Beyond Fashion Business

Hosted by Esteban Julian

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Episodes

117

Latest episode

May 2026

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About the show

The Future Of Fashion Business Education. Helping People Start & Grow Brands.

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60 recent

May 21, 20261 hr 31 min

From Intern to Executive at AMIRI Before 30. The Real Story of Nima Zaribaf

Want to scale your brand without spending more time, energy and money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Nima Zaribaf has been at AMIRI since the basement days, a founding employee. He watched the brand grow from an 80-person debut show in Paris to one of the top five shows in the city by EMV, the only independent brand to reach that level without financial backing. He became SVP of Brand and Communications before turning 30 and was chosen for the Forbes 30 Under 30. This conversation is not about strategy or product decisions. It is about what building actually required him to become. The kind of personal growth a business demands at every stage, and what happens when you are not ready, but go anyway. If you are building a brand, this is about the version of yourself your business needs that does not exist yet, and what it really takes to become it.

May 5, 202655 min

The Brand Decision Nobody Has the Guts to Make with Porter James

Want to scale your brand without spending more time, energy and money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today's guest is Joshua, founder and creative director of Porter James, a menswear brand he built from Auckland, New Zealand into one of the more compelling independent brands in the ecommerce space right now. This is not a conversation about creative vision or brand aesthetics. It is about the filter that makes every hard decision easier, and what happens when you build a brand without one. We talk about why he dropped a bestselling product while it was still selling, how to hold the creative and business sides together when you are the only person doing both, and why the brands that look like they have always known who they are did not get lucky. They just never stopped asking the right question. If you are trying to build something that lasts without losing what makes it worth building in the first place, this episode breaks down what that actually takes.Sonnet 4.6

April 22, 20261 hr 6 min

The Structure Behind 17 Years of Creative Freedom with Côte&Ciel

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today's guests are the team behind côte&ciel, a Paris-based accessories brand that has been creatively driven for seventeen years without following a single trend. This is not a conversation about creative vision or brand aesthetics. It is about the structure that makes creative freedom possible in the first place. We talk about why their most creative products were always the ones everyone inside the company was most skeptical about, how they built a business where creativity and commerce are always in tension with each other, and why that tension is not a problem to solve but the strategy itself. If you are trying to figure out how to keep your brand creatively strong while actually growing it as a business, this episode breaks down what that looks like in practice.

March 4, 202655 min

ROWEN ROSE On Why Creativity Isn’t Enough to Build a Fashion Brand

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today’s guest is Emma Rowen Rose, founder of ROWEN ROSE, an independent fashion brand that grew from an 8-look collection into an internationally stocked label. This is not a conversation about trends, virality, or overnight success. It’s about structure, discipline, and the realities of building a brand in today’s fashion industry. We talk about why creativity alone isn’t enough, what most designers misunderstand about entrepreneurship, and how mastering the business side, from production to cash flow, is what actually allows a brand to survive. If you’re serious about building something that lasts, this episode is for you.

August 21, 20251 hr 14 min

ALTUZARRA CEO On Why 90% of Fashion Brands Fail

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call Welcome back to the Beyond Fashion Business Podcast. Today’s guest is Shira Sue Carmi. Shira is someone a lot of people don’t know by name, but they should because shira has helped shape some of the most influential brands of the last two decades. Brands like Mansur Gavriel, Altuzarra, Mara Hoffman, Serena Williams, and more. She’s been behind the scenes as an advisor, president, and CEO of a lot of these brands. She is an expert at scaling creative-led businesses, navigating high-growth, and growing brands that actually work as businesses. In this episode, we break down what actually drives success in fashion: Why is demand more important than infrastructure? Why most brands scale before they’re ready. And how profitability buys you something more powerful than growth — patience. If you’re building a brand and want a clearer, more grounded way forward — this one’s for you. Hope this conversation is valuable.

July 31, 20251 hr 28 min

How to Build A Cult Fashion Brand: The Rise of Our Legacy with Our Legacy's Oliver Saunders

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call Today’s guest is Oliver Saunders, the Commercial Director at Our Legacy — one of the most respected cult fashion brands of the past two decades. This is not a story about hype, marketing hacks, or chasing trends. It’s about patience, product, and a relentless commitment to building something real. We talk about how Our Legacy grew from a quiet Swedish label to a globally recognized brand — eventually catching the attention of LVMH. We go deep on what it actually takes to build longevity in fashion, how production and relationships shape everything behind the scenes, and why staying small for longer might be the smartest move a brand can make. Our Legacy: https://www.instagram.com/ourlegacy/

June 26, 20251 hr 4 min

Building a Global Accessories Brand Without Investors with ATP Atelier Founder

Want to grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call If you don’t know ATP Atelier, ATP Atelier is a very successful Swedish fashion brand that was built with actual strategy. They started with a single product. No outside capital. No hype. Just a clear idea, a defined customer, and the discipline to stay focused. Maj-La Pizzelli also spent years behind some of Sweden’s biggest fashion brands like Filippa K and TOTEME before launching ATP Atelier, and what she shares in this conversation is a clear blue for how to build something that actually lasts. We talked about how to define product DNA, how to grow without losing your identity, what real sustainability looks like in practice—not marketing—and why focus is the most underused tool in this industry.

January 14, 20251 hr 17 min

RETROFÊTE Founder's Step-by-Step Guide To Starting A Fashion Brand

Join Our Free Fashion Business Course & Community Of Fashion Entrepreneurs Here: https://www.skool.com/fashionanticourse RETROFETE is a globally recognized fashion brand celebrated for its glamorous designs and worn by A-list celebrities around the world. In this conversation, Ohad shares how he built the brand from scratch, the secrets to his consistent success, his lessons from mistakes, and his approach to marketing and PR. I hope this conversation gives you the insights and inspiration that you need to successfully start and grow your fashion brand.

November 11, 20241 hr 10 min

Ditch Founder On How He Started A Multi-Million Dollar Brand At 21

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse Free Brand & Design Reviews: https://www.skool.com/fashionanticourse Ditch: https://www.instagram.com/storymfg/?hl=en Zeb Chace is the founder of fashion brand Ditch. Zeb, started his fashion brand at just 17 years old, and by 21, he has grown Ditch into a cult brand brand making multiple seven figures per year. Zeb has become a leading figure for young entrepreneurs in fashion so in this conversation, I wanted to speak about his approach to starting a fashion brand, and the key strategies and principles that drove his success at such a young age.

November 6, 20241 hr 19 min

Story mfg Founder On Staying True To Your Fashion Vision

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about Story MFG is known as one of the most respected brands in the industry. They show a unique mix of strong discipline and commitment to their core values, proving that it is possible to run a successful fashion brand without giving up what you stand for. This conversation looks at important lessons on keeping a creative vision despite financial pressures, adapting to the changing fashion world, and understanding the hidden costs and benefits of staying true to your original ideas.