Authority Through Authorship: The Executive Authority Podcast

Hosted by Kevin Long

Business Management

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Episodes

147

Latest episode

Jun 2026

Language

EN-GB

About the show

Welcome to Authority Through Authorship: The Executive Authority Podcast — the show for business professionals who are ready to step into recognised authority, elevate their positioning, and build scalable growth through the power of a strategically written book. Hosted by Kevin Long, founder of Babysteps Publishing and a leading authority in business publishing, this podcast is designed for consultants, coaches, executives, and entrepreneurs who are no longer satisfied with being seen as service providers — and are ready to become industry authorities. Each episode breaks down how to: Turn your expertise into a high-impact business book Position yourself as a trusted authority in your market Attract higher-value clients and opportunities Build a framework-led business, not just a service Leverage your book as a long-term authority and revenue asset In a world flooded with content and driven by AI, credibility is becoming the ultimate differentiator. Your book is no longer optional. It is your authority anchor. This podcast shows you how to build it — and more importantly, how to use it to grow your business, your reputation, and your influence. If you’re ready to move from expert to recognised authority, you’re in the right place. Also, check out our blog: https://www.babystepspublishing.com/blog

Listen to episodes

60 recent

June 13, 2026Episode 4514 min

Expertise, Visibility, Authority and Leadership: The Recognition Problem Most Professionals Don't See

Send us Fan MailDiscover how expertise becomes visibility, visibility becomes authority, and authority becomes leadership. Learn why structure, not exposure, is the key to recognised authority.Find out more about the structured methodology for transforming expertise into recognised authority, influence, and opportunity.https://www.babystepspublishing.com/authority-recognition-systemPlease also check out our blog:https://www.babystepspublishing.com/blogIf you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d#AuthorityPositioning #ThoughtLeadership #AuthorityBuilding #ProfessionalAuthority #LeadershipDevelopment #ExpertiseToAuthority #PersonalBranding #AuthorityThroughAuthorship #CodifiedAuthorityFramework #KevinLong

June 6, 2026Episode 4413 min

The Authority Recognition System

Send us Fan MailMost professionals don't have an expertise problem.They have a recognition problem.In this episode, Kevin Long introduces the Authority Recognition System™ and explains why experience alone rarely leads to market recognition.You'll discover why visibility is often mistaken for the solution, how authority is actually recognised, and the five-stage process that transforms expertise into recognised authority.Kevin explores:Why highly experienced professionals remain overlookedThe difference between expertise and recognitionWhy structure matters more than visibilityThe five stages of the Authority Recognition System™How recognised authority creates opportunityIf you've spent years building expertise but feel the market doesn't fully recognise your value, this episode will show you why.Because authority isn't something you claim.It's something the market recognises when expertise is structured clearly enough to be understood.Knowledge deserves to be recognised.Learn more about the Authority Recognition System™:https://www.babystepspublishing.com/authority-recognition-systemRead the accompanying blog:https://www.babystepspublishing.com/blogVisit the Babysteps Publishing website:https://www.babystepspublishing.com

May 30, 2026Episode 4311 min

The Hidden Structure Behind Recognised Authority

Send us Fan MailMost experienced professionals do not have a visibility problem. They have a structure problem.In this episode, Kevin Long unpacks the Authority Gap: the disconnect between possessing genuine expertise and being recognised for it in the market. He explains why posting more content rarely closes that gap, what structured intellectual capital actually looks like, and how a strategically positioned book changes the dynamic entirely.Kevin covers the Codified Authority Framework, the compounding effect of the Authority Flywheel, and what recognised authority looks like in practice for consultants, executives, and senior professionals.If your expertise exists in conversations rather than structured assets, this episode is for you.If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74dAlso, check out my latest book Knowledge Deserves to be Recognised: https://www.babystepspublishing.com/authoritybookIf you would like to find out where your Authority Gap is, take this short quiz to find out: https://authoritygapquiz.babystepspublishing.com/Please also check out our blog:https://www.babystepspublishing.com/blog

May 23, 2026Episode 4213 min

Why Most Professionals Fail to Recognise Their Own Expertise

Send us Fan MailMost professionals already have the expertise to build recognised authority. The problem is not knowledge. It is structure.In this episode of Authority Through Authorship, Kevin Long explains how client conversations, repeated questions, and everyday expertise can be transformed into a clear authority framework.Discover the simple “10 to 12 Question Method”, why clarity builds authority faster than complexity, and how structured expertise becomes a powerful positioning asset.Because authority is not created from scratch. It is extracted from what you already know.Grab or listen to episode 144 of our podcast now by clicking the link below.Click to listen: https://corporatecrossover.buzzsprout.com/If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74dAlso, check out my latest book, Knowledge Deserves to be Recognised: https://www.babystepspublishing.com/authoritybookIf you would like to find out where your Authority Gap is, take this short quiz to find out: https://authoritygapquiz.babystepspublishing.com/Please also check out our blog:https://www.babystepspublishing.com/blog

May 16, 2026Episode 418 min

Where to Start: Extracting the Authority You Already Have

Send us Fan MailMost professionals do not lack expertise. They lack structure. In this episode, Kevin walks through the Authority Extraction Method, a practical approach to identifying the content you already have and turning it into a structured, authority-building book. Covering the 10 to 12 question method, the difference between activity and authority, and why simplicity is a commercial advantage, this episode gives you a clear starting point for turning what you know into something the market can recognise and trust. Book an Authority Clarity Call at babystepspublishing.com.If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74dAlso, check out my latest book Knowledge Deserves to be Recognised: https://www.babystepspublishing.com/authoritybookIf you would like to find out where your Authority Gap is, take this short quiz to find out: https://authoritygapquiz.babystepspublishing.com/Please also check out our blog:https://www.babystepspublishing.com/blog

May 9, 2026Episode 409 min

Knowledge Deserves to Be Recognised — But Only If It Is Structured

Send us Fan MailIn this episode, Kevin addresses one of the most persistent myths in professional services: that expertise, over time, earns its own recognition.It does not. Not any more.The market responds to clarity, not credentials. And clarity requires structure.Kevin walks through why unstructured knowledge looks like noise, why experienced professionals are routinely overlooked by less experienced but better-positioned competitors, and what the process of closing the Authority Gap actually involves.If you carry expertise the market has not fully recognised, this episode sets out exactly why that is happening and what to do about it.Grab or listen to episode 142 of our podcast now by clicking the link below.Click to listen: https://corporatecrossover.buzzsprout.com/If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74dAlso, check out my latest book, Knowledge Deserves to be Recognised: https://www.babystepspublishing.com/authoritybookPlease also check out our blog:https://www.babystepspublishing.com/blog

May 2, 2026Episode 3910 min

The 10 to 12 Question Framework: Turning What You Already Know Into Authority

Send us Fan MailMost professionals do not have a knowledge problem. They have a structure problem.In this episode, we walk through the 10 to 12 Question Framework. A practical method for taking the expertise you already have and organising it into something the market can recognise, trust, and act on.You will hear why experienced professionals remain invisible despite decades of expertise, why the questions your clients actually ask are more valuable than the ones you wish they would ask, and how a simple act of organisation can become the foundation of a published book and a repositioned authority.No blank page. No guesswork. Just structure applied to what you already know.If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74dPlease also check out our blog:https://www.babystepspublishing.com/blog

April 25, 2026Episode 3810 min

From Framework to Authority Asset: The Step Most Professionals Miss

Send us Fan MailMost experienced professionals have a framework. Few have turned it into an authority asset. In this episode, Kevin Long draws the distinction between thinking that is organised privately and expertise that is visible publicly. He explains what an authority asset is, why a structured book remains the most powerful example of one, and how making the shift changes commercial positioning. The episode closes with a direct argument: knowledge shared disappears, but knowledge structured compounds. If your expertise is not visible in the market, this is the episode to start with. To explore your own authority positioning, book an Authority Clarity Call at babystepspublishing.com.If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74dPlease also check out our blog:https://www.babystepspublishing.com/blog

April 18, 2026Episode 379 min

Why Being Good at What You Do Is No Longer Enough

Send us Fan MailIn this episode, Kevin Long examines the Competence Trap: the belief, held by many experienced professionals, that results alone will generate recognition. Kevin argues that competence delivers value but does not signal it, and that in a market saturated with self-proclaimed experts, structured expertise is the only reliable differentiator.The episode introduces the concept of the Authority Gap and explains how codifying your methodology into a clear framework transforms invisible expertise into a market asset. Kevin outlines how authority is not accumulated passively through years of practice but is engineered deliberately through structure, positioning, and intellectual capital assets.Grab or listen to episode 139 of our podcast now by clicking the link below.Click to listen: https://corporatecrossover.buzzsprout.com/If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74dPlease also check out our blog:https://www.babystepspublishing.com/blog

April 11, 2026Episode 365 min

Why Your Expertise Is Invisible — And How to Fix It Without Doing More

Send us Fan MailDiscover why experience alone no longer builds authority and how structuring your expertise into a framework can transform visibility, credibility, and client attraction.Grab or listen to episode 138 of our podcast now by clicking the link below.Click to listen: https://corporatecrossover.buzzsprout.com/If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74dPlease also check out our blog:https://www.babystepspublishing.com/blog