Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies. “Fastlane Founders and Legacy” hosted by Jason Barnard, CEO of Kalicube, explores the delicate balance between rapid growth and enduring success in the business world. This podcast features insightful conversations with entrepreneurs, CEOs and executives who have mastered the art of building lasting legacies while navigating the fast-paced demands of modern business. Each episode uncovers a blend of agile tactics for immediate impact and strategic thinking for long-term sustainability. Listeners will gain valuable insights into how these leaders accelerate progress without sacrificing future stability, and how they transform innovative ideas into companies built to stand the test of time. Join us to learn how today’s most influential business figures harmonize quick wins with lasting achievements, creating both rapid success and enduring impact.
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November 18, 2025
Josh Davis with Jason Barnard on Fastlane Founders And Legacy. Scaling Past Grit
Josh Davis talks with Jason Barnard about scaling past grit.
What got you here won't get you there—and Josh Davis knows this better than most.
In this episode of Fastlane Founders and Legacy, we sit down with Josh Davis, a 5x founder and turnaround expert who scaled his logistics startup to acquisition in just 3 years. Drawing from his experience building and exiting multiple companies, Josh reveals the exact moment grit stopped working and what replaced it.
🎯 KEY TAKEAWAYS:
✓ Grit gets you to $1M—but systems, people, and delegation get you beyond✓ Account management over acquisition: expand existing customers before hunting new ones✓ Hire for attitude, character, and values—skills can be taught✓ A rigorous hiring process with real-world test projects reduces hiring failure✓ The $1M ceiling is typically a leadership problem, not a strategy problem✓ The shift from working IN the business to working ON the business is transformational
🎖️ GUEST: Josh Davis | Co-Founder & CEO, JL Davis Enterprises
#FastlaneFounersAndLegacy #Entrepreneurship #BusinessScaling #Startups #Founders #Leadership #BusinessExit #Scaling #JoshDavis #EntrepreneurJourney #BusinessStrategy #Delegation #GritAndGrace #FounderMindset #BusinessAdvisory #ScaleUp #EntrepreneurialMindset
Links to pieces of content relevant to this topic:Josh Davis
Join Josh Davis and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!
Scheduled for 18 November 2025 at 18 H CET (Paris)
The event is 100% free:
Book your place (free) >>
Set a reminder on YouTube >>
https://www.youtube.com/watch?v=6GZr-jaH54s
Organized by Kalicube®.
November 11, 202510 min
Tom Freiling with Jason Barnard on Fastlane Founders And Legacy. The Authority Engine
Tom Freiling talks with Jason Barnard about the authority engine.
Is Publishing a Book Your Authority Engine?
Publishing isn't just about book sales—it's about building unstoppable authority, discoverability, and legacy in the AI era. In this episode, Jason Barnard sits down with Tom Freiling, founder of Freiling Agency and veteran publisher, to reveal why writing a book is the fastest way to establish yourself as an expert in your field.
Discover how books unlock opportunities that podcasts and social media can't: speaking engagements, media appearances, high-stakes algorithmic visibility, and long-term credibility that compounds for years. Tom shares the truth about self-publishing vs. traditional publishing, the AI writing debate, and the real timeline for launching your book.
The takeaway: If you want algorithmic authority and human credibility, a published book is your most powerful asset.
#AuthorityEngine #Publishing #BookAuthor #Authority #Discoverability #ThoughtLeadership #FastLaneFounders #JasonBarnard #Kalicube #AuthorEntrepreneur
Links to pieces of content relevant to this topic:Tom Freiling
Join Tom Freiling and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!
Scheduled for 11 November 2025 at 18 H CET (Paris)
The event is 100% free:
Book your place (free) >>
Set a reminder on YouTube >>
https://www.youtube.com/watch?v=UeYqnU7jczs
Organized by Kalicube®.
November 4, 202512 min
Peter Goldstein with Jason Barnard on Fastlane Founders And Legacy. Integration Over Balance
Peter Goldstein talks with Jason Barnard about integration over balance.
Is balance overrated? In this compelling episode of Fastlane Founders and Legacy, we sit down with Peter Goldstein, seasoned CEO, entrepreneur, and author of The Entrepreneur's IPO, who challenges conventional wisdom about work-life balance. With 35+ years of experience building businesses, taking companies public, and scaling enterprises across three continents, Peter reveals why integration—not balance—is the key to sustained success and avoiding burnout.
Drawing from his Wall Street insights and personal journey from the trading floors to leading companies globally, Peter shares battle-tested strategies for CEOs and founders seeking to:
✅ Unlock your natural 15% sweet spot and scale the rest✅ Build systems and processes that protect your values during aggressive growth✅ Master self-leadership and embodied leadership for sustainable performance✅ Design your life intentionally around what matters most✅ Navigate high-stakes decisions without sacrificing well-being or mission
This conversation delivers pragmatic frameworks for CEOs who want to grow their business tenfold without losing themselves in the process. Peter's approach combines rigorous business discipline with holistic leadership—proving that the most successful entrepreneurs aren't those working 12-hour days, but those working with intention, integration, and impact.
Discover why integration is the ultimate competitive advantage for founders, CEOs, and high-performing leaders.
#IntegrationOverBalance #LeadershipDevelopment #SelfLeadership #CEOGrowth #Entrepreneurship #IPO #StartupScaling #BusinessStrategy #Fastlane #LeadershipCoaching #WallStreet #BusinessLeadership #JasonBarnard #PeterGoldstein
Links to pieces of content relevant to this topic:Peter Goldstein
Join Peter Goldstein and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!
Scheduled for 04 November 2025 at 18 H CET (Paris)
The event is 100% free:
Book your place (free) >>
Set a reminder on YouTube >>
https://www.youtube.com/watch?v=Nt4vMVaPFfc
Organized by Kalicube®.
October 28, 202510 min
David Steele with Jason Barnard on Fastlane Founders And Legacy. Multifaceted Entrepreneurship
David Steele talks with Jason Barnard about multifaceted entrepreneurship.
What if you could run multiple successful businesses while working just 25 hours a week?
In this episode, Jason Barnard sits down with David Steele, founder and CEO of One Wealth Advisors (managing over $1 billion in assets) and executive chairman of Flour + Water Hospitality Group (7 restaurants and growing). Drawing from 34 years of entrepreneurial experience across finance, hospitality, and the arts, David reveals why building generational companies beats chasing venture-backed unicorns—and how "delegate to elevate" can transform your work-life balance.
This conversation delivers battle-tested strategies for entrepreneurs managing multiple passions, showing you how to scale without burnout, hire for determination over talent, and why AI won't replace human connection in business.
Catch this episode to discover how slow, intentional growth creates lasting wealth while others chase quick exits.
#Entrepreneurship #MultifacetedLeadership #GenerationalBusiness #WealthManagement #Hospitality #DelegateToElevate #AIResistantBusiness #LegacyBuilding #CEOCoaching #BusinessStrategy
Links to pieces of content relevant to this topic:David Steele
Join David Steele and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!
Scheduled for 28 October 2025 at 18 H CET (Paris)
The event is 100% free:
Book your place (free) >>
Set a reminder on YouTube >>
https://www.youtube.com/watch?v=NER326942QY
Organized by Kalicube®.
October 21, 202511 min
Jonathan Kazarian with Jason Barnard on Fastlane Founders And Legacy. Events ROI
Jonathan Kazarian talks with Jason Barnard about events ROI.
Can events do more than fill seats? Absolutely.
In this episode of Fastlane Founders and Legacy, Jason Barnard and Jonathan Kazarian (Founder and CEO of Accelevents) unpack how to maximize event ROI by transforming offline participation into online authority.
You’ll learn how smart event strategies can:
Boost your brand visibility on Google and AI search
Build credibility with both humans and algorithms
Extend event content for year-round impact
Connect attendees and sponsors more effectively through digital tools
Whether you’re an entrepreneur, event organizer, or B2B marketer, this conversation lays out proven frameworks to make every event work harder for your brand.
Watch until the end to learn how events can shape your digital footprint and create measurable business growth that lasts long after the lights go down.
#EventROI #EventTech #AIMarketing #JasonBarnard #JonathanKazarian #BrandVisibility #EventStrategy #SEO
Links to pieces of content relevant to this topic:Jonathan Kazarian
Join Jonathan Kazarian and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!
Scheduled for 21 October 2025 at 18 H CET (Paris)
The event is 100% free:
Book your place (free) >>
Set a reminder on YouTube >>
https://www.youtube.com/watch?v=GO2q2PIDEfg
Organized by Kalicube®.
October 14, 202510 min
Jon Ostenson with Jason Barnard on Fastlane Founders And Legacy. Hidden Franchise Goldmine
Jon Ostenson talks with Jason Barnard about the hidden franchise goldmine.
Could non-food franchising be your ticket to financial freedom without the headaches of fast food?
In this episode, we sit down with Jon Ostenson, founder of Inc. 5000 company FranBridge Consulting and top 1% franchise consultant. Drawing from his experience as a former Inc. 500 franchise executive and bestselling author of "Non-Food Franchising," Jon reveals why the smartest wealth-builders are avoiding restaurants and choosing profitable, AI-resistant businesses instead.
This conversation delivers battle-tested strategies for entrepreneurs seeking passive income streams, showing you how to leverage proven franchise systems in the $52 billion industries most people can't even name.
Catch this episode to discover the hidden goldmine that's creating millionaires while others chase trendy startups.
#Franchising #NonFoodFranchise #PassiveIncome #BusinessOwnership #WealthBuilding #Inc5000 #LegacyBuilding
Links to pieces of content relevant to this topic:https://www.listennotes.com/podcasts/entrepreneurs-on/non-food-franchise-it3XeVfxa6s/https://www.listennotes.com/podcasts/travis-makes-money/make-money-with-non-food-HvjbA67dL1k/https://www.listennotes.com/podcasts/entrepreneur/270-once-again-the-return-of-e4ECfr1Rqmc/https://www.youtube.com/watch?app=desktop&v=x6V9iLr8XroJon Ostenson
Join Jon Ostenson and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!
Scheduled for 14 October 2025 at 18 H CET (Paris)
The event is 100% free:
Book your place (free) >>
Set a reminder on YouTube >>
https://www.youtube.com/watch?v=fRu5jAQx0nk
Organized by Kalicube®.
October 7, 202514 min
Andrew Hulbert with Jason Barnard on Fastlane Founders And Legacy. Exit. Reset. Legacy.
Andrew Hulbert talks with Jason Barnard about exit, reset, and legacy.
What happens when a council estate kid turns £0 into a £50 million company, exits at 37, and discovers the real journey begins after the sale?
In this episode of Fastlane Founders and Legacy, we sit down with Andrew Hulbert, the visionary founder of Pareto FM. Andrew shares his raw, unfiltered journey from working-class roots to entrepreneurial success, revealing why only 15% of founders who successfully exit are truly happy—and how he became one of them.
Discover how to rebuild a life centered on family and rediscovering joy in the mundane after a decade of full-throttle growth. Andrew also explains how to engineer an exit that protects your future by hiring a CEO before you sell and ensuring the business can thrive without you.
Catch this episode to understand why pressing pause can be the most powerful business decision, and how authentic legacy is built not just through what we achieve, but through the life we choose to live after the exit.
#ExitStrategy #EntrepreneurialLegacy #BusinessSuccess #LifeAfterExit #LegacyBuilding #FastlaneFounders #Entrepreneurship #WorkingClassToWealth
Links to pieces of content relevant to this topic:Andrew Hulbert
Join Andrew Hulbert and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!
Scheduled for 07 October 2025 at 18 H CET (Paris)
The event is 100% free:
Book your place (free) >>
Set a reminder on YouTube >>
https://www.youtube.com/watch?v=LY7C4Ldk9VQ
Organized by Kalicube®.
September 30, 202525 min
Eli Lopian with Jason Barnard on Fastlane Founders And Legacy. AICracy
Eli Lopian talks with Jason Barnard about AICracy.
Could an AI be your most valuable co-founder, guiding your company to its next major milestone?
In this episode, we sit down with Eli Lopian, the visionary Founder and CEO of Typemock and author of AICracy. Drawing from decades of experience building AI-powered tools for mission-critical industries, Eli reveals how the same large-scale AI concepts that could shape future governance can be scaled down to revolutionize your business strategy.
This conversation delivers battle-tested strategies for entrepreneurs, consultants, and business leaders, showing you how to future-proof your leadership and gain an unmatched competitive edge.
Listen now to gain a systematic approach to leveraging AI as your ultimate strategic partner.
#Entrepreneurship #AIStrategy #BusinessLeadership #FutureOfWork #TechInnovation #AICracy #LegacyBuilding
What you’ll learn from Eli Lopian
This episode was recorded live on video September 30th 2025
https://www.youtube.com/watch?v=XbQij4hPjcI
Links to pieces of content relevant to this topic:https://aicracy.aiEli Lopian
The event is 100% free:
Eventbrite >>
Watch on YouTube >>
Organized by Kalicube®.
September 23, 202520 min
Brett Farmiloe with Jason Barnard on Fastlane Founders And Legacy. Scaling Trust
Brett Farmiloe talks with Jason Barnard about scaling trust.
Scaling Trust! Brett Farmiloe—CEO of Featured.com & Help a Reporter Out (HARO)—Reveals How to Build Authority Through Strategic Media Placement in the AI Era
Brett Farmiloe, founder and CEO of Featured (connecting 50,000+ experts with 1,000+ media outlets) and the strategic mind behind HARO's 2025 revival, shares the systematic approach that transforms entrepreneurs into trusted industry authorities. Drawing from his decade of scaling and selling Markitors digital agency plus his current mission of democratizing media access, Brett breaks down the "expert economy" blueprint for building credible influence that scales beyond traditional marketing.
Get ready for a deep dive on:
The 5-minute authority hack: Why expert contributions (400 characters or less) to major publications deliver better ROI than hours-long article writing—and how to leverage platforms like Featured for instant media placement
AI visibility revolution: How ChatGPT, Perplexity, and Google AI mode are citing real-time interviews and expert insights—and why timely content now outranks evergreen in search algorithms
Quality vs. quantity framework: The strategic balance between high-impact placements and volume-based visibility in an uncertain digital landscape where "the smartest marketers have no idea what's gonna work"
The three-pillar media strategy: Expert contributions vs. full articles vs. interview profiles—and how to choose based on time investment and expected outcomes
Reverse-engineering competitor success: Using AI tracking platforms to audit what's working for industry leaders and identifying citation gaps in your media strategy
Network-first approach: Why relationship building with journalists and direct outreach ("Hey, I came across this article...") beats generic pitching in 2025's fragmented media landscape
This episode delivers battle-tested strategies for entrepreneurs, consultants, and business leaders ready to build systematic authority and trust through strategic media placement in the age of AI-powered information discovery.
#ScalingTrust #MediaStrategy #ExpertEconomy #AIVisibility #AuthorityBuilding #FastlaneFounders #BrettFarmiloe #Featured #HARO #MediaPlacement #ThoughtLeadership #BusinessGrowth #DigitalAuthority #ContentStrategy #MediaOutreach #PRStrategy #EntrepreneurBranding #BusinessInfluence #ExpertPositioning #TrustBuilding
What you’ll learn from Brett Farmiloe
This episode was recorded live on video September 23rd 2025
https://www.youtube.com/watch?v=vkwGY1SwkDU
Links to pieces of content relevant to this topic:https://www.linkedin.com/posts/brettfarmiloe_the-biggest-challenge-our-customers-face-activity-7363610014176968706-QbwdBrett Farmiloe
Transcript from Brett Farmiloe with Jason Barnard on Fastlane Founders And Legacy. Scaling Trust
[00:00:00] Brett Farmiloe: How and where people wanna be featured is changing in 2025 and beyond. So I think that traditionally, it's always been digital publications and in authoritative places. I think that's evolving into a more fragmented way, podcasts like this, newsletters, things of that nature. And then ultimately, how the AI visibility space is exploding in terms of all these AI visibility platforms that are merging. You're watching venture capital flow into these platforms, and so people wanna be featured in AI as well.
When your customers are going to ChatGPT and asking for relevant products and services related to a problem, how do you get these LLMs to cite your business as the go-to source?
[00:00:44] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world.
How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.
[00:01:13] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go.
Welcome to the show, Brett Farmiloe.
[00:01:24] Brett Farmiloe: Quite an intro. Thanks, Jason.
[00:01:27] Jason Barnard: Did I say Farmiloe all right?
[00:01:30] Brett Farmiloe: Yes, you nailed it.
[00:01:31] Jason Barnard: Yeah, almost. I run outta breath just when I got to the end, so it's lovely to meet you. We're gonna be talking about scaling trust, and this is very much as an entrepreneur contributing to other media sites as contributions, as articles, as interviews. And where it's valuable, why I should spend my time doing this.
[00:01:52] Brett Farmiloe: Yeah. I'm happy to dive in and give some context about what we're building with both Featured and Help A Reporter Out.
[00:01:59] Jason Barnard: Brilliant. Okay. And before we start that, I'm looking at search results for your name. This is what we do at Kalicube®. The search result for your name is fairly vanilla, which is unfortunate. It would be lovely to have a Knowledge Panel, but I'm beginning to think now that you won't need one because this kind of result is where we're going with Google AI mode, ChatGPT, Perplexity, where they summarize the search results.
And this looks really, really good. So congratulations to you.
[00:02:26] Brett Farmiloe: Yeah, this is pretty cool. Thanks for showing me that. It's cool to see the featured.com profile ranked number one.
[00:02:33] Jason Barnard: Yeah, it means that Google and AI, ChatGPT probably has understood that featured.com is your Entity Home. It's where the information about you, from you, comes from and they trust you enough to cite you directly, which is brilliant.
[00:02:47] Brett Farmiloe: Yeah, we actually see that pretty much across a lot of the expert pages that we've created on Featured. It's like the number one result for their name. Sometimes outranks LinkedIn, so it's pretty cool.
[00:02:58] Jason Barnard: Brilliant. Okay, so now let's talk about actually contributing to articles. Now, the big question I had was writing articles for third party media sites, contributing to articles for third party media sites, and trying to get interviews.
Those are the three big things that I see entrepreneurs trying to do. Can we go through them one by one and explain the value and the meaning of them?
[00:03:21] Brett Farmiloe: Yeah, absolutely. Where you wanna start?
[00:03:23] Jason Barnard: Interviews. I like interviews.
[00:03:25] Brett Farmiloe: Okay. So getting interviewed by a media member to inform stories. I think that there's a couple interviews.
So one on Featured, there's a interview profiles product that you could actually say, here's what I wanna be interviewed on, and then AI will create some interview questions for you based off of a publisher. And then you answer those questions and get a Featured interview profile on that site.
So that, that's a cool way to shortcut the line and get the actual end result. But then oftentimes through Help A Reporter Out, we'll see that journalists want to connect for an interview to better inform their stories. And so for that, oftentimes that's just part of the process where you'll respond to a publisher or a journalist and then get connected with the Zoom. And then dive into an interview, and then they use the stuff that you probably regret saying, and it'll be in the article.
[00:04:13] Jason Barnard: So the traditional way of approaching it is the second way. And you've just created a new way.
[00:04:18] Brett Farmiloe: Yep. Yeah, and trying to offer both ways to support both sides.
[00:04:23] Jason Barnard: Okay. For me, as an entrepreneur, what's the value of an interview on a third party media website?
[00:04:28] Brett Farmiloe: So I think that what you just showed me is pretty indicative of AI mode and that the fact that a lot of these AIs are using external sources.
We're looking at this here. I see a picture of myself and Ana O'Neill, who's on our team, and we recently did an interview with Authority Magazine. And you could see that that image and a lot of the information from that interview is being cited, and we did that interview like last week. So I think that that's pretty indicative because a lot of these AIs are looking for timely and relevant information.
So anything that you're doing to put your interviews out there is interesting because you're a real time human being and a real time business. So sharing that in a meaningful way is good.
[00:05:14] Jason Barnard: Does that mean I can never stop? You said timely, so I have to keep doing this week in, week out, week after week.
[00:05:20] Brett Farmiloe: I think so. I think that it depends on how much your business is changing. Like for us, we're in a startup mode. We're three and a half years in, so there's week by week, there's a new product launch or new something that's happening. So it's useful to communicate that information. But for more established firms, I think that it's a little more timely in terms of coordinating that around a product release and things like that.
[00:05:43] Jason Barnard: Right. And which do you prioritize, the interviews, guest posting articles or contributions?
[00:05:52] Brett Farmiloe: Yeah, I think that the contributions is actually really, really interesting. And just to define what contributions is on Featured, a publisher will ask a question. We'll invite vetted experts to answer that question, and then we will take those best insights, put them into an article, and it's essentially like an expert roundup where there's 10 different perspectives in an article. So that's pretty easy to do because you're sharing a four to eight sentence insight and it takes just a couple minutes to do.
...
September 16, 202525 min
Zac Gregg with Jason Barnard on Fastlane Founders And Legacy. Signal Over Noise
Zac Gregg talks with Jason Barnard about signal over noise.
Signal Over Noise! Zac Gregg—Co-Founder & Managing Partner of Vital Design—Reveals How to Cut Through Industry Confusion and Find Your True Market Focus
Zac Gregg, co-founder and managing partner of Vital Design (one of New England's top digital marketing agencies), shares the strategic pivot that broke his company through the dreaded $1 million ceiling. Drawing from his 20+ years of leadership experience taking multiple companies public, Zac reveals how to identify genuine market signals hidden within industry noise and build unstoppable growth momentum.
Get ready for a deep dive on:
Breaking the $1M ceiling: How specializing in digital marketing instead of traditional branding transformed a project-based business into a $25M recurring revenue machine
The signal vs. noise framework: Why clients say they want rebrands and websites but really need traffic, leads, and revenue—and how to hear what they're actually asking for
Industry specialization secrets: The bold Cardinal agency case study that threw away 19 industries to dominate one—and why the algorithms reward laser focus
The cobbler's children principle: How Vital invests $50K monthly in their own marketing to become the biggest sandbox for client learnings
AI-era positioning strategy: Why being a generalist is "a very bad place to be" and how to become the expert content that powers LLM models
The 80/20 specialization rule: How Vital focuses 80% on higher education while strategically maintaining 20% in B2B manufacturing and e-commerce
Niche-down decision framework: The one, three, and five-year goal system for strategic focus without abandoning profitable existing clients
This episode delivers battle-tested strategies for agency owners, service providers, and entrepreneurs ready to break through revenue plateaus by finding their signal in the market noise.
#SignalOverNoise #DigitalMarketingAgency #BusinessGrowth #MarketingStrategy #IndustrySpecialization #FastlaneFounders #ZacGregg #VitalDesign #AgencyGrowth #BusinessScaling #MarketingFocus #RevenueGrowth #EntrepreneurStrategy #BusinessPivot #MarketingAgency #BusinessBreakthrough #NicheMarketing #AgencyLife #BusinessLeadership #MarketingExpert
What you’ll learn from Zac Gregg
This episode was recorded live on video September 16th 2025
https://www.youtube.com/watch?v=i1X1EHRhFLw
Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/episode-368-scaling-digital-marketing-for-specialized/id1193085635?i=1000684866511https://open.spotify.com/episode/7G0gdfm3qbgofWxhXzaS6tZac Gregg
Transcript from Zac Gregg with Jason Barnard on Fastlane Founders And Legacy. Signal Over Noise
[00:00:00] Zac Gregg: We spend about $25,000 a month on paid media, which for a small service business, a hundred and plus people these days. We're about a $25 million company. A hundred and some odd employees. We had to spend about 25,000 a month in paid. We are doing about $15,000 a month in what we would consider SEO or our AI search optimization, as well as content marketing. And then we spend about $10,000 a month on our just projects and updates, which we consider like supporting HR, supporting our sales team, those types of things. So we put our money where our mouths is, we try to learn the lessons our clients need to learn before they learn them.
And that was a big part of what came next as well is we gotta do this for ourselves, guys. So we ask ourselves tougher questions than our clients do all the time.
[00:00:58] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world.
How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.
[00:01:27] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go.
Welcome to the show, Zac Gregg.
[00:01:39] Zac Gregg: Pleasure to be here, Jason.
[00:01:41] Jason Barnard: Brilliant. I ran outta breath when I got to Gregg, so I said it a bit strangely and I do apologize. Usually I take a huge breath. And today, I decided just to sing right off the top and it didn't work out very well. We're gonna be talking about Signal Over Noise, which I love as a title.
And having read through Gab's notes for this, she's done a great job. A lot of it is figuring out how to identify the noise and ignore it. Pay attention to the signals and do what the signals are telling you. Is that more or less it?
[00:02:09] Zac Gregg: Sure is. You gotta listen and you gotta learn.
[00:02:15] Jason Barnard: Yeah, you listen and a lot of times, we listen to noise and it's hugely damaging to the business and I've been guilty of that many times over the years. Now, before we start, I always show people's Brand SERPs, and here you've got a baby Knowledge Panel on Google. We search your name and the Knowledge Panel is just the name.
I call it a Knowledge Panel sprout and it could be super, super big with photos and descriptions and social media profiles and people that Google associates with you. And the reason I wanted to show this is because you call yourself Zac Gregg sometimes, and Zachary Gregg others. And that's a huge problem for the machines because they presume it's gonna be two different people and you're kind of diluting your brand equity by appearing to be two different people. And machines are quite simplistic. So my recommendation to you, which you can take or not as you want, would be to standardize either Zac or Zachary.
[00:03:11] Zac Gregg: Love it. Love it. I can always use the advice. It's great to see it too.
[00:03:16] Jason Barnard: What's lovely is ChatGPT gets it right off the bat, but I don't think that's a photo of you.
[00:03:23] Zac Gregg: Nope. That's a podcast that I was on before this one. I'm sure.
[00:03:28] Jason Barnard: Okay. And what's really nice with ChatGPT and other AI engines is that they are getting it more right.
But they tend to give more choice. And I think your name, Zac Gregg, is probably quite unique. So it's focusing on you. And a lot of the time, it will start saying, well, here's multiple people with that name. Which one do you mean? Give me some more context. And that's an example of how ChatGPT and AI in general are now creating conversations.
They say, I need you to give more context so that I can help you with what you want. Whereas with Google, when you're searching somebody's name or you're searching for something, I look at that and I make the choice of which link I check, click there, I'm having a conversation. So that's where we are at Kalicube® and I hope you found that interesting and helpful.
[00:04:13] Zac Gregg: Super cool. I've not been doing the ChatGPT slew thing, so that's pretty cool to see.
[00:04:22] Jason Barnard: Right, and that's interesting. I tend to think that everybody's using ChatGPT or Google AI mode, Perplexity, but in fact they're not. And it's really lovely to understand that i'm assuming that that was obvious to everybody, and it absolutely isn't.
[00:04:37] Zac Gregg: No, it's funny the way we use ChatGPT, right? I use it every day. And I use some other LLMs, but rarely am I using it to search myself. And it's something that I tried to fair too very rarely with Google myself.
But now, I haven't even thought about using it to Google myself, to do AI search on myself.
[00:05:04] Jason Barnard: Right.
[00:05:04] Zac Gregg: So that was great and it's really important. I do it for my company all the time. I'm always doing the same exact drill with our company, trying to figure it out. And that was interesting. Really cool, Jason.
[00:05:15] Jason Barnard: Brilliant. Yeah. What I kind of think, to a lot of people, this is BOFU stuff. It's people who know your name or your company's name and they're doing due diligence of a sort, but with a machine that they consider to be intelligent and therefore they trust the recommendation and what the machine is saying.
But that's not the topic for today. That's my topic every day. And today, the idea was to change topic. And we're gonna start with your company that got ceilinged at a million dollars. Now, I hear that happens a lot and they're breaking through that million dollar barrier. It's really difficult, and once you do it, you fly.
Can you tell me your story?
[00:05:50] Zac Gregg: I think you've got a couple things that happen. Sub $1 million, is your heart really there? Is that what you're doing a hundred percent of your time? Us as entrepreneurs, we're always focused on multiple projects at once. We're always trying to figure out where to put our time, and I think the typical story of the Sub Million Dollars Zac Gregg and the Sub Million Dollar Vital. We loved the space we were in. We loved what we were doing. We had a natural audience and that was local and small, and businesses oftentimes that I had already started. So that sub $1 million was just almost, it was a convenient operation of marketing to market friends, family, ideas that I had and the local audience that we had here as entrepreneurs.
In 2000, obviously the internet was not as big of a marketing platform, so you worked through business of commerce chambers, things like that. You were a product of your environment. But things changed rapidly in from 2000 to 2012. And the idea that we became very passionate and I became very focused on digital was the first specialization that we experienced that caused us to break through a ceiling.
[00:07:09] Jason Barnard: And what was that and why did yo
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