Building Stronger Agents

Hosted by Will Penney

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Latest episode

Feb 2025

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EN-US

About the show

Sales and marketing podcast where we interview top real estate agents, team leaders and broker owners to find out what makes them thrive.

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39 recent

February 16, 202553 min

5 WORST Parts of Being a Team Leader

Jeremy Larkin, of Saint Geoge Utah, leads a real estate team of 13 agents who sell $100 million a year. Will and Jeremy discuss ChatGpt's 5 Worst Parts of Being a Team Leader. AI may have gotten it right this time! If you're starting a team, or have a team and want to do better, you'll want to hear this conversation. Too many agents start a team, because of their ego. They have little to no leader ship skills, and lack the experience and knowlege to recruit and retain good agents.Most agents also lack the experience or skills necessary to implement adequate systems, and manage revenue and profit.Brought to you by www.BuildingStrongerAgents.comand www.SocialOrchard.comAt Social Orchard, we help real estate agents and mortgage loan officers nurture their past clients and sphere of influence with their own "Friends and Family" private Facebook group. Social Orchard shows you how to create, build and manage a Facebook group. And they even post engaging content to your group daily, so that just have to engage with your people. At only $89 per month for solo agents, its a no brainer.

May 31, 202425 min

Part 2- Presenting the Buyer Representation Agreement

In Part 1 we reviewed the buyer presentation. In Part 2 we review the buyer representation agreement with the buyer. This episode is brought to you by www.SocialOrchard.com. Social Orchard helps real estate agents nurture that sphere and past clients, 5 days a week, in a private Facebook Group.

April 21, 202427 min

Home Buyer Presentation part one

Will Penney, who has been using exclusive buyer representation agreements since 1995, goes through his buyer consultation with fellow agent Peter Blicharz. Will reviews his 3 step consultation process: 1) buyer's wants, needs and time frame. 2) The search and offer process. 3) The closing process. In part two, we will review the exclusive representation agreement and common buyer objections. Brought to you by www.SocialOrchard.com. Social Orchard helps real estate agents and teams stay top of mind with their past clients and sphere 4-5 days a week by using a private Facebook Group as a community.

March 26, 20241 hr 8 min

Navigating buyer relationships after the NAR settlement

Will Penney, 36 year real estate agent, and John Gualtieri, national real estate coach, discuss the process of working with buyers and getting an exclusive representation agreement signed. Penney has utilized buyer representation agreements for over 30 years, and even collected a retainer fee from buyer clients. Penney and Gualtieri discuss the process of how to present a buyer representation agreement, and their thoughts on how the playing field will look after July 2024. www.SocialOrchard.com www.BuildingStrongerAgents.com

December 2, 202347 min

A Great 2024 Will Take More Than a Good Morning Routine.

Mark Young and Will Penney discuss the habits that they have both leaned on over the course of their careers. With so many Reels and other videos making us think that success is dependent on certain traits, its easy for entrepreneurs and sales people to get incredibly confused. Will and Mark share some hacks and ideas that will help you get ready for a strong 2024. Spoiler alert, none of the ideas include meditation or cold bath plunges. Not discounting any of that, but the ultra wealthy, who pride themselves on their 4am starts, and their dawn workouts, did not reach success from these early morning routines. The money that they earned from years of grinding, affords these beautiful mornings. Brought to you by www.BuildingStrongerAgents.com and www.SocialOrchard.com At Social Orchard, we help real estate agents and mortgage loan officers nurture their past clients and sphere of influence with their own "Friends and Family" private Facebook group. Social Orchard shows you how to create, build and manage a Facebook group. And they even post engaging content to your group daily, so that just have to engage with your people. At only $89 per month for solo agents, its a no brainer.

November 16, 202355 min

Sitzer-Burnett Verdict. Are we doomed?

Will Penney and Mark Young discuss the Sitzer-Burnett buyer agent commission suit verdict, The 4 questions that the jury had to answer, and potential outcomes for real estate agents. Two possible options for buyer agents to get paid! Brought to you by www.BuildingStrongerAgents.com and www.SocialOrchard.com at Social Orchard, we help real estate agents and mortgage loan officers nurture their past clients and sphere of influence with their own "Friends and Family" private Facebook group. Social Orchard shows you how to create, build and manage a Facebook group. And they even post engaging content to your group daily, so that just have to engage with your people. At only $89 per month for solo agents, its a no brainer.

October 12, 202351 min

Brand new, in a resort area, and hits $40,000,000 in 3 years

Darla Ogle obtained her real estate license in 2018 and began her career working on a local team in Santa Rosa Beach, Florida. In 2022, Darla sold about $40,000,000 worth of residential home sales. Her average home sale price is over $3,000,000. At the end 2022, Darla left the team and ventured out on her own. Since Santa Rosa Beach is predominantly a luxury second home market, Darla chose to buy internet leads. Darla shares how she manages her leads, how she grew her business, and what she is doing differently in this shifting market. Brought to you by www.BuildingStrongerAgents.com and www.SocialOrchard.com at Social Orchard, we help real estate agents and mortgage loan officers nurture their past clients and sphere of influence with their own "Friends and Family" private Facebook group. Social Orchard shows you how to create, build and manage a Facebook group. And they even post engaging content to your group daily, so that just have to engage with your people. At only $89 per month for solo agents, its a no brainer.

September 15, 202345 min

How I got into the luxury market

Bobby Johnson is a luxury agent in Santa Rosa Beach, in Florida. Bobby has been a Realtor since 1999, and sells about $70-$80 million a year in residential home sales. We chat with Bobby about his career, what he does to be successful, how he navigates the second home luxury market, and what he thinks of this shifting market that we're in now. Brought to you by www.BuildingStrongerAgents.com and www.SocialOrchard.com at Social Orchard, we help real estate agents and mortgage loan officers nurture their past clients and sphere of influence with their own "Friends and Family" private Facebook group. Social Orchard shows you how to create, build and manage a Facebook group. And they even post engaging content to your group daily, so that just have to engage with your people. At only $89 per month for solo agents, its a no brainer.

September 3, 20238 min

Is the past your crystal ball? Where will your brokerage be in 10 years?

As we look back over the past 40-50 years, we saw the franchise real estate brokerages dominate. First Century 21, then Remax, and then Keller Williams. Each brand tweaked a little over the previous, to offer their agents more. Keller Williams was very disruptive because this brand was the first to offer profit sharing to the agents who helped grow the company. This unique agent benefit helped KW have amazing growth, and eventually go on the be the largest traditional franchise in the US. In 2009, Glenn Sanford founded eXp Realty. Unlike the analog brands before him, Sanford's goal was to create a non-franchised brand, that had no offices. This new type of real estate brokerage is cloud-based, offers stock ownership to their agents, and also shares gross revenue with the agents who help grow the company. Since eXp has been on the playground, there have been a few other brokerages that have come about, with the same type of agent offerings. If we look back at how title/escrow companies grew, we also see an evolution. For decades, title companies would court real estate brokers and agents, and bring them food and other extras. Then, in the early 2000's the Joint Venture was created. The title companies would sell up to 49% of the title company to real estate agent and broker partners. This JV model dominated because real estate agents could now share in the revenue with the title companies. This was very disruptive to the title industry. Now, in 2023, the vast majority of the title companies are joint ventures. Now, with the cloud-based, publicly traded, non-franchised brokerages in the market place, what will happen? I believe, like with title companies, this will be the new model. When national brokerages offer stock awards and revenue share with their agents, and that becomes the norm, how can traditional brokerages and legacy brick and mortar franchises compete? We shall see!

July 25, 202338 min

How to grow and keep a mega team. 650 sales a year team leader speaks

Debbie Ferrante leads the number one Remax team in Ohio. Plus, she actually owns a multi office Remax franchise. Debbie shares some of her tried and true processes and how she keeps her team agents engaged and competitive. Listen how Debbie uses an ISA and an old school sales board to get the most out of her agents. Some real gold here.