Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Hosted by Sam Dunning

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489

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Jun 2026

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About the show

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

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June 9, 202613 min

#488 This Boring SaaS AI SEO Strategy Prints Demos in 2026

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► It's episode #488 and Sam has 7 SaaS Ai SEO steps for you that will generate demos in just 90 days! Sam gives you a complete blueprint for this, plus: 👉 How to Rank Your Competitors Super Quickly 👉 The two approaches for SaaS Visibility Audits 👉 How good is AI content now? Does it offer genuine value for your clients? 👉 Building listicle web pages that drive demos FAST 👉 Great hack for using legacy work & content for SEO 👉 How to beat the industry giants with SPEED 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

June 8, 202632 min

#487 How to Scale Any SaaS Company With YouTube & SEO

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam is being interviewed by Samu Kovács, for his Podcast channel KS-Media Samu is a YouTube Marketing Specialist who helps B2Bs master their content. They cover money keywords, YouTube scripting, plus loads of juicy tips and tricks to scale your SaaS Company using video content + SEO. Here's what Samu & Sam cover: 👉 Understanding Your Dream Client for B2B Marketing 👉 YouTube Video Scripting (Get it right every time) 👉 SEO for SaaS: When, Why + How 👉 Mastering Long-Tail Keywords for Faster SEO Success 👉 Building a Money Keyword Matrix for B2B / SaaS Wins 👉 Targeting High Intent Prospects with Low Difficulty Keywords → You can find Samu on LI here: LinkedIn → And here: KS-Media 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

May 27, 202617 min

#486 Google Just Leaked Their AI SEO Guide (it changes everything)

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In episode #486 Sam goes through Google's official AI search optimization guide (May 2026) to lay out EXACTLY what it means for you, your B2B, and your current SEO strategy. A super-quick summary is: If you've been doing SEO well, you will keep winning! - Just ignore any AEO tricks! Sam covers: 👉 SaaS SEO Wins in just 90 Days! 👉 Why good SEO is still relevant for AI Search 👉 Why you should be careful with 'spammy' content 👉 SEO for AI Search: Best Practices & Myths 👉 How to to write for your audience + AI 👉 Finding Niche Sites + Money Keywords 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

May 19, 20269 min

#485 How I Scaled My B2B Business to $220k/mo in 25 Months

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this episode (#485) Samu Kovacs prompts Sam to reveal exactly how he scaled his B2B SEO agency up to $200k MRR in 2 short years. If you are on a similar journey this quick run-through will help fuel your fire! Sam & Samu speak on: 👉 The hard road of Cold calling + the power of LinkedIn 👉 Untapped B2B Influencer Strategies 👉 What worked (& what didn't) with SEO strategies 👉 Breaking the Mold via Transparency 👉 The open book influencer plays that can work for you! → You can find Samu on LI here: LinkedIn → And here: KS-Media 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

May 18, 202612 min

#484 AI SEO Rank Trackers are Stupid, Here's What to Do Instead…

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In episode 484 Sam DESTROYS AI prompt tracking tools and explains why, as a SaaS, you shouldn't spend your time + budget on them. Crucially though, he tells you what you SHOULD do instead of using the tools! Sam also breaks down the 95/5 rule, as well as the 4 buying-mode searches that actually drive pipeline. And if you want to know how to actually rank on LMMs + Google for your money keywords, Sam tells you how you can in JUST 90 DAYS! Sam covers: 👉 How To Target High-Intent Buyers with the the 95-5 Rule! 👉 AI Search's Hidden Impact on Sales 👉 Flip your SEO Content Strategy Script! 👉 Actionable SEO + AI Strategies for B2B + SaaS Growth 👉 DARK SEO + AI Search: How Recommendations Impact Sales 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

April 29, 20269 min

#483 Give me 9 mins, and I’ll show you how to rank your SaaS in AI Search

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam drills down in to the 3 foundations that your SaaS needs to start appearing up in ChatGPT + Perplexity. All the essentials are highlighted here including on-site optimisation, off-site brand footprint, and how you can leverage original data so that you are cited in AI search - The 3 Essential Strategies for success! Sam covers: 👉 Optimising Pages for Search Intent 👉 SEO Strategy for SaaS: updates, structure, internal linking + Freshness 👉 Why search pages matter for AI Tools + overall SaaS sales 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

April 17, 202614 min

#482 SaaS Marketing Has Changed, Here’s What’s Working in 2026

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam gets together with Samu Kovács; a B2B YouTube Marketing Specialist to go through what is working right now in 2026. The discussion covers YouTube, SEO, AI-search, LinkedIn founder brand, plus all the info you need on how to build a self generating machine that compounds wins! Here's what you get with this week's podcast: 👉 Complete playbook 👉 How SaaS Marketing has changed 👉 Why SaaS Blogs now Fail to Convert Buyers 👉 What works today to drive Demos, pipeline + revenue 👉 How to repurpose content for Max Reach 👉 The triple SaaS Sales power of SEO, YouTube, LinkedIn combined 👉 Building Long-Term Compounding Engines in YouTube + SEO → You can find Samu on LI here: LinkedIn → And here: KS-Media 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

April 13, 20268 min

#481 B2B SaaS SEO: In-House Team vs. Agency?

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam illustrates the ACTUAL cost of assembling an in-house SEO team for your B2B SaaS company. He contrasts this with outsourcing to a managed agency. Salaries, ramp-up time, turnover + hidden costs are all exposed here to help you determine which of the two pathways is right for your SaaS today. Learn details about: 👉 A Fast Time to Value via an SEO agency 👉 How to build the perfect SEO / AI-Search Team 👉 Crafting a Strategy for Dream Clients in Google + AI Search 👉 In-house vs agency - How this decision impacts your whole strategy! 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

March 30, 202631 min

#480 The NEW Way to Do Outbound in 2026

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam talks to Charlotte Cailleaux @ EventsAir. Cailleaux discloses what is actually working for B2B and SaaS outbound sales right now! Learn how to get your messaging tight, and the activities that are worthy of your time across all channels. There's everything here to use a complete playbook for sales and marketing in 2026! Charlotte & Sam Cover: 👉 Targeting, Timing + Messaging - Mastering Outbound Sales! 👉 Extracting Sales Insights with ChatGPT 👉 Building Long-Term Customer Relationships 👉 How to Stand Out with Content Marketing 👉 Targeting Event Professionals (Post-Event) → You can find Charlotte Cailleaux here on LI : LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

March 23, 202630 min

#479 A $1.5M SaaS SEO Strategy (Full Breakdown)

📞 Wanna use SEO to generate revenue? Book a call ► In this week's podcast episode Sam explains how the B2B SaaS tool 'Fibbler', went from ZERO to $500K MMR in only 15 months! There's a huge amount of ground covered here & Sam really gets in to the details. Learn the strategy that drives sign-ups and demos fast: 👉 How to optimize Existing Content for SEO & AI Search 👉 Exploiting bottom funnel money pages 👉 Control The AI Search Narrative - Share Your Pricing Openly! 👉 Fibbler's SEO Strategy: How To Target High-Intent Keywords 👉 Listicle-Based Articles Boost SEO with External Listicle Placements 👉 Controlling AI Search Narrative for SaaS Growth ► Fibbler is here: www.fibbler.co 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter