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BetterScope

BetterScope Smarter conversations, brighter futures. Join the BetterScope movement! In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope. Here's what you can expect from BetterScope: In-depth conversations: We dig deep into the issues that matter, featuring interviews with experts, thought leaders, and everyday people whose stories offer unique perspectives. Diverse voices: We believe in the power of multiple perspectives. Our guests come from all walks of life, bringing a rich tapestry of experiences and viewpoints to the table. Meaningful exploration: We're not afraid to ask the tough questions and challenge the status quo. We believe in honest, open conversation that leads to deeper understanding and actionable insights. Hope and inspiration: Even in the darkest times, there's always a spark of hope. We aim to leave you feeling empowered to make a difference, big or small. Join us on this journey of discovery. Subscribe to BetterScope today and become part of the conversation.

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Last Episode Date: 25 March 2024

Total Episodes: 26

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Business Journey and Financial Wisdom with Sarah Pyke
25 March 2024
Business Journey and Financial Wisdom with Sarah Pyke

Welcome to the BetterScope Podcast In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.   Sponsored by RemoStaff This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations. Schedule a 15-minute Discovery Call with RemoStaff     Show Summary In this insightful episode of BetterScope, we delve into the financial intricacies of business management and property investment with our special guest, Sarah Pyke. With 15 years of experience helping a range of businesses reach their financial targets, Sarah shares her expertise and passion for educating and supporting clients through the journey to financial literacy and success.   Guest Bio Sarah Pyke, founder of Bond Financial, has spent the past 15 years working with a variety of different businesses including -  Individuals buying their first investment property or third, soletraders just commencing business, or established businesses with multiple entities who need management level support, advice and oversight. Sarah’s business journey however, started off after she was fired from her job for taking a holiday for her birthday! Sarah thrives on passing on her knowledge, as well as seeing other people achieve their financial goals and milestones. Like the saying goes, “If you give a man a fish, you feed him for a day. If you teach a man to fish you feed him for a lifetime” (Lao Tsu).   Show Notes Join us on BetterScope where Sarah Pyke shares his insights about when an opportunity closes, another one opens, closer to your purpose. The conversation with Sarah encompasses the pivotal role of an advisor in providing education to clients, creating a welcoming environment for questions, and the significance of personalized customer service. Sarah illustrates these concepts through a story of a client who gained confidence managing their business finances after being educated on financial software. The episode also navigates the complexity of property investment, underscoring the importance of early and informed planning, involving structuring, tax considerations, and the management of living or rental property scenarios. Sarah advises on consulting with an accountant early, especially when seeking a mortgage, to chart a path to a successful property purchase. Addressing a specific scenario of renting out a property before settlement, Sarah suggests postponing settlement until the property is vacant to mitigate effects on capital gains exemptions and avoid rental complications. She also clarifies it’s never too late to seek advice on property management, even if one already owns property. Further, Sarah touches upon the importance of outsourcing CFO services for small and medium-sized businesses to professionals for better financial management. She emphasizes the value of a personal connection in business and the significance of proper legal agreements, insurance, and wills when dealing with finances, partnerships, or loans. Sarah’s contact information: Email (sarah.pyke@bondfinancial.com.au), LinkedIn (https://www.linkedin.com/in/sarah-pyke-31a98325/). Visit Sarah’s website at https://www.bondfinancial.com.au/ to learn more.     Interested to be our Next Guest? If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit.  Just click on the link below. Schedule a Quick Pre-Interview Call     Do You Like Our Episode? We are happy to introduce you with our existing episodes with our awesome guests.  Click the link below to check out more of our episodes. Check Out More Episodes     Relevant Links from the Episode   Sarah's Website: https://www.bondfinancial.com.au/ Sponsor: https://remostaff.com/ BetterScope Podcast: https://www.betterscope.show/ Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min  

43 min
Insider Real Estate Tactics for Sydney Buyers with Richard Lu
25 March 2024
Insider Real Estate Tactics for Sydney Buyers with Richard Lu

Welcome to the BetterScope Podcast In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.   Sponsored by RemoStaff This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations. Schedule a 15-minute Discovery Call with RemoStaff     Show Summary In this episode, Lyubo dives into the dynamic Sydney property market with guest and expert buyer's agent, Richard Lu. With over a decade of sales experience, Richard shares his mission to revolutionize the real estate buying process, ensuring a fair opportunity for all.   Guest Bio Richard Lu is a Sydney based Buyers Agent helping both investors and home buyers purchase property in the Sydney market. He has over 10 years of sales experience across the sales and construction industry. He created his buyer agency to change the mindset on how you purchase a property and challenge the conventional way of how real estate is bought. And he believes everyone should have a fair go at purchasing a property and create a unique system to simplify that journey saving you time, money and hassle. There is nothing too hard in his book, they call him the done deal man!   Show Notes Join us on BetterScope where Richard Lu shares his insights about property buying in Sydney! Throughout our discussion, they explore the 2024 Sydney property landscape, characterized by a surge in prices due to a combination of supply shortages, population growth, and a robust auction market. Despite historical peaks and dips, Richard Lu, provides insight into the current steady state of the market, a phenomenon attributed to the persisting lack of supply. Richard urges listeners to approach property purchasing with thorough preparation—recommending building inspections, contract assessments, and keeping broader environmental concerns in mind. With a nod towards fiscal practicality, he cautions against chasing unrealistic property dreams on limited budgets. Richard predicts more borrowing and demand, possibly escalating property prices even further. He draws attention to construction challenges, which compound the supply issue, as borrowing and labor costs soar. Richard emphasizes the role of buyer's agents in securing advantageous deals and accessing elusive off-market opportunities. He illustrates how his tailored, experienced-driven approach can lead to significant client savings and more informed buying decisions. Richard’s contact information: Email (richard@elitepropertyconsulting.com.au). Visit Richard's website at www.elitepropertyconsulting.com.au/ to learn more.     Interested to be our Next Guest? If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit.  Just click on the link below. Schedule a Quick Pre-Interview Call     Do You Like Our Episode? We are happy to introduce you with our existing episodes with our awesome guests.  Click the link below to check out more of our episodes. Check Out More Episodes     Relevant Links from the Episode   Richard's Website: http://www.elitepropertyconsulting.com.au/ Sponsor: https://remostaff.com/ BetterScope Podcast: https://www.betterscope.show/ Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min  

37 min
How To Have a Thriving Business as a Coach with Cathy Smith
12 March 2024
How To Have a Thriving Business as a Coach with Cathy Smith

Welcome to the BetterScope Podcast In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.   Sponsored by RemoStaff This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations. Schedule a 15-minute Discovery Call with RemoStaff     Show Summary In this episode of BetterScope, we dive deep into the nuances of starting and running a successful coaching business with marketing expert Cathy Smith. Boasting over 35 years of experience, Cathy has transitioned from graphic design to marketing, and now specializes in helping coaches amplify their businesses.   Guest Bio Cathy Smith is an inspiring speaker, acclaimed author, and marketing expert with over 35 years in the industry. As the author of the Coaches Marketing Roadmap, she’s a leading authority in coaching and marketing, dedicated to helping coaches build successful businesses. Her approach blends traditional marketing with digital-age strategies, proven in her work with hundreds of businesses to enhance their brand and audience reach. The Coaches Marketing Roadmap distils Cathy’s vast experience into practical strategies for coaches at all levels, lauded for its real-world applicability and empathetic guidance. Known for her engaging, clear, and relatable style, Cathy’s workshops and keynotes are interactive and empowering, enabling attendees to immediately apply their learnings. Her contributions have made her a sought-after consultant and speaker in coaching and marketing communities.   Show Notes Join us on BetterScope where Cathy Smith shares her insights about how to have a successful business as a coach! Cathy Smith underscores the vitality of niche selection and audience targeting. She illustrates her point by citing her own experience with assisting legal professionals and paralegals in various towns. Cathy goes on to elaborate on the crucial task of choosing the right marketing platforms, urging coaches to consider their audience's hangout spots and their personal comfort with the platform. Cathy recommends that coaches concentrate on perfecting their craft and delegate non-core activities, such as bookkeeping, to others. She advises that coaches should adjust their session lengths based on the client's pre-existing knowledge and free time. Cathy touches upon the blurry lines between consulting, coaching, and mentoring, noting that in Australia, coaching is largely an unregulated field. However, she mentions specific qualifications and certifications pertinent to corporate coaching within the region. Cathy’s contact information: Email (coach@cathysmith.com.au), LinkedIn (https://www.linkedin.com/in/cathy-smith/).     Interested to be our Next Guest? If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit.  Just click on the link below. Schedule a Quick Pre-Interview Call     Do You Like Our Episode? We are happy to introduce you with our existing episodes with our awesome guests.  Click the link below to check out more of our episodes. Check Out More Episodes     Relevant Links from the Episode   Cathy's LinkedIn: https://www.linkedin.com/in/cathy-smith/ Sponsor: https://remostaff.com/ BetterScope Podcast: https://www.betterscope.show/ Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min

35 min
Mental Fitness for the Business with Susanne Mueller
11 March 2024
Mental Fitness for the Business with Susanne Mueller

Welcome to the BetterScope Podcast In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.   Sponsored by RemoStaff This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations. Schedule a 15-minute Discovery Call with RemoStaff     Show Summary In this episode, we conversed with Susanne Muller, a distinguished professional in sales, marketing, and coaching with an impressive educational background and professional credentials. Susanne shares her international journey from Switzerland to New York, her career development, and her challenges, including how running helped her.   Guest Bio Susanne Mueller, hailing from Switzerland and now based in New York, began her career in airline sales and marketing, gaining global exposure. With a Master’s in organizational development from Columbia University, a Bachelor’s in psychology from Marymount Manhattan College, and an executive coaching certificate, she's well-equipped. With experience in government and leading global projects for Nestlé, Susanne has coached leaders across industries, emphasizing mindful thoughts for success.   Show Notes Join us on BetterScope where Susanne Mueller will share her insights about being an Iron Woman and being mentally fit for business! Susanne discusses the power of networking, the diversity of her coaching clientele, and her devotion to lipstick leadership—aimed at empowering women leaders. Susanne advocates for daily well-being practices and is driven by a mission to improve the world through diversity and inclusion. She provides insights into the demanding life of an entrepreneur and the parallels between training for marathons, transitioning to triathlons due to injury, and setting sights on completing an Ironman—a testament to her focus on preparation and resilience. They discussed the importance of accountability, preparation, outsourcing, and social media visibility for business success, drawing analogies between physical challenges like climbing Mount Kilimanjaro and thriving in the business world. Susanne’s contact information: Email (smueller4@gmail.com), LinkedIn (https://www.linkedin.com/in/susanne-mueller-ma/).  Visit Susanne’s website at www.susannemueller.biz to learn more.     Interested to be our Next Guest? If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit.  Just click on the link below. Schedule a Quick Pre-Interview Call     Do You Like Our Episode? We are happy to introduce you with our existing episodes with our awesome guests.  Click the link below to check out more of our episodes. Check Out More Episodes     Relevant Links from the Episode   Susanne's Website: www.susannemueller.biz Sponsor: https://remostaff.com/ BetterScope Podcast: https://www.betterscope.show/ Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min  

34 min
Building Profitable Purpose-driven Business with Elona Lopari
11 March 2024
Building Profitable Purpose-driven Business with Elona Lopari

Welcome to the BetterScope Podcast In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.   Sponsored by RemoStaff This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations. Schedule a 15-minute Discovery Call with RemoStaff     Show Summary In the latest episode of Betterscope, Lyubo sits down with Elona Lopari, the CEO of The Life School and an accomplished author, to discuss the nuance and intricacies of nurturing a purpose-driven business. Known for her strategic approach to entrepreneurship, Elona imparts vital insights into the journey of business growth, drawing from her rich experience.   Guest Bio ​Elona Lopari is the Visionary CEO of The Life School , Speaker, Best Selling Author to numerous books, Show and Speaking Events Organizer to an audience of over 30,000 heart driven service based entrepreneurs and corporations.  She is both a servant community builder and a people connector.  She is a Prior Fortune 500 CEO also Featured in Disrupt, NY Weekly, Business Insider, CEO Weekly, The Business News & Famous Times.  She is the CEO of The Life School where they help Visionary Leaders CEOs grow legacy purpose driven businesses through Inner Alignment, Branding, Marketing, Sales and Team so that they can maximize their Impact and Income to do more good in the world.    Show Notes Join us on BetterScope where Elona Lopari shares her insights on how to build a profitable purpose-driven business! Throughout the conversation, Ilona extols the virtues of systemization, from the shift of one-on-one service models to more scalable one-to-many frameworks. She emphasizes the need for well-laid foundations in a venture's infancy to facilitate future expansion. Diving deeper, Elona highlights the essence of task clarity, hiring adeptly, and focusing on holistic growth over mere sales numbers.. Elona shares her motivational drive to which she recounts the profound personal and professional evolution that accompanied her five-plus years in business, producing six literary works including a treatise on purpose-led leadership. Elona reflects on entrepreneurship's broader significance — its power to support families and empower coming generations. Ideal entrepreneurs, as Elona depicts, are characterized by ambition, a quest for improvement, and unyielding commitment. She advises adopting self-reflection, honing one's intuition, and cultivating a supportive network. Elona’s contact information: Email (elonalopari@gmail.com), LinkedIn (https://www.linkedin.com/in/susanne-mueller-ma/). Visit Elona Lopari’s website at https://www.elonaloparicoaching.com/media-press-speaking.html to learn more.     Interested to be our Next Guest? If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit.  Just click on the link below. Schedule a Quick Pre-Interview Call     Do You Like Our Episode? We are happy to introduce you with our existing episodes with our awesome guests.  Click the link below to check out more of our episodes. Check Out More Episodes     Relevant Links from the Episode   Elona's Website: https://www.elonaloparicoaching.com/media-press-speaking.html Sponsor: https://remostaff.com/ BetterScope Podcast: https://www.betterscope.show/ Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min  

34 min
The Optimal Path to Success with Kevin Dunlap
8 March 2024
The Optimal Path to Success with Kevin Dunlap

Welcome to the BetterScope Podcast In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.   Sponsored by RemoStaff This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations. Schedule a 15-minute Discovery Call with RemoStaff     Show Summary In this episode of BetterScope, we explore the power of asking for help and the ripple effect of assisting others. Our guest, Kevin Dunlap, shares insights from his extensive experience in the entrepreneurial world, notably emphasizing the joy of helping others by providing jobs in developing nations. He echoes the importance of seeking external help, as illustrated by his own past challenges.   Guest Bio Kevin A. Dunlap is a seasoned entrepreneur with a diverse background. He started his entrepreneurial journey in 2004, initially focusing on real estate investment and teaching creative real estate techniques. Over the years, Kevin expanded his expertise, authoring several books on topics ranging from real estate to personal development. He also hosted a podcast, "Life's Little Lessons," where he interviewed entrepreneurs worldwide. In 2021, Kevin released his latest book, "Launch! – The A to Z in Creating a Successful Business." Today, he runs a business coaching venture, helping small business owners and solopreneurs elevate their ventures to new heights of success.   Show Notes Join us on BetterScope where Kevin Dunlap will share his insights and strategies honed through years of real world entrepreneurial experience! Kevin discusses his well-received book "Lease Options Made Easy" and the influential "Launch The A to Z in Creating a Successful Business," which led to the creation of the Optimal Performance Academy. Seeking to foster optimal performance in individuals, he touches on environmental responsibility and actionable steps for personal and business improvement. Kevin imparts actionable guidance for listeners seeking both business efficacy and a more fulfilled life. He extends an invitation to connect through his platforms—OptimalPerformanceAcademy.org and BusinessAmplified.net—for those listeners eager to enhance their habits and overall well-being. Kevin’s contact information: Email (kevin@optimalperformanceacademy.org),LinkedIn (https://www.linkedin.com/in/kevinadunlap).  Visit Kevin’s website at https://OptimalPerformaceAcademy.org to learn more.     Interested to be our Next Guest? If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit.  Just click on the link below. Schedule a Quick Pre-Interview Call     Do You Like Our Episode? We are happy to introduce you with our existing episodes with our awesome guests.  Click the link below to check out more of our episodes. Check Out More Episodes     Relevant Links from the Episode   Kevin's Website: https://OptimalPerformaceAcademy.org Sponsor: https://remostaff.com/ BetterScope Podcast: https://www.betterscope.show/ Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min  

35 min
Behind the Scenes of Scribes Copywriting Success with Ben Mackie
8 March 2024
Behind the Scenes of Scribes Copywriting Success with Ben Mackie

Welcome to the BetterScope Podcast In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.   Sponsored by RemoStaff This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations. Schedule a 15-minute Discovery Call with RemoStaff     Show Summary In this episode of BetterScope, Ben, from the Central Coast near Sydney, shares his lifelong passion for writing, which guided him to establish his copywriting business. Scribes Copywriting offers an array of services, from website content to sales letters, catering primarily to service-based businesses like real estate agencies and networking groups.    Guest Bio As the founder of Scribe Copywriting, Ben Mackie helps turn the daunting prospect of talking about what you do into a painless, straightforward process, just as easy as having a conversation. Ben understands what search engines like Google need, while also identifying just the right tone your copy needs to truly share your genius with the world. Whether it's copy for: * Websites * Blog articles * Ebooks * Sales letters * Email newsletters Or giving you professional feedback via personalised copy consultations, Ben takes the procrastination and the guesswork out of your marketing and gives you clarity - and a message that gets results.   Show Notes Join us on BetterScope where Ben Mackie will share his journey behind Scribe Copywriting's success! Ben discusses the power of AI in aiding copywriting while emphasizing its role as an assistant to human creativity. The success of Ben's strategies is showcased through significant improvements in clients' LinkedIn engagement and email campaign metrics. Additionally, he shares a story of imitation in the industry, taking it as a sign of his work's influence. However, challenges arise, such as parting ways with a client unopen to change, underscoring the need for adaptability in collaboration.  Ben and Lyubo both stresses the importance of utilizing time wisely, continuous learning, and small daily actions to promote environmental sustainability, like encouraging clients' eco-friendly initiatives and practicing waste reduction. Ben’s contact information: Email (ben@scribecopywriting.com.au), LinkedIn (www.linkedin.com/in/benmackiescribecopywriting). Visit Ben Mackie’s website at www.scribecopywriting.com.au to learn more.     Interested to be our Next Guest? If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit.  Just click on the link below. Schedule a Quick Pre-Interview Call     Do You Like Our Episode? We are happy to introduce you with our existing episodes with our awesome guests.  Click the link below to check out more of our episodes. Check Out More Episodes     Relevant Links from the Episode   Ben's Website: www.scribecopywriting.com.au Sponsor: https://remostaff.com/ BetterScope Podcast: https://www.betterscope.show/ Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min

32 min
How To Get Clearer on Your Business Marketing with Jennifer Benedek
5 March 2024
How To Get Clearer on Your Business Marketing with Jennifer Benedek

Welcome to the BetterScope Podcast In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.   Sponsored by RemoStaff This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations. Schedule a 15-minute Discovery Call with RemoStaff     Show Summary In this insightful episode of BetterScope, we're diving deep into the transformative world of marketing strategies with our special guest, Jennifer Benedek, who brings over two decades of expertise to the table. The conversation unfolds with a vital discussion on the significance of reflecting on past marketing strategies to refine future efforts.   Guest Bio Jennifer Benedek is a founder & director of FWD Focus specialises in marketing consulting and coaching, partnering with clients on their unique business marketing journey. Her passion is building confidence and reducing overwhelm in marketing so clients can experience small and big wins and successes to propel their businesses from more local operations to Australia-wide and global brands. Having a marketing, market research, business development, and sales background of over 25 years, advising across diverse industries. Her roles covered international, national, medium and small organisations and family-run and member-based organisations.    Show Notes Join us on BetterScope where Jennifer Benedek shares her marketing insight on businesses! The conversation unfolds with a vital discussion on the significance of reflecting on past marketing strategies to refine future efforts. Jennifer underscore the potency of video content, noting its unparalleled capacity for storytelling and engaging audiences. Another cornerstone of the dialogue centers on environmental sustainability, as businesses are called to adopt practices that not only benefit the bottom line but also the planet. Jennifer, advocates for a holistic perspective in marketing endeavors and suggests enlisting specialized support to focus on crucial areas effectively. Jennifer's contact information: Email (jenny@fwdfocus.com.au), LinkedIn (https://www.linkedin.com/in/jennifer-benedek/). Visit Jennifer Benedek’s website at https://www.fwdfocus.com.au to learn more.     Interested to be our Next Guest? If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit.  Just click on the link below. Schedule a Quick Pre-Interview Call     Do You Like Our Episode? We are happy to introduce you with our existing episodes with our awesome guests.  Click the link below to check out more of our episodes. Check Out More Episodes     Relevant Links from the Episode   Jennifer's Website: https://www.fwdfocus.com.au Sponsor: https://remostaff.com/ BetterScope Podcast: https://www.betterscope.show/ Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min  

32 min
Efficiency and Outsourcing with Joanna Zhang
29 February 2024
Efficiency and Outsourcing with Joanna Zhang

Welcome to the BetterScope Podcast In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.   Sponsored by RemoStaff This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations. Schedule a 15-minute Discovery Call with RemoStaff     Show Summary In this dynamic episode of BetterScope, Joanna Zhang shares insights on empowering entrepreneurs to scale their businesses by delegating tasks.   Guest Bio Joanna Zhang is a Virtual Back office Liberator as she helps established and growing entrepreneurs to focus on their own genius and delegate other operational tasks to a support team and see their business scale up. She used to be a financial planner and was in that field over 10 years with extensive experience of supporting senior advisers. Since she started her own business to structure and lead a team, she had personally experienced a lot of hurdles and challenges to hire, train, handle turn overs and manage the team. Eventually she started her own star team. She then realized that many entrepreneurs are in a similar situation of wanting to scale up their business but have limited budgets to have a fully functioning support team. She then started to think of sharing her team of resources with like-minded business owners as she offered to hold their hands as a valued partner going through the business journey of scaling up.   Show Notes Join us on BetterScope where Joanna Zhang will share her insights about efficiency and outsourcing! She discusses her journey from title leader to service and spiritual leader, emphasizing leading with purpose and love, even on a restricted budget. Joanna provides valuable advice on hiring, training, and managing teams, focusing on operating in genius zones for peak performance. The conversation explores challenges faced by solopreneurs and startups and introduces a flexible team model for support in areas like IT, accounting, and design. Joanna also discusses her commitment to visiting and empowering her virtual team and guiding clients through growth. Joanna discuss cost-effective talent acquisition and share success stories, highlighting the importance of collaboration and leading with heart in entrepreneurship. Joanna’s contact information: Email (welcome@entrepreneursoulmate.com), LinkedIn (https://www.linkedin.com/in/joanna-zhang-8116b153/), Facebook (https://www.facebook.com/theoperationsgenius). Visit Joanna's website at https://operationsgenius.net/ to learn more.     Interested to be our Next Guest? If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit.  Just click on the link below. Schedule a Quick Pre-Interview Call     Do You Like Our Episode? We are happy to introduce you with our existing episodes with our awesome guests.  Click the link below to check out more of our episodes. Check Out More Episodes     Relevant Links from the Episode   Joanna's Website: https://operationsgenius.net/ Sponsor: https://remostaff.com/ BetterScope Podcast: https://www.betterscope.show/ Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min  

33 min
From Tragedy to Triumph: How Writing a Book Can Help You Overcome Adversity and Transform Your Life with Sue Kennedy
23 February 2024
From Tragedy to Triumph: How Writing a Book Can Help You Overcome Adversity and Transform Your Life with Sue Kennedy

Welcome to the BetterScope Podcast In BetterScope we Unpack the Human Story Behind the Headlines! Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference. Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future. So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.   Sponsored by RemoStaff This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations. Schedule a 15-minute Discovery Call with RemoStaff     Show Summary In this captivating episode, Sue Kennedy, an esteemed book coach and founder of Author Academy, shares her remarkable journey of triumph over adversity through the therapeutic power of writing and art.   Guest Bio Sue Kennedy, Founder and CEO of Author Academy, Sue Kennedy Publishing, Author Academy Bookstore and Healing with Art. With over three decades of book coaching, publishing, speaking, and most importantly, real-life, in-the-trenches business experience, her view is radically different.   Sue, sometimes referred to as the “People Whisperer” for her coaching skill that brings out the best in people, is known for her practical, street-savvy style. She shares her success and guides others through her 5-step unique process to write and publish their book. She has a diploma in Art Therapy, Neurographica Specialist Coach and she is an International Intuitive Coach/Artist, with these she has brought them together to create her own unique program to empower others. Also, Sue is also the co-host of the podcast called “Full of Words”.   Show Notes Join us on BetterScope where Sue Kennedy shares her remarkable journey of triumph over adversity through the therapeutic power of writing and art! With over three decades of experience, Sue outlines her 5-step process to guide aspiring authors through writing and publishing their books, emphasizing the transformative potential of every individual's story to inspire others. Despite challenges like self-doubt and language barriers, Sue encourages writers to pursue their passion, offering practical advice for every stage of the writing journey. From the preference for physical books to inspiring success stories, Sue's insights resonate deeply with listeners, motivating them to engage with her free resources and embark on their own writing journeys. Through Sue's guidance and unwavering belief in the impact of storytelling, she demonstrates that anyone can write a book and leave a lasting mark on the world. Sue’s contact information: Email (sue@authoracademy.com.au), LinkedIn (https://www.linkedin.com/in/authoracademy/).  Visit Sue’s website at www.authoracademy.com.au to learn more.     Interested to be our Next Guest? If you like our contents and is interested about being a guest or you know someone in your network who would be an awesome guest, then you – or them – can schedule for a 15-minute pre-interview to see if we are a good fit.  Just click on the link below. Schedule a Quick Pre-Interview Call     Do You Like Our Episode? We are happy to introduce you with our existing episodes with our awesome guests.  Click the link below to check out more of our episodes. Check Out More Episodes     Relevant Links from the Episode   Sue's Website: www.authoracademy.com.au Sponsor: https://remostaff.com/ BetterScope Podcast: https://www.betterscope.show/ Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min    

30 min
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