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Beyond The Technique Podcast

Beyond The Technique Podcast

Hosted by Kati Whitledge

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Episodes

100

Latest episode

Aug 2026

Language

EN

About the show

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

Listen to episodes

60 recent
August 13, 202625 min

0715: Focus on What's Right

Your brain is wired to notice problems, but constantly focusing on what's wrong can stall progress, exhaust leaders, and create a fearful salon or spa culture. In this episode, Kati explores the difference between pessimism, blind optimism, and realistic optimism—and shares how effective leaders face the facts, focus on what they can control, and believe improvement is possible. You'll learn how to interrupt negative thought patterns, recognize harmful "absolute language," celebrate meaningful wins, and expect solution-minded leadership from your team. Walk away with practical questions that will help you address challenges without allowing them to overshadow everything that's already going right. WATCH ON YOUTUBE: https://youtu.be/PxfsZWjw36k GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com/ LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga SPONSORS Join the PBA: https://www.probeauty.org

August 10, 202632 min

0714: Which Enneagram Are You?

What if understanding why you lead the way you do could transform how you connect with your team? Certified Enneagram coach and salon owner Jennifer Culverhouse reveals how the Enneagram goes beyond surface-level behaviors to uncover the motivations, strengths, fears, and patterns driving each of us. Discover how greater self-awareness can help salon and spa owners navigate conflict, appreciate different personalities, and recognize when their greatest strengths become leadership blind spots. You'll walk away encouraged to move beyond autopilot, lead with conscious intention, and view the people who challenge you as opportunities for growth.   WATCH ON YOUTUBE: https://youtu.be/A0FaH65dM4k   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book   POWERED BY: JOIN mya! https://joinmya.com   FOLLOW JENNIFER CULVERHOUSE Website: https://myportal.summitsalon.com/course/enneagram-series-jennifer-culverhouse Instagram: https://www.instagram.com/jennifer_enneagram_guide   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya   FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga   SPONSORS In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to http://eventbrite.com/e/roadmap-to-salon-success-an-in-person-masterclass-for-salon-owners-tickets-1990691675389 Join the PBA: https://www.probeauty.org

August 6, 202622 min

0713: Be The Hero's Guide

The most effective salon and spa leaders don't need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower their leaders, leaders can develop their teams, and service providers can help clients become the heroes of their own stories. Discover why empathy and authority are essential to effective guidance—and how micromanaging, rescuing, and seeking recognition can limit both your people and your business. If you're ready to create more leaders, release control, and build a company that can thrive without you solving every problem, this episode is for you.   WATCH ON YOUTUBE: https://youtu.be/urJB-PvMt9E   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book   POWERED BY: JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya   FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga   SPONSORS Join the PBA: https://www.probeauty.org

August 3, 202623 min

712: The Ultimate Business Upgrade

The most effective salon and spa leaders don't need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower their leaders, leaders can develop their teams, and service providers can help clients become the heroes of their own stories. Discover why empathy and authority are essential to effective guidance—and how micromanaging, rescuing, and seeking recognition can limit both your people and your business. If you're ready to create more leaders, release control, and build a company that can thrive without you solving every problem, this episode is for you.   WATCH ON YOUTUBE: https://youtu.be/urJB-PvMt9E   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book   POWERED BY: JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga   SPONSORS Join the PBA: https://www.probeauty.org/

July 30, 202630 min

711: Change Your Identity to Change Your Life

If you want a new life, a stronger business, or a better future, you must first become someone who believes those outcomes are possible. In this powerful episode, Kati shares how changing her identity helped her overcome lifelong struggles, lose more than 100 pounds, and transform the way she leads and lives. Salon owners and leaders will learn how to replace limiting labels with empowering "I am" statements, trade "I should" for "I must," and take full ownership of their results. Tune in for an honest and motivating reminder that lasting change begins when you envision who you want to become—and consistently start living like that person today.   WATCH ON YOUTUBE: https://youtu.be/vMtSLRFhb8Y   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book   POWERED BY: JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

July 27, 202628 min

710: The Book Every Salon Leader Needs, with Heather Bagby!

What if happiness wasn't just a personal goal—but a competitive business advantage? In this episode, Heather Bagby shares the powerful Head, Heart, and Hands framework from her new book, Beautiful and Balanced, revealing how emotional intelligence, strategic thinking, and consistent action can help salon leaders build stronger teams, develop grit, and create lasting success. If you're looking for the leadership book every salon owner should read, this conversation will challenge the way you think about growth, fulfillment, and building a business that thrives from the inside out.   WATCH ON YOUTUBE: https://youtu.be/ZNPyqreCBoo    GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW HEATHER BAGBY Instagram: https://www.instagram.com/heatherbagby/  GET HER BOOK: https://a.co/d/0j9FWJ91   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique Join the PBA: https://www.probeauty.org/

July 23, 202627 min

709: Get Up, Get Out, and Gain Experience

Are your stylists and service providers building their careers through real-world experiences—or just watching everyone else's on social media? In this episode, Kati challenges salon owners, leaders, hairstylists, and beauty professionals to get out from behind the screen, seek meaningful education, build powerful industry relationships, and place themselves in environments that fuel long-term growth. Discover why proximity to great people, inspiring salons, and transformational experiences will always outperform chasing trends and algorithms. If you're ready to reignite your passion, elevate your career, and create opportunities that social media alone can never provide, this episode is your invitation to get up, get out, and grow.   WATCH ON YOUTUBE: https://youtu.be/DxR5jQzEYLQ   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book   POWERED BY: JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

July 20, 202631 min

708: Heal the Industry, with Ashlee Vance

Discover how salon owner and mentor Ashley Vance is leading a movement to heal the beauty industry by addressing burnout, mindset, and the leadership challenges that keep salons from thriving. In this inspiring conversation, Ashley shares her journey from receptionist to multi-location salon owner, why integrity and direct communication are essential for healthy teams, and how salon leaders can create environments where people grow instead of simply surviving. If you're committed to building a stronger culture, developing emotionally resilient professionals, and helping shape a healthier future for our industry, this episode is one you won't want to miss.   WATCH ON YOUTUBE:  https://youtu.be/UXtWW2eaauc    GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW ASHLEE VANCE Instagram: https://www.instagram.com/ashlee.n.vance/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

July 16, 202624 min

707: Stop Planning, Start Swimming

Today, your host Kati Whitledge encourages salon and spa owners to leap into the deep end, reminding leaders that building a dream business requires huge faith to face unpredictable unknowns. Drawing from a raw personal story of a failed collaboration and a lawsuit early in her career, Kati reveals how to navigate toxic professional relationships and double down on your determination to succeed. She breaks down why owners must stop overcomplicating operations and instead shift their core focus to nurturing client relationships and inspiring staff to buy into them as a leader. Tune in to learn how to humbly lean on your community during challenging seasons, take daily action, and leverage high-pressure moments to unlock your next level of success.     WATCH ON YOUTUBE: https://youtu.be/tJSihQWs91U   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book   POWERED BY: JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

July 13, 202630 min

706: Four Pillars to Becoming a Powerful Educator

For salon, spa, and beauty industry educators, great facilitation is about more than sharing information—it's about creating experiences that people remember and apply. In this episode, Kati sits down with industry educator and Redken facilitator Mandy McCullough to explore the four pillars of dynamic teaching: visual engagement, auditory engagement, physical engagement, and self-discovery. Whether you're leading team meetings, onboarding new hires, teaching classes, or presenting on stage, you'll learn practical strategies to transform passive learning into active experiences that improve retention, increase participation, and elevate your impact as a leader and educator.   WATCH ON YOUTUBE: https://youtu.be/6b1YnV_dw_s   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW MANDY MCCULOUGH Facilitation Masterclass: https://www.redkenpro.com/education/event-listing/679149-in-person  Instagram: https://www.instagram.com/fancyfinish/  Hiring Experienced Stylists Podcast | Episode 534: https://joinmya.com/podcast/534-hiring-experienced-stylists    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique Join the PBA: https://www.probeauty.org/

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