Business Coaching Success

Hosted by BJ O'Neal

Business Entrepreneurship

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Episodes

215

Latest episode

Oct 2026

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About the show

Business Coaching Success is designed for Christian Business coaches and consultants interested in becoming a world-class business coach and sought out as an expert. As a founding partner with The John Maxwell Team, BJ O’Neal shares tips and success strategies on how to build a profitable six-figure business coaching business without loosing focus on our faith. Business Coaching Success will give you clarity on how to stand out, find the right leads, solve problems, and build the life you’ve always dreamed about.

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60 recent

October 21, 202619 min

Should You Risk It All?

Should you take the risk to build your own business coaching practice? More freedom, more time with family, and room to do what you feel God is calling you to do all sound great. But the step to get there can feel like putting everything on the line. In this episode, BJ gets real about risk from a faith-driven perspective: why fear has made men hide since Genesis, why risk can feel like it puts your identity on the line and not just your money, and why stepping out in faith and using wisdom can work together. In this episode: Fear makes us hide, and it always has Why faith-driven men in particular struggle with risk Risk is part of faith, not opposed to it What the coaching space has led many people to believe about risk, and what we decided to do about it by design If you’ve likely spent years building someone else’s dream and keep saying “maybe next year,” this conversation is for you.

October 13, 202617 min

The Crowd in Your Head Is Costing You Clients

Picture a stadium packed with 80,000 people, and imagine every one of them becoming your client. That’s the picture many new business coaches carry around, and it’s exactly what keeps them from ever getting started. In this episode, BJ O’Neal swaps the stadium for three people around a conference table. Three clients are what it takes to launch a business coaching practice. Not thousands. Not a crowd. And before the three, there’s the one. In this episode: Why the crowd in your head burns mental calories and stalls your progress Why small is not a downgrade but the actual design How Zechariah 4:10 reframes the season of small beginnings Why you can’t start in someone else’s middle How a small list of people you already know beats a big list of strangers How going deep with a few clients turns the few into many (Luke 16:10) Your banker, your dentist, your neighbor, the men at your church. Your next client is likely already connected to someone in your network. If you’d like to see how we help coaches land their first clients through the people they already know, visit businesscoachmastery.com and grab a time for a simple conversation. “Do not despise these small beginnings, for the LORD rejoices to see the work begin.” Zechariah 4:10 (NLT)

October 6, 202617 min

The Pain of Creating Resources as a Business Coach

Most coaches think building their own tools and resources is the smart way to launch a coaching practice. For most, it quietly becomes the most expensive detour they'll ever take. Years ago, my wife took the kids to her mom's for the weekend so I could finally finish a course I'd been talking about forever. I poured 60 hours into it on my back patio. The content was solid. Hardly anybody bought. In this episode, I share what went wrong with that course and why most coaches shouldn't build their own tools from scratch. We also look at the real difference between buying a franchise, building everything yourself, and using a white-labeled system that bends around your life instead of the other way around. Psalm 127:1 (NLT) says, "Unless the LORD builds a house, the work of the builders is wasted." If you've been pouring hours into building something and wondering why it isn't landing, this one's for you.

September 29, 202617 min

You Can't Steer a Parked Car (It's not what you think)

When you drive at night, your headlights only show you about 200 feet of road. And yet that's all you need to get from New York to LA. So why do so many coaches sit in the driveway, waiting to see the whole journey before they ever turn the key? In this episode of Business Coaching Success, BJ O'Neal talks about forward motion: what it looks like to move ahead when you don't have the perfect words, a clear picture of where it's all going, or the confidence you wish you had. BJ unpacks the three types of coaches and business owners he sees again and again, and why only one of them builds real momentum. He also shares a simple three-word rhythm that shapes how he handles plans that don't work out, and what a moment at the Jordan River teaches us about faith and action. Plus, you'll hear how the same exact strategy can lead to completely different results depending on how you show up, and why the smallest step might be the most powerful one you take this week. Whether you're already coaching or quietly exploring your next chapter, this episode will help you get out of the driveway and back on the road.

September 15, 202618 min

The Lie That Feels Like Progress (And it's not what you think)

Overthinking doesn't feel like avoidance. It feels like diligence. That's what makes it so easy to stay stuck in it for months, sometimes years, without realizing it. In this episode, BJ breaks down why so many aspiring coaches (and plenty of working ones) mistake endless processing for progress, and why the compass you're aiming for doesn't need constant rechecking to still be true. You'll hear a personal story that reframes what "waiting for the right time" actually costs you, a look at James 1:22-25 and what it means to be a hearer only, and a simple daily practice that quietly compounds over a year into real movement. If you've been circling the same decision for a while now, this one's for you. Curious what a done-with-you coaching path could look like for you? Head to businesscoachmastery.com and grab a simple 30-minute conversation. No pressure, just clarity.

September 8, 202617 min

The Biggest Problem A Coach Needs To Solve (To Create Momentum)

Most coaches don't have a hustle problem. They have a clarity problem. We've all met that coach who answers messages at 6am, stacks calls back to back, and posts three times before lunch... and by Friday, exhausted, still not sure what actually moved the needle. Then there's the coach who worked fewer hours, but every one was aimed at something specific. Same amount of effort available. Wildly different results. In this episode, I'm breaking down why the most successful coaches aren't the ones grinding the longest hours; they're the ones being smart and strategic about their plan. Proverbs 21:5 puts it plainly: good planning and hard work lead to prosperity, but hasty shortcuts lead to poverty. Hustle without direction isn't diligence; it's just motion. Here's what we cover: Why clarity about who you serve and what transformation you promise is a strategy, not a luxury. Why your calendar tells the real story of your strategy, not your vision board. Why systems do the lifting that hustle never can, so your growth stops depending on white-knuckling every single day. And why rest is actually part of a strategic plan, not a break from it. If you've been working hard but still feel stuck, or if you're tired of confusing busy with productive, this episode will give you a different lens to look at your week through. Ready to build a real plan instead of just working harder at the one you've got? Visit businesscoachmastery.com to learn more about coaching with me as a Christian Business Coach. #BusinessCoaching #ChristianEntrepreneur #FaithDrivenBusiness #CoachingSuccess #WorkSmarter

August 25, 202617 min

Why Most Coaches Quit Before Their Breakthrough

Most coaches don't have a strategy problem. They have a persistence problem. In this episode, BJ breaks down one of the biggest reasons coaches struggle to build a lasting practice: they stop knocking on the door too soon. Drawing from the widow and the judge in Luke 18 and the farming wisdom of Ecclesiastes 11:6 ("plant your seed in the morning and keep working until evening, because you don't know which effort will succeed"), BJ shows why consistency, not talent, is what actually grows a coaching business. You'll learn: Why most coaches give up after 2-3 follow-ups, and why the real number is 8 to 12 How to follow up the right way after meeting a prospect (and why speed matters) Why "no response" almost never means "not interested" How to spread outreach across texts, email, calls, and LinkedIn without adding friction Why relationship building, not selling, is what actually plants long-term client relationships How to use a CRM to systemize your follow-up instead of relying on memory or motivation If you want a business coaching practice that lasts three to five years with a client (or longer), it starts with a decision to keep watering what you've planted, even when it's quiet.

August 18, 202615 min

Why Your Visual Presentation Changes Everything

A weak presentation can undercut a strong coach. That's the hard truth BJ unpacks in this episode, because people believe what they can see, and a clear picture builds trust faster than the clearest argument ever could. In this episode, BJ breaks down why a hyper visual, interactive process (not a slide deck) is the bedrock of growing a coaching practice: → Why visuals turn abstract value into a felt experience → Why simplicity beats sophistication every time → How a weak presentation quietly undercuts even a skilled coach → Why persuasion isn't the same as selling, and how a compelling process protects the relationship → A look inside the tools BJ's coaching team uses to help business owners see, not just hear, what's possible Proverbs 29:18 reminds us that where there is no vision, people are unrestrained (NLT). The same is true in coaching. When a business owner can't see it, they can't buy into it. Your job as a coach isn't to convince; it's to show. If you're a business coach, or thinking about becoming one, and you want a done-with-you system that's already built out (visuals, questions, and all), head to businesscoachmastery.com and grab a time to talk. We'll walk you through exactly how it works. #BusinessCoaching #FaithDrivenBusiness #BusinessCoachMastery

August 11, 202617 min

Coaches, Your Clients Can Smell the Difference

Strategy is the tool. Heart is the reason. In this episode, I dig into why leading with heart, not just systems and strategy, is what actually builds trust with the business owners you coach. If you've ever wondered why some coaching relationships just click, and others feel flat, this is why. I walk through five ways heart changes everything in coaching: how it shapes the way you listen, gives you courage to say the hard things, makes your systems trustworthy, and keeps you sustainable when the hustle would otherwise burn you out. If you're a coach on our team, or you're in a season where you're considering coaching as your next chapter, this episode is for you. Head to businesscoachmastery.com if you'd like to talk it through.

August 4, 202619 min

The Compass Leader: The Secret to Coaching Success

Most coaches think their job is lead generation. It's not, it's leadership. In this episode, I break down the difference between a "weather vane" leader who shifts with every room they walk into, and a "compass" leader who stays fixed on what actually works: systems and processes. We talk about: → Why chasing "lead gen" sets you up wrong from the start → How to create light bulb moments that build real trust → Saying the hard things with candor, the right way → Why profit is the domino that knocks over every other domino → The two questions that reveal what a business owner actually wants If you're coaching, or thinking about coaching, this one will shift how you show up in every conversation. Want to talk through what a done-with-you coaching system could look like for you? Head to businesscoachmastery.com to find a time to chat.