BIG Truths of Small Business

Hosted by Joe Watkins & Travis Cassell

Business Entrepreneurship Management EducationInterviews guests

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Feb 2024

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About the show

Having recognized over decades that small business works differently than big business, serial entrepreneurs , Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes and failures, and to uncover the real stories behind their leaders, owners, and founders. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick. Furthermore, they will unravel the TRUTHS of what's REALLY important as they analyze how to maintain balance in your physical, mental, emotional, spiritual, and social lives.

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57 recent

February 27, 20241 hr 8 min

Ep 57 - Having Trouble Redefining Who You Are in Business? in Life? Learn How To Change Your Trajectory.

Do you find yourself struggling to redefine who you are in business or life? Do you see yourself as a particular brand? Do others? Would you like to redefine your personal brand? This episode of Big Truths of Small Business Podcast discusses how Joe and Travis reinvented themselves in business through a creative experience on a business trip to Nashville, TN.Thanks for Listening!Your Hosts: Joe Watkins and Travis CassellListen to BIG Truths of Small Business Podcast on:BIG TRUTHS OF SMALL BUSINESS WEBSITESUBSCRIBE ON APPLE SUBSCRIBE ON SPOTIFYSUBSCRIBE ON AMAZONSUBSCRIBE ON GOOGLE#BigTruthsofSmallBusinessPodcast#BigTruthsofSmallBusinessContact Us at info@bigtruthsofsmallbusiness.com

February 15, 202459 min

Ep 56 - Small Business Owners can Greatly Benefit by Supporting Local Charities with Drew Walston of Mighty Hero Homes

We are excited to have Drew Walston with Mighty Hero Homes on this episode of the Big Truths of Small Business helping us unpack the benefits of entrepreneurs and small business owners supporting local charities. Drew shares his heart as to how and why housing homeless veterans in a permanent way is important to him, his team, and our nation. From corporate America to successful small business owner to building a lasting non-profit, Drew stirs up a real conversation with Joe and Travis about the good that small businesses can do, the investment and heart change that can occur in us, and the lasting impact good charities have in our communities. To learn more about Might Hero Homes and Drew Walston, click the links below.https://mightyherohomes.org/https://mightyherohomes.org/pages/drew-walstonhttps://www.bigtruthsofsmallbusiness.com/

January 29, 202459 min

Ep 55 - How do you ACTUALLY determine who is an expert in a subject matter in a crowded social media field of experts?

When evaluating where to get information including social media experts, consider the following factors:Reputation and Track Record:Look for individuals with a proven track record of success in social media. Check their past projects, client testimonials, or case studies.Expertise and Niche:Choose experts who specialize in your industry or niche. Their understanding of specific markets can be more valuable than general social media knowledge.Consistency and Presence:Experts who consistently produce valuable content, whether through podcasts, blogs, or social media, often have a good grasp of the subject matter.Engagement and Community:Assess the level of engagement they have with their audience. Active and responsive experts are more likely to provide valuable insights.Credentials and Education:Look for experts with relevant education or certifications in social media marketing. This can indicate a commitment to staying updated in the field.Networking and Associations:Consider experts who are associated with reputable organizations or have strong connections within the industry.Adaptability:Social media is dynamic and constantly evolving. Choose experts who demonstrate adaptability and a willingness to learn and incorporate new trends.Transparency:Experts who are transparent about their methods, successes, and even failures can be more trustworthy.Alignment with Your Goals:Ensure that the advice and strategies offered align with your business goals and values.References and Recommendations:Seek recommendations from colleagues, peers, or trusted sources who have experience working with social media experts.During the podcast, Joe Watkins and Travis Cassell may discuss some of these factors or provide additional insights based on their own experiences and expertise. If you have access to the episode, listening to it would likely offer more specific and detailed guidance.

December 29, 202357 min

Ep 54 - How Does Your Mortality Play a Role in Your Thoughts Around Your Business with Juliet Hall

In this episode of the Big Truths of Small Business podcast, the hosts, Joe and Travis, tackle a profound and impactful topic for business owners – the contemplation of mortality. Joined by their special guest and friend, Juliet Hall, a national public speaker, business coach, and author of "Own Your Opportunities," the episode promises an insightful exploration into the influence that thoughts about mortality can have on business decisions.The hosts and Juliet delve into the unique perspective that being middle-aged brings to the outlook on mortality. By inviting listeners into this conversation, the episode aims to share valuable insights and key takeaways. As always, Joe and Travis bring their trademark approach of connecting serious life discussions and decisions to the small business community through their podcast.Listeners can anticipate a thought-provoking discussion that goes beyond typical business topics, emphasizing the human aspect of entrepreneurship. To learn more about Juliet Hall and her insights, the podcast directs its audience to visit her website at https://JulietHall.com.Thanks for tuning in, and the hosts encourage their audience to engage with the episode for a meaningful exploration of a crucial aspect of life that extends its impact into the realm of small business.

May 2, 202358 min

Ep 53 - Should You Let Your Strong Opinions, Politics, and Beliefs ALL HANG OUT in Your Business?

In this episode of the Big Truths of Small Business podcast, hosts Joe and Travis delve deep into the intricate relationship between personal beliefs, politics, and strong opinions within the realm of business. The discussion revolves around the phenomenon of influential figures, such as athletes, CEOs, and influencers, intertwining their personal thoughts with their public personas and businesses. The hosts argue that these personal aspects inevitably become woven into a business's brand identity.The episode likely explores the following key points:Brand Image Impact: The hosts likely discuss how personal beliefs and opinions can significantly influence the public's perception of a business. Aligning positively with the values of the target audience may enhance the brand, while misalignment could result in negative consequences.Role of Public Figures: There is likely an analysis of the role of public figures like influencers and CEOs as personalities and how their personal opinions can impact the success or failure of a business.Navigating Controversial Topics: The discussion may touch upon strategies for businesses to navigate controversial topics and whether taking a stance on certain issues is advantageous or detrimental to their brand.Emphasis on Authenticity and Transparency: The hosts may stress the importance of authenticity and transparency in today's business landscape, where consumers value genuine and openly expressed values.Balancing Personal Expression: The hosts likely explore the challenges of striking a balance between personal expression and its potential impact on the business, particularly in an era where social media amplifies personal opinions.In essence, the episode appears to be an insightful exploration of the intricate connection between personal beliefs and the business world, shedding light on the multifaceted considerations that arise in our digitally interconnected age.

January 24, 202357 min

Ep 52 - How to Turn your Business into your Passion (and not the other way around....)

Today's culture has told young people over and over again - "to go to work in something you are passionate about." In theory, there is nothing inherently wrong with this statement. In practice, it does consider many things necessary to be successful. Today, the Big Truths of Small Business challenges this premise by offering up the reverse as the solution: Turn your Business into your Passion. Listen to find out how.

January 10, 202357 min

Ep 51 - Are you Spilling Blood in the Streets for Your Business?

The Big Truths of Small Business is back in full swing with an interesting topic. Joe and Travis make the point that business owners, entrepreneurs, and other business people trying to excel in business want to skip the blood that must be spilled to accomplish your goals and dreams. Today's culture of Amazon "2-day delivery" results is what we not only want, but possibly have been brainwashed to believe to be real in business.

February 28, 20221 hr 0 min

Ep 50 - How the Big Truths transitioned us for a 7 Figure Sale of our Property Management Business

This podcast has walked Travis and Joe down a journey they never new was coming. By revealing what's really important about life and how it intersects with business, The YesiRent Boys are no longer that--they sold YesiRent Property Management to a national company at the end of 2021. This sale came about because of the learnings on this show. New beginnings are coming. They will discuss how they arrived at a decision to sell, and what's next.Visit us at BigTruthsofSmallBusiness.comContact us at info@bigtruthsofsmallbusiness.com

February 21, 20221 hr 20 min

Ep 49 - A Journey Back Through Some of Our Favorite Big Truths from the first 48 Episodes

The Big Truths of Small Business Podcast was born out of a couple of small business guys discussing what works in business and what doesn't work. These discussions moved into the philosophical, spiritual, environmental, behavioral, emotional, and into the financial realm. By allowing their discussions to flow, and by interviewing some great guests, Joe and Travis have learned more than could have been expected through these first 48 episodes. Listen to their discussions on their favorite topics and learnings within those topics. Visit us at BigTruthsofSmallBusiness.comContact us at info@bigtruthsofsmallbusiness.com

November 12, 20211 hr 1 min

Ep 48 – The Power of MEDIOCRITY as a Strategy in Your Small Business…What?

Why in the world would a business podcast show discuss how "mediocrity" could be a strategy in your business? This is the type of subject matter your hosts, Joe Watkins and Travis Cassell, love to discuss. It's the unsung hero ideas that often times keep you in business, or even thrust your business to the next level. Tune in for another fantastic discussion on Big Truths of Small Business Podcast show.Visit us at BigTruthsofSmallBusiness.comContact us at info@bigtruthsofsmallbusiness.com