Less Panic More Disco

Hosted by Carly Cowell

Business Entrepreneurship Education

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Aug 2025

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About the show

Welcome to ‘Less Panic More Disco'. This podcast is here to inspire you to: 💜 Embrace your uniqueness AND brilliance, then know how to share it! 💜 Find your place in the business world to feel inspired, aligned AND understood. 💜 Accept your often chaotic yet wonderful ways… whether you’re out & proud neurodiverse, think you maaaaay be but you’re not too sure ORRR you don’t do labels yet know deep down that you need to do things differently compared to the ‘norm’ (yawn). I’ll be encouraging you to: 💜 Show up as the real you (with a little strategy too 😉), with me leading by example! 💜 Build and evolve your business and brand in an aligned, soulful, effective way 💜 Make the most of this podcast to feel as connected as you can to yourself, and your brand 💜 Create meaningful, intentional messaging and content in line with YOU and your mission 💜 Take your space in the business world, shining as brightly as you can (there’ll be no dulling your amazingness down on my watch!) The low down: There’ll be a solo episode one week, followed by a brilliant interview/ chat with a guest or two the week after- on rotation. There’ll also be ‘LPMD Bitesize Session’ BONUS episodes which act as quick 3-5 minute bursts of inspiration and/ or motivation for when you need it, with a super low cost yet highly valuable paid subscription to access audio workshops which take you through the subject covered step by step and in full. Check out the link in the show notes once again to subscribe (can also access via my membership, details also in the show notes). Lastly, there’s one more type of bonus episode… a regular book club where myself and/ or a guest will discuss a book that’s been an integral part of our own journey… talking through key topics, thoughts and tools which we feel will help you too! Do come & connect with me on social media, all the links are in the show notes of each episode! Thank you so much for listening, I hope this podcast brings you inspiration, alignment, excitement in your mission and more. Carly x

Listen to episodes

60 recent

August 19, 2025Episode 7311 min

Why you need to love what you do (if you're this type of person)

Are you following the "gurus" and doing what’s supposed to work, but still feeling like something is off? In this episode of Less Panic, More Disco, Carly Cowell explores why "soulful" and intuitive entrepreneurs can't just follow a standard marketing script—they need to lead with their hearts.Carly breaks down why alignment is the ultimate strategic advantage, helping you move away from the "shoulds" and toward a business that truly lights you up.What’s inside this episode:The Soulful Entrepreneur’s Edge: Why intuitive business owners (and empaths!) need to work differently than those who just focus on "what sells."Energy as Your Number One Tool: How being out of alignment creates an "icky" internal pull that your audience can actually feel.The Content Connection: Why loving your message naturally leads to more enthusiasm, more ideas, and more consistent content creation.Expansion & "The More": How finding your alignment can open doors to new ventures like writing a book, starting a YouTube channel, or launching a podcast.The Power of the Niche: Why being passionate about a specific topic helps you find your focus and build deeper, more authentic connections with your ideal clients.Key Takeaway:"It needs to come from your heart. It needs to feel aligned... It’s about doing it right and doing it in alignment with you, rather than just being successful and not feeling good for it."Connect with Carly:Are you feeling a little out of alignment or thinking about a pivot? Carly would love to hear your "epiphanies"! Connect with her on Instagram to share what you're truly passionate about, and check the show notes for more resources on building a soulful business.Support the showDon't forget to rate and review! :-)

August 5, 2025Episode 725 min

Quick Fire - Making the Most of Your (Content) Assets

Do you find yourself starting from scratch every time you need to create a social media post or a presentation? In this episode, Carly Cowell dives into the world of brand assets and explains how a well-organized toolkit can be the difference between a morning of "panic" and a day of "disco."Carly moves beyond the basic logo to explore the various components that make up your brand’s visual and strategic identity. Learn how to build a library of "off-the-shelf" resources that allow you to show up authentically and consistently without the burnout.What’s inside this episode:Beyond the Logo: Understanding that assets include everything from your color palette and typography to your specific "vibe" and messaging.The Magic of Templates: Why creating "plug and play" templates for your social media and documents is a game-changer for your workflow.Photography as an Asset: The importance of high-quality, professional (or high-end DIY) photos in conveying your brand’s energy and personality.The Power of Organization: How centralizing your assets in easy-to-find folders prevents "asset hunting" and keeps your creative process flowing.Developing a Signature Style: Using consistent assets to ensure your audience recognizes your content instantly, even before they see your name.Key Takeaway:"Assets are there to make your life easier. They are the building blocks that allow you to create with confidence and speed, keeping your brand looking professional and feeling like you."Connect with Carly on Instagram:Ready to tidy up your digital attic? Connect with Carly on social media to share which brand assets you’re currently building, or check out the show notes for more resources on simplifying your business.Support the showDon't forget to rate and review! :-)

July 24, 2025Episode 7117 min

Using Keywords in Your Content...with Flair!

Does the word "SEO" make you want to hide under your desk? In this episode of Less Panic, More Disco, Carly Cowell breaks down the often-dull world of keywords and search engine optimization1. She shares how to use these strategic tools with creative "flare" to ensure you don’t just get views, but actual engagement and connection.Carly explores the shift in how people find content today, treating social media platforms more like search engines than ever before. Learn how to stop playing it "safe" with your strategy and start putting your unique stamp on everything you create.What’s inside this episode:Social Media as a Search Engine: Why platforms like TikTok and Instagram are the new Google and how to research what your audience is actually looking for.The "Flair" Factor: Why keywords alone aren't enough—you need personal branding and uniqueness to stand out in a crowded market.Beyond Hashtags: A look at why keywords in your captions, videos, and titles are currently more effective than traditional hashtag lists.Real-Time Relevance: How to use trending topics (like the Eras Tour) to create content that hits in the moment while staying strategic.A Practical Case Study: Carly uses a "mobile dog groomer" example to show how to take local keywords and turn them into a creative strategy that builds community.Key Takeaway:"It’s always about the way they feel, not just the content, not just facts or information. Make them feel something as well, and that’ll come from you, not just what you do." Connect with Carly:If you're ready to add some flair to your strategy but aren't sure where to start, connect with Carly on Instagram. Don’t forget to check the show notes for links and resources to help your soulful business show up authentically.Support the showDon't forget to rate and review! :-)

June 3, 2025Episode 706 min

Quick Fire - The Art (and Strategy) of Content Planning

Do you find yourself "winging it" when it comes to your content, only to feel overwhelmed when life gets busy? In this first-ever Quick Fire episode of Less Panic, More Disco, Carly Cowell breaks down why content planning is more than just a schedule—it’s a framework for brand consistency and sanity.Carly explores the balance between being spontaneous and being prepared, helping you find your "golden thread" so your message never gets lost in the noise.What’s inside this episode:The "Why" of Planning: Why having a framework is essential for those days when you lack the time, energy, or headspace to create from scratch.Avoiding "Wild" Messaging: How a lack of planning can lead to inconsistent brand messages that confuse your audience and decrease engagement.Strategy First: A look at the foundational elements—brand values, tone of voice, and brand story—that should dictate your plan.Building Your Content Pillars: How to create pillars that align with your expertise and solve your ideal client's problems.Understanding Audience Habits: Why you need to know where your audience "hangs out" and what their scrolling habits look like to make a real impact.Mentioned in this episode:Keywords with Flair: Be sure to check out the companion episode on using keywords to boost your content's reach."I can see where an idea needs to go... it’s about starting by looking at what you want to achieve, who you’re talking to, and putting that strategy in." — Carly CowellConnect with Carly:If you need support finding your content flair or building a strategy that works for you, find Carly on Instagram or dive into the podcast archives for more insights.Support the showDon't forget to rate and review! :-)

May 13, 2025Episode 6917 min

Finding Joy and Positivity Amongst Tough Times

Have you ever reached a point in your business where everything feels a bit... "meh"? In this episode of Less Panic, More Disco, Carly Cowell returns from a short break to share a vulnerable look at the "joy gap" and how to bridge it when your creative spark starts to fade.Carly explores why we often wait for the big milestones to feel happy and why finding joy in the everyday "disco" of your business is essential for long-term sustainability.What’s inside this episode:The Joy Gap: Identifying the space between where you are and where you want to be, and learning why it's okay to feel flat sometimes.Beyond Toxic Positivity: A discussion on why genuine joy isn't about ignoring the hard stuff, but intentionally choosing what lights you up.Changing Your State: Practical tips on how movement, music, and a change of environment can instantly shift your energy.The "Three Joys" Exercise: A simple daily practice Carly uses to refocus on what is working well in life and business.Redefining Your "Disco": How to reconnect with the original passion and purpose that led you to start your entrepreneurial journey.Key Takeaway:"Joy isn't just a byproduct of success; it's the fuel that gets you there. It's about finding those small, sparkling moments in the everyday grind that remind you why you do what you do."Connect with Carly:If you're currently feeling the "meh," Carly wants to help you find your spark again! Connect with her on Instagram to share one small thing that brought you joy today, and don't forget to check the show notes for more resources.Support the showDon't forget to rate and review! :-)

January 14, 2025Episode 6818 min

How to Stay Visible and Connected if You Take a Step Back Online

Back to it this podcast goes, which is what this episode is all about. First off is a quick catch up from Carly and why recording new episodes was paused, leading onto: Why it's ok to take a step back if/ when you need toHow to keep taking steps forward even if you're not feeling fully focussedWays you can stay connected outside of social mediaAnd more!Support the showDon't forget to rate and review! :-)

May 28, 20241 hr 15 min

Tuning Into Your Higher Self to Bring Self Trust & Guidance to Your Mission & Life with Sarah Tye

How often do you stop and listen to your higher self? We can be so busy in business and life that the answer could well be “not often’ or “never”, even if it’s something you believe in and/ or have vowed to do more of in the past.I’m 100% in this category, so what a treat this was not only for the podcast and in guiding you to listen to your higher self, but as a chance for me to pause and be guided to listen to mine with a ‘never been done on this podcast before’ experience of having my tarot cards read for me which was such a wonderful experience- and one that I highly recommend (see links below if you’d like to talk to Sarah and/ or book a reading).Card reading aside, we talk about showing up as your authentic self- even when you have a fear around this depending on your niche and/ or perceived judgement around you and/ or what you do.Brilliant guest, brilliant chat, and something completely different which I’m so happy to bring to you.I’d love to know your thoughts on this episode!About Sarah:Sarah is an intuitive spiritual guide/channel who uses the Tarot to help guide those who struggle in all areas, ranging from love/relationships, discovering life purpose/mission, career/business, etc. Sarah’s ultimate goal and focus is to empower her clients and help them learn to listen and trust themselves. They often know the answer already, receiving these readings helps to give them the confirmation/ validation they are needing.Sarah also hosts her own podcast called ‘Spirit Journey Collective’.Find Sarah at:Instagram: @spirit_journey_collectiveWebsite: https://www.spiritjourneycollective.comBook a reading: https://www.spiritjourneycollective.com/livereadingsAbout Carly:Carly is a Personal Brand Strategist, Messaging Mentor, Event Host/ Strategist, and Mum of 3 based in the North West of England, Uk.Carly believes in working in a soulful, yet intentional, way; inviting you to reflect on and/ or shut out any marketing tactics that aren't for you, to focus on brand energetics and attracting soul aligned clients instead. It's always handy to have a notebook and pen at the ready in case of any journalling prompts and/ or moments of clarity you might have!Carly is a huge supporter and advocate of neurodiverse entrepreneurs- experiencing a late diagnosis of ADHD in 2022 and often talks through how it can effect how you show up and/ or how you can be consistent in your brand in a more aligned way.Working with Carly 1:1 is by application only. If you'd love to find out more then please connect with Carly as follows:Instagram: soulfulstrategywithcarlyFacebook: Soulful Strategy with CarlyWebsite: www.carlycowell.comEXTRA SUPPORT & RESOURCES:>> Download your free Brand Values guide HERE.>> Need extra/ hands on support? Subscribe to LPMD VIP (Premium content) Support the showDon't forget to rate and review! :-)

May 14, 202441 min

Juggling Parenting With Running a Business Whilst Taking Care of YOU with Emma Benyon

This week's episode is an interview with Emma Benyon, a self care and motherhood coach. Her approach to coaching and self care is so refreshing and I just love everything she shared on this episode.Hear us talk about:the struggles of being a Mum and growing a businessMum guiltwhy self care is so importantthe opportunity for growth and transformation in motherhoodthe importance of modelling self care to our childrenI hope you enjoy today's episode as much as I did. I would love to hear your key takeaways from the episode.About Emma Benyon:Emma is a Self Care and Motherhood Coach and Educator, supporting busy mums who are juggling the school run with a job and building a business with the tools to be less overwhelmed and have more balance, energy and clarity.Over the past six years she has been working with mums and creating a wonderful community, encouraging mums to take time for themselves, to do the things they love and enjoy. Her own journey of self discovery has been a wonderful, magical experience, leading me right here to facilitating others to do the same.She is a Level 5 Certified Coach, licensed Practical Magic Coach, NLP Master Practitioner and mBIT Certified Coach. Her mission is to support busy mums with the tools to thrive and have more time and energy for all the things they enjoy. Website: https://emmabenyoncoaching.co.uk/Facebook: https://www.facebook.com/EmmaBenyon.CoachInstagram: https://www.instagram.com/emmabenyon.coach/About Carly:Carly is a Personal Brand Strategist, Messaging Mentor, Event Host/ Strategist, and Mum of 3 based in the North West of England, Uk.Carly believes in working in a soulful, yet intentional, way; inviting you to reflect on and/ or shut out any marketing tactics that aren't for you, to focus on brand energetics and attracting soul aligned clients instead. It's always handy to have a notebook and pen at the ready in case of any journalling prompts and/ or moments of clarity you might have!Carly is a huge supporter and advocate of neurodiverse entrepreneurs- experiencing a late diagnosis of ADHD in 2022 and often talks through how it can effect how you show up and/ or how you can be consistent in your brand in a more aligned way.Working with Carly 1:1 is by application only. If you'd love to find out more then please connect with Carly as follows:Instagram: soulfulstrategywithcarlyFacebook: Soulful Strategy with CarlyWebsite: www.carlycowell.comEXTRA SUPPORT & RESOURCES:>> Download your free Brand Values guide HERE.>> Need extra/ hands on support? Subscribe to LPMD VIP (Premium content) Support the Show.Support the showDon't forget to rate and review! :-)

May 7, 202432 min

Doing More of the Things That Light You Up to Bring Your Energy into Your Brand

What lights you up? Seems like an easy question on the surface, yet if you were to sit and really think about what truly lights you up, it might feel like a trickier question to answer than it initially appears.What lit us up in the past, might not anymore, whilst other things we loved years ago - things or places we might have forgotten about and/ or no longer make time for - could be exactly what we need to bring more joy and a sense of self connection back into our lives.In this episode I talk you through exactly this, breaking it down into two stages:First of all I invite you to go back in time (only if it feels safe to do so), looking at your personal growth journey and how it can affect your sense of what you enjoy. Here I chat about the notion of ‘losing yourself’ along the way, with examples such as parenthood, life changes and transitions and more.Once you know where you're up to in your journey - in life, which ultimately leads you to where you might be up to in your business and/ or personal brand - it’s time to flip the switch from your inner to your outer world as I invite you to dig deep and look at what lights you up NOW, and how you can even bring this into your business!I share my own journey plus recent realisations around what still lights me up all from a day out with my kids, plus plans to bring this in it my own business in the near future.This is the second in what I am calling the ‘YOU & Your Journey’ mini series of solo episodes which begins from the last solo which is episode 062 ‘8 Ways to Keep the Energy Going When Your Own Energy Feels ‘Off’, all the way to Episode 070 ‘Bringing Your Quirks into Your Business & Brand… And Owning Them!’... before ending this season for the Summer holidays with a solo which brings all of these together with intention as we look at ‘Messaging, Mindset and YOU!’ (with more brilliant guest interviews in between!).I’d love to know your thoughts on this, and especially if it inspires you to reconnect with what you love and/ or to even bring it into what you do! About Carly:Carly is a Personal Brand Strategist, Messaging Mentor, Event Host/ Strategist, and Mum of 3 based in the North West of England, Uk.Carly believes in working in a soulful, yet intentional, way; inviting you to reflect on and/ or shut out any marketing tactics that aren't for you, to focus on brand energetics and attracting soul aligned clients instead. It's always handy to have a notebook and pen at the ready in case of any journalling prompts and/ or moments of clarity you might have!Carly is a huge supporter and advocate of neurodiverse entrepreneurs- experiencing a late diagnosis of ADHD in 2022 and often talks through how it can effect how you show up and/ or how you can be consistent in your brand in a more aligned way.Working with Carly 1:1 is by application only. If you'd love to find out more then please connect with Carly as follows:Instagram: soulfulstrategywithcarlyFacebook: Soulful Strategy with CarlyWebsite: www.carlycowell.comEXTRA SUPPORT & RESOURCES:>> Download your free Brand Values guide HERE.>> Need extra/ hands on support? Subscribe to LPMD VIP (Premium content) Support the Show.Support the showDon't forget to rate and review! :-)

April 29, 202456 min

Using PR to Celebrate YOU! With Jo Swann

What comes to mind if or when you think of PR? >>… Celebrities, wannabee celebrities and/ or business owners being featured in the press or on tv? That PR is something you need to be fully confident to take centre stage? As something you don’t see yourself as needing just yet? Or other misconceptions there might be when it comes to what PR is and- most of all- what it gives??Which could be exposure, authority, confidence and visibility for starters…. Most of all though, PR is the perfect way to celebrate YOU… which is what this week’s incredible guest is all about!Jo Swann talks us through her own business journey in which she is currently celebrating her company’s 20 year anniversary, plus we chat about imposter syndrome, what PR is and isn’t, how it can boost confidence and your positioning and so much more.Jo even brings a little disco magic to this episode which I am 100% here for (check out the video version on YouTube to see Jo’s disco lights too!)Do check out Jo’s links below, as well as Jo’s book ‘Celebrating YOU’, PLUS visit Jo’s social media bio links for information.About Jo:Jo Swann runs the award winning PR agency, Chocolate PR, championing mission led entrepreneurs, to create ripple effects with their knowledge and stories, Celebrating people & 'PR for Good'. A best selling author and podcast host she is passionate about sharing her knowledge to help founders of small businesses, especially female entrepreneurs, and those within marginalised communities to overcome fears around getting visible as she supports them to realise having a voice in the press CAN be for them.Check out Jo’s No.1 Podcast - https://podfollow.com/pr-powerhouse Buy Jo’s Bestselling Book! - https://www.amazon.co.uk/Celebrating-YOU Instagram: https://www.instagram.com/jochocprWebsite: www.chocolatepr.co.uk Facebook: https://www.facebook.com/chocprAbout Carly:Carly is a Personal Brand Strategist, Messaging Mentor, Event Host/ Strategist, and Mum of 3 based in the North West of England, Uk.Carly believes in working in a soulful, yet intentional, way; inviting you to reflect on and/ or shut out any marketing tactics that aren't for you, to focus on brand energetics and attracting soul aligned clients instead. It's always handy to have a notebook and pen at the ready in case of any journalling prompts and/ or moments of clarity you might have!Carly is a huge supporter and advocate of neurodiverse entrepreneurs- experiencing a late diagnosis of ADHD in 2022 and often talks through how it can effect how you show up and/ or how you can be consistent in your brand in a more aligned way.Working with Carly 1:1 is by application only. If you'd love to find out more then please connect with Carly as follows:Instagram: soulfulstrategywithcarlyFacebook: Soulful Strategy with CarlyWebsite: www.carlycowell.comEXTRA SUPPORT & RESOURCES:>> Download your free Brand Values guide HERE.>> Need extra/ hands on support? Subscribe to LPMD VIP (Premium content) HERE to access action taking audio workshops to help you implement theSupport the showDon't forget to rate and review! :-)