
The Business of Make Up
On this episode of Business First with Sonia Aline, Sonia welcomes Marquel Javontei, a second-generation owner of Bovanti Cosmetics, for a conversation about beauty, entrepreneurship, and building on a legacy her parents began in 1982. Marquel shares how growing up in the family business shaped her path—from watching her mother teach makeup techniques to selling cosmetics with her sister at Hampton University. Although she once planned to become a lawyer, beauty remained her calling, leading her to expand the family brand and establish her own location at Bowie Town Center in Maryland. For Marquel, the work goes beyond selling products. She explains why hands-on education is central to the Bovanti experience, helping customers understand their makeup, find their foundation match, and feel confident using what they take home. She also discusses training apprentices, learning from her Gen Z team, and the challenge of staying organized while wearing many hats. Looking ahead, Marquel shares her goals of developing an esthetics school, expanding into major retailers, and making Bovanti a household name. It’s a conversation about honoring your roots, stepping outside your comfort zone, and shaping the next chapter of a family business. Explore the brand at bovanticosmetics.com and follow @Bovanti on social media. Find more shows like this on the Mean Ole Lion app. Follow, rate, comment, and share.












