Behind the Sale

Hosted by Princess B

Business Management Marketing

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Dec 2025

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About the show

Welcome to Behind the Sale. A podcast about sales & leadership in the high ticket space, designed to help you level up your skills as a leader. The show is hosted by Princess B, an anxious chicken turned dynamic leader. In each episode, she shares challenges, advice, & lessons learned while navigating the high ticket sales space. Her goal is to become the best leader she can be while transforming lives in the process. Don’t miss out on these life-changing lessons and invaluable insights - follow the Behind the Sale podcast for your regular dose of inspiring content.

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60 recent

January 11, 2024Episode 115 min

Do or Die: How I 3x My Close Rate in 90 Days

In this episode, Princess B talks about the decision that changed everything. The "Do or Die Challenge" served as the catalyst for her to triple her close rate in just 90 days. This episode covers: - What is the Challenge - The top 3 takeaways from the challenge - How she’s able to maintain consistent results Follow the podcast @behindthesale on all platforms Connect with me on Instagram: https://www.instagram.com/behindthesale_podcast

January 20, 2024Episode 240 min

Lions vs. Hyenas: How to Out-Dominate the Alpha

In this episode, Princess and Noah Axtell discuss: - How to lead type A personalities on sales calls - How to manage high-performing sales teams - Actionable steps you can take TODAY to become a more effective leader Follow the podcast @behindthesale on all streaming platforms. Connect with me on Instagram: https://www.instagram.com/behindthesale_podcast

January 31, 2024Episode 342 min

Camron Sayyah: How to Use Covert Persuasion To Influence

In this episode, Princess B and Camron Sayyah discuss how to use principles of covert persuasion to be more influential leaders both in & out of sales conversations. You’ll learn about psychological and body language hacks that you can implement today to level up your communication skills. You can reach out to Camron Sayyah here: https://www.facebook.com/camron.sayyah Follow the podcast @behindthesale on all platforms. Connect with me on Instagram: https://www.instagram.com/behindthesale_podcast

February 11, 2024Episode 450 min

Unleashing Your Potential: How to Transform from Mediocre To Elite

In this episode, Princess B and Nick Schroder discuss how to challenge people effectively, how to reframe people’s mindsets, and how to maintain leadership on sales calls. You’ll learn the subtle, impactful nuances that make the difference between mediocre people and elite leaders. Some of these nuances include: - how to reframe people's mindsets without creating resistance - how to challenge people at every stage of the call - how to build the confidence to challenge people - how to love the game of sales You can connect with Nick Schroder here: https://www.facebook.com/nick.schroder1 Follow the podcast @behindthesale on all platforms so you never miss an episode. Connect with me on Instagram: https://www.instagram.com/behindthesale_podcast

February 18, 2024Episode 549 min

Elevate Your Influence: Expert Positioning & Pre-Handling Objections

In this episode, Princess B and Toyan St. Hilaire discuss how to position yourself as an expert, how to pre-handle some of the most frustrating objections BEFORE the pitch, and how to overcome the “I want to speak to the business owner” smokescreen. These are just some of the ways Toyan is able to get consistent “objection-less” closes on $50k+ deals. You don’t wanna miss this one. You can connect with Toyan St. Hilaire here: https://www.facebook.com/toyan.hilaire Follow the podcast @behindthesale on all platforms. Connect with me on Instagram: https://www.instagram.com/behindthesale_podcast Connect with me on FB: https://www.facebook.com/profile.php?id=100085574899029

March 3, 2024Episode 737 min

Before & After the Sale: How to Maximize Every Opportunity

In this episode, Princess B and Tom Shadrack discuss how to make the most of the setter/closer dynamic, how to handle refund requests, and how to turn one sale into two with a dialed-in referral process. If you want to learn how to maximize every opportunity, you won't want to miss this one. Connect with me on Instagram: https://www.instagram.com/behindthesale_podcast Connect with me on FB: https://www.facebook.com/profile.php?id=100085574899029

March 3, 2024Episode 635 min

Deep Dive With Bill Walsh: How To Become Top 1% in Sales

In this episode, Princess B and Bill Walsh discuss what it takes to become the top 1% in sales, how to outperform in your industry, and how to select quality talent for your team. If you want to learn what’s required to perform at an elite level, from the man who has outperformed EVERYONE ELSE in the industry, you won’t want to miss this one. You can join Bill Walsh’s FREE community here: https://www.facebook.com/groups/740815757350519 Connect with me on Instagram: https://www.instagram.com/behindthesale_podcast Connect with me on FB: https://www.facebook.com/profile.php?id=100085574899029

March 8, 2024Episode 844 min

CommunicateNow Podcast Episode: Sales & Leadership With Princess

In this episode, Princess B and Stephen Smith discuss what it takes to be a powerful leader, & what it takes to push past fear, what it takes to be untouchable. If you want to learn the mindset shift that has enabled me to go from being a scarred little mouse, to becoming a fierce leader, then stay tuned. You can connect catch other episodes of CommunicateNow, here: https://www.youtube.com/@CommunicateNow84 Connect with me on Instagram: https://www.instagram.com/behindthesale_podcast Connect with me on FB: https://www.facebook.com/profile.php?id=100085574899029

March 10, 2024Episode 947 min

Remote Boys Roundtable: Why is the Script Not Working?!

In this episode, Princess B and the Remote Boys discuss all the juicy nuances around sales calls including conversational flexibility, when to turn someone away - even when they’re begging you to take their credit card - and self-promotion. If you want to learn how to navigate all the nuances of high ticket sales so you can shorten your learning curve… then you won’t wanna miss this one. You can catch the Remote Boys Podcast here: https://www.youtube.com/@Remote_Boys/featured Connect with me on Instagram: https://www.instagram.com/behindthesale_podcast Connect with me on FB: https://www.facebook.com/profile.php?id=100085574899029

March 18, 2024Episode 1045 min

Side Door Networking with Christian Jack: How To Maximize Connections

Princess B and Christian Jack discuss how to take your sales career to the next level. We delve into the power of leveraging the three R’s - results, reputation, & relationships to stand out from the crowd & land your dream opportunities. Some of the topics include: Networking Strategies - Learn actionable techniques for expanding your network and forging meaningful connections. Overcoming Fear of Being Seen - Learn how the man himself was able to overcome his fear & build his brand. Treating Yourself as an Asset - Learn how to stand out from all the needy sales reps out there begging for a role and come to the table as a business. Tune in to get the juice so you can finally stand out from the crowd & make our dreams a reality. You can access Side Door Networking Here: https://www.christianjack.com You can connect with Christian Jack here: https://www.facebook.com/christian.jack.58152 Follow the podcast on Instagram: https://www.instagram.com/behindthesale_podcast