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Brands, Beats & Bytes

Brands, Beats & Bytes

Hosted by Brand Positioning Doctors

Episodes

323

Latest episode

Oct 2026

Language

EN

About the show

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Listen to episodes

60 recent
October 22, 2026Episode 32137 min

Most Influence Remix: Rick Hayduk, Katie Casey, Jack Mudd, Wendy Martin, Josh Ball

Hey Brand Nerds, we are back with a Most Influence Remix! In our careers, we typically don't make it to where we are alone. We give our guests the opportunity to shoutout someone (or multiple people) who has/have had a great influence on them - and we are rarely not moved by the answers we hear. Check out some of our favorites from five of our former guests: 1. Rick Hayduk 2. Katie Casey 3. Jack Mudd 4. Wendy Martin 5. Josh Ball #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostproudof

October 15, 2026Episode 32018 min

Most Proud Of Remix - Ivan Juzang, Paige Young, Scott Robinson, LaDonna Gooden, Jodi Anderson Jr.

Hey Brand Nerds, we are back with a Most Proud of Remix! Our guests take us into what they are most proud of - and the cool thing is - most involve the impact on others or how the people in their lives are what they are most proud of. Check out some of our favorites from five of our former guests: 1. Ivan Juzang 2. Paige Young 3. Scott Robinson 4. LaDonna Gooden 5. Jodi Anderson Jr. #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostproudof

October 8, 2026Episode 31934 min

Tech Remix - Sheldon Poon, Jack Myers, Todd Putman, Noel Cottrell

Hey Brand Nerds, we are back with a Tech Remix! Each of today's guests are approaching the conversation about AI from four different angles - all which we should know and consider! Check out some of our favorites from four of our former guests: 1. Sheldon Poon 2. Jack Myers 3. Todd Putman 4. Noel Cottrell #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandlove

October 1, 2026Episode 31828 min

Brand Love Remix - Tracy Chamblee, Seth Matlins, Dave Prager, Stephen Greene

Hey Brand Nerds, we are back with a Brand Love Remix! Take a listen and see which brands resonate as your favorite too! Check out some of our favorites from four of our former guests: 1. Tracy Chamblee 2. Seth Matlins 3. Dave Prager 4. Stephen Greene #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandlove

September 24, 2026Episode 31738 min

Biggest F-Up Remix - Krista Patterson, Louis Monoyudis, Bernard Bell, Sheldon Poon

Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests: 1. Krista Patterson 2. Louis Monoyudis 3. Bernard Bell 4. Sheldon Poon #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

September 17, 2026Episode 3161 hr 34 min

Album 8 Track 21: Educated Rapper of Brand & Business w/Tracy Chamblee

Album 8 Track 21: Educated Rapper of Brand & Business w/Tracy Chamblee On today’s episode of Brands, Beats & Bytes, DC and Larry are joined by Tracy Chamblee, a marketing powerhouse whose career spans P&G, Coca-Cola, Mars Petcare, Georgia-Pacific, and Nixon Medical. Tracy (dubbed by DC as "the educated rapper of business") brings incredible edge, heart, and intellect to the podcast. He opens up about how growing up in a single-parent household in Brooklyn and practicing hip-hop routines kept him focused, ultimately leading to a transformative career path. What you'll learn - Bridging the Divide: Discover how Tracy's 10-year stint in P&G sales gave him the empathy and credibility needed to become a highly effective brand manager at Coca-Cola. Brand Positioning Masterclass: Listen to a fascinating breakdown of the modern soft drink wars. Find out why Pepsi has lost its way in 2026 by jumping from tagline to tagline, and why establishing an ownable, authentic positioning (like Sprite's connection to hip-hop culture) is the only way to survive. Vulnerability in Leadership: Tracy details the three biggest mistakes of his career, teaching leaders why you should never surprise your boss, always trust your strategic instincts to fight for a challenger brand, and lead as a coach rather than a manager. Personal Resilience: Hear the moving story of Tracy’s son, Chaz, fighting back from a catastrophic double knee injury to play his senior year of basketball, a true testament to the grit that defines the Chamblee family. Get ready to learn "the stuff you don't know about the stuff you know." Enjoy! Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

September 10, 2026Episode 3151 hr 26 min

REMIX: Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager

REMIX: Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager Brand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager. If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave’s background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a computer vision startup all the way to an acquisition by Apple. Now, he's the brain behind Inner Pitch, an AI-driven prospect intelligence service. In this conversation, Dave argues that the automation era is making marketing worse by training us to chase algorithms instead of understanding people. We explore how true mastery, whether in photography, jazz, writing, or coding, is found in the "negative space" and the "notes you don't play." Key Takeaways: The Illusion of Brand The Rhythm of Copy Technology Cannot Fix Bad Strategy AI Must Be Your "Thought Partner" Stop Playing the Volume Game Mentioned in this Episode: Style: Ten Lessons in Clarity and Grace by Joseph M. Williams Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

September 3, 2026Episode 3141 hr 20 min

Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon

Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon What happens when you mix a computer science background, a decade teaching high schoolers, and a philosophy degree? You get today's guest, Sheldon Poon, Founder and CEO of Drive Marketing, a leader driving $10 back for every $1 spent on Meta and Google ad campaigns. In this episode of Brands, Beats & Bytes, Darryl "DC" Cobbin, Larry Taman, and Sheldon Poon examine why the digital marketing playbook shifted 180 degrees. Sheldon explains how modern ad algorithms use 50,000+ data points to identify deep psychographic patterns and why forcing tight demographic boundaries actually destroys your return on ad spend. Plus, Sheldon shares a candid, real-time look at a major business misstep that reshaped how he approaches pipeline growth, agency scaling, and company culture. In today's AI infused world, we know this is an episode you'll enjoy (and learn a lot from) Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

August 27, 2026Episode 3131 hr 20 min

Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson

Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson In this episode of Brands, Beats & Bytes , hosts Darryl "DC" Cobbin and Larry "LT" Taman welcome positioning expert Krista Patterson, Co-Founder and CEO of Positioning Collective. Drawing from her executive tenure at tech giants like Cisco, ServiceNow, and VMware, Krista reveals why systemic business problems almost always trace back to murky positioning. Krista breaks down the distinction between targeting demographics versus targeting mindset, shares deeply personal stories about overcoming career missteps, and discusses managing high-profile partnerships like F1 McLaren. The conversation tackles modern industry shifts, from why communications leaders must question the ecological footprint of AI infrastructure to how Burger King reclaimed its market share through core positioning. Tune in for a masterclass on brand strategy, authentic leadership, and career growth. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

August 20, 2026Episode 3121 hr 46 min

Summer Remix: Album 8 Track 12: Win the Room - Accelerate Your Career w/Bernard Bell

Summer Remix: Album 8 Track 12: Win the Room - Accelerate Your Career w/Bernard Bell How do you go from "Step Zero" to a Senior VP role at a major cable network? Bernard Bell, known as "The Confidence Professor," joins the podcast to explain why Executive Presence is the ultimate career accelerator. In this candid conversation, Bernard breaks down the difference between networking and "engaging," the importance of leading like a "shepherd who smells like his sheep," and why culture will always trump strategy. He also shares the high-stakes story of a $55 million programming misstep and the valuable lesson in humility and due diligence it taught him. Tune in to learn how to curate your personal brand and win the room before you ever open your mouth. In this episode, you’ll learn: The F.O.R.M. Framework: A tactical guide to engaging anyone, anywhere. The 8-Slice Pizza of Success: Why your degree is only one slice of your professional value. Ego Management: Why Bernard keeps his ego in his back pocket to lead effectively. The $55 Million Mistake: A vulnerable look at what happens when instinct replaces market research. Whether you're a junior marketer looking for your first break or a Director aiming for the CMO chair, this episode is your blueprint for career acceleration. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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