Big Profits, Small Business

Hosted by Jennifer Ward

Business Entrepreneurship

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May 2026

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About the show

On my new podcast, “Big Profits, Small Business,” I’ll chat with entrepreneurs like you to talk about what’s working for them—and what’s not. I’ll answer all your business money questions in plain English. And I’ll show you that your business finances can be a comfortable topic, or maybe even fun! The podcast launches September 5th, so mark your calendars.

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36 recent

June 16, 202612 min

Ep. 36 – Three Mindsets That Are Limiting Your Profit and How to Overcome Them

I know, the title CFO isn't usually associated with talk about emotions, social tensions, or mental strain. But in real life, financial decisions really are effected by our mental/emotional state, and faulty mindsets can get in the way of us doing what's best for our business. In today's episode, I address three mindsets that I've seen get in the way of business growth and profits, as well as how to conquer them.When you're ready for a financial therapist (as my clients call me), shoot me an email at jen@assignedfinancialsolutions.com and tell me your top money problem. I'm happy to help!~Jen Ward, CFO and Founder of Assigned Financial Solutions

May 19, 2026Episode 355 min

Ep. 35 — The New Rule for 1099s (in 2026)

Did you know that the rules recently changed for 1099s? The One Big Beautiful Bill Act of 2025 increased the threshold for required 1099s, and it could decrease the paperwork for your 2026 taxes!Listen now to learn more.For one-on-one strategy and CFO-level support, schedule your no-commitment discovery call now and learn how AFS can clarify your business finances.

April 21, 2026Episode 3111 min

Ep. 34 — How to Raise Prices (without Scaring Off Customers!)

What do you do when your current prices aren't cutting it anymore, but you're terrified to increase them? I'll walk you through how to strategically raise your rates so you can earn a profit without losing all your existing customers and starting from scratch. In fact, following this system, your bottom line might improve radically within 18 months! We want to go behind the scenes with your business and make it more profitable than ever. AFS is currently accepting applications for fractional CFO clients. Visit our website to schedule your discovery call!

March 17, 202611 min

Ep. 33 – Celebrating While We Challenge Expectations

I'm turning 40 this month! As I celebrate a milestone (can we call it that?) that many people dread, I encourage YOU to celebrate moments in your life and your business. And if you don't feel like you can celebrate, ask yourself, "Why? Where is the pressure and expectation coming from?"We can all choose to rebel against expectations that don't feed our businesses and our lives. Thanks for tuning in! When you're ready for hands-on financial expertise, email me at jen@assignedfinancialsolutions.com, or book a discovery call with me at www.assignedfinancialsolutions.com.

July 7, 2025Episode 3238 min

Ep. 32 — Search Engine Marketing, with Katherine Yager

Katherine Yager went from corporate in-house marketing to CEO of her own marketing business—with no agency experience. Her business has allowed her the flexibility to travel and to align work and daily life for her family. She also shares tips on how to make sure your website is built for search engine marketing so you can attract more leads!You can connect with Katherine on LinkedIn. Did you know you can hire me to be Virtual CFO for your business?! Schedule your FREE discovery call ⁠⁠⁠here⁠⁠⁠. Or signup for our monthly ⁠⁠⁠newsletter ⁠⁠⁠for more tips and notes from me.

June 23, 2025Episode 2833 min

Ep. 31 — Proving Them Wrong, with Amy Kehs

Really bad business advice didn't stop Amy. Her business is 25-years strong, and she continues to pivot, niche down, and align her business more and more with her dreams—earning what she wants, how she wants!Today, I chatted with Amy Kehs of Kehs Communications (est. 2000), and she'll tell you all about building a business you love—that lasts!You can connect with Amy on her ⁠website⁠.Did you know you can hire me to be Virtual CFO for your business?! Schedule your FREE discovery call ⁠⁠here⁠⁠. Or signup for our monthly ⁠⁠newsletter ⁠⁠for more tips and notes from me.

June 9, 2025Episode 304 min

Ep. 30 — Understanding "Cash Runway" and "Reserves"

What do I mean when I say "cash runway" and "reserves"? These are two important terms to know, and they represent two numbers you should know about your business.Tune in to learn how they help prepare you for lean times and how to calculate them!Did you know you can hire me to be Virtual CFO for your business?! Schedule your FREE discovery call ⁠here⁠. Or signup for our monthly ⁠newsletter ⁠for more tips and notes from me.

May 26, 2025Episode 2938 min

Ep. 29 – Building a Business that Doesn't Consume You, with Emily Bissen

We are more than just our business. Yes, our business pays us and inspires us, but it shouldn't completely take over our lives!Today, I'm talking with Emily Bissen, founder of Blue Heron Business Partners, about the value of connections, aligned relationships, and building a business that feeds your life and your family instead of draining them.You can connect with Emily on her website or on LinkedIn.The book she mentions is "Exponential Living—Stop Spending 100% of Your Time on 10% of Who You Are" by Sheri Riley.Did you know you can hire me to be Virtual CFO for your business?! Schedule your FREE discovery call ⁠here⁠. Or signup for our monthly ⁠newsletter ⁠for more tips and notes from me.

April 7, 2025Episode 2825 min

Ep. 28 — Behind the Scenes at AFS, with Shannon MacDaniels

On this episode, I got to interview AFS' very own Shannon. 🤗 She's the gal behind so many answered emails and the fresh perspective in so many brainstorming sessions—it just wouldn't be "AFS" without her! Literally. She helped name it!Tune in to hear our origin story and learn how we make "business with friends" work for us. P.S. We'd love to connect with you personally! Book a free 1-1 ⁠discovery call⁠ to see if we're a good fit as your Virtual CFO. 🤗Or learn more about AFS on our ⁠website⁠.

March 10, 2025Episode 2512 min

Ep. 27 — Who Should Be on Your Financial Team?

I get asked this question a lot—Who am I missing on my financial team?Bookkeeper, CPA, tax preparer, tax lawyer, and more... there are so many titles to know and understand that sometimes it's overwhelming. Check out this episode to learn more about what each financial professional does and which ones belong on your team. 😉Pssst! If CFO is on your "hire" list, book a free 1-1 discovery call to see if we're a good fit. 🤗Or learn more about AFS on our website.