The Soulbrand Podcast

Hosted by Alex Stockdale

Business Entrepreneurship

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Episodes

140

Latest episode

Feb 2026

Language

EN-AU

About the show

Welcome to The Soulbrand Podcast - conversations on branding, identity, and building a business with soul. This podcast is for heart-led, holistic service pros who want more than a 'cute' brand. It’s for those who want to build a Soulbrand - a brand that speaks to your soul, your client’s soul, and has a soul of its own. Inside, we’ll chat about branding, identity, messaging, and soul-led business strategy - helping you build a brand your audience can feel, see themselves in, and deeply connect to. Because when your brand resonates on a soul level, it stops feeling forced and starts feeling meant to be. So if you’re ready to stop blending in and start building a brand that feels meaningful, magnetic, and aligned - grab a coffee and settle in. You're in the right place 🤍

Listen to episodes

60 recent

February 26, 2026Episode 13530 min

Soul Series #2: What your soul clients need you to know 💌

In this episode of The Soulbrand Podcast, we’re talking about your soul clients - the people who don’t just buy from you, but deeply resonate with you. I’m unpacking what a soul client actually is (and isn’t), why they’re not persuaded by tactics alone, and what they truly need to see in your brand to trust, connect, and say yes. From emotional safety and recognition to values alignment and depth over performance, we explore why brands that feel meant to be create stronger loyalty and easier sales. If your brand looks good but isn’t quite converting, this episode might explain why.🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

February 10, 2026Episode 13425 min

Soul Series #1: Becoming a Soulbrand (and why this changes everything) 💓

Today on the pod, we're starting a new mini-series: the Soul Series! And to kick it off, we're starting by diving into my Soulbrand philosophy. Soulbrands are special kinds of brands that speak to your soul, the soul of your clients, and have a soul of their own, and I'm going to chat you through what this looks like in practice, the key moving parts of a Soulbrand, and why this is a gamechanger for heart-led service pro businesses. 🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

January 27, 2026Episode 13328 min

Bringing your brand into alignment in 2026

In this episode, we’re talking about how to evolve your brand without scrapping everything or starting from scratch. If you’ve been feeling like something is off - but the idea of a full rebrand feels overwhelming or panic-inducing - this conversation will help you reframe what’s actually going on.I chat about why brand misalignment is often a sign of growth (not failure), and how small, intentional recalibrations can bring your brand back into alignment with who you are now, without losing trust, momentum, or yourself in the process.In this episode, we explore:Why feeling 'off' in your brand doesn’t mean anything has gone wrongThe difference between brand reinvention and brand evolutionHow brands naturally fall out of alignment as you grow and changeThe three key areas to look at when evolving your brandHow to recalibrate your brand without confusing your audience or starting overDOWNLOAD the free workbook to accompany this episode. Click here!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

January 20, 2026Episode 13234 min

When your brand feels off (and what it's really telling you)

Today I'm diving further into soulful branding (aka the thing that's going to make your brand obsession-worthy this year). I'm chatting through six clear signs your brand strategy is outpacing your brand soul. You’ll learn how to spot misalignment, how to balance soul and strategy, and how to approach a new season of your brand.We're covering:coming brand to the brand you were meant to besix symptoms you and your brand are out of alignmentattracting the right clients by tuning your signalevolving confidently without burning it all down🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

January 13, 2026Episode 13138 min

Biz updates, tarot & the year of the soulful brand 🔮

In this episode, I’m sharing a much-needed life + business update and chatting about what happens when your brand drifts out of alignment - and why that doesn’t mean anything has gone wrong. I also share a lil tarot spread I used to guide the next few episodes of the pod, and I chat about how brands can find balance and success in 2026 - which I'm dubbing 'the year of the soulful brand'.In this episode, we explore:Why brand misalignment creeps in (even when things look successful on the outside)What it really means to be at the centre of your brandHow soul + strategy work together to create connection and demandThe themes shaping branding in 2026 - and where to focus your energyWhy emotionally resonant brands create 'I’m home' moments for the right clients🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

October 8, 2025Episode 13027 min

The new era of branding: depth, resonance & emotional connection 💓

Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services.I’ll walk you through:Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally intelligent, human-first brands attract the right clients effortlesslyWhy depth of connection creates brand demand, and how to leverage thisA lil intro to my Soul + Strategy Method and FLY Framework - the two frameworks I use to build heart-led, booked-out brands🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

September 3, 2025Episode 12919 min

The pep talk your brand wants you to hear

In this episode, I’m sharing a couple of things that your brand wants you to know. Your brand has SO much potential, and it's up to you to let it shine - and these are the ways you might be holding it back!You’ll learn:Why playing it safe is holding your brand backThe danger of generic, AI-flavoured messagingHow to infuse soul and personality into every touchpoint so your audience actually feels connected🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

August 19, 2025Episode 12833 min

💐 Rewilding your brand: how to take it to its next level

Ever feel like your brand is tired, disconnected, or just not fully you anymore? Good news: your brand isn’t broken. It’s evolving - and it’s ready AF to rebloom.In this episode, I share my own current journey of taking a pause from socials, realising my brand was in a winter season, and how I’m aligning everything - energy, messaging, offers - to rise to meet my next-level brand.You’ll learn:How to spot the season your brand is inWhat to do when things feel out of syncMindset shifts to help you rewild your brand🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

August 5, 2025Episode 12726 min

🔧 BRAND BREAKDOWN: The Garmin campaign that makes their audience the main character

In this first installment of the 'Brand Breakdown' series, we are diving DEEP into a Garmin running campaign that blew my socks off! I'll dig into the campaign and show you exactly why it was SO dang impactful, and how you can apply this 'big brand strategy' to your own brand. Even if you aren't a runner (or don't care about the brand), you'll be able to take a golden nugget away from this ep!I'll be chatting about:The magic behind Garmin’s 'The Miles That Made You' campaign (and why it's perfect for their audience)Why this campaign hits on a deep movement-building levelWhat it teaches us about brand storytelling vs selling (and how to balance it)How to build a brand that makes your audience feel somethingA reminder that the best brands mirror who we are AND who we’re becomingCheck out the campaign yourself: https://www.garmin.com/en-US/the-miles-that-made-you/chicago/🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

July 29, 2025Episode 12625 min

Your brand needs to HOLD space to TAKE UP space

Your brand can’t lead, magnetise, or take up its rightful space unless it knows how to hold space first...for the people it’s meant to serve.In this episode, I’m chatting about how to create your own 'brand haven' - a space where your dream clients feel safe, seen, and totally at home. We’ll tap into how emotional connection, clarity, and bestie-level branding are the secret to building a brand that's intimate AND industry-leading.We’ll chat about:What it really means to 'hold space' in your brandThe LSKD example - and how they’ve built cult-like loyalty with simple brandingHow to create a brand that feels like a sanctuary (and why that matters)Why safe, warm branding is the secret to magnetic, standout brandingThe shift from 'casting a net' to 'sending out magnets'🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!