Building and Protecting Your Business Worth

Hosted by Thomas J. Perrone, CLU,CIC

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143

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Jun 2026

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About the show

“Building and Protecting Your Business Worth Podcast” brings together ideas from successful small business owners, and professionals from many different industries to share strategies and ideas to help create business growth, increased profits, and to protect your business worth from the “What If’s Of Life”. The podcast will share ideas of how to unlock your “Business DNA”, creating more efficient business decisions, leisure time, and more fun in your business.

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June 11, 2026Episode 14531 min

The Threat To A Growing Business!

The Threat To A Growing Business! Host: Thomas J. Perrone, CLU, ChFC, CIC, Consultant & Creator of the “Beach Planning System” Guest: Shelby Marshall – Professional EOS Implementer®, President of Game-Changing, Inc. (Westborough, MA) Focus: Vision, leadership, accountability, and scaling challenges for growing businesses.Core MessageThe biggest threat to a growing business is rarely external competition — it’s internal confusion. This episode explores how business owners can break through the “Wall of Growth” by building clarity, alignment, and accountability.Key Topics & Questions CoveredThe broadcast addresses essential questions every business owner should ask:Why do businesses with strong products/services still struggle to create a clear long-term vision?What happens inside a company when the leader’s vision lives only in their head?What are the biggest people challenges growing companies face as they scale?What does real accountability look like in a healthy organization, and how is it different from micromanagement?Guest ExpertiseShelby Marshall specializes in helping leadership teams get aligned, accountable, and winning using the Entrepreneurial Operating System (EOS). She brings practical insights from working with growing companies on vision, leadership development, and scaling.Action Items for ListenersSend questions/comments to: tperrone@necgginc.comHost offers to forward them to the guest.This episode is designed to help business owners move from chaos and overload to a clear, scalable vision — essentially helping them “find their beach” through better estate and business planning.Episode Tone: Practical, insightful, and motivational for entrepreneurs hitting growth plateaus. Perfect for leaders ready to professionalize their operations and build a company that lasts.Would you like me to expand this into a full show notes post, LinkedIn summary, blog article, or email newsletter version?Contact information. 508 308 1226www.eosworldwide.com/shelby-marshallshelby-marshall@eosworldwide.com

May 28, 2026Episode 14429 min

Why Reverse Mortgage Have A Financial Position For Planning!

Why Reverse Mortgage Have A Financial Position For Planning!Brent Berti explores the real truth behind reverse mortgages and how they can become a strategic financial planning tool for retirees, business owners, and families this episode, Brent explores the real truth behind reverse mortgages and how they can become a strategic financial planning tool for retirees, business owners, and families. Learn the key benefits, costs, risks, and long-term considerations of reverse mortgages, including how they may help with retirement income, long-term care planning, tax-efficient cash flow, preserving investments during market downturns, and legacy planning. This episode breaks down the myths, explains the requirements, and provides practical real-world examples to help listeners make informed financial decisions with confidence.Learn the key benefits, costs, risks, and long-term considerations of reverse mortgages, including how they may help with retirement income, long-term care planning, tax-efficient cash flow, preserving investments during market downturns, and legacy planning. This episode breaks down the myths, explains the requirements, and provides practical real-world examples to help you in your future planning. brent Berti bberti@homesteadfunding.com860-997-3254

May 24, 2026Episode 14319 min

Estate Equalization in Family Business Succession Planning

Estate Equalization in Family Business Succession PlanningFor most closely held business owners, the family business represents 70–90% of their total net worth — and that concentration creates one of the most overlooked risks in succession planning: how do you treat all your heirs fairly when your biggest asset can't be split in half? In this episode, we unpack estate equalization — the strategy that solves the fairness problem without sacrificing the business. We cover why equal ownership among heirs almost always produces conflict rather than fairness, the three structural dangers every business owner needs to understand (fractured control, operational paralysis, and forced liquidation), and the five-step framework for building a plan that protects everyone. We also walk through the role of life insurance and Irrevocable Life Insurance Trusts — the tools that fund the equalization gap, keep proceeds out of the taxable estate, and give non-business heirs their fair share without any claim against the company itself.And we close with the story of the two sons of Smith Industries — a real-world illustration of what happens when a business passes to heirs who value it in completely different ways, and how one family found their way through it.If you own a closely held business and have more than one heir, this episode is essential listening. Want me to adapt this for a specific format — YouTube description, LinkedIn post, or intro script?tperrone@necgginc.comLINKEDINhttps://www.bpbpgrp.com/tomDownload Special Report Who Gets Your Business

May 13, 2026Episode 14230 min

Podcast Show Summary: Outbound Lead Generation with Brian Boyer

Podcast Show Summary: Outbound Lead Generation with Brian BoyerIn this episode, Brian Boyer of The Boyer Group breaks down the fundamentals of modern outbound lead generation—from defining a clear ideal customer profile to choosing the right outreach channels and measuring what actually works. Brian shares practical guidance for founders running their own prospecting, explains realistic timelines for seeing traction, and highlights common red flags to watch for when evaluating lead gen tools or vendors. The conversation wraps with actionable ways to warm up cold prospects and one underrated tactic that can meaningfully improve response rates.Key Topics Covered· How to define and refine an Ideal Customer Profile (ICP) that supports consistent outbound results· Channel effectiveness: when to use email vs. LinkedIn vs. phone—and how to combine them· Metrics that matter measuring outreach success beyond vanity numbers· Expected timelines for outbound lead gen and what “early signals” look like· Playbooks for warming up cold leads and creating trust before the pitch· Founder-led outbound: prioritization, messaging, and staying consistent with limited time· Red flags in lead gen vendors/tools and how to vet them before you buy GuestBrian Boyer is the founder of The Boyer Group and helps teams build repeatable outbound systems, from targeting and messaging to multi-channel execution and performance measurement.Brian Boyer The Boyer Group – Speaker860 960 7525brian@theboyergroupllc.com

April 30, 2026Episode 14116 min

Your Best Employee Is Being Recruited Right Now — And You May Not Even Know It.

Your Best Employee Is Being Recruited Right Now — And You May Not Even Know It.Losing a key employee isn’t just frustrating—it’s expensive. In this episode, Tom Perrone breaks down “phantom equity” (also called phantom stock or ghost stock): a retention strategy that rewards top performers for business growth without handing over real ownership.You’ll learn how a “Phantom Stock Golden Handcuff” agreement can grant hypothetical shares, tie payout to company value, and deliver cash at a future date or triggering event—creating a strong incentive for key people to stay. Tom also covers design options, tax treatment at distribution, and ways owners can plan for the future payout obligation.Key takeaways:· What phantom equity is (and isn’t)—and why it’s different from giving up shares· How phantom shares are granted, valued, and paid in cash· Full-Value vs. Appreciation-Only designs and when each fits· How taxes typically work when benefits are paid out (for owner and employee)· How to plan for funding the obligation in a tax-efficient wayWant to talk through whether phantom stock fits your situation? Contact Tom Perrone at tperrone@necgginc.com or 203-530-6615.This episode is designed for closely held business owners—especially companies with roughly 5–50 employees—who want to keep key talent, protect control, and build a simple, flexible incentive plan without ERISA complexity.

April 17, 2026Episode 14030 min

“The New Total Rewards Playbook: Inside the Future of Work with Marc Kroll”

In this episode, we sit down with Marc Kroll, founder of Comp365, to break down how the concept of “Total Rewards” is rapidly evolving—and why it’s now a strategic imperative for every organization. Marc shares how companies are shifting away from one-size-fits-all compensation models toward highly customized rewards strategies that align with employee expectations and business goals. We explore why compensation, benefits, and culture are no longer separate conversations, but deeply interconnected drivers of performance, retention, and growth. This episode dives into:· The rise of personalized Total Rewards and what’s driving the shift· Why workplace culture is now central to compensation strategy—not an afterthought· The growing role of wellness, mental health, and flexibility in employee value propositions· How career growth and skill-based rewards are redefining employer-employee relationships· The transformation of “flexible work” from perk to expectation· How technology is reshaping HR delivery and Total Rewards execution If you work with business owners or lead an organization navigating talent challenges, this conversation will give you a clear lens into where workforce strategy is headed—and how to stay competitive in a rapidly changing environment.https://comp360totalrewards.comMgkroll@earthlink.net

April 10, 2026Episode 13929 min

From AI Hype to Measurable ROI with Sam Sharma!

From AI Hype to Measurable ROI with Sam SharmaIn this episode, we sit down with AI strategist and transformation expert Sam Sharma, CEO of Elevate AI Tech, to cut through the noise around artificial intelligence and focus on what drives results.While many companies say they “want AI,” very few are truly ready to implement it effectively. Sam breaks down the critical gap between ambition and execution—and why most AI initiatives fail before they ever produce ROI.We dive into the real-world challenges business leaders face when adopting AI, including:- The operational breakdowns that occur when AI is deployed as disconnected tools instead of a unified system- Where companies are losing revenue today—and how AI can realistically fix it- The biggest compliance and risk blind spots leaders overlook when rolling out AI across teams- The key difference between “AI productivity” and true “AI transformation”This conversation is a practical roadmap for CEOs and business owners who want to move beyond experimentation and start leveraging AI as a true competitive advantage.If you’re looking to scale operations, improve decision-making, and drive measurable outcomes—not just chase trends—this episode is for you.https://www.linkedin.com/in/samsconsultantsam@elevateaitech.comhttps://calendly.com/consultsams

March 27, 2026Episode 1389 min

Why Life Insurance Is the Smartest Way to pay for estate taxes and costs!

Why Life Insurance Is the Smartest Way to pay for estate taxes and costs!Estate planning life insurance is the most effective way of paying estate costs.If you have a taxable estate, there are only 4 ways to pay your estate tax bill — and 3 of them will cost your heirs a fortune. In this video, I break down the real cost of each option using a real-world example, and show you exactly why life insurance held in trust is the only strategy that preserves your wealth.📊 What you'll learn: • The 4 ways to pay estate taxes — and what each one actually costs • Why a forced asset sale can cost your heirs 111% of the tax bill • How estate tax financing stretches costs to 126% over 10 years • Why life insurance in trust covers your estate taxes for just 26 cents on the dollar • How the 2025 estate tax exemption sunset may affect your estate right now🏦 Real example: A Minnesota client with a $15.5M net worth projected to grow to $46M faces over $18.6M in estate taxes. We compare all 4 options side by side.This isn't about life insurance — it's about paying an unavoidable tax bill as efficiently as possible.📅 Schedule a consultation: https://fantastical.app/b5bhcvxwev-lPTY/call-meetings-general Download Your Free Estate Planning Report https://www.allclients.com/Form3.aspx?Key=0267F106386897731AEA0590EE88778C Thomas J Perrone, CLU, CIC tperrone@necgginc.com Free Consultation https://fantastical.app/b5bhcvxwev-lPTY/call-meetings-general

March 22, 2026Episode 13738 min

Business Development In A Changing Marketplace With Effective Communication!

🎙️ Podcast Show SummaryBusiness Development In A Changing Marketplace With Effective Communication!In this episode, we dive into what it really takes to grow a business in today’s changing marketplace. From understanding the psychology of your ideal customer to using data, personality insights, and generational intelligence to close deals faster, this conversation is packed with real-world strategies you can use right away.Joined by special guest Chris Salem, we explore how business owners can increase profits without chasing new customers, communicate more effectively across generations, and build sustainable growth through smarter marketing, better messaging, and stronger planning.Whether you’re a business owner, advisor, or entrepreneur, this episode will help you find your beach by aligning your business strategy, customer focus, and long-term planning for greater success and security.Chris@Christophersalem.com203 733 8469 sustainablesuccess.net/

March 4, 2026Episode 13636 min

Marketing for Small Business in 2026

Marketing for Small Business in 2026This episode of Catapult focuses on small business marketing and growth strategies for 2026, hosted by T. Perrone(NECGG Inc.). Featured guests Mike and Kayla Bouffard join to discuss practical steps business owners can take to stay competitive in a rapidly evolving digital landscape.Topics covered:Google visibility vs. social media for local and service-based businessesMust-have technology systems for growing businesses in 2026Using AI and automation to boost efficiency without losing authenticityBuilding systems to consistently generate reviews and referralsThe biggest technology shift business owners are underestimating right nowThe episode closes with a call to action to request a copy of "Unlocking Your Business' DNA" (available on Amazon, with profits going to veteran groups) and an invitation for a free consultation.Michael and Kayla Bouffardmichael@catapultcommunities.com802-342-3221