Built to Last

In this episode, Megan shares three actionable strategies to fill your group coaching program with clients this week, without the complexity of funnels or ads.She discusses using client interviews for feedback that can lead to service conversations, reconnecting with former clients through personalized outreach, and following up with past consults to remind them of their goals.Megan emphasizes the power of bold action and clear communication, sharing how asking can create opportunities. Lastly, you're invited to explore her free resource, the Perfect Group Coaching Offer Playbook, to effectively structure and present your offerings. Take action now to build a thriving coaching business!HIGHLIGHTS:1:43 Client Interviews for Quick Wins4:24 Reconnecting with Old Clients5:38 Following Up with Past Consults8:37 The Power of Asking11:03 Simplifying Your Selling StrategyMENTIONED IN THIS EPISODE:Group Coaching PlaybookMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode of the Built to Last show, Megan interviews Kendall Lejeune, exploring his multifaceted journey as an entrepreneur, educator, and branding expert.Kendall recounts his early influence from his entrepreneurial grandfather, which instilled a strong desire to forge his own path rather than adhere to traditional employment models. Though he initially thrived as a music teacher, he felt a persistent entrepreneurial drive, leading him to explore real estate while still educating students. He began wholesaling houses while teaching and quickly expanded his income through real estate.The conversation shifts to how Kendall's diverse pursuits intersect and inform his approach to branding and community building. He compares designing marching band shows to creating effective brands, equating both to theatrical productions that elicit specific emotional responses from an audience. Through his experiences in music and performance, Kendall articulates how successful branding hinges on intentional design elements, stimulating emotional connections and guiding customer perceptions.Kendall further discusses organic growth strategies he employed to cultivate his community without relying on paid advertising, emphasizing that brands should make people feel part of something greater. Initially, he focused on providing free, value-driven content in his podcast, asking insightful questions that resonated with listeners.The essence of his growth strategy intertwines community engagement with the branding process, reflecting that the brand's “soul” resonates with its audience. He emphasizes the importance of understanding human psychology to foster that sense of belonging — recognizing the various desires and fears driving potential audience members. This genuine understanding encourages community members to engage at different levels, including both free and paid offerings, translating inquiries and interest into structured programs that add value to their entrepreneurial journeys.Kendall also addresses the evolution of the brand and the organic adaptation of its offerings, noting that changes should align with the community's needs. He acknowledges that branding isn't just about transactional relationships; it’s about creating meaningful experiences and responding genuinely to audience feedback.HIGHLIGHTS:6:46 The Journey into Real Estate16:55 Transitioning from Teaching to Consulting24:16 Creating Community and Engagement29:49 The Psychology of Community Building37:41 The Soul of Your BrandCONNECT WITH KENDALL:Only Brand FansOnly Land FansKendall's websiteMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc |...

Meg Rentschler, a psychotherapist turned executive coach, discusses her journey with Megan, emphasizing the importance of mastering coaching skills over sales tactics.She highlights the challenges new coaches face in defining their identities and the pressures of group coaching.The conversation addresses the need for realistic client expectations, the adverse effects of a scarcity mindset, and the significance of self-care. Meg and Megan focus on fostering relational connections over transactional interactions, particularly within business settings. They discuss the significance of active listening and curious questioning as pivotal relational skills that enhance the client-coach dynamic, echoing the need for leaders to cultivate these traits within their teams for a healthier and more productive environment.HIGHLIGHTS:3:30 Meg's Journey from Psychotherapy to Coaching7:54 The Shift to Executive Coaching8:22 The Importance of Mastery in Coaching13:01 Navigating Group vs. Private Coaching16:15 Fear and Success in Coaching20:38 Client Success and Retention in Coaching28:17 Addressing Burnout in the Coaching Industry32:25 Creating Flow in Business37:05 The Importance of Iteration in Learning40:24 Building Relational Connections in CoachingCONNECT WITH MEG:WebsiteStar Coach PodcastYouTubeLinkedInFacebookMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan dives into a thoughtful conversation with Vincent Pugliese, an expert in building and nurturing memberships. As someone who recognizes the power of connections, Vincent shares insights distilled from his journey—from a successful sports photographer to a thriving membership coach. His passion for community and the impact of meaningful interactions are evident throughout our discussion.The conversation transitions into the topic of membership models, with Vincent sharing his belief that a strong membership foundation can drive success across various types of businesses. He explains how memberships not only provide financial stability but also cultivate community, allowing members to engage actively and share their experiences. The idea of starting small with memberships is reinforced; success can bloom from seemingly humble beginnings where four interested people can turn into a thriving community.Vincent's unique perspective on learning from failures and the necessity of starting, even from a low point, sheds light on the path to entrepreneurial accomplishment. His hilarious yet humbling story about a speaking engagement with an almost empty audience serves as a powerful reminder that the size of an audience is not as significant as the authentic connections made during any exchange.They also discuss the flexibility of membership models, emphasizing their adaptability based on the audience's needs. Vincent addresses the misconception that one must have a colossal following to launch a successful membership. Instead, he encourages aspiring entrepreneurs to identify their passions and create content that resonates with their intended audience, ultimately leading to organic community growth.As they shift gears, Vincent breaks down his own membership tiers, illustrating how they’re structured to offer varying levels of engagement, from budget-friendly access to exclusive, higher-touch experiences. He explains the logic behind these tiers, showing how they create a funnel that allows members to choose their journey and find the most value where they need it most.Throughout the conversation, it becomes clear that Vincent epitomizes the belief that community fosters not just growth, but also sustainability in business. His approach resonates with anyone looking to build a business that prioritizes genuine relationships and shared success.HIGHLIGHTS:3:11 The Power of In-Person Connections5:28 Embracing Vulnerability in Entrepreneurship8:13 Lessons from Small Audiences11:31 The Importance of Origin Stories18:59 Discovering a New Passion23:58 The Appeal of Membership Models25:46 Understanding Membership Dynamics28:42 Customizing Your Membership Offer30:57 Building a Stadium for Your Business34:11 The Content and Connection Rivers41:06 Selecting the Right Membership Tier44:36 The Evolution of Memberships56:17 Freedom Over ContentCONNECT WITH VINCENT:WebsiteThe Wealth of Connection audio bookFacebookInstagram<a href="https://www.linkedin.com/in/vincent-pugliese/" rel="noopener noreferrer"...

In this episode, Megan reconnects with entrepreneur, Art Bejarano, owner of Integrity Engineering and Design Solutions. They discuss his journey through entrepreneurship, including the challenges of the 2008 financial crisis and the strategic shifts that led to his company's success. Art highlights his upcoming book, *Fire Yourself: A Simple Way to Self-Direct Your Career*, which introduces the three R's: Recognition, Reframe, and Reposition for overcoming adversity.They explore the power of collaboration and Art’s innovative approach of working with competitors to create community success. He shares strategies for effective communication across diverse backgrounds and offers practical advice on targeting niche markets and building partnerships. This episode is filled with actionable insights and inspiration for navigating entrepreneurial challenges.HIGHLIGHTS:3:46 New Perspectives on Coaching4:39 Art's Entrepreneurial Journey7:39 The Concept of Fire Yourself9:27 The Three R's Framework16:17 Reframing Challenges17:52 Collaboration with Competitors27:11 The Art of Communication30:50 Building Strong Relationships42:05 Upcoming Book Release48:32 Final Thoughts on Niche MarketingCONNECT WITH ART:WebsiteMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

"It's not just about what needs to be done, it's asking who do those goals require me to be."In this episode, Megan has a deep conversation with Dana Earhart, a business growth strategist whose passion for growth and strategy resonates throughout our discussion. They explore Dana's inspirational journey from corporate consulting to entrepreneurship, highlighting the pivotal moments that shaped her career path. After a successful stint in a corporate role where she led a large team across the country, Dana faced challenges that compelled her to reconsider her priorities and ultimately led her to become a business owner.Throughout their conversation, they delve into common pitfalls business owners face, particularly the tendency to lose themselves in the hustle and grind, neglecting the personal aspects of life that contribute to their overall well-being. Dana emphasizes the importance of maintaining a balance between productivity and personal life, sharing practical insights on how she manages her own time and priorities as a single mother and business owner. She shares invaluable strategies for ensuring that business growth aligns with personal values and life goals.They also discuss the financial health of businesses, especially in light of potential economic downturns. Dana uncovers practical measures that entrepreneurs can take to maintain their business's financial stability and make strategic decisions, particularly in uncertain times. The conversation stresses the significance of understanding profit margins, embracing strategic marketing, and nurturing client relationships to secure a healthier business trajectory.Dana shares profound observations about the role of CEOs and the misconception surrounding that title. She argues that successful leaders must be involved enough to mentor their teams while also nurturing a culture of independence and accountability among their employees. This balance is crucial in transitioning from a doer to a leader capable of scaling for growth.HIGHLIGHTS:3:40 Dana's Journey to Business Ownership8:28 Transitioning from Corporate to Entrepreneur11:04 Common Patterns in Business Ownership13:47 Shifting Perspectives on Business Success17:16 Keeping Businesses Financially Healthy21:20 The Role of the CEO in Growth25:39 Balancing Leadership and Team Dynamics32:15 Stuck Points in Business GrowthCONNECT WITH DANA:WebsiteLead with Purpose bookFree chapter of Lead with PurposeFacebookInstagramMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  <a href="https://www.thewealthbuilderscollective.com/consulting"...

In this episode, Megan speaks with Dr. Cheri Toledo, a veteran in course creation and adult learning. They examine key concepts such as curriculum development and enhancing client success within the coaching sector.Dr. Cheri highlights her extensive experience in education and technology, advocating for engaging online learning environments. The discussion addresses high dropout rates in online coaching, pinpointing common pitfalls like information overload and disorganized materials.They explore effective pacing and logical course structures essential for adult learners. The conversation also distinguishes between cohort-based and evergreen coaching programs, emphasizing the importance of structure, live calls, and interactive learning techniques.HIGHLIGHTS:10:20 Designing Effective Workshops13:03 Client Success in Coaching15:09 Common Mistakes in Course Delivery19:01 Enhancing Program Structure24:01 Keeping Clients Engaged26:33 Cohort vs. Evergreen Models31:32 Using Technology for Learning33:46 Structuring Live Calls Effectively39:46 The Power of Peer Groups48:21 Starting Points for ImprovementCONNECT WITH DR. CHERI:WebsiteFREE course or program auditFacebookInstagramMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

A vibrant conversation unfolds between Megan and her guest, Christie Mims that leads to an insightful exploration of Christie's journey and methodologies in the coaching industry. She shares her path to establishing her coaching business, emphasizing her non-linear trajectory from history major and consultant to a certified life coach.Throughout the conversation, Megan and Christie discuss common challenges faced by new coaches, particularly regarding mindset. Christie outlines prevalent patterns of limiting beliefs that often hinder new coaches, emphasizing the necessity of treating coaching as a business rather than merely a practice to find clients. She passionately illustrates the critical need for new coaches to develop business acumen alongside coaching skills, underscoring the importance of building core systems within their businesses. Christie's five essential systems for successful coaching businesses – coaching, onboarding, conversion, education, and marketing – serve as the cornerstone for a sustainable and profitable practice.The two delve into practical strategies for generating leads and maintaining client engagement while recognizing that many new coaches fall into the trap of seeking immediate financial success rather than building a long-term, viable business. Christie urges aspiring coaches to focus on consistent lead generation through organic means such as public speaking, writing, and engaging with existing audiences rather than attempting hasty ads before they have a firm grasp of their offerings.They touch on the layered complexities of various business models within the coaching industry, promoting the significance of private coaching in establishing a solid foundation for new coaches. Christy cautions against the allure of group coaching models that promise ease but often require extensive resources and advanced marketing skills that many new coaches lack. Additionally, she encourages focusing on niches to stand out in a crowded market, emphasizing that their unique life experiences and personalities are key differentiators among similar services.This episode not only provides inspiring insights into Christie's entrepreneurial journey but also presents actionable advice for aspiring coaches, reinforcing the essential blend of passion, business acumen, and community support in building a successful coaching practice.HIGHLIGHTS:3:19 The Journey to Coaching5:33 Teaching and Transition10:39 Common Limiting Beliefs in Coaching13:48 Understanding Business Systems18:28 Importance of Training Over Coaching20:48 Self-Study vs. Group Coaching25:12 The Case for One-on-One Coaching27:57 Business Models for New Coaches32:28 Simplifying the Coaching Business Model34:39 Marketing Strategies for New Coaches39:03 Utilizing Other People's Audiences42:34 Standing Out in a Saturated MarketCONNECT WITH CHRISTIE:WebsiteCoach Pony on FB for new coachesMENTIONED IN EPISODE:Essentialism by Greg McKeownMegan Huber’s Socials & Resources:LinkedIn  |  <a...

There's many ways to create income, but how about wealth?In this episode, Megan speaks with entrepreneur Jeanette Lowry about her journey from gymnastics to becoming an “accidental entrepreneur” in health and wellness. They discuss the importance of community in business, transitioning from a hustle mentality to creating balanced, purpose-driven enterprises, and the value of recurring income.Jeanette shares her “pivot system” for setting achievable goals and emphasizes personal responsibility in achieving success. She also provides practical advice for developing multiple income streams and offers a free workbook, "Girl Quit Looking in the Rear View Mirror," to help listeners reset their goals. This conversation is a valuable resource for aspiring entrepreneurs focused on community and personal growth.HIGHLIGHTS:3:34 Jeanette's Journey and Background5:37 The Accidental Entrepreneur8:32 Business and Life Vision14:53 Building Community30:57 Leveraged vs. Linear Income38:43 Making Time for a Side HustleCONNECT WITH JEANETTE:WebsiteAcademyMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode of the Built to Last show, host Megan interviews Megan Ketchigan, a seasoned copywriter, to explore her journey from teaching to entrepreneurship and the intricacies of effective communication in business. Their conversation underscores the significant overlap between copywriting and teaching and Megan K reveals that her role involves more than just writing; it’s about excavating her clients’ true messages through strategic questioning.The discussion expands to encompass the evolving landscape of copywriting in light of AI technologies like Chat GPT. Megan K. acknowledges the utility of these tools, suggesting that they can streamline certain aspects of the creative process, such as brainstorming and structural outlining. However, she cautions against over-reliance on AI, warning that doing so can stifle one’s creativity and lead to generic output. Instead, she advocates for a balanced approach where AI serves as a tool rather than a replacement for personal voice and insight. Additionally, Megan K highlights the importance of clear messaging in marketing, explaining that great copy is rooted in understanding one’s audience, their challenges, and how her clients’ solutions address those needs.Megan K delves into the distinction between “connection copy” and “conversion copy.” She clarifies that connection copy focuses on building rapport and trust with an audience, often using relatable storytelling to create a sense of camaraderie. In contrast, conversion copy leverages buyer psychology and direct calls to action, intended for audiences further down the sales funnel. Throughout the episode, Megan K emphasizes the significance of balancing these two approaches, particularly in today’s discerning market, where potential clients seek personal connections as much as compelling offers.Megan K. also addresses the crucial aspect of being distinct in a saturated market, sharing her insights on how to differentiate oneself as a copywriter. She advocates for understanding not just one’s unique value proposition but also the nuances of voice, tone, and customer experience. This approach aims to create a cohesive brand identity across all communication channels, ultimately leading to better audience engagement and higher conversion rates.HIGHLIGHTS:3:04 Teaching Skills in Business7:48 The Balance of Connection and Conversion12:40 The Role of AI in Copywriting15:31 Navigating Content Creation Burnout21:36 Finding Clarity in Messaging26:26 Defining Your Unique Value Proposition31:43 Differentiating in a Crowded Market38:16 The Importance of Research in CopywritingCONNECT WITH MEGAN K:WebsiteCopywriting for Coaches PodcastMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting<a...