Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Hosted by Sam Dunning

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505

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Oct 2026

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About the show

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

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October 12, 202615 min

#504 Rank Your SaaS #1 SO Fast People Think You Hacked Google

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #504 - 'They' tell you it takes 6-12 months to get a SaaS to the top of Google. What if I tell you 'they' are wrong? AdLib got straight to top of page 1 in just 30 days by targeting the precise words their buyers were Googling. In this episode, Sam shows you the 4 quickest ways to get your SaaS ranking right at the top of Google. You can get started today with the content you already have...so what are you waiting for - Let's do it! Sam gets in to: 👉 Your fastest win is a page you've already written 👉 Why you should chase “alternatives,” “best,” and “versus” searches (as those are YOUR buyers). 👉 The 5 quick technical fixes you should focus on first. 👉 Why 100 niche searches beat 10,000 'how-to' enquires. 👉 How to hit page 1 for competitor searches in just 30 days! Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

October 10, 202622 min

#503 The Best LinkedIn Ads Strategy in 2026

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #503 - Mastering LinkedIn Ads: The Blueprint for B2B Success! What does a LinkedIn ads playbook look like when it actually works? John Stewart of Min Maxed Media shares the exact approach he uses for clients right now with Sam. They cover who the playbook isn't aimed at, why the best ads don’t actually look like ads, plus the single checkbox that blew a $5k budget - Don't miss this one! Here's what Sam & John give you in this episode: 👉 LinkedIn Ads: Debunking Misconceptions 👉 Target ICP with Professional Demographics 👉 Why Corporate Ads Lose to Meme-Style Retargeting 👉 Hot Ad Spend Strategies for New Campaigns You can find John on LinkedIn here : https://uk.linkedin.com/in/johnstewart88 Min Maxed Media https://minmaxedmedia.com/ Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

October 1, 202612 min

#502 A $1.5M B2B SEO Strategy (Copy This)

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab your free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #502 - Samu Kovacs, founder of KS Media (a $1.5M ARR agency running 45+ B2B YouTube channels), joins Sam to go through the exact AI SEO system they've both been running together, so you can copy it for your own SaaS or B2B business! Here's what's covered in this one: 👉 Research first > Feed sales calls, ICP details + competitor intel into AI to get keywords, content + messaging. 👉 Bulk up your site > Build more high-quality pages to hook more buyers. 👉 Write "best of" listicles > Use money keyword, comparison tables, add 5+ internal links. 👉 Swap listicles with partners > Who serve the same ICP without competing. 👉 Results in two months! > showing up in Google AI Overviews and around 3rd or 4th in LLM recommendations. 👉 Earn 3rd-party citations > Outreach to sites you find with AI search to land top placements + backlinks. Samu's LinkedIn : https://hu.linkedin.com/in/samu-kovacs Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

September 24, 202621 min

#501 A $100M SaaS AI SEO Strategy (Steal This Now!)

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #501 - Sam opens up about Gamma, the SaaS company that just crossed $100M/year, and their head of growth handing over the AI SEO playbook that helped get them there. Sam breaks it all down for you into a bitesized nuggets you can steal, and help you get more of your demos from buyers using ChatGPT over Google. Numbers crunched: How Chattermill went from 20% > 80% AI mentions, how Kubaru achieved 60% of new leads from organic search, and what was done to climb MarqVision's demos in just 6 weeks! Here's what we cover: 👉 How to build pages AI will actually quote 👉 How to pick the AI-Searches you can win 👉 Why every AI tool needs its own playbook 👉 How to tell if AI search is actually booking demos 👉 What to do to keep your citations alive Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

September 15, 202611 min

#500 My $4,000,000 B2B Content Strategy (Full Breakdown)

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #500 - We're still here; 500 episodes later! Thanks so much to all listeners to the pod, it's been a wild ride, thanks for being there with us! 🥳. This week, regular contributor Samu Kovács is here with Sam to go over the full content strategy that got Breaking B2B up to $4M p/y. We cover AI SEO, LinkedIn, YouTube, organic + paid ads, and crucially, how they all contribute towards a virtuous circle of growth. Here we go, let's get stuck in > 👉 The 3-channel system driving $4M/year in inbound 👉 How to mine sales calls to find your "money prompts" for AI-search 👉 What content actually gets cited by ChatGPT & Claude (& how to out-rank it) 👉 The LinkedIn posting + paid amplification combo to land booked calls 👉 How to convert 1 YouTube vid into a full content flywheel 👉 Why taking a bet on an influencer partnerships can earn huge trust Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

September 8, 202616 min

#499 If You Only Watch One SaaS SEO Video, Make It This

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #499 - We're knocking on the door of our 500th epsiode & Sam still has the pedal down & a tank full of gas! Are you ready for > Sam highlighting the fact that most SaaS companies think their SEO is working because traffic's up + Google rankings look awesome, but something is wrong if demos aren't showing up. Sam explains why, laying out his "5 Levels of SaaS SEO" pinpointing exactly where your B2B could be stuck and how to get going again. Remember that ranking #1 with Google means almost zero to ChatGPT, which pulls answers from content. We end with one gut-check question to find out if your SEO is working right now.... Let's get in to it, what level are you now? 👉 Level 1 > Invisible: You don't rank. 🛠️ The Fix: list 10 real buyer searches to see who' you need to beat. 👉 Level 2 > Traffic: You are climbing but the demos aren't coming. 🛠️ The Fix: Target low-volume "money keywords". 👉 Level 3 > Google-Only: You rank, demos trickle in but AI never recommends you. 🛠️ The Fix: Get cited and named on influential sites. 👉 Level 4 > Occasional Mention: AI mentions you sometimes, but only via other content. 🛠️ The Fix: Answer questions in the first 50 words of your content. 👉 Level 5 > Your are the Default Recommendation: You show up everywhere, every time - You've won! 👉 Bonus Killer Question: If you stopped ads + outbound, what would happen? Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

August 27, 202614 min

#498 Copy This AI SEO Strategy, It Will Blow Up Your SaaS

→ Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #498 - This week, Sam gives you the exact 3-page AI SEO framework to flip your SaaS into a demo-generating machine! Sam shares the actual strategy behind a real client win that went from cold outbound, to 26+ inbound demos a month. Plus, Sam shows exactly how to get your brand actually recommended by ChatGPT. So, if you're planning to build or market a SaaS product in the future (or have one ready right now) this is the blueprint for you! Here we go, get ready for: 👉 How to get cold outbound to 26+ inbound demos/month (in 30 days). 👉 Why less pages can work better for your SaaS 👉 How to get recommended by AI (& not just ranked on Google) 👉 Why you shouldn't neglect your Backlinks 👉 Driving leads without top of funnel Articles Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

August 20, 202616 min

#497 Cold Calling is DEAD. Here's What Works in 2026!

→ Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #497 - In this episode, Sam maps out his own founder's journey - from grinding out B2B SaaS cold calls solo, to building a compounding content and SEO engine that now drives $300k/month in bootstrapped revenue. Sam details how & why cold calling can't scale as a standalone strategy anymore and lays out the specific inbound system he has used to get to where BB2B is today! Here's what you get with this one: 👉 How to use SEO/AEO, LinkedIn, podcast, and YouTube 👉 Targeted VPs of Marketing, CMOs, and Heads of Demand 👉 Landing retainer clients via cold outbound to keep you afloat at the early stage 👉 Why cold calling consumes time for just a handful of real convos 👉 Why SEO + AEO (Google + ChatGPT/Perplexity) became the foundation of BB2B 👉 Sam's "money keywords" strategy of high-intent searches Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

August 13, 202624 min

#496 A $10M SaaS AI SEO Strategy (Steal It!)

→ Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #496 - Sam gives you the full SEO / AI-Search strategy his team are using to propel Adam Robinson's new SaaS (MoltSets), from zero to $10 million right now! You'll get access to all 3 articles from the proven plan that's already taken RB2B to Rank #1 on Google + ChatGPT. So yes, this stuff works! Here's what you get: 👉 Join Sam on his mission to rapidly scale MoltSets from zero to ten million ARR! 👉 How to use AI Search to boost SaaS demos in just 30 days 👉 Why you should focus on a niche segment of In-Market customers 👉 Why SaaS SEO FAILS when you use generic / broad Keywords Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

August 7, 202625 min

#495 SaaS Marketer’s Guide to Success in 2026

→ Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #495 - Sam sits down (well, stands up actually!) with Aimen Chouchane, a marketing leader who's joined 4x different B2B tech companies as their very first marketing hire. We dig into the common mistakes founders make, the trap so many fall into chasing LinkedIn's AI hype, and why a strong support network matters far more than people often think. Here's what you get on this one: 👉 The founders share their GTM strategies 👉 Marketing + Sales: 1 Team with 1 Dream! 👉 How to set (realistic) marketing expectations 👉 Sam & Aimen reveal a surprising SEO strategy that beats paid-ads 👉 Learn how to run a Marketing Team with Claude (in 5 Mins) 👉 Accountability + Data Tools Reach out to Aimen > https://uk.linkedin.com/in/aimenchouchane https://intelexvision.com/ Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!