Hosted by Lindsay Maloney
Episodes
265
Latest episode
May 2026
Language
EN-US
Thinking of starting a coaching business or looking for new ways to book clients? You're in the right place! You're listening to the Book Your Dream Clients Podcast with your host, Lindsay Maloney. Enjoy these bite-sized episodes, from one coach to another, to help you create and scale your business with simplicity. No hustle required.
I stopped posting on Instagram for 45 days. No Reels. No stories. Nothing. This episode breaks down why I did it, what I was afraid would happen, what actually happened to my sales, and what I'm doing differently now that I'm back. If you're exhausted from posting daily and wondering if Instagram actually matters for your business, this one's for you.
I posted on Instagram every day for a week. One post got 59,000 views. Another got 2,600 views. Same account. Same audience. 22x difference in reach. So I pulled the data to figure out what the heck happened. What I found changes everything I thought I knew about Instagram. Spoiler: It's not about comments. It's not about likes. It's about one metric everyone ignores. In this episode, I break down: • Why Day 1 went viral (310 saves, 59K views) • Why the comment test completely failed (189 comments, 2,800 views) • The undeniable pattern across all 7 posts • What makes content "save-worthy" (and why it matters) • What I'm testing in Week 2 This is Day 10 of my 90-day Instagram experiment. I'm posting every day, tracking everything, and sharing what actually works for real business owners running real businesses. No fluff. No guru BS. Just data. Week 1 Results: • Day 1: 59,109 views | 310 saves | 416 comments • Day 2: 6,403 views | 8 saves | 16 comments • Day 3: 4,344 views | 4 saves | 9 comments • Day 4: 4,079 views | 13 saves | 29 comments • Day 5: 3,703 views | 5 saves | 43 comments • Day 6: 2,798 views | 5 saves | 189 comments (comment test) • Day 7: 2,652 views | 12 saves | 53 comments The Pattern: Saves drive reach. Every single time. Key Takeaway: Instagram doesn't care if people comment. It cares if people SAVE. What Makes Content Save-Worthy: • Deep relatability ("This is SO me") • Reference value ("I'll need this later") • Shareable truth ("My friends need to see this") • Emotional resonance ("This put words to what I'm feeling") • Actionable insight ("I can use this") Follow the 90-day experiment on Instagram: @lindsay_maloney
In this episode, I'm sharing the reality of building a multi-six-figure coaching business while working full-time and homeschooling three kids. I walk through my actual Thursday schedule, the color-coded task system that keeps me organized, and why passive income changed everything for my family. If you've ever thought "I don't have time to build a business," this episode is for you.
Learn the proven low-ticket to high-ticket coaching model that's generated $250K+ without discovery calls. Freedom over burnout starts with this strategic system. Grab the Dream Client Code: https://lindsaymaloneycoaching.thrivecart.com/the-dream-client-code
Pre-selling is one of the smartest ways to make money as a coach. You get paid upfront, validate your idea before spending weeks creating it, and commit yourself to finishing. In this episode, I'm breaking down the complete 9-step system for pre-selling any offer - from planning to launch to post-sale transitions. In This Episode: - Why pre-selling is smarter than creating first, launching second - The 3 benefits of pre-selling (money, validation, commitment) - Step 1: How to decide what you're creating and pick a delivery date - Step 2: Creating simple branding (one Canva image is enough) - Step 3: Teasing it on social media before launch - Step 4: Creating a simple checkout page (no long sales page needed) - Step 5: Launching with urgency (time, money, or results) - Step 6: Selling daily until delivery date - Step 7: Creating the product after you've been paid - Step 8: Switching from pre-sale to live (what to update) - Step 9: Selling again once it's live Key Takeaways: - Pre-selling validates your idea before you waste time creating - You only need a simple checkout page, not a long sales page - Pick a delivery date and commit to it - this holds you accountable - Create urgency with time, money, or results - Email your list 1-3 times during the pre-sale week - Once it's live, segment buyers and sell to non-buyers again **Resources Mentioned:** - Pre-Sale Profit Course: https://lindsaymaloneycoaching.thrivecart.com/pre-sale-profit/ - ThriveCart: https://linzi900--checkout.thrivecart.com/thrivecart-standard-account/ Connect with Lindsay: - Instagram: @lindsaymaloney - Website: https://lindsaymaloney.com Subscribe & Review: If this episode helped you understand how to pre-sell your offers, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.
One offer. $43. Over 5,700 sales. More than $250,000 in revenue. In this episode, I'm breaking down exactly what this offer is, why it works, how I created it, and what you can learn from it. Plus, I'm sharing how this one low-ticket offer books most of my high-ticket clients and why strategy beats mindset every single time. In This Episode: - What The Dream Client Code is and why 5,700+ coaches have bought it - Why $43 specifically (the psychology behind the price point) - What makes a low-ticket offer convert at scale - How a $43 offer books high-ticket clients - The order bump and upsell strategy that increases average order value - Why coaches need strategy, not more mindset content - 5 lessons you can apply to your own low-ticket offers Key Takeaways: - You don't need a million offers - you need ONE that works - Low-ticket can be highly profitable ($43 x 5,700+ = $250K+) - Solve a real problem with a real strategy (not mindset shifts) - Make your low-ticket offer the front door to your business - Let each offer lead naturally to the next with order bumps and upsells Resources Mentioned: - The Dream Client Code: https://lindsaymaloneycoaching.thrivecart.com/the-dream-client-code Connect with Lindsay: - Instagram: @lindsaymaloney - Website: https://lindsaymaloney.com - Email: hello@lindsaymaloney.com Subscribe & Review: If this episode helped you see what's possible with one solid low-ticket offer, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show. ---
AI is everywhere - ChatGPT, Claude, and countless other tools that can answer questions, give advice, and create content. So are coaches being replaced by AI? In this episode, I break down what AI can't replace, who's actually at risk, and exactly what you need to do to stay irreplaceable as a coach. Plus, I'm sharing a 5-question quiz to help you assess if you're relying on AI too much. In This Episode: - What AI can't replace (the human element of coaching) - Why some coaches are at risk of being replaced - What makes you irreplaceable as a coach - How I use AI in my business (and how you should too) - 5 things you need to do to stay irreplaceable - Quiz: Are you relying on AI too much? Key Takeaways: - AI can't provide human connection, empathy, or accountability - Coaches who hide behind generic content are at risk - Your personality, values, and lived experience make you irreplaceable - Use AI as a tool to work faster, not to replace your voice - Show up as a real human being - that's what people pay for Resources: - Shop my courses: https://lindsaymaloney.com/courses - Work with Lindsay: https://lindsaymaloney.com/work-with-lindsay - Read the blog post version: https://lindsaymaloney.com/blog Connect with Lindsay: - Instagram: @lindsay_maloney - Website: https://lindsaymaloney.com - Email: hello@lindsaymaloney.com Subscribe & Review: If this episode helped you, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.
How I Made $3,191 in 6 Days with 4 Simple Emails $3,191 in 6 days. 4 emails. No webinar, no complicated funnel - just a simple, strategic email sequence that worked. In this episode, I'm breaking down the exact 4-email sequence I used to launch my Client Hub offer. You'll hear what each email said, why it worked, and the psychology behind the strategy. You'll learn: The complete breakdown of all 4 emails (with subject lines) Why each email had a specific job in the sequence How I made the problem specific enough that people felt seen The urgency strategy that didn't feel manipulative Why simplicity beats complexity when it comes to email launches Key takeaways you can use for your next offer release If you're tired of overcomplicating your launches or wondering how to structure your emails, this episode gives you a proven framework you can adapt and use. Resources: Get the complete email sequence + sales page template: https://lindsaymaloneycoaching.thrivecart.com/inside-my-offer-playbook/ Read the blog post version: https://lindsaymaloney.com/blog Follow me on Instagram: @lindsaymaloney Work with me: https://lindsaymaloney.com/work-with-lindsay Subscribe & Review: If this episode helped you, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.
What's Working in My Coaching Business Right Now (Real Numbers and Strategy) 482 sales. 303 new customers. An 8.4% conversion rate on a brand new offer. And I did it all while keeping my Meta ads stupidly simple. In this episode, I'm pulling back the curtain on my November numbers and sharing exactly what's working in my coaching business right now - and what's not. You'll hear: The real numbers from November (sales, conversions, ad spend) Why I launched the Client Hub and how it converted at 8.4% My contrarian Meta ads strategy (less creative = better results) What I stopped doing that actually improved my ROAS Why I'm spending $100/day instead of $1,000/day on ads What I'm doubling down on in December How I built a new offer during one of the hardest months personally No fluff. No theory. Just real numbers and the strategy behind them. If you're tired of complicated funnels and guru advice that doesn't work, this one's for you. Episode Highlights: [00:00] November by the numbers: 482 sales and 303 new customers [02:15] The Client Hub launch: How I hit 8.4% cart conversion [05:30] My simple Meta ads strategy (and why it's beating the gurus) [08:45] Inside My Offer Playbook: What it is and why I created it [11:20] What didn't work: Why more creative killed my ad performance [14:10] What I'm testing next month [16:00] Building a business during hard seasons Mentioned in this episode: The Client Hub Inside My Offer Playbook Dream Client Code Resources: Grab Inside My Offer Playbook: https://lindsaymaloneycoaching.thrivecart.com/inside-my-offer-playbook/ Follow me on Instagram: @lindsaymaloney Work with me: https://lindsaymaloney.com/ Subscribe & Review: If you loved this episode, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.
Do you dream of building a business that doesn't need you 8 hours a day? Want to create digital products that sell while you sleep? Struggling to balance work, family, and faith? In this special Q&A episode, business coach Lindsay pulls back the curtain on how she manages it all – from her 4:30am wake-up routine to homeschooling three kids while working full-time and running a thriving coaching business. You'll discover: - How to craft messaging that attracts genuine clients - Creating and selling digital products without relying on ads - Time management secrets for busy entrepreneurs - Finding work-life balance without sacrificing results - Homeschooling strategies while working full-time - How faith influences business decisions Whether you're a working parent, aspiring course creator, or faith-focused entrepreneur seeking practical wisdom, this episode delivers actionable insights from someone who's built a business that complements her life – not consumes it. ⏱️ TIMESTAMPS: 00:00 Introduction 00:59 Getting genuine leads with effective messaging 02:50 My daily routine breakdown 07:54 Building a business without ad spend 09:41 Carving out time for your business as a busy mom 13:53 Speaking to your ideal client 16:37 My approach to work-life balance 19:14 Standing out in your industry 21:05 Homeschool advice while working full-time 27:22 Growing on social media without stress 29:26 Automation strategies that actually work 33:46 Small offers vs. big ticket coaching 38:19 Faith and business philosophy 💼 RESOURCES: → Dream Client Guide: https://lindsaymaloneycoaching.thrivecart.com/the-dream-client-code → 1K in a Jiffy: https://lindsaymaloneycoaching.thrivecart.com/how-to-make-1k-in-a-jiffy/ → Micro Offer Mastery: https://lindsaymaloneycoaching.thrivecart.com/micro-offer-mastery/
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