Your Book Launch Isn't the Finish Line - A Book Marketing Conversation with Karlyn Ankrom
Join Karlyn Ankrom and Valerie Morris as they dive deep into the world of authors, book launches, and the unique challenges of building a personal brand as a writer. Both seasoned marketers, Karlyn and Valerie bring years of experience guiding authors through the vulnerable, exciting process of sharing their work with the world—while also sharing honest stories of their own creative struggles.From confronting the emotional weight of launching a book to implementing practical social media strategies that keep your message alive long after launch day, this episode is packed with authentic, actionable wisdom for authors—and all creatives—who want to step confidently into the spotlight. Key Takeaways - Vulnerability is part of the journey: Both writing and promoting a book require courage. Every author faces fear—and you are not alone. - Consistency over perfection: Keep talking about your book, even when you feel like a broken record. People need reminders! - Make it easy for your supporters: Offer clear messaging, ready-to-use content, and realistic timelines. - Leverage your book as a treasure trove of content: One page, one line, one post—mine your book for quotes, stories, and expertise. - Do social your way: There's no one-size-fits-all strategy. Tap into what feels authentic to you, and let that drive your platform presence. - Let go of the "bragging" mindset: You're not being salesy—you're helping people who need your message. Connect more with Karlyn
