Between Now and Success

Hosted by Steve Sanduski

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300

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May 2026

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About the show

Host Steve Sanduski, CFP® is the founder of two financial services companies, a New York Times bestselling author, podcast host, executive coach, and speaker. Through interviews with top achievers and visionary voices, Between Now and Success brings you the strategies, tips, and tools you need to succeed at the intersection of business and life. In each episode, Steve's guests open up and share their journey and the lessons they learned on their road to the summit. So rope up and get "On Belay" as we climb the summit to success together.

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60 recent

May 22, 20261 hr 6 min

Duncan MacPherson on How Advisors Can Thrive in the AI Era

To borrow a phrase from recent podcast guest Alan Smith, financial advisors are facing "a Spotify moment." Just as streaming upended the traditional music business of selling records and put a premium on the live concert experience, AI is commoditizing traditional money management and raising the value of ... Well, what exactly? What is the financial advisor's equivalent of a live concert? What is that high-end experience that your prospects and clients will want to keep paying for? And how can you reframe your business around that experience so that it's replicable and scalable? On today's show, I'm joined by Duncan MacPherson, the CEO of Pareto Systems. We discuss why Duncan firmly believes that the next five to ten years will be the absolute best time in history to be a financial advisor -- as long as you're willing to adapt and evolve.

May 7, 202658 min

John Scianna on Building an Authentic Enterprise-Grade RIA Brand

In the early 1980s, Al Ries and Jack Trout published the seminal marketing book Positioning: The Battle For Your Mind. They argued that marketing wasn't simply about products or services; it was about capturing a specific space in the consumer's mind. Think of Volvo and you immediately think of "safety." Think of Walmart and you think, "Low prices." If you want "fast food" you'll probably start looking for the nearest McDonald's. These principles of brand positioning still endure. For most people, Google is "search," Amazon is "shopping," and Apple is "cool tech." And these "spaces" can be powerful enough to cut across fragmented marketing channels. So, "what" are you as a financial advisor? What "space" does your firm occupy in your ideal client's mind? And how can you differentiate that space and highlight your unique value proposition? On today's show, I discuss the latest marketing trends with John Scianna, the Founder of Objective Brand. Whether you are a solo advisor struggling to stand out in a crowded marketplace or a billion-dollar firm trying to unify your corporate messaging, this conversation is a masterclass in building a modern brand.

April 23, 202652 min

"Both/And" Thinking: Kelly Lewis on Navigating Polarities to Deepen Client Conversations

Are you sure? And, perhaps more importantly, are your clients? In an increasingly polarized world, folks are becoming more and more dug-in about what they believe to be true. But an "either/or" mentality can lock out important data when we're weighing complex, real-life challenges. And when we value being "right" above all else, we may fail to recognize that not every challenge is a problem we can solve. Often, what we're really confronting are polarities: a pair of opposing, interdependent values, wants, or priorities that are in a constant tug-of-war for our attention and resources. On today's show, I talk to Kelly Lewis, the Founder of the Lewis Leadership Group and the co-author of Navigating Polarities: Using Both/And Thinking to Lead Transformation. Kelly explains why recognizing the difference between a problem to be solved and a polarity to be navigated is key to expanding a leader's capacity for complexity. We unpack the mechanics of "both/and" thinking and explore how understanding these dynamics can help leaders avoid the whiplash of pendulum swings and leverage the upside of opposing forces.

April 9, 202658 min

Jamie Hopkins on Exit Planning, Training New Advisors, and "Your Retirement Sketchbook"

Organic growth has been stalling for years. AI is compressing basic money management into a commodity. And in this uncertain economic environment, where even the reliability of the 60/40 portfolio is in flux, advisors can't just count on long bull runs to keep their bottom lines up and their clients happy. To blast off this plateau, advisors must fundamentally rethink how they train their teams, whom they target as clients, and how they actually deliver advice. On today's show, I talk to Jamie Hopkins, CEO of Bryn Mawr Trust Advisors LLC and Chief Wealth Officer of Bryn Mawr Trust, about how advisors should be adjusting to the realities of this new era. We discus why the "apprenticeship" model of training young advisors is driving away top talent, why business exit planning will be the single greatest organic growth engine over the next 15 years, and why the ultimate metric of a successful financial plan is the client's happiness. We also discuss Jamie's new book, Your Retirement Sketchbook, and how visual planning tools can help you clarify your process and your value to clients.

March 26, 20261 hr 8 min

Dan Haylett and Alan Smith: AI Is Compressing Technical Advice to Zero

The launch of advanced AI models capable of writing code and executing complex tasks has coincided with a sharp drop in the share prices of some large financial service companies. The market is reflecting the reality that the traditional, technical, number-crunching value proposition of a financial advisor is rapidly being commoditized. But what does this mean for the individual human advisor and the RIA CEO? On today's show, I discuss the future of financial advisory with Dan Haylett, Marketing Director & Financial Planner at TFP Financial Planning, and Alan Smith, Founder and CEO of Capital Partners. Will AI cause short-term disruptions that ultimately expand the market, lower costs, and elevate the premium on human wisdom and relationship-building? Or are AI optimists suffering from an "empathy delusion" in our belief that AI can enhance -- but never replace -- the human-to-human connection that's always been an essential part of our value proposition?

March 12, 202651 min

Lisa Salvi: Why AI Is Forcing Advisors to Redefine Their Value

According to a recent study from Schwab Advisor Services, 63% of advisors are now using AI in some capacity. However, the RIA AI landscape remains highly experimental: only about 10% of firms report having fully integrated AI into their core strategy, while 30% say they are still just experimenting. So, if 2025 was the year of the AI notetakers, how can firms take the next step and truly harness this massive technological shift through the rest of 2026? On today's show, I welcome back Lisa Salvi, Managing Director of Business Consulting and Education at Schwab Advisor Services. We discuss the current pace of AI innovation and why AI is forcing advisors to redefine their core value proposition and how they communicate it to the marketplace.

February 26, 202652 min

Zoo-Fed Bears Don't Get Equity. Andy Schwartz on Building a Performance Culture That Wins

In 1984, Andy Schwartz and his twin brother Scott joined a startup Northwestern Mutual district agency in New Jersey. Four decades later, their firm, OnePoint BFG Wealth Partners, manages approximately $15 billion in assets. Andy, now CEO and Managing Partner, describes their early days as operating like a "band of pirates" sharing resources and reinvesting heavily in building capacity. His firm's trajectory accelerated significantly when they left Northwestern Mutual in 2015 to become independent, and in 2024, Andy and Scott took an investment from Joe Duran's Rise Growth Partners to fuel their next stage of expansion. What makes Andy's story compelling isn't just the size of the firm he built, but his intense focus on the fundamentals: outworking the competition, relentlessly reinvesting in the business, and creating a culture where everyone -- from the newest advisor to the receptionist of 30 years -- shares in the firm's success. On today's show, Andy Schwartz and I discuss the pivotal moments in his extraordinary career, his philosophy on giving equity to team members, and how he plans to scale a $15 billion firm even as the bottom might be "falling out" for financial services.

January 29, 202648 min

From Advisor to Owner to Investor: How Firms Really Scale

I recently had the pleasure of joining Dave Zoller on his YouTube channel, Streamline My Practice, to discuss something I've been thinking deeply about lately: the difference between owning a business and being owned by your business. If you're a financial advisor wondering whether you've built a thriving enterprise or just created a demanding job for yourself, this conversation is for you. Dave and I discuss: The Four Levels of Advisory Business Evolution The Identity Shift That Changes Everything The Power of a Compelling Three-to-Five-Year Vision Two Real-World Examples of Extreme Freedom The Get-Keep Framework Technology, AI, and Practical Action Steps for Advisors

January 19, 202633 min

My 3 Polarities for 2026

Most people spend their lives trying to eliminate tension: Work or rest. Control or flow. Clarity or creativity. But a well-lived life isn't free of tension—it's guided by how we hold it. In this podcast, I walk through the three polarities I'm using to guide my life and work in 2026, and reflect on how last year's polarities shaped some of my most meaningful experiences—from sailing and writing to health, family, and business. Rather than problems to solve, these are tensions to navigate—and learning to hold both sides has quietly changed how I make decisions, set direction, and define success. My three 3 Polarities for 2026 are: Mythos – Method Living a meaningful story and building the discipline to bring it to life. Compass – Wind Setting a clear direction while adapting to changing conditions. Precision – Poetry Writing and thinking with clarity without losing what moves people. Along the way, I also reflect on: Why "balance" often leads to frustration How experience earns you the right to loosen your grip What sailing teaches us about leadership and decision-making Why rest isn't laziness—and control isn't always wisdom This conversation is for leaders, advisors, creators, and anyone who senses that life is asking for integration, not optimization. If you've ever felt pulled between two good things—and wondered why choosing one never feels right—this podcast is for you.

April 3, 20251 hr 16 min

Lessons on Leadership and Life from My 600-Mile Caribbean Yacht Race with Skipper Nikki Henderson

Guest: Nikki Henderson, a world-class professional sailor. In 2018, Nikki became the youngest skipper to lead a team in the Clipper Round the World Yacht Race. At the age of 25, over the course of more than 40,000 miles of ocean racing, Nikki led a diverse team of mostly amateur sailors from 16 countries to an extraordinary second place finish. She's also skippered numerous transatlantic races and won the Race to Alaska. In a Nutshell: How do you define your job as a leader? Nikki Henderson says that what she does as a skipper is pull together disparate individuals, build them into high-performing amateur teams, and then compete in the most extreme sailing races in the world. I experienced Nikki's leadership first hand a few weeks ago when I sailed with her in the Caribbean 600 as part of her amateur crew. This was a grueling 600-mile race around 11 Caribbean islands. Despite long odds, we ended up finishing third and celebrated on stage with our prize: a big bottle of rum. On today's show, Nikki Henderson and I discuss making life transitions, paradoxes and polarities in leadership, and decision-making under pressure and uncertainty.