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Beer Branding Trends

Beer Branding Trends

Hosted by CODO Design

BusinessEducationArtsFoodInterviews guests

Episodes

115

Latest episode

Jun 2026

Language

EN

About the show

Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies. Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer. Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands. If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow. New episodes every two weeks.

Listen to episodes

60 recent
June 9, 202627 min

114 - Rethinking Hard Tea: How Big Ditch Brewing built Jest, a brand with a clear point of view

Points of discussion: 1. How we built the Jest Hard Tea brand [Case study] 2. Big Ditch Brewing  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

June 2, 202612 min

113 - The Half & Half opportunity

Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

May 19, 202624 min

112 - The case for — and against — hyper provenance

Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

May 5, 202639 min

111 - Welcome to Function 2.0

Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

April 21, 202629 min

110 - The rise — and risk — of light flagship extensions

Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

April 7, 202615 min

109 - The hidden risk of launching an NA brand

Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

March 24, 202621 min

108 - The evolving role of beer style names in brand positioning

Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

March 10, 202632 min

107 - Small Beer, big opportunity?

Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

March 2, 20261 hr 26 min

106 - CODO's 2026 Beer Branding Trends Overview

Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

February 17, 202656 min

105 - How CODO Rebranded Countermeasures (Feat. Austin Sawyer)

Points of discussion:1. How CODO Rebranded Countermeasures [Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

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