Business by Design

Hosted by Valerie Priester

Business Entrepreneurship

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Episodes

170

Latest episode

Sep 2026

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About the show

Business by Design with Valerie Priester is a monthly podcast for established, heart-centered women entrepreneurs who are ready to stop second-guessing themselves and start leading from self-trust. Valerie Priester is a Self-Trust & Clarity Guide who helps women recognize their worth, rebuild internal stability, and make aligned decisions at their next level of growth. Each episode offers grounded reflection, self-trust coaching, and practical insight to help you hear yourself more clearly, move through overthinking, and choose what is true in your life and business. This is not about following another formula, forcing confidence, or pushing harder to prove your success. It is about returning to yourself, trusting what you know, and allowing clarity to become aligned action. Because when women trust themselves deeply, they move boldly.

Listen to episodes

60 recent

October 22, 2026Episode 17012 min

When You Know, But It’s Still Hard to Move

In this reflective episode, Valerie explores what happens when you already know what feels true, but acting on that knowing still feels difficult. This conversation is for the woman who has been circling a decision, questioning herself, or searching for more clarity when the deeper challenge may be trusting what she already knows. What This Episode Explores A hard decision is not always an unclear decision. Valerie shares why we sometimes continue searching for answers after clarity has already arrived, how fear, responsibility, expectations, and the possibility of disappointing others can cause us to second-guess ourselves, and why self-trust does not require complete certainty. This episode is an invitation to recognize the difference between genuinely needing more clarity and knowing what is true but finding it difficult to move. Key Reminder A hard decision isn’t always an unclear decision. Sometimes you already have the clarity. What you are navigating is the courage to honor it. Listen In If... You have been going back and forth about a decision even though part of you already knows the answer. You are questioning a boundary, opportunity, offer, commitment, or direction in your business. You know something needs to change, but you are concerned about disappointing someone or uncertain about what happens next. You want to strengthen your self-trust so you can make decisions without needing complete certainty or outside permission. If you are navigating a decision in your business and want support hearing your own voice more clearly, the Next-Level Clarity Session may be a supportive first step. It is a space to step away from the outside noise, reconnect with what you already know, and clarify the choice that feels most aligned with who you are and the season you are stepping into. Schedule your Next-Level Clarity Session here: https://www.valeriepriester.com/bookappointment/ Designing your victory is a choice. Start today by trusting what you know and giving yourself permission to let your next move reflect what is true for you.

September 17, 2026Episode 16939 min

Belief, Desire, and the Courage to Move

A Conversation with Vicki Lebrilla About Self-Trust, Imperfect Action, and Becoming Who You’re Ready to Be What happens when the desire is clear, but your belief in yourself has not quite caught up yet? In this episode, Valerie sits down with entrepreneur, Certified Essential Emotions Coach, author, and Aligned Wellness LLC founder Vicki Lebrilla for an honest conversation about the internal work that often shapes business growth. Together, they explore fear, perfectionism, people-pleasing, outside noise, self-belief, faith, and the courage to take action before confidence fully arrives. What This Episode Explores Business growth and personal growth are deeply connected. Vicki shares how she learned that the internal work she once tried to ignore eventually became impossible to avoid. If she wanted to grow into the next version of herself and serve at a deeper level, she had to become willing to look honestly at what was getting in the way. Listen In If… You know what you want, but you keep hesitating because you do not feel fully ready. You have noticed that perfectionism, people-pleasing, or fear are influencing your decisions. You find yourself looking outside yourself for reassurance even when something inside you already knows. You have been telling yourself you will begin when the timing is better, the conditions are right, or everything else is finally handled. You are ready to clear some of the noise and reconnect with the desire that keeps asking for your attention. A Powerful Reminder From Vicki One of Vicki’s most memorable messages in the episode is: Borrow my belief. There are moments when we cannot fully see ourselves yet. About Vicki Lebrilla Vicki Lebrilla is an entrepreneur, loving auntie, three-time international bestselling author, Certified Essential Emotions Coach, and founder of Aligned Wellness LLC . She helps people identify and remove the roadblocks keeping them from living and building the life they truly want. As the host of the Unblock Your Blessings Podcast , Vicki is known for authentic conversations, practical insights, and an encouraging approach to personal growth, business, and living with purpose. At the heart of her work is a simple belief: the best businesses and lives are built around who we truly are, not who we think we are supposed to be. Connect With Vicki Connect with Vicki on social media: Vicki Lebrilla Listen to the Unblock Your Blessings Podcast and explore her work through Aligned Wellness LLC. Special gift from Vicki: Better than my Black Friday special for website builds. https://vickilebrilla.com/product-details/product/6aaac3c12a7885e395123e12 Ready to Move With Greater Self-Trust? If something in this conversation feels familiar, you may already know what is asking for your attention. You may not need another answer. You may need space to reconnect with what is true, quiet the outside noise, and identify the next step that feels honest. The Next-Level Clarity Session is a place to do exactly that. Schedule your Next-Level Clarity Session here: https://www.valeriepriester.com/bookappointment/ Designing your victory is a choice. Start today by honoring the desire that is asking you to move.

August 20, 2026Episode 16815 min

How to Grow Without Losing Yourself

August Podcast Show Notes - How to Grow Without Losing Yourself In this reflective episode, Valerie explores what happens when business growth looks successful from the outside but begins to feel disconnected on the inside. This conversation is for the woman who wants to expand her business without abandoning her capacity, values, desires, or sense of self along the way. What This Episode Explores As your business evolves, the strategies, offers, and pace that helped you reach one level may not be what supports the next. Valerie shares why a business can be working and still no longer fit, how to recognize the difference between the discomfort of expansion and the discomfort of self-abandonment, and why your capacity must be considered part of your business strategy. This episode is an invitation to become more honest about the version of success you are creating and whether you truly want to live inside the reality it requires. Key Reminder Your next level is not asking you to become someone else. It is asking you to trust yourself enough to build in a way that feels more like you. Listen In If... You have built a successful business, but something about the way you are growing no longer feels aligned. You are questioning an offer, pace, strategy, or responsibility that once worked but now feels heavy. You want to expand without sacrificing your capacity or disconnecting from yourself. You are ready to define success in a way that reflects who you are becoming. If your business is ready to evolve and you want support clarifying what aligned expansion looks like for your next season, the Next-Level Clarity Session may be a supportive first step. It is a space to reconnect with what is true now, clarify what your next level is asking of you, and identify the aligned movement that can help you move forward with greater self-trust and intention. Schedule your Next-Level Clarity Session here: https://www.valeriepriester.com/bookappointment/ Designing your victory is a choice. Start today by choosing growth that honors who you are becoming.

July 23, 2026Episode 16713 min

Stop Waiting for Permission

In this heartfelt episode, Valerie reflects on worthiness, permission, courage, and the quiet moment when a woman begins choosing herself. This conversation is for the woman who has been waiting for more certainty, more validation, or more proof before honoring what she already knows. What This Episode Explores This episode explores the deeper truth beneath confidence, clarity, and self-trust. So often, women are not lacking wisdom or capability. They are waiting for permission to trust themselves, tell the truth, want what they want, and move forward in a way that honors who they are becoming. Valerie shares why worthiness comes first, how waiting for permission can quietly shape a woman’s life and business, and why choosing yourself is not selfish. It is the beginning of freedom. Key Reminder You do not need permission to matter. You don't need any more proof before you're able to honor what you know. You are already worthy, and you are allowed to begin there. Listen in if... You have been feeling the quiet discomfort of something no longer fitting. You are tired of waiting to feel more ready before you move. You know something needs to shift, but you keep looking outside yourself for confirmation. You are ready to stop abandoning your truth and begin choosing yourself with more honesty and courage. CTA If this episode speaks to the season you are in, the Next-Level Clarity Session may be a supportive next step. It is a space to reconnect with what is true now, clarify what your next level is asking of you, and identify the aligned movement that will help you move forward with greater self-trust and courage. Schedule your Next-Level Clarity Session here : https://www.valeriepriester.com/bookappointment/ Designing your victory is a choice. Start today by honoring the truth you have been waiting for someone else to validate.

June 18, 2026Episode 16612 min

How to Be Seen with Courage

Visibility is often talked about as a strategy: post more, share more, stay consistent, and let people know what you do. But for many established women entrepreneurs, visibility is also an inner threshold. In this episode, Valerie explores what it means to be seen with courage, not by performing, proving, or becoming louder, but by allowing your truth, message, and work to have more presence. What This Episode Explores In this episode, Valerie shares a grounded perspective on why visibility can feel tender, especially when your work is deeply connected to who you are becoming. She explores the difference between visibility rooted in performance and visibility rooted in presence, and offers three gentle shifts to help you be seen with more courage and self-trust: Stop asking, “How can I be more visible?” and begin asking, “Where am I ready to be more honest?” Separate visibility from approval. Practice visibility as honest movement, not a grand reveal. Key Reminder Being seen with courage does not mean becoming louder, more polished, or more impressive. It means becoming more honest. It means allowing your voice to have presence. It means trusting that the woman you are becoming is allowed to take up space now, not only once she feels fully ready. Listen In If... Listen in if you are feeling called into a more visible season of your business, but you do not want visibility to feel like pressure, performance, or self-abandonment. This episode is especially for you if you are ready to share your message more truthfully, speak about your work with greater clarity, and let your next level be witnessed with more courage. Ready to be more visible with courage? If you are feeling called into a more visible season of your business, but you are not quite sure what that looks like yet, the Next-Level Clarity Session is a beautiful place to begin. It is a space to reconnect with what is true now, clarify what your next level is asking of you, and identify the aligned movement that will help you move forward with greater self-trust and courage. Schedule your Next-Level Clarity Session here : https://www.valeriepriester.com/bookappointment/ Designing your victory is a choice. Start today by trusting yourself enough to let your truth have presence.

May 21, 2026Episode 16512 min

What It Means to Own Your Voice

Owning your voice in business is not about being louder, sounding perfect, or performing with confidence. It is about trusting what you know enough to express it. In this episode, Valerie explores why so many women entrepreneurs are not actually struggling with a lack of ideas or insight, but with the vulnerability of expressing what they already know more honestly and clearly. If you have been softening your message, second-guessing your words, or waiting to sound more polished before fully showing up, this conversation will remind you that your next level may not be asking you to become more impressive. It may be asking you to become more honest. In this episode, we explore: The difference between having a voice and trusting it Why self-editing can create distance from your message The hidden cost of filtering what you know What it really means to own your voice in business How self-trust strengthens expression over time Key reminder: Your voice does not become more powerful because it is perfect. It becomes more powerful because it is trusted. Listen in if: You know you have something meaningful to say, but keep holding back Your message has felt over-edited or disconnected lately You are in a season of growth, visibility, or deeper self-trust You are ready to express yourself more honestly in business Ready to trust your voice more deeply? If you’re ready to uncover what may be keeping you from fully expressing your voice and support your next move with greater clarity, self-trust, and aligned momentum, book a Next-Level Clarity Session. Schedule your call here: https://www.valeriepriester.com/bookappointment/ . Designing your victory is a choice. Start with trusting your voice enough to say what you already know.

May 9, 2026Episode 16410 min

Clear Decision, Real Momentum

What if momentum is not missing because you need more clarity, but because a decision is waiting to be made? In this episode of Business by Design, Clear Decisions - Real Momentum, Valerie explores the connection between clear decisions, self-trust, and real momentum. She shares why many established women entrepreneurs find themselves stuck in overthinking at the edge of their next level, and why movement often begins not with more information, but with one clean, aligned decision. This episode is a grounded reminder that clarity matters, but decision is what activates momentum. In this episode, Valerie covers: Why momentum can feel slow even when the next step seems clear The hidden cost of delayed decisions How indecision impacts energy, focus, and leadership Why self-trust is the foundation of aligned momentum Three practical ways to begin moving again Ready for deeper clarity? If you’re ready to uncover what’s interrupting your momentum and support your next move with greater clarity and self-trust, book a Next-Level Clarity Session . Schedule your call here: https://www.valeriepriester.com/bookappointment/ . Designing your victory is a choice. Start today by trusting yourself to move, even if it’s one micro-brave step.

March 19, 2026Episode 16310 min

Trust Yourself Enough to Move

In this episode of Business by Design , Valerie explores the deeper work of self-trust and why it matters so much at the edge of your next level. Many established women entrepreneurs mistake hesitation for lack of clarity, when often the real invitation is to trust themselves more deeply. Valerie shares the difference between confidence and self-trust, why hesitation can appear even after success, and three simple ways to begin moving forward with more alignment and inner certainty. This episode is a powerful reminder that you do not need perfect clarity to begin. Often, what you need most is the willingness to honor what you already know and take one micro-brave step. In this episode, Valerie covers: Why the next step can feel harder at higher levels of growth The difference between confidence and self-trust Why successful entrepreneurs still hesitate Three ways to rebuild self-trust How aligned action restores clarity and confidence Ready for deeper clarity? If you’re ready to explore what’s next and move forward in a way that feels aligned, book a Next-Level Clarity Call . Schedule your call here: https://www.valeriepriester.com/bookappointment/ . Designing your victory is a choice. Start today by trusting yourself to move, even if it’s one micro-brave step.

March 13, 2025Episode 11714 min

Where Do Self-Doubt & Fear Really Come From?

Have you ever stopped to ask yourself where your self-doubt and fear actually come from? These feelings don’t just appear out of nowhere, so what’s really causing them to hold you back? Today, we’re taking a deep dive into the roots of fear and self-doubt—where they start, why they stick around, and most importantly, how to break free so you can move forward with confidence. Let’s get into it!

May 1, 2025Episode 12443 min

Confidence & Consistency with Annabelle Klein

Join me and my special guest, Annabelle, as we explore why people don’t go after the things they dream of doing. What actually holds us back? Why do we procrastinate, self-sabotage, or stay stuck even when we know what we want?