Brand Builders Lab with Suz Chadwick

Hosted by Suz Chadwick

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Episodes

455

Latest episode

Aug 2026

Language

EN-AU

About the show

If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

Listen to episodes

60 recent

August 4, 2026Episode 45533 min

456. What's working on LinkedIn right now with Abbey Naylor

LinkedIn is not my platform, but it is where a lot of my clients are quietly winning work. So I brought in Abbey Naylor from Bold Mood, who helps women founders and creators get seen, known and paid on LinkedIn. We get into what's actually working in 2026, why your profile is holding you back, and how to go from lurker to visible without cringing. In this episode: Why dwell time changed the game, and how carousels and video are winning right now Why copying your Instagram strategy onto LinkedIn falls flat The reach, connect and convert content funnel, and the 50% rule for new accounts Why your profile reads like a CV, and the headline fix that differentiates you Personal brand does not mean personal life, and the filter Abbey uses on every post How to spot the lurkers who are actually your buyers LinkedIn newsletters, and the client of mine with 35,000 subscribers Resources mentioned: Abbey Naylor on LinkedIn Work with Suz: Ready to build a personal brand that actually converts? The Brand Accelerator is my group coaching program for experienced business owners ready to scale beyond one to one. https://www.suzchadwick.com/brand-accelerator

July 23, 2026Episode 45417 min

455. Stop Selling Your Hours. Sell This Instead

You had a great month, then the first of the month hits and you are back at zero. If your revenue resets every time your calendar does, you have a scalable offer problem. In this episode I break down why every service business needs one, why under $500 is the sweet spot, and how to make sure you never build something that does not sell. In this episode: 🔥 Why raising your prices and taking on more clients cost you the exact same thing 🔥 The non-decision price point and why under $500 removes the buying decision 🔥 How the ascension model works, from free content to high ticket 🔥 Why I run paid ads to a low ticket workshop and how it pays for my leads 🔥 The one question that tells you exactly what to build first Resources mentioned: 🔥 Content to Clients workshop, https://www.suzchadwick.com/c2c 🔥 Map Your Method workshop, https://www.suzchadwick.com/mym Work with Suz: Ready to build scalable offers that sell without you in the room? The Brand Accelerator is where we map your product suite, build the offer and set up the system behind it. https://www.suzchadwick.com/brand-accelerator

July 15, 2026Episode 45319 min

454. 15 Pieces of Content From 1 Video: My Repurposing System

You're posting every day and it's buried by tomorrow. That's the disposable content game, and it's costing you more than time. In this episode I break down the exact system I use to turn one 10 minute recording into a full week of content across every platform, in around two hours. In this episode: Why daily content with no system behind it is a waste of your time How the podcast has driven 30 to 40% of my clients over 10 years Picking the one long form format you're actually in flow with My exact tool stack: DJI Osmo, Descript, Claude and Metricool Why evergreen assets keep selling when you're on holidays Resources mentioned: Descript Metricool DJI Osmo FREE DOWNLOAD - Claude repurposing skill Work with Suz: Ready to build a brand that gets you found and sells for you when you're not around? The Brand Accelerator is for experienced business owners who are ready to build a brand that scales and sells for them. https://www.suzchadwick.com/brand-accelerator

July 5, 2026Episode 45214 min

453. 3 Places Your Best Content Ideas Are Already Hiding

I'm debunking the content advice almost every coach repeats: go and research what's working. Here's why that's the fastest way to lose your original voice, and what I do instead. In this episode: Why scrolling for content inspiration leads to comparison and copycat content Where my best ideas actually come from (hint: not research) The three parts of "you coded content": concepts, opinions, and your repeat phrases A simple system for capturing ideas before the energy fades Work with me: Ready to build a personal brand that's actually yours? Amplify is my high-touch group coaching programme for experienced business owners ready to scale with a brand that sells for them.

July 1, 2026Episode 45110 min

452. The 5 Behaviours of a becoming a powerful Creator-Founder

This is part two of the owner-operator to creator-founder series. If you want to scale past doing everything yourself, this episode breaks down the behaviours that change how you show up, plus the identity shift that makes all of it actually stick. In this episode: Why a creator-founder builds in public while an owner-operator stays in the hub Studying your industry so your content stays current and in demand Collecting client questions and insights instead of creating from old assumptions Showing up and building your audience before the offer is ready Why none of it works until you decide creator-founder is your identity Ready to build a personal brand that actually converts? Brand Accelerator is my high-touch group coaching program for expert women ready to scale: https://suzchadwick.com/brand-accelerator

June 28, 2026Episode 45014 min

451. Why more strategy won't grow your business

Are you constantly pivoting between strategies, collecting tactics, and wondering why the business still isn't growing the way you want? The problem probably isn't the strategy. In this episode, Suz breaks down the identity shift from owner operator to creator founder and why it's the real move that unlocks one-to-many growth. In this episode: The Strategy Hunter trap and why smart business owners fall into it The Tactic Collector pattern and what it's actually costing you Why this is an identity problem, not a strategy problem The difference between Owner-Operator and Creator-Founder identities What you need to decide before any strategy will actually work Resources mentioned: The Brand Accelerator Work with Suz: Ready to make the shift from Owner-Operator to Creator-Founder? The Brand Accelerator is Suz's high-touch coaching programme for experienced business owners ready to scale beyond one-to-one. Join us at www.suzchadwick.com/brand-accelerator

June 24, 2026Episode 44934 min

450. Business, Mental Health & Relationships with Marie Vakarkis

In this episode, I sit down with Marie Vakakis, therapist, mental health and relationship educator, and founder of The Therapy Hub in Melbourne. We get personal. We talk about the early days of building a business with little kids, managing money stress, navigating a relationship through big life changes, and why the work you do on yourself matters just as much as the work you do in your business. In this episode: How I started my business by accident while juggling a corporate job and two toddlers What managing money really looks like when you leave a salary behind Why communication is the skill that makes or breaks your relationship AND your business The "stealth bomber" approach to hard conversations (and why it works for introverted partners) The strength that drives my business success but can bulldoze everything at home Why investing in your relationship is just as important as investing in your business Guest Interviewer: Marie Vakakis, therapist, mental health and relationship educator, host of This Complex Life podcast, and founder of The Therapy Hub, Melbourne. Work with Suz: Ready to build a brand that actually scales? Amplify is my high-touch group coaching program for experienced business owners ready to grow. https://www.suzchadwick.com/amplify

June 17, 2026Episode 44849 min

449. Creativity, Boldness, and Showing Up Before You're Ready with Stepha Stock

Stepha Stock (aka Love Stepha) is a Brisbane-based portrait photographer, DJ, model, and self-proclaimed creative wild card. In this episode, we get into creativity as a business strategy, not just a personality trait, and why trusting yourself to figure it out as you go is the thing that actually moves the needle. In this episode: How Stepha's three-word prompt content series pushed her creative edges without a plan or a guarantee it would work Why the "moments in between" are where the real magic happens, in photo shoots and in business The personal brand sandwich: professional credentials, personal beliefs, and passions, and why it's the passions that actually hook people How Stepha pitched herself publicly to photograph Erika Jayne and got the gig Why 80–90% of cool opportunities are self-generated, and what that means for you Resources mentioned: Stepha Stock: lovesteffa.com | @lovesteffa on Instagram Work with Suz: Ready to build a personal brand that actually converts? Amplify is Suz's high-touch group coaching program for experienced business owners ready to scale. https://www.suzchadwick.com/amplify

May 28, 2026Episode 44721 min

448. Content That Converts: 8 Formats to Try right now

Watch on Youtube Stuck on what to post next? In this episode I walk you through eight content formats that build trust, get more reach, and actually convert. From carousels to commentary to the honest take, you'll know exactly what each one does and how to use it. In this episode: Why carousels build trust and how to make them faster How personality posts pull in new eyeballs (and why that 45k-view post worked) Using commentary and credibility posts to show proof and perspective The quieter formats that still convert: weekly drops, honest takes, talking heads, and series How to test formats, measure results, and keep what works Work with Suz: Ready to build a personal brand that actually converts? Amplify is my high-touch group coaching program for experienced business owners ready to scale. Find out more about the AMPLIFY ACCELERATOR now

May 24, 2026Episode 44626 min

447. How to grow your confidence to show up online

Confidence doesn't come before visibility. It's built BY being visible. And if you've been waiting until you feel ready to show up, post the thing, or share your voice online, this episode is your wake up call. In this episode I'm breaking down exactly how to build your visibility confidence as an experienced business owner, even if you've been hiding behind your brand, overthinking every post, or telling yourself you'll start when things feel less cringe. I'm covering: ✅The lie that's keeping you invisible (and why confidence is the reward, not the requirement) ✅The 3 invisibility traps I see experienced women fall into constantly: the polish trap, the permission trap, and the comparison trap ✅Why perfectionism is just fear with a bow on it, and what to do instead ✅The visibility confidence loop and how to actually build self-evidence that you can do this ✅My 24-hour rule for posting without spiralling ✅How to choose courage over confidence every single day ✅The exact decision filter I use before hitting publish ✅Why professional practices beat motivation every time (and the one I've held for 10+ years) If you're an experienced business owner who knows you need to be more visible but keeps stopping yourself, this one's going to challenge you and give you the practical plan to move forward. Ready to actually become known for your work, build the brand that sells your business, and stop hiding behind beige content? Come and join me inside Amplify Accelerator where we build your personal brand, content engine, and scalable offers together. 👉 Join Amplify: https://www.suzchadwick.com/amplify