Tune in to the BIG Branding Small Business Podcast and learn how to create a strong and recognizable brand for your small business. We'll share practical tips and insights to help you collaborate effectively with designers and marketers, and we'll guide you through the process of developing your brand story and reaching your target audience. Whether you're just starting out or looking to take your business to the next level, this podcast is for you!
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September 13, 2024Episode 10320 min
Episode 103 - What is Brand Identity - REPLAY
In this episode, we're replaying a fan-favorite: Episode 2, where Jeremy walks through the process of discovering your brand identity. Joined by his dear friend Shay Sparks, this episode explores what brand identity truly is and why it’s the foundation of your business success. Learn how brand strategy fuels differentiation, accessibility, and trust with your customers, and how a strong brand identity can amplify your message.
Enjoy this insightful episode, and if you’re ready to elevate your brand, visit Jeremy at NOBSBranding.com. Reach out with any questions and stay tuned for more practical branding advice next week!
September 6, 2024Episode 10210 min
Episode 102 - Culture Eats Strategy - But It’s Not That Simple
Culture eats strategy for breakfast,’ or so the saying goes. But is it really that simple? In this episode, we break down why culture is undeniably powerful—it can inspire, motivate, and create a sense of purpose that pushes people to achieve more than they thought possible. However, without a clear strategy guiding that energy, even the best culture can become directionless. We’ll explore how the most successful companies balance strong culture with smart strategy, and why focusing solely on one without the other can lead to missed opportunities. Tune in to discover the winning formula that combines the best of both worlds.
August 30, 2024Episode 10114 min
Episode 101 - Unlocking Creativity - How Dreaming Can Transform Your Brand
Can dreaming really impact your brand’s success? In this episode, Jeremy Allen dives deep into how dreaming helps small business owners create a brand that goes beyond just making money. Drawing from his Disney cruise experience, Jeremy emphasizes the importance of setting your sights on a bigger purpose and allowing yourself to dream freely. Learn how to incorporate dreaming into your branding strategy, plus get a free workshop template at KnowtheSBranding.com to guide your business vision.
August 23, 2024Episode 10026 min
Episode 100 - Celebrating Milestones and Insights on marketing, design & Strategy
In this milestone 100th episode of Big Branding Small Business, Jeremy Allen reflects on the power of consistency in podcasting and branding. From producing weekly episodes to learning from everyday life experiences, Jeremy shares how staying consistent has helped him hone his skills, connect with his audience, and elevate his brand. This special episode features some of the best clips from previous guest interviews, where industry experts emphasize the importance of intentionality in branding and business strategy. Discover how clarity in your goals, purposeful decision-making, and consistent action can transform your business, drive authentic connections, and ensure long-term success.
August 14, 2024Episode 9920 min
Episode 99 - From Gangsta to Grandfather-The Snoop Dogg Strategy for Brand Longevity
In this episode of Big Branding Small Business, we explore how Snoop Dogg, a legendary figure in the music industry, has successfully rebranded himself beyond his initial image as a West Coast rapper. We'll analyze how he strategically evolved his brand through collaborations, such as his unexpected yet impactful partnership with Martha Stewart, while staying true to his core identity. This episode isn't just about Snoop—it's about how small business owners can apply these lessons to their own branding efforts.
We'll cover key strategies like establishing a strong brand foundation, forming strategic partnerships to expand reach, and adapting to stay relevant in a changing market.
Tune in to learn how to elevate your brand, and visit nobsbranding.com for our free workshop template.
Don't forget to subscribe, like, and share your thoughts as we continue building brands that last!
August 6, 2024Episode 9812 min
Episode 98 - Brand Bytes - Purpose as a Business Strategy
Welcome to the Big Branding Small Business Podcast, where we explore the vital role of brand purpose in driving success, especially within service-based industries. In this episode, we delve into how a well-defined brand purpose acts as a guiding star for making informed business decisions and engaging employees, leading to a more satisfied workforce and loyal customer base.
We kick off the discussion with a compelling example of a small business owner who implemented questionable employee monitoring tactics, prompting us to ask: Does this align with the company's brand purpose? We dive into how genuine purpose isn't just a marketing buzzword but an internal compass guiding strategic decisions and fostering employee engagement. By aligning your brand purpose with your mission and values, you can create a workplace culture that empowers employees to become true brand ambassadors.
July 30, 2024Episode 9729 min
Episode 97 - Branding Frameworks - Making Sense of the Alphabet Soup
In this episode of Big Branding Small Business, we take a deep dive into the often confusing world of branding frameworks. With countless P's, C's, and R's floating around in the marketing space, it can be overwhelming for small business owners to know which frameworks are truly essential for their branding strategy.
Join us as we demystify these frameworks and break down the "alphabet soup" into three manageable categories: Core Frameworks, Supportive Frameworks, and Specialized Frameworks. We'll guide you through the foundational Core Frameworks, like the classic 4 P's of Marketing and the customer-focused 4 C's, to help you build a strong brand foundation.
Whether you're a startup or looking to refine your existing brand, this episode offers practical insights and actionable steps to make your branding efforts more effective. Tune in to discover how to prioritize what truly matters and create a branding strategy that resonates with your audience.
By the end of this episode, you’ll have a clear roadmap to navigate the complexities of branding and empower your small business to achieve big success.
July 23, 2024Episode 9626 min
Episode 96 - The Iterative Advantage-How A/B Testing Drives Innovation
On this episode discover how A/B testing can be your secret weapon. Evan Keller shares his knowledge on how to turn those wild guesses into data-driven wins. Learn how to fail forward, adapt faster, and stay ahead of the curve. It's all about trying new stuff, seeing what sticks, and crushing your marketing goals.
Key takeaways:
A/B Testing is Essential: Data-driven decisions are key to marketing success. By testing different elements, businesses can optimize campaigns and boost ROI.
Continuous Improvement Drives Innovation: Embracing new technologies and a test-and-learn mentality helps businesses stay ahead of the curve. Adapting to market changes is crucial.
Human Touch Matters: While technology is powerful, understanding customers is essential. Combining data with creativity creates authentic and impactful brands.
Connect with Evan:
keller-solutions.com
linkedin
facebook
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July 16, 2024Episode 9526 min
Episode 95 - The Art and Science of Business Decisions
In this episode of Big Branding Small Business, we dive into "The Art and Science of Business Decisions." Explore how to harmonize hard data with gut intuition to make impactful choices for your small business. Drawing from his recent appearance on Jordan Ogren's A Podcast on Marketing, I share actionable strategies to overcome biases, enhance decision-making, and leverage both quantitative and intuitive approaches. Learn how to balance analytics with instinct to drive your business forward. Tune in for valuable insights and real-world examples that will transform how you approach business decisions. Don't miss this essential guide to blending logic and intuition for branding and business success!
For More on Jordan
Jordan Ogren is a marketing professional and the host of the podcast "On Marketing," which delves into various aspects of marketing strategies, processes, and first principles that genuinely contribute to business growth. The podcast focuses on practical marketing insights, featuring interviews with industry experts and exploring fundamental questions about the role and effectiveness of marketing in business. Ogren's episodes cover a wide range of topics, from social media management to content creation and SEO strategies (Apple) (On Marketing).
For More on Mark
Mark Cumicek is a certified Dream Manager and Mental Fitness Coach who runs Onward Coaching & Consulting. He offers various programs designed to help individuals and businesses achieve their dreams and goals. His programs include the "21 Days of Dreaming" and "Dream Kickstarter," which focus on unlocking potential, setting actionable plans, and fostering personal and professional growth.
For more information about his programs and coaching services, you can visit Onward Coaching & Consulting.
July 9, 2024Episode 944 min
Episode 94 - Brand Bytes - Coming Clean and Being Transparent
Welcome to the Big Branding Small Business podcast! I'm your host, Jeremy Allen, and today we're diving deep into a topic that's close to home: self-awareness and transparency in business. In this episode, I come clean about not always practicing what I preach when it comes to branding and marketing my own business.
Join me as I candidly discuss the mental hurdles of running a business and the importance of leading by example. I'll share my personal journey of self-reflection, the realization of my own shortcomings, and my commitment to change. Together, we'll explore how being honest with ourselves and our audience can lead to growth and success.
This episode is a bit of a confession and a promise to you, my listeners, to align my actions with the advice I give. Tune in for an open and honest conversation about the realities of business and how I plan to take actionable steps towards improvement.
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