Building Oregon’s Outdoor Business Community with OOA Founders Gary Bracelin and Van Schoessler
Send us Fan MailWe’re recording outdoors at Smith Rock State Park in a coproduction with StoryBooth, and the setting fits the story: Oregon Outdoor Alliance was built by people who wanted the outdoor industry to feel as connected as the places we all love to be. We talk with founders Gary Bracelin and Van Schoessler about what Bend looked like when industry talent felt scattered, the recession made growth feel uncertain, and “community” was more wish than reality.Van and Gary walk us through the early economic development push to recruit big outdoor companies, the tough questions they heard at Outdoor Retailer, and the moment they realized the smarter move was to back the businesses already in Oregon. From picnic-table planning to that first packed gathering at Pine Mountain Sports, you can hear how a network forms when people finally have a reason to show up for each other. We also reflect on the influence of Central Oregon legend Bob Woodward and how “think bigger” became the mindset that turned a local idea into a statewide outdoor industry association.Along the way, we unpack what OOA actually does for outdoor brands and professionals: talent connections, peer support, partner resources, and the kind of chance conversations that turn into hires, collaborations, and new product lines. Gary shares how the Bend Outdoor Work accelerator grew out of the same spark to give outdoor product startups deeper support, and proof that community can become real influence.If you work in outdoor recreation, outdoor products, or you’re building a business in Oregon, hit play and take notes. Subscribe, share this with a friend in the outdoor industry, and leave a review with the one kind of connection you want your local community to make easier.The Circling Podcast is proud to be in partnership with Bend Magazine. Claim your five-dollar annual subscription when you visit www.bendmagazine.com and enter promo code: PODCAST at checkout. Your subscription includes 6 issues of our regions top publication celebrating mountain culture, and four bonus issues of Bend Home and Design, the leading home and building design magazine in Central Oregon. Support The Circling Podcast:Email us at: thecirclingpodcast@bendmagazine.comJoin the Circling membership: patreon.com/Thecirclingpodcast Follow us on Instagram @thecirclingpodcast @bendmagazineCover Song by: @theerinsmusic Bend Magazine. Remember to enter promo code: Podcast at checkout for your five-dollar annual subscription. https://bendmagazine.com. BOSS Sports Performance: https://www.bosssportsperformance.comBack Porch Coffee: https://www.backporchcoffeeroasters.comStory Booth: https://www.storyboothexperience.comRemember, the health of our community, relies on us!










