podcast Creators?

In this episode, we delve into the world of podcasting partnerships and explore Glassbox Media's approach to working with shows and creators. Hosted by David Segura, the CEO and co-founder of Glassbox Media, we are joined by Chris Whitman, co-founder, and Nick Castner, Marketing Director. Live from the Spotify Studios in Brooklyn, we discuss the importance of podcast partnerships for the company and how they help creators monetize, develop their IP, and grow their audience. With a focus on established creators and a diverse range of show genres, Glassbox Media aims to support and elevate podcasts through long-term exclusive partnerships. Hit that subscribe button and dive into this episode of Business of Sound to learn more about audio partnerships and their role in the podcasting world.Instagram: @glassboxmedia Linkedin: Glassbox Media