Built to Last

Hosted by Megan Huber

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246

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Jul 2025

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About the show

Ever wanted to hear how powerful women leaders are building their legacy businesses while also balancing marriage and motherhood all done in a fulfilling, joyful, and sustainable way? That’s exactly what Megan and her guests will do. Life can be overwhelming and the day-to-day roles and responsibilities can leave you wondering if you’ve got what it takes to build your dreams. Tune in each week to learn from Megan Huber, a former high school teacher and Director of Programs for an international coaching company turned business growth consultant and leadership mentor for women entrepreneurs building world-changing empires. In each episode, Megan will give you the permission, motivation, and tips & tools to step into the role of CEO of your legacy business while also navigating life as a happy wife and Mom. She’ll also be interviewing powerful women leaders and entrepreneurs to give listeners an inside scoop into what it really looks like to build a business while living a life truly aligned with your family and overall life values.

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July 11, 202546 min

Profitable Podcast Guesting: How to Grow Your Business By Sharing Your Story with Dustin Riechmann

In this episode, Megan chats with Dustin Riechmann, a podcast guesting expert who helps entrepreneurs leverage appearances for business growth. They discuss his journey from engineering to launching 7 Figure Leap and the transformative power of podcast guesting for generating leads and building relationships. Dustin introduces his "Five Ps" framework, detailing strategies for crafting pitches and selecting the right shows. He addresses common fears associated with self-pitching and advocates for a structured approach for solopreneurs. They conclude with actionable advice on call-to-action strategies for Facebook groups and reinforce the idea that podcast guesting is a vital tool for forming authentic connections and nurturing potential clients. HIGHLIGHTS: 2:27 Dustin's Journey into Podcast Guesting 4:55 Marketing Strategies for Podcast Guesting 8:09 Why Start with Podcast Guesting? 10:41 The Sequence of Podcast Guesting 14:07 Frequency and Consistency in Guesting 17:57 Building Relationships through Podcasting 23:20 Long-Term Benefits of Podcast Guesting 25:16 Finding Opportunities for Guesting 26:16 The Five Ps Framework 29:18 How to Approach Podcast Guesting 35:08 The Role of Virtual Assistants 38:43 Podcast Guesting and Community Building connect with Dustin: 7 Figure Leap playbook | Website Megan Huber’s Socials & Resources: LinkedIn | Instagram | Facebook | Book a Call | Consulting Structured Freedom Inc | Client Acquisition For High Ticket Coaches The Coaches Pathway to $500K | Guide and 10-part video mini-course

June 27, 202544 min

Your Network is Your Growth Strategy: Leveraging Long-Term Relationships in Business feat. Amanda Webster

In this episode, Megan welcomes Amanda Webster, CRO of Accruity, about the critical role of networking and relationship-building in our careers. Amanda reflects on her transformational journey from the legal industry to her current position, emphasizing the power of genuine connections and the importance of surrounding oneself with supportive individuals. Together, they explore practical strategies for effective networking, particularly for introverts, and discuss the impact of technology on human relationships. Amanda shares insights on maintaining connections during career transitions and highlights the long-term value of nurturing relationships. They wrap-up with Amanda's encouragement to embrace discomfort as a pathway to growth while reinforcing the significance of transparency and trust in professional interactions. This conversation is filled with valuable takeaways for anyone seeking to deepen their professional network authentically. HIGHLIGHTS: 2:42 Career Transitions and Networking 5:01 The Power of Relationships 8:12 Overcoming Introversion in Networking 10:12 Getting Comfortable with Discomfort 11:07 Building Genuine Connections 16:03 Following Up with Purpose 19:09 The Long Game in Networking 27:56 The Rise of AI and Human Connection 34:19 The Future of Community Building connect with Amanda: Website Facebook Megan Huber’s Socials & Resources: LinkedIn | Instagram | Facebook | Book a Call | Consulting Structured Freedom Inc | Client Acquisition For High Ticket Coaches The Coaches Pathway to $500K | Guide and 10-part video mini-course

June 20, 202548 min

How to Keep Customers Longer feat. Jay 'the private money guy' Conner

In this extensive interview, Jay Conner, a seasoned real estate investor and coach, shares his journey and insights into building a successful coaching business over the past 14 years. He recounts his entrepreneurial journey starting in 2003 when he and his wife began investing full-time in single-family homes and describes the challenges he faced during the 2008 financial crisis that led to a pivotal transformation in his approach to financing. When he suddenly lost access to a crucial line of credit, Jay discovered the world of private money lending, which opened up new avenues for funding his real estate deals. This discovery not only salvaged his business but allowed it to thrive as he capitalized on the influx of foreclosures in the market. Transitioning to the coaching space, Jay created educational programs that demystified this concept for potential lenders, allowing him to raise significant capital quickly. The journey into coaching began in earnest after a conversation with fellow real estate expert who encouraged him to leverage his unique skill set in private money fundraising. Following this advice, Jay held his first seminar in 2011, marking the formal launch of his coaching initiatives. Megan and Jay discuss the significance of having a clear and focused brand. Jay describes how he positioned himself as the “private money guy,” a title that has remained consistent throughout his career. He underscores the necessity of a singular marketing message that resonates with a clearly defined audience. This focus has not only established him as a leading authority in the real estate coaching niche but has also helped in building trust and recognition among potential clients. Throughout the interview, the value of consistency and authenticity in branding is highlighted. The dialogue concludes with both Jay and Megan encouraging aspiring coaches to focus on one primary result they can provide to clients, rather than attempting to blend multiple expertise areas into a single offering. Jay reiterates how vital it is to lean into one’s authentic self when engaging with audiences and creating marketing content. HIGHLIGHTS: 2:37 Jay's Real Estate Journey 6:05 Discovering Private Money 9:10 Transition to Coaching 11:08 Creating Effective Courses 13:22 Advice for Aspiring Coaches 16:03 The Importance of a Clear Message 18:44 Staying Authentic in Business 23:00 The Power of Masterminds 26:53 Overview of Offer Suite 32:08 Building Trust with Clients 36:28 The Client Journey Explained 41:20 Secrets to Long-Lasting Success connect with Jay: Website | Get Jay's book, Where to Get the Money Now Megan Huber’s Socials & Resources: LinkedIn | Instagram | Facebook | Book a Call | Consulting <a...

June 13, 202530 min

The Super Community Launch (part 2): What I'm Changing, Why and What's Next

In this episode, Megan revisits her new hero offer, Super Community, highlighting its successful launch and the reactivation of past clients, alongside new member growth. She discusses the shift towards a community-centric model in coaching and the implications of AI for our industry. Megan shares the transition of Super Community to a month-to-month subscription, enhancing member engagement and onboarding. Key components like live coaching, specialized Masterclasses, and strategic collaborations are outlined, emphasizing the importance of community connections. Megan concludes by inviting listeners to join her upcoming workshop, detailing how Super Community can benefit both new and seasoned entrepreneurs. Starts June 17 and you can register for free HERE! HIGHLIGHTS: 2:50 The Impact of AI on Coaching 5:23 Changes to Super Community 9:56 New Subscription Model 13:09 Expanding Community Engagement 15:44 Power Partners and Collaborations 19:54 Introducing Additional Coaching 21:16 The Revenue Revolution Program 24:30 Improving Sales Strategies Megan Huber’s Socials & Resources: LinkedIn | Instagram | Facebook | Book a Call | Consulting Structured Freedom Inc | Client Acquisition For High Ticket Coaches The Coaches Pathway to $500K | Guide and 10-part video mini-course

June 6, 202547 min

The Super Community Launch (part 1): What Went Into a New Program Launch

In this two-part episode, Megan dives into the creation and launch of her new offer, Super Community. She shares the concept of a "hero offer," inspired by Sarah Blakely, and how she aimed to fill a gap in the coaching industry by building a program that not only addresses its challenges but also encourages community engagement. Megan discusses her own journey from individual coaching to developing group programs and highlights the importance of fostering a buyer-ready community. The Super Community initiative is designed to provide participants with actionable skills and quick wins, all at an accessible price point. Megan also touches on the varied success stories from early participants and emphasizes the need for adaptability based on market feedback. In the next episode, she'll explore the benefits participants are experiencing and how the program will evolve. HIGHLIGHTS: 3:19 The Concept of the Hero Offer 8:59 Analyzing Client Pain Points 14:39 Building a Buyer-Ready Community 18:28 Creating the Super Community Offer 21:32 The Launch Process Begins 33:35 The Importance of Getting Started 35:56 Insights on Buyer Demographics 41:02 Reflections on the Launch Experience Megan Huber’s Socials & Resources: LinkedIn | Instagram | Facebook | Book a Call | Consulting Structured Freedom Inc | Client Acquisition For High Ticket Coaches The Coaches Pathway to $500K | Guide and 10-part video mini-course

May 30, 202545 min

How One Signature Story Can Supercharge Your Marketing feat. Kris Jones

Megan welcomes Kris Jones of Red Door Stories where she discusses the vital role of storytelling in connecting businesses with their audiences amidst rising AI influence. She shares her journey from early creative projects to a branding career with brands like Nike and Adidas, emphasizing authentic communication. Kris highlights the importance of clear messaging that addresses specific client problems and warns against spreading marketing efforts too thin. She advocates for a narrative-first approach to help clients articulate their unique value propositions. Additionally, she introduces the "Marketing Universe" concept for effective strategy, and offers resources for entrepreneurs to enhance their storytelling skills HIGHLIGHTS: 3:59 The Shift in Storytelling 7:05 Emphasizing Authenticity in Branding 11:01 Articulating Value and Pricing 15:57 The Importance of a Clear Narrative 18:09 Selling Aspirational Identities 21:44 The Power of a Single Problem 26:32 Creating Effective Content 30:22 The Framework for Your Brand Story 33:50 Simplifying Content Creation 40:25 The Role of AI in Storytelling CONNECT WITH KRIS: Website | Facebook | Instagram | LinkedIn Megan Huber’s Socials & Resources: LinkedIn | Instagram | Facebook | Book a Call | Consulting Structured Freedom Inc | Client Acquisition For High Ticket Coaches The Coaches Pathway to $500K | Guide and 10-part video mini-course

April 25, 202543 min

Turning Conversations into Clients: Social Selling and Automation feat. Jenna Larson

In this episode of the Built to Last show, Megan engages in an insightful dialogue with Jenna Larson, founder of GroupTrack CRM. They explore how Jenna developed this tool to manage social media client interactions, stemming from her own experiences. Their conversation emphasizes the importance of genuine engagement in today's business landscape, especially within Facebook groups, where building trust is crucial. Jenna shares strategies for nurturing leads through personalized outreach and effective community engagement. They address common concerns around implementing GroupTrack CRM, highlighting its user-friendly onboarding process. This episode provides valuable insights on adapting to changing buyer psychology and cultivating lasting business relationships in a dynamic marketplace. HIGHLIGHTS: 4:29 The Birth of GroupTrack CRM 7:59 Navigating Imperfection in Business 9:43 Building Community with Purpose 12:55 The Power of DMs 14:47 Understanding Buyer Psychology 20:22 Adapting to Changes in the Market 22:43 Automation vs. Personal Touch 26:36 Cultivating Engagement in Groups 32:25 Overcoming Tech Overwhelm 36:50 When to Invest in GroupTrack CONNECT WITH JENNA: Website Jenna's FB Community Megan Huber’s Socials & Resources: LinkedIn | Instagram | Facebook | Book a Call | Consulting Structured Freedom Inc | Client Acquisition For High Ticket Coaches The Coaches Pathway to $500K | Guide and 10-part video mini-course

April 4, 202512 min

How to Get Clients Into Your Group Program This Week

In this episode, Megan shares three actionable strategies to fill your group coaching program with clients this week, without the complexity of funnels or ads. She discusses using client interviews for feedback that can lead to service conversations, reconnecting with former clients through personalized outreach, and following up with past consults to remind them of their goals. Megan emphasizes the power of bold action and clear communication, sharing how asking can create opportunities. Lastly, you're invited to explore her free resource, the Perfect Group Coaching Offer Playbook, to effectively structure and present your offerings. Take action now to build a thriving coaching business! HIGHLIGHTS: 1:43 Client Interviews for Quick Wins 4:24 Reconnecting with Old Clients 5:38 Following Up with Past Consults 8:37 The Power of Asking 11:03 Simplifying Your Selling Strategy MENTIONED IN THIS EPISODE: Group Coaching Playbook Megan Huber’s Socials & Resources: LinkedIn | Instagram | Facebook | Book a Call | Consulting Structured Freedom Inc | Client Acquisition For High Ticket Coaches The Coaches Pathway to $500K | Guide and 10-part video mini-course

March 21, 202550 min

Building a Powerful Personal Brand and Thriving Community with Kendall LeJeune

In this episode of the Built to Last show, Megan interviews Kendall Lejeune, exploring his multifaceted journey as an entrepreneur, educator, and branding expert. Kendall recounts his early influence from his entrepreneurial grandfather, which instilled a strong desire to forge his own path rather than adhere to traditional employment models. Though he initially thrived as a music teacher, he felt a persistent entrepreneurial drive, leading him to explore real estate while still educating students. He began wholesaling houses while teaching and quickly expanded his income through real estate. The conversation shifts to how Kendall's diverse pursuits intersect and inform his approach to branding and community building. He compares designing marching band shows to creating effective brands, equating both to theatrical productions that elicit specific emotional responses from an audience. Through his experiences in music and performance, Kendall articulates how successful branding hinges on intentional design elements, stimulating emotional connections and guiding customer perceptions. Kendall further discusses organic growth strategies he employed to cultivate his community without relying on paid advertising, emphasizing that brands should make people feel part of something greater. Initially, he focused on providing free, value-driven content in his podcast, asking insightful questions that resonated with listeners. The essence of his growth strategy intertwines community engagement with the branding process, reflecting that the brand's “soul” resonates with its audience. He emphasizes the importance of understanding human psychology to foster that sense of belonging — recognizing the various desires and fears driving potential audience members. This genuine understanding encourages community members to engage at different levels, including both free and paid offerings, translating inquiries and interest into structured programs that add value to their entrepreneurial journeys. Kendall also addresses the evolution of the brand and the organic adaptation of its offerings, noting that changes should align with the community's needs. He acknowledges that branding isn't just about transactional relationships; it’s about creating meaningful experiences and responding genuinely to audience feedback. HIGHLIGHTS: 6:46 The Journey into Real Estate 16:55 Transitioning from Teaching to Consulting 24:16 Creating Community and Engagement 29:49 The Psychology of Community Building 37:41 The Soul of Your Brand CONNECT WITH KENDALL: Only Brand Fans Only Land Fans Kendall's website Megan Huber’s Socials & Resources: LinkedIn | Instagram | Facebook | Book a Call | Consulting Structured Freedom Inc |...

March 14, 202550 min

Mastering Mindset, Balance and Leadership: Coaching Insights feat. Meg Rentschler

Meg Rentschler, a psychotherapist turned executive coach, discusses her journey with Megan, emphasizing the importance of mastering coaching skills over sales tactics.She highlights the challenges new coaches face in defining their identities and the pressures of group coaching. The conversation addresses the need for realistic client expectations, the adverse effects of a scarcity mindset, and the significance of self-care. Meg and Megan focus on fostering relational connections over transactional interactions, particularly within business settings. They discuss the significance of active listening and curious questioning as pivotal relational skills that enhance the client-coach dynamic, echoing the need for leaders to cultivate these traits within their teams for a healthier and more productive environment. HIGHLIGHTS: 3:30 Meg's Journey from Psychotherapy to Coaching 7:54 The Shift to Executive Coaching 8:22 The Importance of Mastery in Coaching 13:01 Navigating Group vs. Private Coaching 16:15 Fear and Success in Coaching 20:38 Client Success and Retention in Coaching 28:17 Addressing Burnout in the Coaching Industry 32:25 Creating Flow in Business 37:05 The Importance of Iteration in Learning 40:24 Building Relational Connections in Coaching CONNECT WITH MEG: Website Star Coach Podcast YouTube LinkedIn Facebook Megan Huber’s Socials & Resources: LinkedIn | Instagram | Facebook | Book a Call | Consulting Structured Freedom Inc | Client Acquisition For High Ticket Coaches The Coaches Pathway to $500K | Guide and 10-part video mini-course