Building a Marketing Plan

Welcome back to the Empower Her Business Accelerator Podcast! I’m Phillipa Channer, your host. Today, we’re continuing our series on measuring success by diving into Key Performance Indicators (KPIs). These essential metrics help entrepreneurs track their business's health, identify areas for growth, and drive strategic decisions. Episode Summary: In this episode, we discuss: What KPIs are and why they’re essential for entrepreneurs. Key metrics to track, including: Revenue growth Customer retention rate Customer lifetime value (CLV) Conversion rates Gross profit margin Practical tips for using KPIs effectively to set realistic goals and make data-driven decisions. This episode is packed with actionable insights to help your business thrive! Timestamps: (00:00) Welcome and Series Introduction (01:00) What are KPIs? (02:00) Revenue Growth: A Vital Metric (03:00) Customer Retention Rate: Why It Matters (05:00) Understanding Customer Lifetime Value (CLV) (08:00) Conversion Rates: Turning Leads into Customers (09:00) Gross Profit Margin: Measuring Profitability (10:00) How to Use KPIs Effectively (11:00) Closing and Next Week’s Teaser Outro: Thank you for tuning in! Don’t forget to like, follow, and subscribe to the podcast. Share it with fellow entrepreneurs who could use these insights. If you’re ready to transform your business, check out the Empower Her program. Schedule a one-on-one meeting with me via the link in the show notes. Until next time, keep shining and let KPIs guide your business growth! Special Announcements and Links: Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch via email: info@channer-consulting.com

Welcome to the EmpowerHer Business Accelerator podcast! Join host Philippa Channer as she shares insights and strategies to help you grow and thrive in your business. In this episode, Philippa dives into the power of data and its pivotal role in business success. Learn how to measure progress, identify trends, and make data-driven decisions. Philippa outlines five critical steps to transform raw data into actionable insights for your business growth. Timestamps: (00:00) Welcome to the EmpowerHer Business Accelerator Podcast! (01:00) Why Data Matters for Business Success (02:00) Step 1: Setting Measurable Goals (03:00) Step 2: Tracking Key Metrics (04:00) Step 3: Analyzing the Data (05:00) Step 4: Making Data-Driven Adjustments (05:45) Step 5: Testing and Iterating (06:00) Outro and Preview of Next Episode Special Announcements and Links: Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Email: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator Podcast! I’m your host, Philippa Channer, and I’m thrilled to kick off the new year and a fresh series on measuring success. If you missed last month’s series on goal setting, be sure to check it out—it’s the perfect setup for understanding today’s topic. Quick reminder: The EmpowerHer Power Session is happening on January 14th, and our group program kicks off on January 15th. Registration closes on January 10th, so don’t miss out! Episode Summary: This week, we’re exploring why metrics matter in your business, which ones are essential, and how to use them effectively. You’ll learn: Why metrics are like your business’s dashboard. Key financial, marketing, operational, and personal success metrics to track. Tips on aligning metrics with your goals for a complete view of success. Timeline: (00:00) Intro and announcements (01:10) Why metrics are crucial for business success (03:00) Financial metrics: Revenue, profit margins, and cash flow (05:00) Marketing metrics: Customer acquisition cost, conversion rates, and social media engagement (09:00) Operational metrics: Customer satisfaction and employee productivity (11:00) Personal success metrics: Work-life balance and mental health (13:00) Aligning metrics with your business goals (14:00) Outro and next week’s teaser Outro: Next week, we’ll focus on marketing metrics and the numbers that truly matter for measuring success. Don’t forget: The deadline for EmpowerHer programs is January 10th. This transformative experience will help you grow your business with a supportive community of women entrepreneurs. Special Announcements and Links: EmpowerHer Power Session: January 14th Group Program: Starts January 15th (Sign up by January 10th) Learn more about EmpowerHer: empowerherap.com  Connect with Us: Free 30-Hour EmpowerHer Discovery Session: Schedule Here Subscribe for regular content on marketing strategy and tips. Connect on Social Media: LinkedIn: Channer Consulting LLC Facebook: Channer Consulting Instagram: @ChannerConsulting Contact Us: info@channer-consulting.com

[00:00] Show Intro Welcome to the EmpowerHer Business Accelerator Podcast! I’m your host, Philippa Channer, and this special New Year’s episode is all about embracing rest, renewal, and setting meaningful intentions for growth as we step into 2025. [01:00] Why Rest and Reflection Are Essential Rest isn’t a luxury—it’s a necessity. By intentionally slowing down, unplugging, and reflecting, we can approach life and business with fresh creativity and energy. Disconnect from work and screens to clear your mind and reduce burnout. Reflect on your accomplishments over the past year. Celebrate your wins, big and small. Engage in self-care activities that nurture you—physically, mentally, and emotionally. “Rest doesn’t mean stepping away from progress. It prepares you for more.” [05:00] Setting Intentions for Growth (Not Perfection) Set goals that are flexible, realistic, and focused on progress, not perfection. Prioritize growth over results: Focus on direction, not rigid metrics. Be flexible: Adjust to life’s unpredictability without feeling like a failure. Celebrate progress: Every step forward, no matter how small, is a win. Growth is about evolving and improving—not flawless execution. [07:30] Key Takeaways for the New Year Reflect, recharge, and embrace the lessons from 2024. Approach 2025 with renewed energy and realistic intentions. Balance action with rest to sustain growth and success. [08:00] Special Announcement ✨ EmpowerHer Program launches in January! This transformative experience will help you grow your business and connect with like-minded female entrepreneurs. Find all the details via the link in the show notes. [08:30] Show Outro Thank you for joining me for this special New Year’s message. Here’s to a 2025 filled with rest, growth, and intention. You’re capable of achieving great things! Happy New Year! 🎉 Special Announcements and Links Free 30-Hour EmpowerHer Discovery Session: Schedule Here Subscribe for regular content on marketing strategy, tips, and planning. Connect with us: LinkedIn: Channer Consulting LLC Facebook: Channer Consulting Instagram: @channerconsulting Email: info@channer-consulting.com

Welcome to the podcast! I’m Phillipa Channer, your host and a business strategist dedicated to helping you build a thriving business with clarity, confidence, and actionable strategies. In this special episode, I’ll share three simple but powerful steps to help you kick off 2025 with a strong, actionable business strategy. Episode Summary: 2025 is just around the corner! In this brief but impactful episode, we discuss why having a clear business strategy is crucial and how it can help you prioritize your time, make confident decisions, and measure success effectively. I’ll guide you through three essential steps to start the year strong: Clarify your vision by defining success in detail. Set priorities and plan actionable steps. Regularly evaluate and adjust your strategy. Plus, learn about my Empower Her Business Accelerator program—a 12-week initiative designed to equip women entrepreneurs with the clarity, systems, and confidence to thrive in 2025 and beyond. Timestamps: (00:00) Intro and Holiday Wishes (01:00) The Importance of a Business Strategy (02:00) Step 1: Clarify Your Vision (03:00) Step 2: Set Priorities and Plan (04:00) Step 3: Evaluate and Adjust (05:00) Empower Her Business Accelerator Details (06:00) Closing Remarks Special Announcements and Links: Empower Her Business Accelerator: Join before December 31st for exclusive bonuses! Program starts January 15th. Visit EmpowerHerAP.com. Free 30-Hour EmpowerHer Discovery Session: Schedule here. Stay Connected: LinkedIn: Phillipa Channer Facebook: Channer Consulting Instagram: @channerconsulting Email: info@channer-consulting.com

Welcome to Episode 159 of the EmpowerHer Business Accelerator Podcast! In this final episode before Christmas, your host, Philippa Channer, answers your pressing questions about content strategy and planning. We're wrapping up our December series with a Q&A session that dives deep into staying consistent, understanding your audience, and keeping content fresh. Episode Summary: Philippa tackles key questions on: Staying Consistent with Limited Time: Tips include batch content creation, repurposing content, using a content calendar, and setting realistic expectations. Identifying the Best Content for Your Audience: Learn about understanding your audience’s preferences, experimenting and measuring results, and using diverse content types to reach various audience segments. Generating Fresh Content Ideas: Explore leveraging content pillars, asking your audience for feedback, revisiting and repurposing old content, and keeping an eye on industry trends. The episode is packed with actionable advice to refine your content strategy and prepare for a successful 2025. Timestamps: (00:00) Introduction and Holiday Greetings (01:10) How to Stay Consistent with Your Content Plan (04:30) Identifying the Best Content for Your Audience (06:45) Generating Fresh Content Ideas Without Running Out (12:30) Leveraging Trends and Reusing Old Content (13:45) Closing Remarks and 2025 EmpowerHer Program Launch Special Announcements: EmpowerHer Program Launch: Starting January, this transformative program helps female entrepreneurs level up their marketing and business strategies. Learn more here: www.empowerherap.com  Free 30-Minute EmpowerHer Discovery Session: Explore your needs and see if EmpowerHer is the right fit. Book now: Schedule Here. Happy holidays! Enjoy a well-deserved break, and come back refreshed for the new year. Subscribe for regular content on developing a marketing strategy. Connect with us: LinkedIn Facebook Instagram Email: info@channer-consulting.com Thank you for joining us this week! Remember, the content strategy is your secret weapon for growth and connection. Have a joyous holiday season, recharge, and join us in the new year for more empowering discussions. Keep shining, and see you in 2025!

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.   In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the essentials of creating a sustainable content plan for solopreneurs. She emphasizes the importance of staying organized, consistent, and aligned with business goals. Philippa outlines steps for planning content around key pillars, setting realistic publishing frequencies, and mapping out a content calendar. She also highlights the benefits of repurposing content and tracking progress. Additionally, Philippa announces upcoming events, including a giveaway and the Empower Her Power session starting in January. This episode offers valuable insights for solopreneurs aiming to enhance their content strategy and marketing efforts.   Whenever you are ready, here are some ways that we can help you:   Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  

Welcome to this special episode of the EmpowerHer Business Accelerator podcast! I'm Philippa Channer, and today I’m thrilled to introduce the EmpowerHer Business Accelerator program—a 12-week transformational journey tailored specifically for women entrepreneurs. This program is your opportunity to break free from feeling stuck or overwhelmed and set your business up for real, measurable success in 2025. We'll discuss how this program equips you with a clear strategy, leadership confidence, and tools to work smarter, not harder, while achieving tangible results. If you’re ready to take control of your business future, this episode is for you! Special Announcements & Links EmpowerHer Business Accelerator Program: Learn more and reserve your spot at empowerherap.com. Free 30-Hour EmpowerHer Discovery Session: Schedule here. Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn Facebook Instagram Email: info@channer-consulting.com Timestamps (00:00) Introduction (01:10) What is the EmpowerHer Business Accelerator Program? (02:00) Outcomes You Can Expect by the End of 12 Weeks (03:00) Special Bonus for Early Enrollment (04:00) How to Join & Final Encouragement

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.   In this episode of the "Empower Her Business Accelerator" podcast, host Philippa Channer delves into the crucial topic of selecting the right content types for effective message delivery. She discusses various formats, including blogs, videos, podcasts, infographics, email newsletters, and social media posts, emphasizing the importance of aligning these with audience preferences, the message, and content goals. Philippa also introduces a holiday giveaway and promotes upcoming group and power sessions for entrepreneurs. The episode aims to help female entrepreneurs refine their marketing strategies and enhance their content delivery.   Whenever you are ready, here are some ways that we can help you:   Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.   In this episode of the Empower Business Accelerator podcast, host Philippa Channer introduces a December series focused on content pillars, types, and planning. She emphasizes the importance of aligning content pillars with business goals and audience needs, recommending entrepreneurs select 3-5 pillars each quarter. Philippa discusses creating content that supports business objectives, addresses customer challenges, and incorporates sales without being overly promotional. She also mentions a holiday giveaway, a discount for the Empower Her program, and encourages social media engagement. The episode aims to equip entrepreneurs with effective content creation and planning strategies.   Whenever you are ready, here are some ways that we can help you:   Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com