Brews & Buzzwords

Hosted by George Arabian

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May 2026

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About the show

Brews & Buzzwords is a digital marketing and web design podcast for business owners and growth-focused teams who want to drive more revenue, not just more activity. Hosted by George Arabian and the team at NVISION, each episode breaks down how digital marketing, website performance, and conversion systems actually impact revenue. This podcast covers: Digital marketing strategies that drive leads and sales Web design and website optimization for higher conversion rates Best practices for business owners to improve marketing performance and decision making Why your marketing is not generating revenue and how to fix it How to turn website traffic into qualified leads and customers SEO, paid ads, email marketing, and how they connect into one system What to prioritize, what to fix first, and what to stop doing If your website is not converting or your digital marketing is not delivering measurable revenue, this podcast will help you understand what is broken and what to do next. Learn how to drive more revenue with marketing that actually works.

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46 recent

May 19, 20261 hr 10 min

Why Most Marketing Advice Fails Business Owners (feat. Brent Sterling)

Digital marketing strategy, AI marketing, SEO, paid ads, and growth marketing are changing fast, but the goal has not changed: drive more leads, conversions, and revenue with marketing that actually works. In this episode of Brews & Buzzwords, George Arabian, CEO of NVISION, sits down with Brent Sterling, Growth Marketing Mercenary at Growth Crew, to talk about what business owners need to know about modern marketing. They cover how AI is changing content and campaign execution, why SEO and paid ads still need a strong strategy behind them, and how businesses can avoid wasting time on marketing tactics that do not connect to revenue. Brent shares practical insight on testing paid campaigns, improving website conversions, using AI without losing human judgement, and building a marketing system around the full customer journey. If you are a business owner looking for clearer strategy, stronger leads, better ROI, and less marketing guesswork, this conversation is for you. Listen for insights on AI marketing, SEO strategy, paid advertising, conversion optimization, growth marketing, customer journeys, and how to turn marketing activity into measurable business results. Learn more about your ad choices. Visit megaphone.fm/adchoices

March 24, 20261 hr 14 min

Stop Marketing, START SELLING (feat. Rhys Mohun)

Business growth strategy, product-market fit, and revenue-driving marketing start with one rule most companies skip: PROVE DEMAND BEFORE YOU SCALE. George Arabian, CEO of NVISION, sits down with Rhys Mohun, Founder and Owner of Formentor Labs, to break down how to validate your positioning through real sales conversations, turn objections into messaging that converts, and build a marketing system that earns attention and drives revenue. Expect straight talk on narrowing your focus (and why most mid-market teams resist it), building “sticky” strategy that actually gets executed, and using practical experimentation to keep what works and drop what does not. The conversation also tackles how AI is changing discovery and why business owners need a clearer plan for diversification, measurement, and decision-making as search behaviour shifts. Drive more revenue with marketing that actually works by selling first, focusing harder, and executing with discipline. Connect with Rhys: formentor.ca or linkedin.com/in/rhysmohun Learn more about your ad choices. Visit megaphone.fm/adchoices

March 10, 20261 hr 12 min

Stand Out & Scale (feat. Jeremy Miller)

Brand strategy, sticky branding, business growth, and digital marketing are only effective when customers can repeat what you do and why it matters. This conversation breaks down how leaders can simplify their message, validate direction through sales (not boardroom guesses), and build the habits and infrastructure needed to execute in unpredictable markets. George Arabian and Jeremy Miller also dig into practical examples of sharpening positioning, choosing the right customers, improving capacity, and using consistent tracking to keep teams aligned, so growth becomes a repeatable system instead of a lucky streak. Connect with Jeremy: stickybranding.com Learn more about your ad choices. Visit megaphone.fm/adchoices

March 3, 202644 min

Generate More Revenue with Our 3-Step Approach! | Webinar from NVISION CEO, George Arabian

Watch George Arabian's webinar, where he breaks down NVISION's 3-step approach to helping our clients generate more revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices

January 20, 202646 min

How Storytelling Drives Real Business Impact (feat. Keith Chang)

Brand storytelling, creative leadership, and human connection sit at the core of this conversation on what truly makes content resonate. From the evolution of corporate video and live events to the limits of AI and the power of empathy, this episode explores why emotion, curiosity, and trust still outperform specs, sameness, and surface-level production in modern marketing and business leadership. Connect with Keith: linkedin.com/in/keith-chang-341b962a or senovva.com/ca/ Learn more about your ad choices. Visit megaphone.fm/adchoices

January 6, 20261 hr 1 min

Emotional Intelligence for Modern CEOs (feat. Jamelle Lindo)

Emotional intelligence coach and international speaker, Jamelle Lindo reveals how self awareness, emotional regulation, and EQ skills help leaders beat burnout, set healthier boundaries, and lead high performing teams in the age of AI. He shares practical tools, and provides real world examples of using empathy, presence, and curiosity to manage the emotions of others and build stronger cultures at work and at home. Connect with Jamelle: linkedin.com/in/jamelle-lindo-04b959135 or jamellelindo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

December 9, 202544 min

Scale Your Business with Fractional Marketing (feat. Julie Ford)

Fractional marketing leadership, B2B growth strategy, plus better sales and marketing alignment take center stage as George Arabian sits down with fractional marketing leader, Julie Ford to unpack how part time CMOs help companies scale without the full time overhead. Julie explains when a fractional marketer is the right hire, how she steps in during leadership leave or as the first marketing leader, and why your website, tech stack, and CRM need to be fixed before you pour more money into lead generation. She shares practical tactics for defining your ideal customer profile, closing the gap between sales and marketing, improving lead quality instead of just chasing volume, and adapting to AI driven buyer journeys where website traffic may drop but conversion ready leads increase. Connect with Julie: linkedin.com/in/jmford or julie-ford.com Learn more about your ad choices. Visit megaphone.fm/adchoices

November 12, 202542 min

The Future of Digital Leadership (feat. Scott Ray)

In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Scott Ray, a visionary marketing leader, to unpack the realities of digital transformation, leadership evolution, and customer-centric marketing. Together, they dive deep into how brands can adapt to constant change, align teams for innovation, and build digital strategies that actually drive measurable results. Whether you’re a marketing executive, business owner, or emerging leader, this conversation is packed with actionable insights and forward-thinking perspectives that define the new era of digital leadership and brand growth. Connect with Scott: linkedin.com/in/scott-ray Learn more about your ad choices. Visit megaphone.fm/adchoices

September 30, 202529 min

Lessons in Leadership (feat. CEO Global Founder, John Wilson)

In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with John Wilson, Founder of CEO Global Network, to explore what makes great leaders thrive in today’s business world. John shares hard-earned insights from decades of coaching CEOs, including how to build high-performance teams, balance growth with culture, and make tough decisions with clarity. Whether you’re a business leader, entrepreneur, or aspiring executive, this conversation offers practical lessons in leadership, strategy, and resilience. Connect with John: LinkedIn.com/in/johnwilson-ceo Learn more about your ad choices. Visit megaphone.fm/adchoices

September 2, 202528 min

AgencyAnalytics: Scaling & Going Beyond Metrics (feat. Joe Kindness)

In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Joe Kindness, CEO of AgencyAnalytics, to talk about his experience building and scaling one of the top reporting platforms for digital agencies. Joe shares how focusing on customer value, sustainable growth, and product innovation helped AgencyAnalytics grow from a small startup into a leader in marketing analytics software. Whether you’re running an agency, launching SaaS, or leading a high-growth team, you’ll get insights on scaling without burning out, hiring for culture, and building tools your customers can’t live without. Connect with Joe: LinkedIn.com/in/jkindness Learn more about your ad choices. Visit megaphone.fm/adchoices