Beyond Bitewings

Hosted by Edwards & Associates, PC

Business ManagementInterviews guests

Website RSS feed

Episodes

145

Latest episode

Aug 2026

Language

About the show

Beyond Bitewings focuses on helping dentists with the business side of dentistry. Our podcast episodes are a mix of outside experts, and discussions within our own team of CPA's, financial planning, and business experts. This is the podcast for those looking to strengthen your dental practice, run a practice more smoothly, and increase your take-home pay.

Listen to episodes

60 recent

August 20, 202645 min

Scaling Practices With Systems, Culture, and Mindset

Ash welcomes Dr. Corey Malnikof, and they discuss his journey from struggling clinic owner to leader of 24 successful healthcare practices. They talk about the early challenges he faced, including serious financial setbacks, and how critical moments and strong mentorship led to a major shift in his mindset and business approach. Dr. Malnikof explains that personal development, intentional leadership, and a focus on systems are key factors in rapid growth. He examines how lessons from outside the healthcare industry, including companies like Starbucks and Ritz-Carlton, helped him build a distinct culture and training structure within his clinics. Dr. Malnikof also talks about the importance of discipline, consistency, and ongoing self-improvement, not just for practice owners but across the entire team. He also outlines practical steps for healthcare professionals who feel stuck, including tracking statistics, understand key business metrics, and seeking out mentors or peers who are already achieving your desired results. To connect with Dr. Corey, visit: https://www.coreymalnikof.com/ Key Topics Discussed: Dr. Corey Malnikof’s early business challenges and financial struggles The importance of mentorship and mindset shifts Applying lessons from industries like Starbucks and Ritz-Carlton Building intentional culture and training within clinics The role of discipline and consistency in business growth Practical approaches to developing and implementing systems Tracking and analyzing practice statistics for growth The value of ongoing staff reviews and open communication Seeking guidance from mentors and outside high performers How a leader’s behavior is reflected in the team and practice

August 6, 202641 min

Unlocking Dental Practice Profit With Intentional Referral Strategies

Ash welcomes Dr. Dave Rominski of the Doctor Referral Institute to discuss how dentists may be missing a huge amount of profit and the ability to have a more sustainable business. They talk about a common challenge many dentists face: having a packed schedule without seeing that busyness translate into greater profitability, and why it can change your practice by having intentional referral relationships. Plus, they discuss why these referrals attract not just more patients, but the right patients and cases for your practice. Dr. Dave shares why simply filling your calendar doesn’t guarantee financial success, what truly influences provider-to-provider referrals, and how you can create a predictable referral system that improves both your case mix and your bottom line. Several points were raised, including how to identify your most valuable patients, the role of practice data and KPIs, and strategies for building and maintaining strong referral networks. Tune in to learn how shifting your focus from patient volume to relationship-driven growth can set your dental practice apart. To connect with Dr. Dave, visit: https://referralsfordoctors.com/ Key Topics Discussed: Impact of referral quality versus patient volume on profitability Identifying and tracking ideal patient profiles and referral sources The role of KPIs and practice management software in monitoring referrals Value of consistent, dedicated efforts in referral relationship building Common mistakes in managing referral systems Importance of educating and communicating with referring providers and their staff Strategies for diversifying and maintaining referral sources

July 23, 202620 min

The Essential Metric Every Dental Practice Needs for Financial Success

We're revisiting this important episode about what we call BAM, an essential financial metric for dental practices. BAM stands for the Basic Amount of Money Needed to Operate the Practice, a monthly cash flow target that covers not only overhead and loan payments but also the doctor’s take-home, retirement contributions, and other foreseeable necessary expenses. The conversation explains why BAM is not the same as breakeven or net income and highlights common mistakes dentists make when evaluating practice finances. We talk about the practical steps for calculating BAM, noting the importance of using both historical and projected figures. Listeners learn to account for staffing changes, equipment purchases, rent adjustments, loan payments, and anticipated growth. The episode also addresses how BAM serves as a basis for staff bonus systems and why it should be reviewed annually to remain accurate and fair. Other considerations include handling unique expenses like retirement plan changes, owning versus leasing property, and whether to include discretionary spending. Key Topics Discussed: What BAM (Basic Amount of Money Needed) means for dental practices The difference between BAM, breakeven, and net income Why BAM is a monthly cash goal based on collections, not production How BAM factors into staff bonus systems Annual recalculation of BAM and handling large changes (“baby BAM”) Adjusting BAM for new hires, anticipated expenses, and growth projections The treatment of rent, including owner-occupied property Accounting for loan payments, including deferred or interest-only periods Whether to include retirement contributions and discretionary spending The effect of BAM calculation on practice planning and financial management

July 9, 202628 min

Maximizing Value When Selling Your Dental Practice

Ash welcomes Dr. Ruth Mannschreck to discuss lessons learned from selling her dental practice and outlines practical steps for dentists preparing to transition out of ownership. They discuss one of her biggest mistakes: not preparing early enough for the sale, which resulted in leaving value on the table when Dr. Ruth sold her practice. She explains why it’s critical to consider not just the financial aspects but also operations, team culture, and personal goals well in advance of selling. Dr. Ruth also covers key areas that practice owners should address, including increasing practice value, decreasing risk for buyers, identifying competitive advantages, and ensuring the business can run smoothly without the owner. She suggests involving the team in the transition process, even encouraging interactions between staff and potential buyers before a sale is finalized. The episode wraps up with Dr. Ruth's advice on creating a self-sustaining practice and her offer of a free checklist for those looking to prepare for a future sale. Key Topics Discussed: Early preparation for selling a dental practice Determining your post-sale goals and non-negotiables Increasing practice value through team, systems, and culture Reducing buyer risk by addressing dependencies and diversifying referrals Practice branding and its impact on the sale Involving your team in the buyer selection process Building a competitive advantage beyond financials Creating a self-sustaining, turnkey operation Handling challenges with delegation and letting go of control Free practice transition checklist resource

June 25, 202628 min

Is It Still Worth Buying a Dental Practice in Today’s Market?

In this episode, Ash and guet host, Erin discuss whether it is still worth buying a dental practice in today’s changing landscape. They talk through how the dental industry has shifted over the past decade, with urban market saturation, shifting reimbursement rates, and the rise of DSOs (Dental Service Organizations) creating a more complex environment for new and current dentists. Ash shares that while owning a practice used to be the standard end goal for most dental professionals, now the decision requires more individual consideration and careful research into location, business model, and personal goals. The conversation touches on the pros and cons of both starting up a new practice and buying an existing one, as well as alternatives like joining a DSO or seeking equity in a group practice. Ash emphasizes the need for self-awareness, understanding your appetite for risk and business management, and the importance of factoring in potential exit strategies. The episode closes with practical advice on evaluating your own goals and considering all options before committing to practice ownership in a rapidly changing dental industry. Key Topics Discussed: Shifting trends in dental practice ownership Impact of urban market saturation Differences between buying a practice and starting up Rise and influence of DSOs in the dental industry Importance of location and demographics Role of business models: PPO, Medicaid, fee for service Lender requirements for dental startups Adopting existing practice culture versus building your own DSO purchase structures and seller lock-ins Associates getting equity and alternative paths to ownership Generational differences in career goals Burnout risk and planning for exit strategies

June 11, 202645 min

The AI Dentist Marketing Reset: What Changed in 2026 and Why Most Practices Aren't Ready.

In this episode, marketing strategist and entrepreneur Sean Garner joins the show to discuss how AI is changing the landscape of marketing for dental practices. Sean outlines the evolving definition of SEO, now known as Search Everywhere Optimization, emphasizing the need for practices to show up wherever patients are searching, from Google to ChatGPT and social platforms. He breaks down the four main pillars of SEO: technical SEO, user experience, content, and authority, explaining how each is critical to digital visibility and practice growth. The conversation covers common pitfalls of relying solely on external marketing agencies, highlighting the importance of strong collaboration between dentists and marketers for authentic, unique content. Sean provides practical solutions for time-strapped practitioners, including the use of CEO time and video podcasts to generate content that reflects their expertise. The episode wraps up with actionable advice on website audits, collaboration strategies, and why balancing AI tools with human context gives practices an edge in a competitive market. To find out more and connect with Sean, visit: www.SeanGarner.co/BeyondBitewings Key Topics Discussed: Shifts in marketing driven by AI and new search behaviors The evolution from traditional SEO to Search Everywhere Optimization The four pillars of effective SEO: technical, user experience, content, and authority Common pitfalls in outsourcing marketing and how to avoid them The importance of authentic, unique content versus generic AI-generated articles Strategies for collaborating with marketing agencies and maximizing owner input The value of CEO time and content repurposing through video podcasts Tools and approaches to auditing website technical SEO and content structure Collaborating with other practitioners for increased authority and visibility Differentiation, competition, and mindset for practice growth

May 28, 202646 min

Why Vacation Doesn’t Cure Burnout: Exploring Deeper Mental Health Triggers in Dentistry

Ash speaks with mental health counselor Priyanka Abul Khair about the realities of burnout in the dental profession, especially among practice owners. They discuss how burnout often goes beyond physical exhaustion and is usually rooted in unresolved relational stress and open loops—tasks or conversations that weigh on the mind. Priyanka explains how these open loops, avoidance of difficult conversations, and unaddressed team dynamics create persistent stress that vacations or surface-level strategies do not resolve. The discussion covers the subtle ways burnout shows up in high-achieving health professionals, the difference between high standards and overfunctioning, and the importance of recognizing the freeze response in the body. Priyanka shares practical steps for breaking the burnout cycle, including awareness, regulation, and the long-term work of repair. They also talk about the importance of seeking help and looking inward for lasting change. To find out more or connect, visit: https://www.priyankaabulkhair.com/ Key Topics Discussed: Understanding burnout among dentists The concept of open loops and their mental impact Avoidance of difficult conversations and its consequences Relational vs. financial sources of stress Team turnover and the underlying causes Attachment styles and burnout in high performers The freeze response and its effect on leadership Misleading productivity and overfunctioning Practical steps: awareness, regulation, repair The importance of seeking help and inner reflection

May 14, 202634 min

Staying Ahead in Dentistry: The New Era of AI-Driven Marketing

Ash welcomes Jennifer Christiansen, Co-Founder and CMO of Beacon Media and Marketing, for an in-depth discussion about the growing impact of AI in dental marketing and business operations. Jennifer shares her journey as an early adopter of technology and details how AI is reshaping digital marketing, particularly the ways prospective patients find and choose dental practices. She explains how traditional SEO strategies are evolving into an AI-driven landscape, where personalized, expert-authored content is critical for standing out in AI-powered overviews and search results. They also discuss practical tips for dentists and small business owners aiming to leverage these changes. She highlights the shift in consumer behavior toward zero-click searches and the importance of transparency, especially with pricing and service details. The conversation also touches on how AI can enhance internal operations—improving efficiency in communication, appointment scheduling, and even diagnostic processes. Key Topics Discussed: Jennifer Christiansen’s approach to adopting AI in marketing Differences between traditional SEO and AI-driven search How AI is shifting the way patients find dental practices Importance of personalized, credible content and expert authority The rise of zero-click searches and AI-powered overviews Transparency with service information and pricing How AI can enhance internal practice operations The impact of AI on niche dental practices Advice for small business owners navigating AI adoption Ethical considerations and maintaining control amid rapid change Where to find more resources and direct contact information for Jennifer

April 23, 202642 min

Minimizing Legal Exposure in Your Dental Office: Practical Strategies and Real-Life Scenarios

Ash welcomes Dr. Jordan Romano, an internal medicine hospitalist and experienced expert witness to discuss the legal aspects of dentistry and the importance of proactively protecting a dental practice from legal risk. Dr. Jordan Romano explains the role of expert witnesses in malpractice and professional liability cases, particularly their responsibility to define and evaluate the standard of care. He highlights how involvement in expert witness work not only supports the legal system but can also make clinicians more conscientious and careful practitioners by exposing them to real-life cases where things went wrong. Throughout the conversation, Dr. Jordan Romano focuses on the practical elements that help mitigate legal exposure, such as robust documentation, effective communication among team members, and the importance of follow-up procedures. He also addresses common scenarios that lead to liability, the technological challenges surrounding communication, and the value of periodic system reviews or peer evaluations. To learn more and connect with Dr. Romano, visit: https://medicalexpertwitness.com/ Key Topics Discussed: The role and responsibilities of a medical expert witness Understanding and applying the standard of care in dentistry Proactive strategies for reducing legal exposure Importance and challenges of clear documentation Effective team communication within dental practices Managing referrals and patient follow-up Legal discoverability and safe use of technology Team member liability and the "captain of the ship" concept Identifying and addressing high-risk procedures or moments System audits, peer review, and study clubs for practice improvement Standardizing and securing communication and documentation practices

April 9, 202641 min

Common Triggers and Solutions for Dental Practice Bankruptcy

In this episode, Ash sits down with Jen Lee, a bankruptcy attorney at Lawyer Success Network with extensive experience advising dental and healthcare professionals. They discuss the common fears and misconceptions surrounding bankruptcy, clarifying that bankruptcy can be a practical financial tool, not just a sign of failure. Jen shares the financial challenges dentists face, including high student loan debt, business loans with personal guarantees, merchant cash advances, and the risks of intertwining personal and business finances. The discussion covers the main types of bankruptcy relevant to dentists: Chapter 7, Chapter 11 (including Subchapter V), and Chapter 13, explaining when each is applicable and what outcomes dentists can expect. They also talk about the importance of keeping business and personal finances separate, understanding cash flow, and seeking professional advice early. The episode also highlights warning signs that should not be ignored, alternatives to bankruptcy such as loan consolidation and practice sales, and practical steps for dentists to reduce financial risk and make informed decisions. To find out more about Jen, visit: https://lawyersuccessnetwork.com/ Key Topics Discussed: The stigma and realities of bankruptcy for dental professionals Common financial struggles and sources of debt for dentists The risks of mixing personal and practice finances The importance of understanding and monitoring cash flow An overview of Chapter 7, Chapter 11 (and Subchapter V), and Chapter 13 bankruptcies Handling student loans and practice loans in bankruptcy Impact of bankruptcy on future financing, credit, and professional life Early warning signs of financial distress and steps to take Alternatives to bankruptcy and when to consider selling a practice Legal and financial steps to protect your practice before problems arise