Big Money Strategies

Hosted by Tori Kopke

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Episodes

272

Latest episode

Jul 2026

Language

EN-AU

About the show

Welcome to the BIG Money Strategies podcast, where I take you from big idea to even bigger income! Whether you're a budding entrepreneur, a seasoned business owner, or someone with a passion project waiting to be unleashed, this is the place where big dreams meet even bigger strategies. This is THE podcast for rural and regional entrepreneurs, ready to go big in the bush.

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60 recent

August 19, 202615 min

BTS: 30 Hours at My Desk in 5 Weeks (Part 1)

What would happen to your business if you stepped away from your desk for five weeks? For Tori, the answer was a lot. In this first episode of the 30 Hours at My Desk in 5 Weeks series, Tori takes you behind the scenes of five weeks where she spent less than 30 hours at her desk. There were family holidays, fishing trips, Bali, client calls, workshops and plenty of time away from the business. And the business kept moving. During that five-week period, Tori hired and onboarded a new team member, ran a live workshop with 492 registrants, grew her email list by around 800 people, reached 1.5 million Instagram profile views, gained around 1,200 followers, brought in four new clients and continued delivering for her existing clients. The important part is what made that possible. This isn't a story about disappearing from your business and hoping everything magically works out. Tori shares what she was still doing, what she deliberately wasn't doing, and why stepping away from performative busyness gave her more clarity around the work that actually moves the business forward. Because having more freedom in your business isn't something you wake up with one day. It's something you build through team, systems, client experience, clear priorities and years of strategic work. 🔑 Inside this episode: What Tori actually did during five weeks away from her desk How the business continued growing while she was on holiday The difference between being away from your business and being absent from your clients How she hired and onboarded a new team member without personally holding every step What happened with email list growth, Instagram reach and new clients Why client delivery remained a priority throughout the break How Tori uses SOPs to turn ideas into actionable resources for clients Why she avoids performative busyness What she focused on instead of constantly being at her desk Why building a business that gives you freedom takes years of intentional work The systems, team and structure underneath the freedom 👉 If you're ready to build a business that supports your life instead of consuming it, Tori invites you to explore The Regional Experts Mastermind. DM me "EXPERTS" on Instagram to start the conversation.

July 8, 202633 min

BTS WITH MY OBM: The Systems That Keep the Business Moving

What does it actually look like to run a growing online business behind the scenes? In the final episode of this Behind the Scenes mini-series, Tori and her OBM Meredith pull back the curtain on the systems, communication, and leadership practices that keep Big Money Strategies running smoothly. From why they rarely have meetings, to how they use Slack and Airtable to manage projects, client journeys, launches, and team communication, this episode is a practical look at what sustainable business operations really look like. They also unpack how they approach hiring, launching new offers, managing contractors, continuous improvement, and why building a business isn't about holding everything in your head—it's about creating systems your team can trust. If you've ever wondered what happens behind the scenes of a business that continues to scale without constant chaos, this episode gives you an honest look inside. 🔑 Inside this episode: Why Tori and Meredith rarely hold meetings How Slack has transformed communication across the team Why Airtable is the "single source of truth" for the business How project management supports sustainable growth The systems behind launches and new offers How AI supports the team without replacing people The importance of transparency with contractors How they hire and onboard new team members Why continuous improvement is part of every process What solo business owners should look for in their first hire 👉 If you're finding yourself overwhelmed by keeping everything in your head, this episode will show you how better systems, communication, and delegation create a business that's built to grow.

June 30, 202627 min

BTS WITH MY OBM: Who Does What Behind the Scenes?

What does an Online Business Manager actually do? And where does the CEO role stop? In this behind-the-scenes episode, Tori and her OBM Meredith unpack exactly how they work together inside Big Money Strategies, from strategic vision through to day-to-day execution. As businesses grow, there comes a point where holding everything in your head simply isn't sustainable. Scaling requires more than hard work. It requires clear roles, strong systems, trust, and a team that knows exactly who owns what. Tori shares how she approaches her role as CEO, why she believes strategy should always come before execution, and how Meredith turns big ideas into structured, repeatable systems that keep the business moving forward. They also discuss AI, delegation, coaching, decision-making, and why having someone who challenges your thinking—not simply agrees with you—is one of the biggest advantages a growing business can have. If you've ever wondered what happens behind the scenes of a successful online business, this episode offers an honest look at the systems, leadership, and collaboration that make sustainable growth possible. 🔑Inside this episode: The difference between the CEO and OBM roles Why scaling requires structure—not just more effort How Tori and Meredith divide responsibilities The role AI plays inside their business Why education is a non-negotiable for their team How they make strategic decisions together Why disagreement can strengthen a business The importance of delegation and clear ownership How coaching influences business direction Why client experience drives every systems decision 👉 If you're growing your business and finding yourself bottlenecked by doing everything yourself, this episode will help you understand what support can really look like behind the scenes.

June 24, 202620 min

BTS WITH MY OBM: The Systems Behind the Strategy

In this special Behind the Scenes episode, Tori sits down with her OBM (Online Business Manager), Meredith, for an honest conversation about systems, scaling, leadership, and what it really takes to support a business beyond the founder. For years, Tori built Big Money Strategies through a combination of strategy, delivery, and sheer determination. But as the business grew, it became clear that scaling would require more than just working harder. It required systems. It required structure. And it required support. In this episode, Tori and Meredith pull back the curtain on their working relationship, how Meredith transitioned from client to OBM, and the operational changes that helped create a more scalable business model. They also explore the difference between a Virtual Assistant and an OBM, why trust is essential in leadership teams, and how having someone who thinks differently can strengthen business growth. If you've ever wondered whether you're doing too much yourself, or what support actually looks like behind the scenes of a successful business, this episode offers a refreshingly honest look at what scaling really requires. 🔑 Inside this episode: Why Tori knew she needed an OBM to scale How Meredith transitioned from client to team member The operational bottlenecks that were limiting growth Why client experience and systems matter The difference between a VA and an OBM How continuous improvement shapes business growth The role trust plays in a leadership team Why hiring someone who thinks differently is an advantage How systems create more space for delivery and leadership 👉 If you're building a business that feels heavily dependent on you, this episode will challenge you to think differently about support, systems, and sustainable growth.

June 16, 202617 min

BTS: Bulletproofing my regional business

In this episode we cover: The exciting rebrand currently underway and why it feels like the grown-up version of my business Working with branding specialist Sheridan Burns and photographer Sophie Jane Photography Why we're moving away from Kajabi after five years The shift to ConvertKit, Squarespace, Airtable and purpose-built platforms Preparing the business for two months of travel across the United States How I'm "bulletproofing" client delivery while working across multiple time zones My current thoughts on AI, ChatGPT and Claude Why I'm using AI more for systems, automation and strategy than content creation The difference between workshops and masterclasses, and why workshops are becoming a core part of my business model What's working with trial reels and recent social media growth The growth of The Regional Experts and the impact clients are creating across regional Australia Navigating the first year without having a child at home full-time Finding balance between business growth, motherhood and personal fulfilment What's coming next on the podcast Resources mentioned ConvertKit Squarespace Airtable ThriveCart Claude ChatGPT The Regional Experts Monthly workshops Connect with Tori Come and say hello on Instagram and let me know what questions you'd love answered in future behind-the-scenes episodes. This new series is your chance to peek inside the business, ask questions and hear what's really happening as we grow, scale and navigate the realities of running a regional business. Apply to join the Regional Experts here . Connect with me on Instagram here .

April 6, 202614 min

AUTHORITY: The Only Thing Left Is the Decision

This is the final episode of the AUTHORITY season — and it might be the most important one. Because by now, you don't need more strategy. You don't need more information. You don't need another course, checklist, or framework. You need a decision. In this episode, Tori brings the entire season full circle and challenges the real reason many women stay stuck — not lack of knowledge, not lack of skill, but the absence of a clear decision to lead. Authority isn't a milestone you reach. It's a standard you choose. And once that decision is made, everything shifts: Your messaging becomes clearer Your pricing becomes firmer Your standards rise Your positioning sharpens Tori also shares her own turning point — the moment she decided to step into authority in regional business, long before there was proof it would work. Because confidence doesn't come before action. It follows it. If you've been listening to this season, nodding along, feeling like something needs to change — this is your moment to stop waiting and move. 🔑 Inside this episode: Why authority is a decision, not a milestone The real reason you haven't moved yet How confidence is built after action, not before The identity shift required to lead in your industry Why being polarising is part of leadership How authority changes your standards, pricing, and boundaries The difference between knowing and actually deciding 👉 If you're ready to stop waiting and step into authority, Tori invites you to apply for The Regional Experts Mastermind. https://www.theregionalexperts.com/mastermind 👉 DM me "EXPERTS" on Instagram to start the conversation. https://www.instagram.com/tori.kopke/

March 23, 202616 min

AUTHORITY: What I See Coming — And Why You Need to Move Now

In this episode, Tori zooms out and shares what she's seeing across the market right now — and why this moment matters more than most people realise. With tools, platforms, and trends changing almost weekly, it's easy to feel like you're falling behind or chasing the next thing. But the truth is, the women who are winning right now aren't chasing tools. They're building unshakable foundations. In this episode, Tori breaks down the three core pillars that underpin every scalable business — sell, attract, deliver — and why those fundamentals matter more than ever in a rapidly evolving digital landscape. She also shares what's actually changing in buyer behaviour: Buyers are more discerning Trust is harder to earn Noise is at an all-time high And in that environment, volume is not the answer. Authority is. If you've been sitting in hesitation, overthinking your next move, or waiting for the "right time" — this episode is your reminder that waiting is not neutral. It's costing you. 🔑 Inside this episode: Why tools and trends are distractions without strong foundations The three pillars every scalable business is built on: sell, attract, deliver How buyer behaviour is shifting in 2026 Why specificity, consistency, and depth are now the advantage The real opportunity for regional women in a global market Why inconsistent positioning is eroding trust The hidden cost of waiting and delaying decisions 👉 If you're ready to stop waiting and start building a business that compounds, Tori invites you to apply for The Regional Experts Mastermind. DM "EXPERTS" on Instagram to start the conversation.

March 16, 202613 min

AUTHORITY: Stop Explaining Yourself. Start Getting Paid.

If you constantly feel like you have to justify your pricing, explain your services in detail, or prove your credibility in every sales conversation — this episode is for you. Because the problem isn't your confidence. The problem is positioning. In this episode of the Authority season, Tori breaks down the over-explaining trap many service providers fall into — and why constantly defending your value is a symptom of weak upstream authority. When your positioning is clear and your authority is visible, sales conversations change completely. Instead of convincing, defending, and explaining, the conversation shifts to logistics: how to get started, timelines, and next steps. That's the difference between selling hours and getting paid for your thinking. Tori also shares her own story of walking away from a government contract that priced her perceived value at $20 per hour — and how shifting away from hourly pricing completely transformed her business model. If you're ready to move out of the time-for-money trap and into authority-based pricing, this episode will challenge how you approach both sales and positioning. 🔑 Inside this episode: The over-explaining trap that drains your authority Why sales calls should be logistics conversations How positioning pre-sells your services The shift from charging for hours to charging for expertise Why premium positioning reduces price objections How visible authority separates your self-worth from your pricing 👉 If you're ready to stop selling hours and start getting paid for your expertise, Tori invites you to apply to join The Regional Experts Mastermind. DM "EXPERTS" on Instagram to start the conversation.

March 9, 202615 min

AUTHORITY: Here's Exactly What I'm Teaching on March 12

In this episode of the AUTHORITY season, Tori pulls back the curtain on exactly what she'll be teaching in her upcoming masterclass: How to Become a Regional Expert and End the Time-for-Money Trap. If you've ever felt like you're doing great work but still having to over-explain your value, justify your pricing, or constantly prove yourself in sales conversations — this episode will resonate deeply. Because being good and being known are not the same thing. Many service providers stay stuck in operator mode: delivering, over-delivering, and staying busy. But the businesses that scale move beyond service delivery and into authority positioning — where clients arrive already trusting the expertise behind the offer. In this episode, Tori shares the two core strategies she'll teach in the masterclass and why this moment — especially in a rapidly evolving digital landscape shaped by AI — is the time for regional women to claim authority positioning online. She also shares the strategic reasoning behind a controversial launch decision: no replay. For the first time, this masterclass will only be available live — and that decision wasn't based on vibes, but on data. 🔑 Inside this episode: Why being good at what you do is no longer enough The authority shift from operator to industry expert How authority changes your pricing power Why visibility must support positioning The difference between quantity marketing and impact marketing How Tori uses data to optimise launches and marketing strategy Why this masterclass will have no replay 👉 Join the live workshop: How to Become a Regional Expert and End the Time-for-Money Trap link to register: https://www.theregionalexperts.com/masterclass-2026 March 12 | Live only (no replay)

March 2, 202616 min

AUTHORITY: Visibility Without Authority Is Just Noise

Remember when Reels were all dancing, pointing, lip-syncing — and going viral meant you "made it"? It worked. But there was zero substance. In this episode of the Authority season, we're unpacking the difference between visibility and authority — and why optimising for attention instead of trust is exhausting, unsustainable, and quietly eroding your positioning. Because here's the truth: Getting seen and getting trusted are two very different things. If you're constantly performing for the algorithm, chasing trends, or feeling deflated when "good content" doesn't hit — you're building around noise, not leadership. Authority-led visibility is built differently. It's slower. Clearer. Repetitive. Intentional. And it compounds. Inside this episode, Tori breaks down how to move from attention-seeking marketing to authority-building positioning — and why the question isn't "How do I grow faster?" but "What do I want to be known for?" 🔑 Inside this episode: The difference between visibility and trust Why algorithm-chasing leads to burnout How repetition builds positioning power Why authority simplifies your marketing The danger of diluted messaging Using AI as infrastructure — not identity 👉 Join the live masterclass: How to Become a Regional Expert and End the Time-for-Money Trap March 12 | 60-minute workshop DM "MASTERCLASS" on Instagram to register, or click the link to join: https://www.theregionalexperts.com/masterclass-2026