Brand & New

Hosted by INTA

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119

Latest episode

Apr 2026

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EN-US

About the show

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

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April 27, 2026Episode 428 min

World IP Day 2026: Celebrating IP and Sports

The theme for World Intellectual Property Day 2026 is “IP and Sport,” and here on Brand & New we’re joining in the celebrations with a close look at the powerful intersection of intellectual property (IP) and sport, and there may be no better stage for that conversation than “the world’s game:” football, or as it called in the United States, soccer! The goal of World IP Day 2026 is to highlight how creativity, innovation, and strong IP protection keep sport thriving, dynamic, and accessible worldwide—and few organizations embody that global impact quite like the Fédération Internationale de Football Association (FIFA).In this episode of Brand & New, we’re joined by Tiffany M. Shepard, Director and Senior Counsel, Brand Rights Protection at FIFA World Cup 2026. In this role, Ms. Shepard leads the North American enforcement strategy to safeguard FIFA’s World Cup 2026 IP, retail licensing, and sponsorship rights from ambush marketing, counterfeiting, and unauthorized affiliations. Prior to joining FIFA, Ms. Shepard served in various in-house roles at major global brands, including at BuzzFeed Media Enterprises, The Kraft Heinz Company, and The Procter & Gamble CompanyMs. Shepard joins us today for a timely and wide-ranging conversation about protecting one of the most valuable and visible sports brands on the planet. As excitement builds toward the upcoming 2026 FIFA World Cup, she discusses the importance of safeguarding IP across borders, preserving trust and authenticity for billions of fans around the world, and what’s keeping her team busy in the weeks leading up the event. From the challenges of brand protection at large-scale global sporting events to advice for the next generation of IP professionals, this episode explores why IP matters not just to organizations like FIFA—but to creativity, innovation, and the future of sport itself.Related ResourcesAbout Tiffany M. ShepardAbout World Intellectual DayAbout the FIFA World Cup 2026Recent and Related Brand & New EpisodesIP and the SDGs: Building Our Common Future with Innovation and CreativityWomen Leaders Series: Advancing Athlete RightsRelated 2026 Annual Meeting SessionsAmbush Marketing Without Borders: How Sports Rights Are Protected WorldwideDupe Culture: The Imitation Game

April 24, 2026Episode 326 min

Copyright in the Age of AI: The Questions Everyone Is Asking

Copyright law is struggling to keep pace with the way we actually work and the gap between what's assumed to be acceptable and what's legally permitted is wider than most organizations realize. In this episode of Brand & New, Willard Knox connects with Lauren Tulloch and Catherine Zaller Rowland from the Copyright Clearance Center (CCC) to tackle the copyright questions everyone is asking right now. They'll break down the real risks organizations face and what they can do about them. You’ll hear about the biggest misconception in this space, explore how fair use applies in the AI era, and more tools to keep your organization out of trouble.This episode is sponsored by the Copyright Clearance Center. Learn more at copyright.com.Resources:About Copyright Clearance CenterAbout Lauren TullochAbout Catherine Zaller RowlandRecent and Related Brand & New Episodes:Legal Wake-up Call for Generative AIHow to Build Trust in AI

March 30, 2026Episode 232 min

Advancing Women’s Leadership: From Intention to Impact

Last year marked the fifth anniversary of The Women’s LeadershIP Initiative (WLI). This is the Association’s program to move forward the conversation around women’s leadership in our field and to give INTA members practical tools they can use to advance women leaders in their organizations.During the last five years, the global intellectual property community has made real progress on belonging and inclusion in our industry, but when we look at leadership, advancement, and impact, many gaps persist. In celebration of Women’s History Month and to mark our fifth anniversary, the WLI has just released an updated version of the WLI’s original Report and Best Practices Toolkit. It takes an honest look at where progress has been made and where more work is needed.For this episode of Brand & New, we’re joined by Ayala Deutsch, Executive Vice President and Deputy General Counsel at NBA Properties and the WLI Executive Champion. She played a central role in the drafting of the updated Report and will help us dig into and unpack this data-rich research.Notably, Ms. Deutsch was also President of INTA in 2020, which was not only the first year of the pandemic (with its own repercussions for working women around the world) but also the year when the WLI was drafting its first Report and Best Practices Toolkit. Further, as listeners may know, Ms. Deutsch has hosted many episodes of Brand & New on behalf of the WLI.Beyond exploring the Report findings and data, Ms. Deutsch provides practical insights for those looking to advance belonging and inclusion in their organizations and engage their leadership on this issue, and for those who want to become better advocates for themselves.Happy Women’s History Month and enjoy the episode.Resources:About Alaya DeutschAbout The Women’s LeadershIP InitiativeAbout Women’s History MonthThe WLI Report & Best Practices Toolkit 2026 UpdateRecent and Related Brand & New Episodes:The AI Gender GapWomen in IP History: Pioneers and ProgressWomen Architects of Innovation: AI, IP, and What’s Next (The WLI’s 2026 Annual Meeting Educational Session)

January 26, 2026Episode 152 min

The Legal Wake-Up Call of Generative AI

Artificial intelligence (AI) is forcing legal systems worldwide to confront fundamental questions about creativity, ownership, and identity. Can companies train algorithms on copyrighted works without permission? What happens when technology makes it easy to clone someone’s voice or face? In this episode of Brand & New, host Willard Knox speaks with two attorneys at the forefront of these rapidly evolving issues. Lynn Oberlander is Co-Editor of the Practising Law Institute’s (PLI) comprehensive new treatise, Artificial Intelligence & Intellectual Property, which brings together leading practitioners to address the most pressing legal challenges in AI. Catie Seibel Sinitsa is the co-author the chapter covering copyright and AI. Ms. Oberlander has spent almost 25 years counseling media and entertainment companies on intellectual property (IP) and First Amendment issues. Ms. Sinitsa specializes in copyright and trademark law, working with clients across fashion, media, among other industries. Together, they unpack how this evolving technology is reshaping long-standing IP principles and why these questions are no longer theoretical but urgent, real-world concerns. This episode of Brand & New is sponsored by PLI. For more than 90 years, the Institute has helped legal professionals stay at the forefront of knowledge and expertise through world-class continuing legal education. Related Resources About Lynn Oberlander About Catie Seibel Sinitsa About the Practising Law Institute Access Artificial Intelligence & Intellectual Property AI-Related Sessions at INTA's 2026 Annual Meeting Related Brand & New Episodes:Certifying Human Music in the Age of AIThe AI Gender Gap

December 19, 2025Episode 1129 min

Certifying Human Music in the Age of AI

The rise of artificial intelligence (AI) in music has sparked a new kind of identity crisis for artists and the industry alike. When anyone with a laptop can generate a song in seconds, how do listeners tell differentiate between human-created music and AI-generated music? In this episode of Brand & New, guest host Rudy Gaines talks with Paul McGrady, an intellectual property attorney and the co-founder of Humanable (USA), a certification platform that verifies when music is created entirely by human artists. Inspired by his daughter’s journey in Nashville’s music scene, Mr. McGrady shares how Humanable aims to protect musicians, preserve royalties, and help audiences reconnect with authentic artistry. Beyond the legal innovation, Mr. McGrady also discusses his Nashville alter ego, “Uncle Paul,” and his mission to spotlight independent musicians through social media and community advocacy. This episode was recorded live during INTA’s 2025 Annual Meeting in San Diego, California. Resources: About Paul McGrady About Humanable About Rudy Gaines Related Brand & New Episodes:The Beat of IP: A Conversation with The Opposition™ BandWhen Music Meets IP: A Conversation with Mei-lan Stark and Rick McMurtryINTA’s 2026 Annual Meeting

December 19, 2025Episode 1234 min

When Music Meets IP: A Conversation with Mei-lan Stark and Rick McMurtry

As AI-generated music floods the market, the music industry faces unprecedented questions about creativity, copyright, and compensation. But behind every evolving technology and headline debate are the lawyers, often musicians themselves, who navigate the space where art and law converge. In this episode of Brand & New, guest host Rudy Gaines sits down with two leading intellectual property practitioners whose personal and professional lives are deeply connected to music: INTA Past President Mei-lan Stark, Executive Vice President and Chief Counsel for IP at NBCUniversal (USA) and Rick McMurtry, Founding Partner at M|C Law Group (USA). From childhood music lessons to high-stakes licensing negotiations, both guests share how their lifelong connection to music has shaped their careers, protecting creative works. Together, they trace the soundtrack of the industry’s evolution, from the era of Napster to today’s AI-driven soundscapes, exploring how innovation challenges what it means to be both creator and protector. This episode was recorded live during INTA’s 2025 Annual Meeting in San Diego, California.Resources: About Mei-lan StarkAbout Rick McMurtryAbout Rudy GainesRelated Brand & New Episodes:The Beat of IP: A Conversation with The Opposition™ BandCertifying Human Music in the Age of AIINTA's 2026 Annual Meeting

November 4, 2025Episode 1028 min

Why IP Systems Must Earn Trust Again

In today’s episode of Brand & New, we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again? Behind the headlines and the legal frameworks, what’s really at stake is how innovation happens, and whether creators, entrepreneurs, and consumers continue to believe in the value of protection, fairness, and trust. Joining us to explore this critical conversation is Megan Carpenter, Dean of the University of New Hampshire (UNH) Franklin Pierce School of Law (USA). Under her leadership, UNH Franklin Pierce has continued to pioneer new ways of teaching IP, bridging theory with practice, and preparing the next generation of lawyers, policymakers, and creators to navigate an increasingly complex innovation economy. Ms. Carpenter shares how IP education is evolving, what it means to rebuild trust in IP systems, and why innovators and brand owners should care deeply about the future of IP. This is the third episode in INTA’s Women's Leaders Series, a collaboration between Brand and New, and the Women's LeadershIP Initiative. It brings together women leaders and diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today. This episode is also sponsored by the University of New Hampshire Franklin Pierce School of Law, a global leader in intellectual property education, innovation, and research. RESOURCES: About Franklin Pierce School of Law About Megan Carpenter About The Women's LeadershIP Initiative

October 20, 202538 min

The Wild West of Web3

What happens when counterfeiting, crypto, and trademarks collide? This episode of Brand & New takes you inside the fast-moving world of Web3, where brand protection meets blockchain. Host Willard Knox chats with Moish Peltz, of Falcon Rappaport & Berkman LLP about the opportunities, and risks, facing companies in decentralized digital spaces. From NFTs to stablecoins to enforcement strategies that actually work, learn why blockchain is reshaping how brands defend their identities online.This episode was recorded during INTA's 2025 Annual Meeting in San Diego.Related Resources: About Moish Peltz Non-Fungible Tokens (NFTs): A Report From INTA (2023)

September 26, 2025Episode 939 min

From Heritage to Innovation: How London Sustains Its Global Brand

London has once again been recognized as the world’s leading city brand, topping the Brand Finance Global City Index for the second consecutive year. But what does it mean for a city to be a “brand,” and what factors contribute to London’s enduring global appeal?In this episode of Brand & New, we explore how London has built and sustained its reputation as a destination admired worldwide for all the right reasons: its dynamic business environment, its rich cultural heritage, its academic and scientific excellence, and its ability to innovate and adapt. And as INTA gets set to head to London for its 2026 Annual Meeting, we ask what lessons other cities and global businesses can learn from London’s example.We are joined by two distinguished voices, Konrad Jagodzinski, Place Branding Director at Brand Finance, and Tracy Halliwell MBE, Director of Tourism, Conventions, and Major Events at London & Partners. Together, they discuss how London continues to thrive as a global brand and why its blend of commerce, culture, and creativity keeps it at the top of the world stage.This episode of Brand & New is hosted by Willard Knox.Related Resources:About Konrad JagodzinskiAbout Tracy HalliwellAbout Brand FinanceBrand Finance lobal City Index 2024 About INTA 2026 Annual Meeting

September 2, 2025Episode 832 min

The AI Gender Gap

The numbers tell a stark story: According to a recent study from the United Nations, women are three times more likely than men to lose their jobs to AI automation, 25 percent less likely to adopt AI tools, and represent only 22 percent of AI professionals globally. In this episode of Brand & New, host Ayala Deutsch explores this critical paradox with Dr. Felicia Newhouse, founder of the AI Powered Women Summit at MIT, and Nikita Roy, founder of Newsroom Robots Labs, host of the globally acclaimed Newsroom Robots podcast. She also leads the AI Journalism Lab at the Craig Newmark Graduate School of Journalism at the City University of New York (CUNY).Together, they shed light on how women can move from the margins to the center of AI development, leveraging unique strengths to shape technology that truly serves humanity. From overcoming impostor syndrome to building AI-powered businesses, this conversation provides concrete strategies for women to claim their space in the AI revolution. This episode of Brand & New was produced in collaboration with The Women’s LeadershIP Initiative as part of The Women Leaders Series. The series brings together women leaders in diverse roles, not just in the IP space, but within brands, small businesses, and beyond. RESOURCES: About Dr. Felicia Newhouse About Nikita Roy AI Powered Women Summit Newroom Robots Lab AI Journalism Lab at the Craig Newmark Graduate School of Journalism Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession (INTA, 2024)

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