Big On Social

Hosted by Michelle Gibbs-Kurme

Business Careers

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Latest episode

Mar 2024

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About the show

A podcast for social media professionals, by social media professionals. From interns to managers, to directors and CMOs; we're talking to some of the brightest minds in the industry.

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3 recent

March 11, 2024Episode 225 min

Ivy League Social: Audience-centric strategies with Maya Wesby

Social media has become the cornerstone of modern marketing strategies everywhere, across all industries. Higher education is no exception. Social offers unprecedented opportunities to connect with existing and new audiences in engaging ways. So despite economic challenges, the smart institutions know that they have to invest in social, as they see its pivotal role in shaping student decisions. In this episode, I chat with Maya Wesby, Social Media Manager at Harvard University.

February 16, 2024Episode 133 min

Unlocking Better B2B Social Media with Andy Lambert

Founder and author, Andy Lambert, says: "The single metric that defines demand creation is share of conversation." But how can B2B businesses make sure they're stealing the spotlight with social media? This episode is packed full with expert insights, great examples and actionable tips for B2B businesses and the social teams working at them.

January 4, 2024Episode 11 min

The Teaser

Look Mum, a new podcast! This is our trailer for a brand spanking new podcast for social media professionals, by social media professionals. We listen to some of the brightest minds in the industry, from interns to managers, and directors to CMOs. Subscribe, so you don't miss an episode!