172: Dr. Daniel Crosby on the Science of a Meaningful Life | Believing, Belonging, Becoming | Why the Best Brands Get All Three Right
Real quick: what’s the meaning of life? Okay, It's not exactly a quick question. And you probably don’t have an answer ready to go. But the good news? You don’t need to book a yoga retreat in Bali to figure it out. Turns out, what makes life feel meaningful might be a whole lot less mysterious than we make it. Dr. Daniel Crosby just turned in a manuscript exploring what makes our lives feel meaningful. And after digging into the research, he found himself coming back to three things: believing, belonging, and becoming. Which has more to do with building a brand and earning trust than you’d expect. Today, Daniel is back with Stacy Havener to connect the dots between what makes a life meaningful and what makes people, brands, and relationships stand out. Listen in to hear: ➤ The three Bs that give our lives meaning ➤ Why the best brands in this industry are already doing all three, whether they realize it or not ➤ Why sending someone your fact sheet doesn’t count as a meaningful give ➤ The Gallup question that can tell you a whole lot about whether someone’s going to stick around at work (and no, it’s not about raises or offering random incentives) ➤ What Daniel calls “emotional graying" ➤ Why playing it safe is the worst thing you can do if you’re looking to build a meaningful life and/or a successful business The scientist and the storyteller are back for another conversation that’s fascinating and surprisingly practical. And despite the very gray office Daniel’s calling in from, he makes a pretty good case for being anything but. About Dr. Daniel Crosby: Dr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author who helps organizations understand the intersection of mind and markets. He’s a father of three, fanatical St. Louis Cardinals fan, and amateur hot sauce chef. --- Running a fund is hard enough. Ops shouldn’t be. Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

