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Bonanza: Product Growth

Hosted by Behrad Mirafshar, CEO of Bonanza Studios, Germany’s Premier
Product Innovation Studio, UX for AI is the podcast that explores the intersection of cutting-edge artificial intelligence and pioneering user experiences. Each episode features candid conversations with the trailblazers shaping AI’s application layer—professionals building novel interfaces, interactions, and breakthroughs that are transforming our digital world.


We’re here for CEOs and executives seeking to reimagine business models and create breakthrough experiences, product leaders wanting to stay ahead of AI-driven product innovation, and UX designers at the forefront of shaping impactful, human-centered AI solutions. Dive into real-world case studies, uncover design best practices, and learn how to marry innovative engineering with inspired design to make AI truly accessible—and transformative—for everyone. Tune in and join us on the journey to the future of AI-driven experiences!

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22 January 2025
EP. 80 - UX For AI - Why Is It So Relevant Today?

Send us a text In this inaugural episode of UX For AI (formerly Bonanza Growth), we dive into the decision behind the podcast's rebranding and the exciting new focus for the show. Join host Pavarotti as they discuss how the rapid advancements in AI technology inspired this shift and what it means for the future of UX design. Discover the role of UX in shaping the AI-native world, the implications for designers and technologists, and what listeners can expect from future episodes. With interviews and insights from leading innovators in AI, this episode sets the stage for an exciting journey into the intersection of user experience and artificial intelligence. 

16 min
17 December 2024
EP. 79 - 2024 Retrospective w/ Omid Sajedi

Send us a textIn this episode of the Bonanza Podcast, Hassan, Behrad, and Omid explore the lessons learned from a transformative 2024 and share their bold outlook for 2025. They discuss how market uncertainties shaped their strategies, the importance of staying agile, and the value of rethinking traditional client engagement models with an emphasis on outcomes.The conversation highlights the rapid pace of AI-driven disruption, the critical role of digital transformation, and the urgency for businesses to adapt by owning their data and embracing an "always-on innovation mindset." With insights into their unique approach to delivering scalable solutions, the team offers a roadmap for navigating the future of tech and innovation.Whether you're a tech leader, entrepreneur, or innovation enthusiast, this episode is packed with actionable insights to help you thrive in a fast-changing world.

42 min
15 November 2024
EP. 78 In the Trenches: What Works (and What Doesn’t) When Partnering with High-Growth Startups

Send us a text In this episode, we dive deep into the world of early-stage startups and the challenges they face in bringing their products to market. We'll discuss the importance of speed, customer-centricity, and rapid iteration. Join us as we explore the evolution of Bonanza, a design and strategy studio that has expanded its offerings to include full-stack development. Learn how they've leveraged their expertise in UX design and product strategy to help startups accelerate their time to market. What we discuss in this episode:The importance of speed and agility in early-stage startupsThe role of customer-centricity in product developmentThe challenges of scaling a design and development studioThe art of effective pre-sales and client communicationThe importance of process and infrastructure for long-term growthTune in to gain valuable insights into the startup ecosystem and learn how to build successful products, faster.

25 min
18 October 2024
Shorts: Why Ideas Die

Send us a textWhy do ideas get to die? In this episode, we'll get to discuss the common challenges that hinder innovation, including overanalysis, poor market alignment, constant changes in project ownership, and lack of cohesive teamwork. It highlights how these issues delay product launches and create inefficiencies in turning ideas into scalable solutions. Learn more about Bonanza Studios here.

5 min
11 September 2024
Shorts: The €20k Loss That Saved Our Integrity

Send us a textEver lost a major project because you refused to compromise on your principles? That happened to us today—a €20k opportunity gone, simply because we wouldn’t share our clients’ work without permission. In this episode, we dive into why we stand firm on this and why it's critical for us as service providers to protect our clients' intellectual property.We discuss some of the shady practices in the agency world, where some companies risk it all—your designs, your code, and your confidentiality—for a quick win. I'll share a personal experience that made me walk out of a meeting, and explain why I refuse to be exposed to information that could create potential liability for myself or my business.Whether you're a service provider or seeking services, this episode will shed light on the importance of safeguarding trust and maintaining the highest ethical standards in business. Tune in to learn how to navigate these tricky waters and protect your investments.Learn more about Bonanza Studios here.

2 min
6 August 2024
Shorts: MVP Sprint: A Blueprint For Agile Product Delivery

Send us a textIn this episode our host Behrad Mirafshar dives into the essentials of launching a successful MVP Design Sprint, breaking down each crucial step for aspiring entrepreneurs and product teams. Behrad kicks off the discussion by introducing the MVP Sprint Service, emphasizing how it accelerates the process of bringing an idea to life. He then outlines the assets necessary for a smooth sprint, from design tools to team collaboration platforms, ensuring you're fully equipped to start strong.Moving forward, Behrad highlights the importance of a well-defined product strategy, stressing that it is the foundation for every successful product. He explains how to effectively translate this strategy into user stories, which guide the development process and keep teams aligned with the overall vision. The episode also touches on the critical role of branding guidelines, showing how they ensure consistency and strengthen the product's identity.Finally, Behrad underscores the significance of thorough discovery and research in the early stages of product development. He explains how these elements inform decision-making and reduce risks, ultimately leading to a more refined and user-centered product. This episode is a must-listen for anyone looking to streamline their product development process and bring their ideas to market with confidence.Learn more about Bonanza Studios here.

17 min
12 July 2024
Shorts: Overhauling Product Strategy: Turning a $20k Ad Spend into Real Results

Send us a textJoin us for a short, insightful episode where our CEO and host, Behrad Mirafshar, dives into a compelling client success story.One of our clients was burning through $20k monthly on paid ads, only to face a staggering customer acquisition cost (CAC) of $50—far above the industry average of $1 to $3.Behrad will walk you through the precise steps we took to identify the leaks in their strategy and completely overhaul their product approach. Discover the pivotal role user research played in transforming their performance.Tune in to learn how to turn your own marketing dollars into effective customer acquisition without breaking the bank. 🚀

8 min
14 June 2024
Shorts: 4 UX Tactics that Make of Break Your SaaS App

Send us a textIn this episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the crucial UX tactics that can make or break your SaaS app. Behrad highlights the importance of UX in differentiating your product in a competitive market and ensuring user retention. Learn about four key strategies: maintaining message consistency across all platforms, providing seamless digital handholding to reduce user friction, ensuring a quick time to value by delivering the 'aha moment' within the first few minutes, and incorporating habit-building behaviours to encourage frequent usage.Behrad shares real-world examples and practical advice from his work with SaaS startups, offering insights on how to create a user-friendly and sticky application. Don't miss this episode if you want to unlock your app's full potential through effective UX design and transform your users' experience, leading to higher engagement and satisfaction.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. 

10 min
7 June 2024
Shorts: Build Your Moat, Outsource the Rest

Send us a textIn the latest episode of Bonanza Growth Shorts, host Behrad Mirafshar explores the potential of OpenAI and how its growth will impact early stage startups. OpenAI is faster and more efficient than many businesses out there, so you work will begin where OpenAI's research ends. Tune in to learn how to stay ahead of OpenAI's innovation and secure startup success! Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. 

6 min
31 May 2024
Shorts: Community-Led Business Development

Send us a textIn this insightful episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the power of community in fostering business growth. Behrad highlights how engaging with a supportive community can be a game-changer for businesses. He explores various strategies for leveraging community resources and shares real-life examples and practical tips on how businesses can thrive by embracing a community-centric approach.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. 

11 min
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