Brews & Buzzwords

Hosted by George Arabian

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Sep 2026

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About the show

Brews & Buzzwords is a digital marketing and web design podcast for business owners and growth-focused teams who want to drive more revenue, not just more activity. Hosted by George Arabian and the team at NVISION, each episode breaks down how digital marketing, website performance, and conversion systems actually impact revenue. This podcast covers: Digital marketing strategies that drive leads and sales Web design and website optimization for higher conversion rates Best practices for business owners to improve marketing performance and decision making Why your marketing is not generating revenue and how to fix it How to turn website traffic into qualified leads and customers SEO, paid ads, email marketing, and how they connect into one system What to prioritize, what to fix first, and what to stop doing If your website is not converting or your digital marketing is not delivering measurable revenue, this podcast will help you understand what is broken and what to do next. Learn how to drive more revenue with marketing that actually works.

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51 recent

September 29, 202653 min

AI Won’t Fix Bad Video Strategy (feat. Garus Booth) | Brews & Buzzwords Podcast

B2B video marketing works best when every asset has a clear business purpose, speaks to a specific audience and helps move buyers closer to a decision. Garus Booth, ECD and Founder of The Booth, joins George Arabian to break down what separates strategic video marketing from simply producing content that looks good. They explore why mid-funnel video is often the smarter investment, how educational content can improve customer retention, why production quality still affects perceived value, and how businesses can measure video ROI without getting distracted by views and likes. They also dig into AI video production and what happens when creative tools become available to everyone. As production gets easier, strategy, judgement and creative taste become more valuable. For business owners and marketing leaders, the takeaway is clear: stop treating video as a one-off deliverable. Build a video content strategy that compounds over time, supports the customer journey and contributes to measurable business growth. Connect with Garus: bythebooth.com or linkedin.com/in/garusbooth Learn more about your ad choices. Visit megaphone.fm/adchoices

August 4, 20261 hr 7 min

How to Position Your Business in 2026 (ft. David Finley, Darren Coleman) | Brews & Buzzwords Podcast

Business positioning, B2B marketing strategy and market differentiation determine whether a company becomes the obvious choice or quietly loses revenue to competitors. A strong reputation may earn attention, but it cannot protect a business when its customers, technology and market expectations are moving faster than its strategy. On Brews & Buzzwords, NVISION CEO George Arabian sits down with David Finley, Founding Partner and Chief Strategist at Wealth Brand Partners, and Darren Coleman, Founder and CEO of Portage Cross Border Wealth Management, to examine the gap between legacy success and future market leadership. The conversation explores why specialization can accelerate business growth, how buyers form opinions before the first sales call, and why referrals, websites and thought leadership must reinforce one clear market position. David and Darren also unpack silent attrition, client-led innovation, succession planning and the danger of measuring short-term activity while missing long-term shifts in demand. You’ll learn: - How to spot a positioning gap before it affects revenue - Why trying to serve everyone makes a business easier to ignore - How client stories reveal your strongest brand promise - Why valuable content needs both a compelling idea and compelling delivery - How to use AI without sacrificing identity, empathy or judgment - What experienced leaders and emerging talent can learn from each other - Why specialization can produce stronger referrals and better-fit opportunities If your company has strong people, a proven offer and loyal customers but is not yet the obvious choice, this discussion provides a practical path forward. Listen to the market. Define the problems you solve best. Communicate where the business is going. Keep innovating before complacency turns a hard-earned reputation into lost relevance. Connect with David Finley: linkedin.com/in/david-finley or wealthbrandpartners.com Connect with Darren Coleman: portagewealth.com Connect with George: LinkedIn.com/in/georgearabian Read more about business & leadership: NVISION.co/blog/?_nvblog_posts=business Read more about digital marketing: NVISION.co/blog/?_nvblog_posts=digital-marketing Subscribe to our YouTube channel: YouTube.com/channel/UCFBUXKRzsHsMtz8nB7E32nA?sub_confirmation=1 Learn more about your ad choices. Visit megaphone.fm/adchoices

July 7, 202659 min

B2B Positioning That Drives Revenue (feat. David Finley)

B2B positioning, brand strategy, trust-building, financial advisor marketing, and revenue growth are all tied to one question: how clearly do buyers understand why you are the right choice? George Arabian, CEO of NVISION, sits down with David Finley, Founding Partner and Chief Strategist of Wealth Brand Partners, to unpack why positioning is more than branding, logos, taglines, or marketing tactics. David explains why true positioning starts with the battle for the buyer’s mind. For advisors, executives, and business owners, that means understanding where you stand in relation to competitors, how relevant you are to today’s buyer, and whether your reputation is strong enough to create trust. The conversation explores: Why positioning should come before branding and marketing How relevance and reputation shape trust Why sounding like everyone else kills differentiation How AI and technology are changing buyer expectations Why “human first, tech second” still matters How legacy businesses can reposition without losing what made them successful Why expertise alone is not enough to grow If you are a business owner, executive leader, advisor, or founder trying to build a stronger market position, this episode gives you a practical way to think about differentiation, trust, and revenue growth in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices

June 23, 20261 hr 30 min

Why B2B Marketing Stops Selling (feat. Dan Snow)

In this episode of Brews & Buzzwords, George Arabian, CEO of NVISION, sits down with Dan Snow, Founder and CEO of Snow Collective, to talk about what actually makes marketing work when the pressure is on to drive revenue. They discuss why many businesses waste budget on tactics that no longer perform, how to align marketing and sales around real business outcomes, and why leaders need to focus on strategy before adding more channels, tools, or content. The conversation also covers the rise of fractional marketing leadership, how AI can improve efficiency without replacing human thinking, and why generic “AI slop” is making authentic brands stand out even more. If you are a CEO, founder, business owner, or executive leader trying to improve lead quality, reduce wasted marketing spend, and build a stronger growth engine, this episode gives you a practical look at modern marketing that actually supports revenue. Topics covered: B2B marketing strategy in 2026 Sales and marketing alignment Reducing wasted marketing spend Fractional CMO and outsourced marketing leadership AI in marketing Lead generation and revenue growth Building trust through authentic content Why human strategy still matters Learn more about your ad choices. Visit megaphone.fm/adchoices

June 19, 202623 min

Why Do Marketing Campaigns Fail?

Most businesses waste capital because they fail to identify the realistic size of their market opportunity before investing in advertisements. Instead of chasing vanity metrics like clicks or impressions, organizations must prioritize revenue-driven outcomes by analyzing their total, serviceable, and obtainable markets. Success requires a systemic approach that balances high-quality traffic with strong conversion design and sound unit economics. By aligning sales and marketing teams, companies can ensure that leads actually transform into profitable customers. Ultimately, growth is achieved not by increasing activity, but by calculating customer lifetime value and scaling only after a repeatable, profitable baseline is established. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 19, 20261 hr 10 min

Why Most Marketing Advice Fails Business Owners (feat. Brent Sterling)

Digital marketing strategy, AI marketing, SEO, paid ads, and growth marketing are changing fast, but the goal has not changed: drive more leads, conversions, and revenue with marketing that actually works. In this episode of Brews & Buzzwords, George Arabian, CEO of NVISION, sits down with Brent Sterling, Growth Marketing Mercenary at Growth Crew, to talk about what business owners need to know about modern marketing. They cover how AI is changing content and campaign execution, why SEO and paid ads still need a strong strategy behind them, and how businesses can avoid wasting time on marketing tactics that do not connect to revenue. Brent shares practical insight on testing paid campaigns, improving website conversions, using AI without losing human judgement, and building a marketing system around the full customer journey. If you are a business owner looking for clearer strategy, stronger leads, better ROI, and less marketing guesswork, this conversation is for you. Listen for insights on AI marketing, SEO strategy, paid advertising, conversion optimization, growth marketing, customer journeys, and how to turn marketing activity into measurable business results. Learn more about your ad choices. Visit megaphone.fm/adchoices

March 24, 20261 hr 14 min

Stop Marketing, START SELLING (feat. Rhys Mohun)

Business growth strategy, product-market fit, and revenue-driving marketing start with one rule most companies skip: PROVE DEMAND BEFORE YOU SCALE. George Arabian, CEO of NVISION, sits down with Rhys Mohun, Founder and Owner of Formentor Labs, to break down how to validate your positioning through real sales conversations, turn objections into messaging that converts, and build a marketing system that earns attention and drives revenue. Expect straight talk on narrowing your focus (and why most mid-market teams resist it), building “sticky” strategy that actually gets executed, and using practical experimentation to keep what works and drop what does not. The conversation also tackles how AI is changing discovery and why business owners need a clearer plan for diversification, measurement, and decision-making as search behaviour shifts. Drive more revenue with marketing that actually works by selling first, focusing harder, and executing with discipline. Connect with Rhys: formentor.ca or linkedin.com/in/rhysmohun Learn more about your ad choices. Visit megaphone.fm/adchoices

March 10, 20261 hr 12 min

Stand Out & Scale (feat. Jeremy Miller)

Brand strategy, sticky branding, business growth, and digital marketing are only effective when customers can repeat what you do and why it matters. This conversation breaks down how leaders can simplify their message, validate direction through sales (not boardroom guesses), and build the habits and infrastructure needed to execute in unpredictable markets. George Arabian and Jeremy Miller also dig into practical examples of sharpening positioning, choosing the right customers, improving capacity, and using consistent tracking to keep teams aligned, so growth becomes a repeatable system instead of a lucky streak. Connect with Jeremy: stickybranding.com Learn more about your ad choices. Visit megaphone.fm/adchoices

March 3, 202644 min

Generate More Revenue with Our 3-Step Approach! | Webinar from NVISION CEO, George Arabian

Watch George Arabian's webinar, where he breaks down NVISION's 3-step approach to helping our clients generate more revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices

January 20, 202646 min

How Storytelling Drives Real Business Impact (feat. Keith Chang)

Brand storytelling, creative leadership, and human connection sit at the core of this conversation on what truly makes content resonate. From the evolution of corporate video and live events to the limits of AI and the power of empathy, this episode explores why emotion, curiosity, and trust still outperform specs, sameness, and surface-level production in modern marketing and business leadership. Connect with Keith: linkedin.com/in/keith-chang-341b962a or senovva.com/ca/ Learn more about your ad choices. Visit megaphone.fm/adchoices