Force for Good Business Show

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May 2026

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Join Coco Sellman on the Force for Good Business Show—Your Blueprint for Exponential Growth and Lasting Impact! Are you ready to break through barriers and scale your business to new heights? Join Coco Sellman, a 5-time founder and impact investor, on the Force for Good Business Show, a podcast created specifically for women founders who are striving for exponential growth, deeper impact, and meaningful success. Here’s the reality: only 3% of women-led businesses reach $1M in annual revenue, and just 2% of venture funding goes to women. But we’re here to change that story. This show is your roadmap to defying the odds and amplifying your impact. What to Expect: Through bite-sized, high-impact episodes, Coco delivers powerful insights, mini-workshops, and actionable tools designed to help you scale your business from $1M to $20M, $100M, and beyond. Each episode is packed with strategies for achieving not only financial growth but also for leveraging your success to drive meaningful, lasting change in the world. This isn’t just about profit—it’s about creating a legacy. Whether you’re looking to sharpen your leadership, refine your growth strategies, or simply connect with a community of like-minded women who understand your journey, the Force for Good Business Show is your go-to resource for thriving in business and becoming an unstoppable force for good. Tune in, level up, and let’s reshape the future of business—together.

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May 20, 202641 min

What Are Your Impact Mantras?

Today’s discussion centers on the transformative potential of Impact Mantras—concise, actionable phrases that serve as guiding beacons for company culture, decision-making, and interpersonal interactions within the workplace.As we delve into the essence of these mantras, we shall explore how they not only bridge the gap between a company's professed values and the daily behaviors of its employees but also foster an environment ripe for both kindness and performance.I invite you to reflect upon the pressing questions: Does your team share a unified language that inspires and uplifts? Are your aspirations merely aspirational, or are they operationalized through a cohesive cultural framework?Through illustrative examples and practical exercises, we shall illuminate the path to embedding these mantras into the very fabric of your organizational ethos, thereby cultivating a thriving micro-society that champions growth and harmony.Let us embark on this exhilarating journey together, as we unlock the potential of words to reshape our professional landscapes and enhance our collective impact!Takeaways:▶ The essence of Impact Mantras lies in their ability to transform company culture by providing concise, actionable phrases that guide behavior and decision-making.▶ Implementing Impact Mantras fosters a shared understanding among team members, thereby bridging the gap between the organization's values and day-to-day operations.▶ Impact Mantras serve as a cultural anchor, enabling an environment where kindness and high performance coexist seamlessly, which is essential for sustainable growth.▶ To effectively utilize Impact Mantras, regular activation and integration into daily practices, such as team meetings and communications, is critical for reinforcing desired behaviors.Chapters:00:37 Creating a Culture Ready to Scale01:04 Creating Impact Mantras: A Guide for Leaders16:54 The Power of Impact Mantras29:36 Transition to Part 2: Brainstorming and Discovery32:43 Values and Behavior in Hard Times38:39 Activating Impact MantrasBurning Questions Answered:1. What’s the difference between Core Values and Impact Mantras2. How can I use these Mantras day-to-day?3. What if culture feels like it’s slipping as we grow?This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.**These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mrSpotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Website: https://aforceforgood.biz/Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-DayGrowth Plan: https://aforceforgood.biz/free-plan/FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/The Book: https://aforceforgood.biz/book/Growth Accelerator: https://aforceforgood.biz/accelerator/

May 6, 202641 min

Choose Where to Be Great!

In this eye opening masterclass we discuss obout the pivotal concept of "chosen greatness," a transformative idea wherein businesses meticulously select a singular domain to master, thereby achieving unparalleled excellence.I invite you to ponder whether your company is floundering in the quagmire of mediocrity, attempting to excel in every conceivable area while neglecting to identify where true greatness lies.This episode will elucidate the profound impact of concentrating your resources, energy, and innovation into this chosen area, propelling not only your company's purpose but also its profitability and growth.Through enlightening examples, such as the strategic focus of Southwest Airlines and IKEA, we shall illustrate how defining your area of greatness can distinctly set your organization apart in an increasingly competitive landscape. Join me as we embark on an exploration filled with insights, strategies, and perhaps a pun or two, all designed to assist you in unearthing that golden nugget of brilliance within your business.Takeaways:The concept of chosen greatness emphasizes the necessity of focusing on a singular area where a company can excel, thus avoiding mediocrity in multiple domains.Identifying an area of chosen greatness not only aligns your team's efforts but also clarifies the value proposition to your customers, enhancing overall business performance.Focusing on your company's unique strengths, customer desires, and economic drivers is paramount in determining where to cultivate greatness effectively.A clear area of chosen greatness can significantly boost profitability by allowing for concentrated investment in a specific domain, thereby enhancing operational efficiency and customer satisfaction.Chapters:00:19 Welcoming Remarks and Introduction01:23 Choosing an Area of Greatness11:07 Choosing Your Area of Greatness19:10 Identifying Your Area of Chosen Greatness21:52 Identifying Core Strengths and Customer Needs26:50 Identifying Key Areas of Focus for Growth36:16 Identifying High Potency Actions for Greatness38:35 Introducing the Area of Chosen GreatnessBurning Questions Answered:1. What happens when you stop chasing every opportunity and choose one place to be excellent?2. How can I know where my company should focus its excellence?3. How does this clarity create alignment, energy, and innovation across the whole team?4. What’s the connection between customer journey mapping and identifying our greatness?5. How can I overcome the fear of narrowing focus without losing growth?This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.**These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mrSpotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Website: https://aforceforgood.biz/Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan: https://aforceforgood.biz/free-plan/FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/The Book: https://aforceforgood.biz/book/Growth Accelerator: https://aforceforgood.biz/accelerator/

April 29, 202654 min

Design an Irresistible 17 Step Customer Journey

In this week’s Good Masterclass, I unpack one of the most powerful (yet underutilized) tools in the entire Force for Good System™: the 17-Step Customer Journey.Most founders assume their customer’s journey is obvious. But when you actually map it—moment by moment—you start to see exactly where trust is built… or broken.This episode will show you how to stop guessing and start designing a customer experience that drives loyalty, referrals, and scale.Whether you’re trying to increase retention, clarify your messaging, or make your company feel more human—this is where you start.Key Takeaways:You’re not selling a product—you’re guiding an experience. Every customer journey tells a story. The question is: are you the guide they trust?Breakdowns in retention, referrals, and revenue often stem from invisible gaps. Most happen long before the sale—or right after.Every department in your company is part of the customer journey. This tool isn’t just for marketing—it’s for operations, product, and service too.Trust isn’t built at once—it’s built in 17 small steps. And the businesses that scale are the ones that obsess over those moments.Burning Questions Answered:1.Why do we lose great leads after strong first impressions?2.How can I build more trust without spending more on marketing?3.What’s the real reason people buy—and stay?4.How do I get my team aligned on what matters most to the customer?5.Where should I focus if I want more referrals and loyalty?Closing Thoughts:very visionary founder wants to grow with purpose and integrity. But if your customer journey is fragmented, unclear, or reactive—you’ll always be chasing momentum instead of creating it.This isn’t about perfection. It’s about presence. It’s about walking through your business through your customer’s eyes, moment by moment, and asking:“What does she feel right here?”When you do that—everything changes. Trust deepens. Growth accelerates. And your company becomes the one your customer never stops talking about.This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.**These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mrSpotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Website: https://aforceforgood.biz/Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan: https://aforceforgood.biz/free-plan/FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/The Book: https://aforceforgood.biz/book/Growth Accelerator: https://aforceforgood.biz/accelerator/

April 23, 202644 min

Serve Deeper, Grow Faster using the Authentic Customer Avatar

Today’s masterclass centers around the pivotal notion of the Authentic Customer Avatar, a concept designed to enhance the connection between your enterprise and its rightful clientele.We embark on a journey to explore the intricacies of aligning your marketing and sales approaches with an authentic voice, thereby rekindling the warmth of genuine engagement that often eludes many businesses in the contemporary landscape.Have you ever felt as though your message is falling flat, or perhaps found yourself ensnared in a robotic marketing rhythm? Fear not, for we shall delve into innovative strategies that will not only clarify your ideal customer but also empower your entire team to resonate with this singular vision.By crafting a vivid representation of the individual your business serves, we will illuminate the path toward building profound connections, fostering trust, and ultimately, elevating the impact of your offerings. So, gather your thoughts, and let us embark on this enlightening adventure to discover who your authentic customer truly is!Takeaways:The essence of authentic customer avatars lies in creating a fictional representation of your ideal customer, which transcends mere demographics to embody their hopes, fears, and desires.A well-crafted customer avatar empowers businesses to hone their messaging, ensuring that communications resonate deeply with the target audience, ultimately fostering trust and engagement.In engaging with your authentic customer, one discovers that serving a single individual with heartfelt sincerity can lead to broader and more impactful connections across diverse customer segments.The process of defining your customer avatar is not merely an exercise in marketing; it is a profound journey that invites reflection on the deeper purpose of your business and its role in the world.Chapters:00:07 Connecting with the Authentic Customer01:13 Introduction to Authentic Customer Avatars14:51 Beginning the Authentic Customer Experience31:13 Understanding Your Client's Pain and Aspirations37:57 Connecting with Your Authentic Customer AvatarThis episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.**These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mrSpotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Website: https://aforceforgood.biz/Founders Circle: https://courses.aforceforgood.biz/landing-founders-circle#WisdomOfWomen Show: https://aforceforgood.biz/podcast-wowFFG Tool of the Week: https://aforceforgood.biz/weekly-tool/The Book: https://aforceforgood.biz/book/Force for Good Business Show: https://aforceforgood.biz/podcast-ffgb

April 15, 202638 min

What is your Pricing Strategy & Break Even Point?

Welcome to this lively discussion on the pivotal elements of pricing strategy and break-even points, two foundational pillars that serve to underpin the very architecture of a flourishing business.As we embark on this exploration, we shall dissect the intricate relationship between price-setting, profitability, and operational sustainability, illuminating how these factors collectively influence your enterprise's trajectory.Engaging with this discourse not only empowers us to elucidate our own pricing models but also galvanizes us to confidently articulate our financial standing to potential investors and stakeholders. Indeed, one must recognize that a judiciously crafted pricing strategy is not merely a number on a spreadsheet but a manifestation of our business acumen and market positioning.So, fasten your seatbelts as we delve into this captivating realm, where clarity and confidence in financial strategies can transform mere survival into a thriving future!Takeaways:The episode emphasizes the criticality of having a well-defined pricing strategy, which directly influences the profitability and sustainability of a business.Understanding your break-even point is essential for managing operational costs and ensuring that your business generates profit beyond mere survival.A thoughtful pricing strategy involves balancing profitability, market share, and customer satisfaction to achieve optimal pricing for products and services.Implementing a habit of regularly reviewing pricing strategies and break-even analyses is crucial for maintaining financial health and facilitating business growth.Chapters:00:27 Understanding Pricing Strategies08:06 Understanding Pricing Strategy and Break Even Analysis11:35 Understanding Break Even and Growth Strategy20:54 Calculating Operating Expenses and Break Even Analysis29:55 Assessing Pricing Strategies and Profitability35:11 Strategies for Achieving Break Even and ProfitabilityBurning Questions Answered:What exactly is my Break-Even Point, and how do I calculate it?How do I know if my pricing strategy is hurting or helping my growth?Which of my products/services are worth scaling—and which to drop?How do I involve my team in building a pricing strategy that works?This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.**These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mrSpotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Website: https://aforceforgood.biz/Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan: https://aforceforgood.biz/free-plan/FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/The Book: https://aforceforgood.biz/book/Growth Accelerator: https://aforceforgood.biz/accelerator/

March 25, 202642 min

Not For Everyone - And That's the Point featuring the Market Positioning Analyzer

Positioning for power and profit encompasses our discussion today, as we delve into the intricacies of the Market Positioning Analyzer.This invaluable tool serves as a beacon for businesses seeking to carve out a distinctive niche in a crowded marketplace, enabling them to communicate their unique value propositions with clarity and conviction.Have you ever pondered why your exceptional offerings might be overshadowed by competitors? Fear not, for we shall explore how a well-crafted position statement not only fosters internal alignment but also cultivates customer loyalty and enhances brand equity.Throughout our engaging dialogue, we will illuminate the essential components of effective positioning—from contrasting market landscapes to the emotional resonance of brand identity—ensuring that your company stands out as a paragon of distinction and desirability in the eyes of your target audience.Join us as we embark on this enlightening journey, armed with insights and laughter, to transform your market presence from merely good to truly extraordinary!Takeaways:Understanding the significance of a clear market positioning statement is essential for a company's growth and identity.Effective market positioning allows businesses to differentiate themselves from competitors, ensuring they are seen as distinct and desirable.A well-defined positioning strategy not only builds customer loyalty but also enhances the overall perceived value of a brand.Leveraging the Market Positioning Analyzer can streamline decision-making processes and clarify company goals, ultimately fostering a unified vision across all departments.Chapters:00:07 Introduction to Market Positioning02:05 Understanding Market Positioning10:43 Transitioning to Brand Identity and Promise20:29 Understanding Brand Identity25:14 Understanding Brand Differentiation27:45 Understanding Customer Experience Differentiators37:28 Developing Your Position Statement41:40 Defining Your Company's PromiseBurning Questions Answered:1. What exactly is market positioning—and why does it matter so much for profit and growth?2. How do you stand out in a crowded market without shouting louder than everyone else?3. How do you create a clear Position Statement your whole team can rally behind?4. What practical steps can founders take to claim their space with confidence?5. Why do so many purpose-driven companies blend in—and how can you fix that?This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.**These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mrSpotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Website: https://aforceforgood.biz/Founders Circle: https://courses.aforceforgood.biz/landing-founders-circle#WisdomOfWomen Show: https://aforceforgood.biz/podcast-wowFFG Tool of the Week: https://aforceforgood.biz/weekly-tool/The Book: https://aforceforgood.biz/book/Force for Good Business Show: https://aforceforgood.biz/podcast-ffgbr/

March 18, 202633 min

Stand Out or Shine Through? - Core Competitors Masterclass

In this enlightening session, we delve into the transformative power of the Competitive Analysis Framework, a strategic tool designed to illuminate the distinctive space your company can occupy in the market.We grapple with the pressing question: what if your ideal client visits your website and fails to recognize your unparalleled offerings amidst a cacophony of competitors? By engaging in a thorough examination of your core competitors—those who most closely rival your services—we shall uncover the unique attributes that render your business not merely another option, but the optimal choice.This discussion transcends mere competition; it is a clarion call to embrace and articulate your company's unique value proposition with clarity and confidence. Join us as we embark on an exploration that promises to sharpen your strategy, enhance your messaging, and propel your growth, all while ensuring that your brand shines brilliantly in a crowded marketplace.Takeaways:The Competitive Analysis Framework serves as an invaluable tool for delineating the unique space your company occupies within the market, fostering clarity and confidence.Understanding your core competitors is pivotal; it not only illuminates your distinctive offerings but also aids in effectively positioning your brand in a crowded marketplace.Embracing competition as a constructive force can enhance your strategic approach, allowing you to refine your messaging and bolster your growth trajectory.Utilizing contrast in communication sharpens decision-making processes, elucidates complex ideas, and amplifies emotional engagement, thus enriching customer interactions significantly.Chapters:00:10 Understanding Competitive Analysis03:17 Understanding Core Competitors11:24 The Power of Contrast in Decision Making15:09 Understanding Competition in the Market23:13 Identifying Competitors27:30 Understanding Competitors: Direct and Indirect34:23 Establishing Competitive Awareness38:16 Embracing Growth Through Competitive AnalysisBurning Questions Answered:1.What are Core Competitors—and why do they matter more than broad industry players?2.How do you map your competitive landscape using real-world data?3.How do you use contrast to clarify your company’s position, pricing, and messaging?4.How do you identify the “white space” only your company can fill?5.What rituals and habits can keep your team in tune with evolving competition?This masterclass is a powerful reminder that knowing your competitors isn’t about insecurity—it’s about clarity. When you define the space only your company can fill, everything sharpens: your marketing, your product decisions, even your leadership confidence.Closing Thoughts:Core Competitor analysis isn’t just smart strategy—it’s essential for standing out in a crowded market. And in a world full of noise, clarity is a superpower.This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.**These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*******Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mrSpotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Website: https://aforceforgood.biz/Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan: https://aforceforgood.biz/free-plan/FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/The Book: https://aforceforgood.biz/book/Growth Accelerator: https://aforceforgood.biz/accelerator/

March 11, 202631 min

Crack your Customer Code - Buying Triggers Mapper

In this episode, we delve into the profound concept of buying triggers, those pivotal internal and external cues that propel customers toward making a purchase. Understanding these triggers is paramount for any business seeking to enhance its connection with clientele, as they determine the moments when customers are most receptive to receiving offers. Throughout our enlightening discussion, we will employ the Buying Triggers Mapper, a tool designed to illuminate these crucial moments and enable us to tailor our messaging accordingly. By recognizing the nuanced emotional, psychological, and situational cues that influence customer behavior, we can elevate our marketing strategies and forge deeper, more meaningful relationships with our audience. Join us as we embark on a journey to explore how these buying triggers can transform the way we engage with our customers, ultimately leading to increased conversion rates and brand loyalty. Takeaways: The concept of buying triggers encompasses both internal and external cues that prompt customers to make purchasing decisions, thus representing a pivotal aspect of consumer behavior. Understanding the exact moments when your ideal customer is ready to receive your offerings can significantly enhance connection and increase conversion rates. By identifying and articulating specific buying triggers, businesses can align their marketing strategies more effectively, fostering deeper empathy and resonance with their audience. Utilizing tools like the Buying Triggers Mapper enables teams to extract valuable insights and craft tailored messages that resonate with customers' emotional and psychological needs. Chapters: 00:15 Understanding Buying Triggers 01:43 Understanding Buying Triggers 16:41 Understanding Buying Triggers 20:21 Understanding Emotional Triggers in Marketing 29:37 Understanding Customer Value and Buying Triggers 38:03 Integrating Buying Triggers into Your Business Strategy This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** ** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Founders Circle: https://courses.aforceforgood.biz/landing-founders-circle #WisdomOfWomen Show: https://aforceforgood.biz/podcast-wow FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Force for Good Business Show: https://aforceforgood.biz/podcast-ffgb Growth Accelerator: https://aforceforgood.biz/accelerator/

March 4, 202627 min

This is Why You Matter NOW - Macro Trends Explorer

Today, we delve into the pivotal concept of macro trends and their critical interplay with the growth of your business.Understanding these overarching patterns is not merely an intellectual exercise; it is essential for founders seeking to align their enterprises with the shifting landscape of consumer needs and market dynamics.Are you truly cognizant of why your company’s solutions are imperative at this very moment? We challenge you to reflect on this query as we explore the Macro Trends Explorer tool, which serves as a compass guiding you towards recognizing the significant forces influencing your customers' preferences and behaviors.Through engaging dialogues and illustrative examples, we will illuminate how leveraging macro trends can not only enhance your marketing strategies but also propel your company into a realm of unprecedented growth and impact. So, prepare to embark on a journey of discovery where we will unveil the secrets to ensuring that your business remains not just relevant, but indispensable in today's ever-evolving market.Takeaways: The episode emphasizes the critical importance of understanding macro trends to align your business strategies with broader societal shifts that can significantly impact customer needs and business growth.Listeners are encouraged to utilize the Macro Trends Explorer tool to identify and articulate the macro trends that validate their company's relevance in the current market landscape.Founders are reminded to step back from daily operations and gain a holistic view of the evolving market dynamics, ensuring they are not just reacting but proactively positioning their businesses.The episode highlights successful case studies of companies that have effectively leveraged macro trends to innovate and create products that meet urgent customer demands.Through strategic foresight and understanding of macro trends, businesses can uncover new opportunities and mitigate risks that arise from changing economic and cultural landscapes.The discussion underscores the necessity of fostering a culture within organizations that prioritizes awareness of macro trends, engaging all team members in understanding how these trends affect their work and the company's mission.Chapters: 00:31 Understanding Your Impact02:50 Understanding Macro Trends and Their Impact on Business12:07 Exploring Macro Trends in Business24:20 Identifying Core Trends for Business Strategy29:20 Implementing High Potency Actions for GrowthThis episode part of the Force for Good Tool of the Week Series!Each week we feature one of the 100+ Force for Good Tools.**These tools are free this week at https://aforceforgood.biz/weekly-tool/ ***** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** Follow the Force for Good Business show to install the unique system of perpetual growth into your company.YouTube: https://tinyurl.com/3a7db9mrSpotify: https://tinyurl.com/3p39vmxsAmazon Prime: https://tinyurl.com/ervv49w9Apple Podcasts: https://tinyurl.com/3atvj5tjRSS Feed: https://tinyurl.com/csw248twCoco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good: Website: https://aforceforgood.biz/Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan: https://aforceforgood.biz/free-plan/FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/The Book: https://aforceforgood.biz/book/Growth Accelerator: https://aforceforgood.biz/accelerator/

March 4, 202627 min

This is Why You Matter NOW - Macro Trends Explorer

Today, we delve into the pivotal concept of macro trends and their critical interplay with the growth of your business. Understanding these overarching patterns is not merely an intellectual exercise; it is essential for founders seeking to align their enterprises with the shifting landscape of consumer needs and market dynamics. Are you truly cognizant of why your company’s solutions are imperative at this very moment? We challenge you to reflect on this query as we explore the Macro Trends Explorer tool, which serves as a compass guiding you towards recognizing the significant forces influencing your customers' preferences and behaviors. Through engaging dialogues and illustrative examples, we will illuminate how leveraging macro trends can not only enhance your marketing strategies but also propel your company into a realm of unprecedented growth and impact. So, prepare to embark on a journey of discovery where we will unveil the secrets to ensuring that your business remains not just relevant, but indispensable in today's ever-evolving market. Takeaways: The episode emphasizes the critical importance of understanding macro trends to align your business strategies with broader societal shifts that can significantly impact customer needs and business growth. Listeners are encouraged to utilize the Macro Trends Explorer tool to identify and articulate the macro trends that validate their company's relevance in the current market landscape.Founders are reminded to step back from daily operations and gain a holistic view of the evolving market dynamics, ensuring they are not just reacting but proactively positioning their businesses. The episode highlights successful case studies of companies that have effectively leveraged macro trends to innovate and create products that meet urgent customer demands. Through strategic foresight and understanding of macro trends, businesses can uncover new opportunities and mitigate risks that arise from changing economic and cultural landscapes. The discussion underscores the necessity of fostering a culture within organizations that prioritizes awareness of macro trends, engaging all team members in understanding how these trends affect their work and the company's mission. Chapters: 00:31 Understanding Your Impact 02:50 Understanding Macro Trends and Their Impact on Business 12:07 Exploring Macro Trends in Business 24:20 Identifying Core Trends for Business Strategy 29:20 Implementing High Potency Actions for Growth This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/