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Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

Hosted by Brooke Jefferson - Oklahoma Family Photographer, Photography Business Coach

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Episodes

427

Latest episode

Aug 2026

Language

EN-US

About the show

A marketing podcast for photographers who want to book more clients without burning out. Learn how to attract leads, price confidently, stand out in a saturated market, and build a profitable photography business through Instagram, email marketing, and local visibility. Perfect for family, senior, and portrait photographers ready to get fully booked. Next Steps: 📷 Join my Fully Booked Method Program to double your bookings! https://brookejefferson.com/fullybooked 🌐 Visit my Website: https://brookejefferson.com/

Listen to episodes

60 recent
August 13, 2026Episode 41719 min

How to Win in a Saturated Photography Market (Without Copying Everyone Else)

If you've ever scrolled Instagram and thought "there are just SO many photographers," this episode is for you. I'm talking about what it actually takes to stand out when it feels like everyone is offering the same sessions, the same style, the same everything. I'm sharing four things I believe make the biggest difference in a crowded market, and how to shift your mindset so you stop trying to out-do every photographer around you and start building something that lasts. If you're feeling discouraged by the competition, I hope this gives you a little clarity and a lot of encouragement. Want a more consistent way to book clients? Check out the Fully Booked Method._________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let’s build momentum together.

August 6, 2026Episode 41633 min

Everything You Need to Know About Starting a Senior Rep Team

You've been asking for this one for years — so today I'm finally pulling back the curtain on my senior rep team. Why I have one, how it actually works, and the real answers to the questions I get asked over and over again.In this episode, you'll learn:What a senior rep team actually is (and what it's NOT)Why I believe having one just for the money is the wrong reason to startHow I structure applications, contracts, and parent communicationThe number of reps I recommend if you're just starting outWhen to open applications so you're not chasing seniors all yearPS — it's my 33rd birthday!  To celebrate, I'm running a birthday sale now through Sunday, August 9th at midnight:Join Market Like a TOG for $33 your first month → https://brookejefferson.thrivecart.com/market-like-a-tog/?coupon=33OFFMLATFully Booked Method is 33% off — enroll for $333 → https://brookejefferson.thrivecart.com/fully-booked-method-self-paced/?coupon=33OFFSave $33 on a 1:1 coaching call (only 5 spots!) → https://brookejefferson.thrivecart.com/strategy-coaching-call-one-hour/?coupon=33OFFCOACHING_________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let’s build momentum together.

July 30, 2026Episode 41515 min

3 Ways to Become More Visible (So You Can Actually Get Booked)

Being booked out doesn't happen from one viral reel or one styled shoot. In this episode, I break down the visibility triangle that helps you become the go to photographer in your area. I walk through how content builds awareness, how collaboration turns cold leads into warm ones by borrowing trust from people your dream clients already know, and how community builds long term momentum by nurturing the clients you already have. I also give you questions to ask yourself to figure out which piece of the triangle is your weakest link so you know exactly where to focus first. If you want to go even deeper on all three pieces, check out my Fully Booked Method program. The Fully Booked Method is my one-on-one coaching and course where we spend eight weeks diving deep into pricing and marketing methods. _________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let’s build momentum together.

July 23, 2026Episode 41416 min

Are Your Photography Prices Costing You Bookings? Let's Talk About It

When was the last time you looked at your prices and actually felt confident?If raising your prices makes your stomach turn, you're not alone. In this episode, we're talking about the mindset, mistakes, and math behind profitable photography pricing.I'm sharing the biggest pricing mistakes I see photographers make, why confidence doesn't come before a price increase, and how to know whether your sessions are actually making you money or simply keeping you busy.Free Resource🎉 Download my FREE Pricing for Profit Calculator & Workbook and discover exactly what you should be charging based on your real business expenses and income goals.👉 https://brookejefferson.myflodesk.com/qs5nbikfbw_________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let’s build momentum together.

July 16, 2026Episode 41327 min

The 4 Tools I Use to Run My Photography Business Every Day

There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list.If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you.Inside this episode, we'll cover: Why I don't believe in "all-in-one" platforms  The CRM I use to automate my client experience  My favorite gallery delivery platform (and where I'd start if you're on a budget)  Why I still use the same website platform after all these years  The email marketing software that's helped me grow my business  When it's actually time to invest in each platform  How to prioritize your business investments without feeling overwhelmedResources Mentioned Iris Works: https://brookejefferson.com/iris Pixieset: https://brookejefferson.com/pixieset Showit: https://brookejefferson.com/showit Flodesk: https://brookejefferson.com/flodesk Implementing Iris Works Mini Course: https://brookejefferson.com/minicourse_________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let’s build momentum together.

July 9, 2026Episode 41219 min

If You Disappeared for a Week, Would Your Business Still Book Clients?

If you disappeared from your business for a week, would it still book clients?In this episode, I break down why systems are the missing piece for photographers who are stretched thin between family, a day job, or just life in general. I walk through how to map out your client experience from inquiry to gallery delivery, decide what can be automated versus what only you can do, and finally choose a CRM that actually holds it all together. I also share my own CRM (Iris Works), why I love it, and a simple way to get your entire system set up in just one day instead of dragging it out for months. Links Mentioned: Grab my Mini Iris Works course so you can set up your CRM system in just one day! Save 20% off your first annual subscription with Iris Works using my linkJoin our FREE photographer community on FacebookListen to the Client Experience Workshop episodeListen to my interview with the former Iris Works CEO _________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let’s build momentum together.

July 2, 2026Episode 41126 min

The July Reset Every Photographer Needs

Feeling behind in your photography business?You’re not alone.Maybe summer threw off your routine. Maybe bookings slowed down. Or maybe you’re simply not where you thought you’d be by this point in the year.Before you panic, this episode is your reminder that you do not need to start over. You may just need a reset.In this episode, I walk through the exact mid-year reset every photographer should do in July to regain momentum and finish the year strong.Here’s what you can expect:How to stop letting emotions drive your business decisionsWhy your numbers matter more than your feelingsThe biggest mistake photographers make with goal settingWhy “hoping to get booked” isn’t a strategyThe simple shift that helps booked photographers stay consistentIf you’ve been feeling stuck, discouraged, or overwhelmed, this episode will help you get clarity and take your next right step.Resources Mentioned:• Market Like a Tog Membership• Fully Booked Method _________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let’s build momentum together.

June 25, 2026Episode 41022 min

3 Brutal Reasons You’re Still Not Getting Booked (And How to Fix Them)

Okay friend, this one's spicy. I'm giving you some tough love today because I love you too much not to. I'm breaking down the three real reasons you're not getting the inquiries and bookings you want — no fluff, just the truth, and exactly how to fix it before fall season hits. IN THIS EPISODE, YOU'LL LEARN:Why your work might not be as consistent as you think it is — and a simple test I want you to run with a friend to find outThe #1 reason I hear in almost every single coaching call for why you're not booking enough (it's probably not what you think)How to tell if you have a visibility problem or a marketing problem, because friend, they are not the same thingWhy these three reasons aren't separate — they're a cycle, and fixing one is going to naturally push you into leveling up the nextExactly how to spend the next 4–5 weeks so you walk into fall fully booked, not scramblingThe Fully Booked Method, my 8–10 week coaching program — this is your sign if one of these three reasons hit a little too close to home. I'm walking you through the A to Z of exactly what YOU need for your unique business, your unique niche, your unique goals. Join now and your 8–10 weeks will overlap right into fall, which is perfect timing to get your momentum going. Head to brookejefferson.com/fullybooked and let's get you in there.  _________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let’s build momentum together.

June 18, 2026Episode 40914 min

The Small Things Growing Your Photography Business (Even If It Doesn’t Feel Like It)

If you have ever felt like nothing you are doing is making a difference in your business, I want you to hear this one. We live in a world obsessed with the big breakthrough and the overnight success, but that is not actually how a sustainable photography business gets built. So today I am talking about the quiet, unglamorous actions that are working in your favor even when it does not feel like it.The follow-up most photographers skip entirely, and why assuming silence means disinterest could be costing you bookingsThe simple ask that your happiest clients are waiting for you to make, even though it feels smallThe one shift in how you spend your time that changes everything about how your business actually runsGo give this one a listen wherever you get your podcasts, and then go take action on just one thing we talked about today. And if you are ready for more accountability, coaching, and community in your corner, come check out my Market Like a Tog membership! _________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let’s build momentum together.

June 11, 2026Episode 40814 min

The Biggest Marketing Mistake Photographers Make Every Summer (And How to Avoid It)

In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. A quick overview of what's discussed:The importance of consistent marketing efforts year-round, especially in summerHow to batch social media content in just two hours for the entire seasonUsing email marketing with just three scheduled emails over the summer monthsEngaging locally through vendor events, partnerships, and community involvementThe mindset shifts needed to maintain momentum during busy or vacation-heavy seasonsResources & Links:Market Like a Tog MembershipWatch on Youtube _________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let’s build momentum together.

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