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Business, Brains & the Bottom Line

Business, Brains & the Bottom Line

Hosted by Paul Di Liegro

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Episodes

153

Latest episode

Jun 2026

Language

EN-US

About the show

Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/podcast

Listen to episodes

60 recent
June 4, 2026Episode 15333 min

Ep.153: Get Google Reviews or Get Left Behind: The Local Marketing Playbook That Works

How does a small six-person family business in Victoria, British Columbia earn more than 775 Google reviews and attract customers from across North America?In this episode, we sit down with John de Jong, founder of ** Alley Kat Signs and Marketing**, to discuss what it really takes to stand out in today’s digital-first marketplace. With more than 45 years of sales and marketing experience, John shares the lessons he’s learned from corporate leadership roles, award-winning marketing campaigns, and building a highly respected family business.Key Topics:Building a business with over 775 Google reviewsWhy online reputation is a competitive advantageGoogle Business Profile optimization strategiesGetting found on Page 1 of GoogleLessons from 45 years in sales and marketingAdapting and growing during the COVID eraThe power of customer trust and local visibilityMentoring entrepreneurs around the worldA practical conversation on how small businesses can use digital tools to create outsized results.

May 21, 2026Episode 15233 min

Ep. 152: Beyond Tax Prep: Strategic Wealth Planning for High-Net-Worth Entrepreneurs, with Michael Uadiale

What separates basic tax filing from true financial strategy? In this episode, we sit down with Michael Uadiale, Managing Partner at Smeed CPA, to break down the world of proactive tax strategy, wealth preservation, and financial planning for high-net-worth entrepreneurs and real estate investors.Michael shares how his unique combination of CPA, CGMA, and FCA credentials helps business owners think beyond compliance and focus on long-term wealth optimization. We dive into advanced tax planning strategies, the realities of bonus depreciation and cost segregation, and why many successful entrepreneurs wait too long to move beyond a generalist CPA.The conversation also explores Real Estate Professional Status (REPS), common audit pitfalls investors overlook, and how Michael built TracNest to solve one of the biggest documentation challenges in the industry. Plus, we discuss the growing role of AI inside modern CPA firms and where human expertise still matters most.If you’re building wealth, scaling a business, or investing heavily in real estate, this episode offers valuable insights into protecting and maximizing what you’ve worked hard to create.

May 7, 2026Episode 15135 min

Ep. 151: Building Global Teams, Nearshoring Smart, and Leading with Purpose, With Brian Samson

What does it take to build three companies from zero to $4M ARR, and do it while living abroad and navigating global talent markets?In this episode, Brian Samson, Founder & Chairman of Plugg Technologies, shares his journey from startup builder to nearshoring expert, connecting U.S. companies with top talent across Latin America. Drawing from his time as an expat in Argentina, Brian offers a grounded, real world perspective on what it actually looks like to build and scale internationally.We dive into the mechanics of nearshoring, how it works, where founders go wrong, and how to think about labor arbitrage, compliance, currency volatility, and customs. Brian also breaks down the macro trends shaping Latin America today, from tariffs and visas to broader geopolitical shifts, and what they mean for entrepreneurs trying to stay competitive.Beyond business, this conversation takes a powerful turn into purpose. Brian shares his experience as a foster parent, offering a deeply personal look at leadership, responsibility, and impact beyond the boardroom.This is a candid, practical, and at times inspiring conversation for founders, operators, and leaders looking to scale smarter and lead better.

April 23, 2026Episode 15044 min

Ep. 150: Inside the Hive: Lessons from an Enterprise Architect Turned Beekeeper With Eddie Collins

By day, Eddie Collins designs complex enterprise systems. By night (and weekends), he manages something even more intricate, the living, breathing superorganism of a honey bee hive.In this episode, Eddie shares how he stumbled into beekeeping and why it’s far more than just a hobby. From the surprising inspiration behind the famous “four years without bees” quote to pop culture references like Bee Movie and The Beekeeper, this conversation blends storytelling with real-world insight.We break down the fundamentals of beekeeping, from hobbyist to commercial operations, and explore how a hive actually works. Eddie simplifies the roles of the queen, workers, and drones, and explains how thousands of individual insects operate as a single, coordinated system.But the real fascination lies in the bees themselves. From the precision of the waggle dance to their ability to navigate miles with accuracy, regulate hive temperature, and adapt roles over their lifespan, bees are far more intelligent and efficient than most people realize.We also tackle one of the most misunderstood topics: why bees matter. This isn’t a doomsday conversation; it’s a practical, grounded look at pollination, food systems, and the crops that truly depend on bees (and those that don’t). Eddie separates fact from fiction and explains why bees are less about imminent collapse—and more about ecosystem balance.Finally, we dig into the real threats facing honey bees today, including varroa mites, disease, habitat loss, and climate stress, along with what actually helps (and what doesn’t when it comes to “saving the bees”).Key takeaway:Bees aren’t a countdown clock; they’re a signal. And understanding that signal matters more than panic.

April 9, 2026Episode 14939 min

Ep. 149: AI Reality Check: Why Most AI Projects Fail : and What It Takes to Win, With Rusty Jensen

Everyone’s talking about AI transforming business, but where’s the real impact?In this episode, we sit down with Rusty Jensen, CRO of ConnexAI, to unpack the growing gap between AI ambition and execution. While executives envision sweeping transformation, most organizations are stuck in pilot mode, failing to convert ideas into measurable business value.Rusty shares a candid, front-line perspective on why so many AI initiatives, especially in customer experience, fall short. From misunderstood expectations to underinvestment in true transformation, he breaks down what’s really required to move beyond experimentation and into scalable success.We also explore insights from industry data showing that only a small fraction of AI pilots ever reach production with meaningful ROI, and what that tells us about where companies are in the AI maturity curve today.Drawing from ConnexAI’s four-year journey delivering core AI deployments, Rusty outlines the critical shifts leaders must make to unlock real, cost-effective results.If you’re an executive, operator, or investor wondering why AI hasn’t yet delivered on the hype, this conversation brings clarity, realism, and a path forward.

March 26, 2026Episode 14818 min

Ep. 148: The Executive AI Series : Part 5 : Governing AI, Policy Meets Reality

Once AI is embedded across an organization, the question is no longer if it’s being used, it’s who is responsible for how it’s used.In this final episode of the AI Executive Series, we move beyond theory and into the hard reality of governance, policy, and enforcement. What does effective AI governance actually look like in practice? And why do so many well-designed policies fail the moment they meet real human behavior?We explore the tension between conservative adoption strategies and the rapid pace of AI innovation, highlighting the challenges leaders face in trying to control something that is already widely distributed, constantly evolving, and often invisible.The conversation also tackles one of the most overlooked gaps in AI strategy: enforcement. It’s one thing to define acceptable use, it’s another to ensure those guidelines are followed in a world of shadow tools, productivity pressure, and decentralized decision-making.This episode doesn’t offer a clean resolution, because there isn’t one. Instead, it leaves leaders with a clear reality:AI isn’t slowing down. Governance has to catch up.

March 19, 2026Episode 14722 min

Ep. 147: The Executive AI Series : Part 4: The Human Cost of AI: How It’s Changing the Way We Think

Artificial intelligence is often framed as a productivity breakthrough—but its biggest impact may be happening inside our own minds.In this episode of our AI Executive Series, the conversation shifts from technology and security to something far more personal: how AI is changing the way humans think, learn, and are perceived at work.Drawing on emerging research from MIT and Harvard Business Review, we explore the concept of cognitive offloading, the growing tendency to rely on AI tools to perform tasks that once required human reasoning and memory. While these tools can dramatically enhance productivity, they may also introduce new risks, including skill atrophy, reduced learning depth, and subtle shifts in professional competence.We also examine an unexpected dynamic emerging in the workplace: bias against AI users. In some environments, people who rely heavily on AI may be perceived as less capable, even when their output improves.This episode challenges the assumption that AI is purely an enhancement tool and asks a deeper question: what happens when technology begins reshaping how humans develop expertise in the first place?

March 12, 2026Episode 14623 min

Ep. 146: The Executive AI Series : Part 3 : When AI Turns Offensive: The New Cyber Battlefield

AI doesn’t just make businesses faster — it makes attackers faster too.In Part 3 of The Executive AI Series, the discussion moves from shadow adoption to active exploitation. Artificial intelligence is no longer just a productivity tool. It has become a force multiplier for cybercrime.We break down how AI is transforming the threat landscape:AI-driven phishing that is personalized, scalable, and nearly indistinguishable from legitimate communicationMalware and ransomware were built, refined, and deployed with AI assistanceAI attacking AI as automated defense systems face automated exploitationThe rise of small language models running locally, outside traditional visibility and controlThe barrier to entry for sophisticated attacks is collapsing. What once required elite skill can now be generated, refined, and deployed at speed.The tone shifts here,  from strategic governance to tactical urgency. Because the imbalance isn’t theoretical. It’s operational.The episode ends at another inflection point: when the cybersecurity discussion begins to reveal deeper human and organizational consequences.If Episode 2 exposed the loss of control, Episode 3 shows what happens when that control is actively challenged.

March 5, 2026Episode 14525 min

Ep.145 The Executive AI Series : Part 2: Shadow AI & the Loss of Control

As AI becomes easier to use, it becomes harder to control.In Part 2 of The Executive AI Series, the conversation pivots from awareness to exposure. What started as productivity gains now reveals a deeper leadership challenge: Shadow AI.Employees are adopting AI tools faster than policies can be written. Sales teams are uploading client data. HR is experimenting with generative tools. Executives are using meeting recorders and summarizers. Often with no formal oversight.This isn’t rebellion. It’s acceleration.In this episode, we explore:Why AI adoption is happening outside official channelsThe rise of tool sprawl across departmentsData exposure risks hiding in everyday workflowsThe governance gap between IT, security, and the businessWhy visibility — not policy — is the first real line of defenseThe discussion escalates from a simple loss of visibility to the reality of active exploitation. Because once AI tools are embedded in daily work, control becomes reactive instead of strategic.

February 26, 2026Episode 14328 min

Ep. 144: The Executive AI Series : Part 1: AI is Already Here!

AI isn’t coming. It’s already embedded in your organization.In Episode 1 of The Executive AI Series, we start with a leadership wake-up call. We explore how AI is reshaping productivity, accountability, and even how we think at work, often faster than organizations are ready for.Executives across industries are waking up to a simple but uncomfortable reality: AI is already influencing productivity, decision-making, meeting documentation, memory, and daily workflows. Teams are recording meetings. Leaders are outsourcing thinking. Dependency is forming faster than policies.Artificial intelligence didn’t enter the workplace with a launch date. It quietly embedded itself into the tools we already use and the decisions we already make.I

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