
#35 MCP Under the Microscope - with Ivana Todorovic from AuthoredUp
How a LinkedIn Tool Is Shaking SaaS Companies Awake Ivana Todorovic is co-founder of AuthoredUp, the tool for LinkedIn content creation. She has a background in economic theory/econometrics, previously worked in compliance at a Swiss company, and is known as the non-technical co-founder of the planning tool. In this episode, we talk about introducing the Model Context Protocol (MCP) into their SaaS product. Ivana shares her founder journey, clearly explains the difference between classic APIs and MCP, and speaks candidly about the development process and all the technical challenges around authentication and security. She shares impressive early adoption numbers and concrete customer feedback, points out MCP's current limitations, and closes with a clear call to action. Other questions we address: what automatically makes a company an MCP use case why many so-called "MCP" implementations are just repackaged REST APIs without real OAuth authentication who should own MCP within a company what early signals point to MCP demand why AuthoredUp decided to build it despite relatively few direct customer requests where the biggest technical hurdle lies when building an MCP server --- 👋🏼 Follow Ivana on LinkedIn: https://www.linkedin.com/in/ivanatodorovic/ 🔗 Look up AuthoredUp: https://authoredup.com/ --- 🚨 Follow the podcast so you don't miss another episode ⭐️ I am happy about your 5-star rating















