
Part II - Lidija Davidson: The Analytical Marketer (Ep116)
Are you letting perfectionism stop you from starting your next big project? In part two of our conversation, Lidija Davidson shares the honest truth about transitioning from a high-level corporate career to running her own independent consulting practice. Learn why "perfection is the enemy of getting things done" and how to focus on the work rather than the "wrappings" of a business. Plus, Lidija discusses her role teaching marketing coursework at the College of Charleston School of Business, where she bridges the gap between textbook theories and real-world marketing experience. Lidija is a marketing consultant and the owner of Sift, Cipher, & Bloom advertising and marketing agency.






