Hosted by Susan Quinn
Episodes
33
Latest episode
Aug 2026
Language
EN-US
Better Experiences by Design™ is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences.
Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
The American Dream is easy to celebrate and hard to build. What does it actually take to turn a family business into a $3 billion company without losing what made it worth building? In this episode of Better Experiences by Design, host Susan Quinn sits down with Matt DeSoto, President and CEO of MITER Brands, to trace the business growth strategy behind one of North America's largest window and door companies. Their conversation covers the hard choices that carried the company through the Great Recession, the courage to set a vision and hold it, and why culture is the only thing that turns a growth strategy into lasting success. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
In this episode of Better Experiences by Design , Susan Quinn sits down with Dr. Garrett Westlake, Executive Director of the da Vinci Center for Innovation at VCU and Google AI Faculty Fellow, to explore how AI is reshaping the competitive landscape and what it actually takes to stand out in a world where the playing field is leveling fast. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
In this episode of Better Experiences by Design, Susan Quinn sits down with Tom Martin—sales strategist, author of The Invisible Sale, and founder of the Painless Prospecting system—to explore why most business development efforts fail and what the science of persuasion reveals about getting to yes more often. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
In this episode of Better Experiences by Design, Susan Quinn speaks with Tom Gayner, CEO of Markel Group, about his perspective on what actually drives long-term success. Rather than a single bold move or a series of strategic pivots, it’s a set of principles, applied consistently over time. From learning leadership in his father’s office to helping scale a company to 22,000 people, Gayner’s approach is rooted in curiosity, discipline, and a deep belief in doing right by others. This episode is a powerful reminder that great companies aren’t defined by what they do — but by how consistently they live what they believe. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
In this episode of Better Experiences by Design, Susan Quinn sits down with John Asbury, CEO of Atlantic Union Bank, to explore what it takes to transform a regional bank into a high-performing challenger brand in a rapidly consolidating industry. When John joined the bank in 2016, it faced a defining choice: grow with intention or be acquired. Instead of playing it safe, John and his board pursued what he calls “escape velocity” — scaling strategically to compete with large national banks while preserving the responsiveness of a community institution. But strategy alone doesn’t sustain growth. Culture does. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
In this episode, we sit down with Stephen Steers, author, consultant, and keynote speaker, for a strategic conversation about growth, storytelling, and the value that’s already inside your existing client base. Stephen breaks down how organizations can find revenue growth without chasing new leads, simply by asking better questions, reframing client conversations, and making storytelling a strategic business practice rather than just a sales tool. He also explains why curiosity is one of the most underrated engines of growth, how to empower every team member to spot new opportunities, and why “selling less” often leads to more revenue and stronger client relationships. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
Artificial intelligence isn’t just reshaping marketing — it’s redefining how organizations learn, scale, and make smarter decisions. In this episode of Better Experiences by Design, Susan Quinn sits down with Jim Sterne, internationally recognized author, speaker, and founder of the Marketing Analytics Summit, to explore how generative AI, analytics, and human-centered strategy are converging to create meaningful customer experiences. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
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