Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Hosted by Sam Dunning

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497

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Aug 2026

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About the show

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

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August 20, 202616 min

#497 Cold Calling is DEAD. Here's What Works in 2026!

→ Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #497 - In this episode, Sam maps out his own founder's journey - from grinding out B2B SaaS cold calls solo, to building a compounding content and SEO engine that now drives $300k/month in bootstrapped revenue. Sam details how & why cold calling can't scale as a standalone strategy anymore and lays out the specific inbound system he has used to get to where BB2B is today! Here's what you get with this one: 👉 How to use SEO/AEO, LinkedIn, podcast, and YouTube 👉 Targeted VPs of Marketing, CMOs, and Heads of Demand 👉 Landing retainer clients via cold outbound to keep you afloat at the early stage 👉 Why cold calling consumes time for just a handful of real convos 👉 Why SEO + AEO (Google + ChatGPT/Perplexity) became the foundation of BB2B 👉 Sam's "money keywords" strategy of high-intent searches Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

August 13, 202624 min

#496 A $10M SaaS AI SEO Strategy (Steal It!)

→ Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #496 - Sam gives you the full SEO / AI-Search strategy his team are using to propel Adam Robinson's new SaaS (MoltSets), from zero to $10 million right now! You'll get access to all 3 articles from the proven plan that's already taken RB2B to Rank #1 on Google + ChatGPT. So yes, this stuff works! Here's what you get: 👉 Join Sam on his mission to rapidly scale MoltSets from zero to ten million ARR! 👉 How to use AI Search to boost SaaS demos in just 30 days 👉 Why you should focus on a niche segment of In-Market customers 👉 Why SaaS SEO FAILS when you use generic / broad Keywords Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

August 7, 202625 min

#495 SaaS Marketer’s Guide to Success in 2026

→ Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #495 - Sam sits down (well, stands up actually!) with Aimen Chouchane, a marketing leader who's joined 4x different B2B tech companies as their very first marketing hire. We dig into the common mistakes founders make, the trap so many fall into chasing LinkedIn's AI hype, and why a strong support network matters far more than people often think. Here's what you get on this one: 👉 The founders share their GTM strategies 👉 Marketing + Sales: 1 Team with 1 Dream! 👉 How to set (realistic) marketing expectations 👉 Sam & Aimen reveal a surprising SEO strategy that beats paid-ads 👉 Learn how to run a Marketing Team with Claude (in 5 Mins) 👉 Accountability + Data Tools Reach out to Aimen > https://uk.linkedin.com/in/aimenchouchane https://intelexvision.com/ Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

July 28, 202649 min

#494 AI SEO for SaaS: How to Rank #1 on LLMs (ChatGPT, Claude, Perplexity, Etc.)

→ Wanna use SEO to generate revenue? : Book a call here https://www.breakingb2b.com/book-a-call Episode #494 and this week Sam presents the full AI SEO system he uses to rank SaaS businesses in ChatGPT, Claude and Perplexity. There's a huge amount here for you and Sam really gets into the detail with this one! - Ready to learn how to get AI SEO to work for your B2B?, then hit play now! Sam give you: 👉 How to gain SaaS visibility with detailed prompts 👉 Boosting LLM Growth using Targeted FAQs 👉 Money keyword research, listicles, competitor alternative pages. 👉 Technical SEO, backlinks + brand mentions. 👉 Why your software may not be making the cut with your dream customers. 👉 What you need to know about missed leads Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

July 20, 202634 min

#493 CRAZY SaaS Marketing Strategies That Print Demos in 2026

→ Wanna use SEO to generate revenue? : Book a call here https://www.breakingb2b.com/book-a-call In this podcast, Sam chats to Alex Mann from Lunos.ai about why so much of SaaS marketing is BORING. Don't be boring > Learn how to be remembered, trusted & then chosen by your dream prospects! Alex spills the beans on: 👉 How to break the status quo in Sales + Marketing 👉 Why confidence is the key to creativity 👉 Why startups should experiment wherever possible 👉 Fearing change & differentiating Marketing in a hyper crowded market Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter → Reach out to Alex: LinkedIn https://www.linkedin.com/in/alextmann https://www.lunos.ai/ → Alex @ Lunos.AI https://www.lunos.ai/ If you enjoyed this content, do please subscribe to my channel!

July 13, 202634 min

#492 How to Get Your First 500 SaaS Customers (Full Guide)

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► It's a new week and Sam has a new podcast episode for you! > Hear Adam Holmgren, the founder of Fibbler, describe in detail how he took his SaaS Startup to 500+ customers. You'll learn how Adam leveraged organic socials, LinkedIn audience building, and founder branding, to land those crucial first 50 paying customers! Here's more details on what you get on this one: 👉 Why you should build your audience before your product 👉 How to overcome churn with low ACV products 👉 Learning from failure 👉 Breaking into the US market with Thought Leader ads 👉 Scaling a PLG startup: Hitting $1M ARR with just two humans! → Adam Holmgren Founder @ Fibbler 📕 Grab our 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

July 6, 202613 min

#491 Asking London B2B Marketing Questions (SEO, SaaS, LinkedIn, & More)

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► Sam is out on the road again! - This time he's headed to the heart of London to ask Londoner's their take on B2B marketing. Some surprising insights are learned as they say what they think of LinkedIn, Google rankings, and take a guess at how ChatGPT recommends! In Podcast episode #491 you get: 👉 Marketing Strategies for Lead Generation 👉 SEO for AI Search: Why Prompts are so important 👉 ChatGPT vs Google, who does the public trust more? 👉 Is LinkedIn THE professional network or just another social channel? 👉 How to Get Your Business Recommended by AI Search Engines 👉 Today's Best Marketing Strategies for Lead-Gen 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

June 26, 202615 min

#490 The Best B2B Marketing Strategies for 2026

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► We have episode 490 here for your listening pleasure - Sam talks to Samu Kovács as they nail-down 5x B2B marketing strategies that are working today. You'll hear the latest AI-Search recommendations, influencer partnerships, plus positioning your LinkedIn personal branding. These are Real playbooks you can clone right now! Here is the good stuff they cover: 👉 Leveraging Influencers in B2B + SaaS 👉 SEO + AI Search specifically for B2B SaaS 👉 Winning Data-Driven Content Strategy for YouTube Growth 👉 Why You Could Lose Customers if you Fail to go Deep 👉 How to Use YouTube Data to Drive Engagement 👉 How to Craft High-Value Content That Gets Found On YouTube → You can find Samu on LI here: LinkedIn → And here: KS-Media 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

June 17, 202622 min

#489 4 B2B Founders Share the Best Marketing Strategies in 2026

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► 3 B2B Founders around 1 dinner table - It's a meeting of minds (and mouths!) diving in to where B2B marketing is right now in 2026! Here's what the trio get into: 👉 We get into meta ads, SEO and AI search, building trust, and 👉 Long-form content = Long-term B2B success 👉 AI & Guru Inflation in SEO 👉 Being consistent with your organic distribution 👉 Avoid this massive mistake early 👉 The power of personal branding + building trust 👉 Why doubling down on your core channels is vital → Samu Kovács is @ KS-Media → Jordan Hayes is @ Hayes Media → Arnel Bukva is @ LoudFace 📕 Grab our 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

June 9, 202613 min

#488 This Boring SaaS AI SEO Strategy Prints Demos in 2026

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► It's episode #488 and Sam has 7 SaaS Ai SEO steps for you that will generate demos in just 90 days! Sam gives you a complete blueprint for this, plus: 👉 How to Rank Your Competitors Super Quickly 👉 The two approaches for SaaS Visibility Audits 👉 How good is AI content now? Does it offer genuine value for your clients? 👉 Building listicle web pages that drive demos FAST 👉 Great hack for using legacy work & content for SEO 👉 How to beat the industry giants with SPEED 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================