Brand Narrative Podcast with Matt Certo

Hosted by Findsome & Winmore

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Feb 2026

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About the show

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

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47 recent

February 3, 202657 min

How Employee Engagement Drives Brand Mojo

In this episode of the Brand Narrative podcast, author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but brand advocates. Links discussed in this episode include: Jim Knight's bio Jim's latest book, Engagement that Rocks. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

December 2, 202530 min

The New Era of Direct Mail

In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including: the power of personalization through variable data setting expectations for campaigns what things are working now more than ever combining physical mail with digital marketing building a winning list using QR codes wisely the power of a strong offer measuring ROI The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

October 1, 202548 min

Marketing Coaching Call: Launching a Satellite Location

In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include: ND Wellness Club Website Disease: Today's Silent Epidemic & Our Path to Wellness book by Brantley Hawkins and Justin Cobb ND Wellness Club Instagram The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

July 21, 202533 min

Marketing Coaching Call: Team Swelly :)

In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode Matt fields questions about the pair's new product--a motorized children's pool toy--and shares insights about different ways to bring attention to the launch. Links discussed include: Swelly The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

January 8, 202551 min

How Strategy Drives Brand Evolution

In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

April 5, 202430 min

The Power of the Handwritten Envelope

In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include: Letterfriend Eldar Ganiev LinkedIn Profile The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

December 28, 202340 min

The State of Tradeshow Marketing

In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include: Matt Kleinrock LinkedIn Profile Rockway Exhibits * Event Marketing: Re-defined The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

October 27, 202339 min

Ideas We Love: Jingles, Dings, and The World of Brand Audio

In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include: BK Have it Your Way Jingle BK Have it Your Way as a wedding processional (TikTok) HBO's Feature Presentation Opening (1983) Empire Carpet Commercial Jingle Opus Number 1 On Hold Music The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

September 27, 202332 min

Embracing Negative Reviews

In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Pig Floyd's Urban BBQ Pigzza - An Italianish Joint Thomas Ward on YouTube addressing negative reviews Note: Some language in this episode is not safe for younger audiences. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

July 11, 202330 min

The Anatomy of a Higher Education Student Recruitment Campaign

In this episode of the Brand Narrative podcast, links discussed include: Stetson University Website [ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/) Client Case Study (Findsome & Winmore) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.