
Personal Branding Is About Becoming Understood, Not Becoming Famous
For a long time, Naya thought personal branding was only for influencers who wanted thousands of followers and daily photoshoot content. But navigating a non-linear career across banking, operations, product management, startup incubation, and founding GigSecure made her realize something deeper: whether you deliberately build a brand or not, people are forming an idea of who you are. In this episode, Naya unpacks why personal branding isn't about becoming famous it's about becoming understood. She explores why good work doesn't always speak for itself, how documenting process creates evidence, and how to make your true professional capital visible without performing expertise or posting constantly.















