
Starting Again at 65: Rosaline Koo on Building covee’s AI Insurance Ecosystem | E741
Rosaline Chow Koo, founder of covee and formerly of CXA, traces her path from a Procter & Gamble plant in Iowa and banking to insurance in Singapore, where she grew Mercer's Asia business 800% and went from 4 to 14 countries. She left at 51 to build CXA, a tech-led benefits brokerage that won 500 companies in five years, funded partly by her husband's $3 million. An 11-year SaaS contract with a bank, 150 contract engineers and COVID forced her to sell the brokers and the platform. She describes the shame that followed, caring for her 97-year-old mother, and why AI brought her back: three people built in eight hours what 330 could not, and she says reading a policy now takes a minute instead of 30 to 40 hours. Rosaline’s LinkedIn: https://www.linkedin.com/in/rosaline-chow-koo-212334/ covee: https://www.covee.ai/ Watch, listen or read the full insight at https://www.bravesea.com/rosaline-chow-koo-covee-ai BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia. New episodes every week. Subscribe so you never miss one. Listen & Subscribe YouTube (English) , YouTube (Bahasa Indonesia) , Spotify (English) , Spotify (Bahasa Indonesia) , Spotify (Chinese) , Spotify (Vietnamese) , Apple Podcasts Follow BRAVE LinkedIn , X (Twitter) , Instagram , TikTok , WhatsApp Follow Jeremy Au LinkedIn , X / Twitter , Instagram , TikTok , Facebook , Threads , Twitch Resources Get transcripts, startup resources & community discussions at www.bravesea.com #InsurTech #Founders #SoutheastAsia #EmployeeBenefits #HealthTech #AI #Singapore #WomenInTech #StartupFailure #Resilience #SaaS #TechPodcast #BRAVEsea 00:00 Opening hook 02:31 Early career to insurance 09:11 Growing Mercer in Asia 10:40 Leaving to build CXA 27:08 Why a brokerage model 36:38 The SaaS build decision 41:56 COVID and selling the company 45:30 Shame, letting go and reset 53:50 Why build again with AI 59:40 Value for brokers and insurers 1:04:00 A time she was brave
















