Leveraged

Hosted by Demi Yeager

Business Entrepreneurship Health Fitness

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Episodes

117

Latest episode

Mar 2026

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About the show

Leveraged is the go-to podcast for fitness and wellness professionals who want to master the business side of their industry—the stuff your CPT definitely didn't teach you. Hosted by Demi, a multi-six-figure business mentor and consultant, each episode unpacks one of your burning questions about what it really means to be an entrepreneur in the fitness, wellness, and service provider world. From business strategy and personal growth to the unfiltered realities of going from fit pro to CEO, we're cutting through the noise and giving you the tools to build a thriving, sustainable business. No fluff, no BS—just actionable insights to help you leverage your expertise and scale with confidence.

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60 recent

March 13, 202613 min

116: Buying Back Your Time: The Shift From Solopreneur to Entrepreneur

Most businesses start the same way: one person doing everything. But not every founder becomes an entrepreneur. In this episode of Leveraged, Demi breaks down the critical difference between being a solopreneur and becoming a true entrepreneur, and why so many business owners unknowingly stay stuck doing everything themselves. She introduces the concept of the "pain line" — the moment where your business, health, relationships, or time begin to break down because everything depends on you. At that point, you have a decision to make: Stay small to avoid the discomfort… or restructure your business so it can actually scale beyond you. Demi shares the exact audits she's been doing inside her own companies over the past 60 days and the shifts happening inside Retention Ready and Savage Solutions as they double down on building businesses designed for scale. In this episode, you'll learn: • The real difference between growing revenue and scaling a business • Why many founders unconsciously choose to stay solopreneurs • How to identify the clients you actually help best • Where your time should truly be spent as a founder • What you should own, delegate, automate, or eliminate Whether you're a coach, consultant, practice owner, or service-based entrepreneur, this episode will challenge how you think about growth. Because the real question isn't whether you can grow. It's whether you're willing to build something bigger than just you.

September 25, 202513 min

115: Lead Gen IRL - How to Get Clients OFFLINE

If Instagram disappeared tomorrow, could you still sign clients? If not, you're building a fragile business. In this episode, I'm teaching you how to generate leads offline using real-life strategies that work in any city, for any service — from fitness coaching to med spas. These are the exact plays we teach in Module 10 of BSTCA, and they've helped clients build momentum without waiting on reels to go viral. What You'll Learn: 5 in-person marketing plays that drive real results How to confidently pitch your offer in public The art of the follow-up — without being awkward or salesy How to use strategic partnerships and local events to build a client pipeline Apply to BSTCA: Want to master both online and offline lead generation? Apply to BSTCA here.

September 10, 202523 min

114: Service-Based Biz Bootcamp: How to Scale Your Biz (and Stop Burning Out)

This one's for the spa owners, salon founders, and wellness professionals who are fully booked but still financially stuck. Whether you run a hormone clinic, med spa, or healing studio — this episode walks you through the five-part framework I use to scale service businesses into multi-6-figure brands. And yes, I've helped scale a brick-and-mortar gym into six locations, plus consulted for dozens of local brands — so this isn't theory. It's what works. What You'll Learn: Why being "booked out" is not the same as being scalable The 5 levers every service business must optimize to grow How to turn one-off appointments into recurring revenue A real client example of a hormone clinic that doubled their MRR Want done-for-you marketing for your spa or studio? DM me "GROW" on Instagram or visit https://www.instagram.com/demiyeager/ to connect.

August 28, 202517 min

113: Group Coaching & Mentorship ROI: What It Really Takes

Buying the mentorship doesn't guarantee the result. How you show up for it does. This episode is a straight-talking breakdown of how to be the kind of client who gets the ROI from a group program — without waiting to feel ready, perfect, or "caught up." If you've invested in coaching before and didn't get what you wanted… this one's for you. What You'll Learn: The difference between enrolling and executing 3 traits of high-ROI clients inside group mentorships What's actually holding you back from asking better questions and taking faster action How to stop lurking and start leading — even if you're brand new Apply to BSTCA: Want mentorship that teaches you how to build a business and lead like a pro? Apply to Becoming Savage: The Coaching Academy at https://demiyeager.com/coaching

August 14, 202520 min

112: The Ultimate Client Retention Playbook

If you're only focused on getting new clients, you're leaving money on the table. Retention is the most underrated (and profitable) skill in coaching — and it's one we systemize inside BSTCA. In this episode, I'm breaking down the retention frameworks that help our coaches re-sign 80%+ of their clients, create predictable MRR, and build brands that don't rely on constantly chasing the next sale. What You'll Learn: The 3 R's of retention: Results, Relationship, and Re-sign runway What coaches get wrong when trying to "support" clients How onboarding, feedback loops, and mid-program pivots boost re-sign rates The exact timing and strategy we teach for pitching renewals Need help with retention? Send me a DM with the word "RETENTION" today.

July 31, 202518 min

111: Two Undercharging Underdog Stories (And What Changed Everything)

Still charging the same price you did when you started? It's time to fix that. In this episode, I'm breaking down two real client stories where undercharging was draining their income, confidence, and energy — until we made one bold shift. If you've been scared to raise your prices or feel like no one will pay more, these stories will challenge everything you've been telling yourself. What You'll Learn: Why "just wanting to help people" is ruining your revenue The real cost of being the "affordable coach" How two women went from overworked and underpaid to consistent $5K–$6K months A pricing audit framework you can apply today Need coaching help? Not sure where to start? Join our FREE Facebook Community by tapping this link.

July 17, 202516 min

110: The Truth About Why You're Not Making Money Online Yet (Even Though You're Trying Everything)

Let's get one thing straight: posting daily, tweaking your niche, and downloading freebie after freebie isn't a business strategy — it's a distraction. In this episode, I'm giving you the real reasons you're not making money online yet, even though you feel like you're "doing all the things." If you're exhausted from hustling with no traction, stuck in low-income months, or second-guessing whether you're even cut out for this — this episode is going to hit. I'll walk you through the exact mistakes we fix inside Becoming Savage: The Coaching Academy (BSTCA) that turn overwhelmed coaches into consistent closers with structure, confidence, and $3K–$10K months — without adding more chaos to their life. Inside this episode: 💰 The 3 reasons you're stuck (and none of them are about how often you post) 💰 Why "more effort" without strategy = burnout with no results 💰 Real client case studies who stopped spinning and started scaling 💰 What happens when you finally build with structure, not guesswork 💰 A behind-the-scenes look at how BSTCA creates traction for coaches ready to go full-time 🚨 Tired of 'trying everything' and getting nowhere? BSTCA gives you the business blueprint to finally go full-time, sign high-ticket clients, and create the kind of income that doesn't rely on guesswork, reels, or begging people to book a free call. 📝 Apply now → https://demiyeager.com/coaching 📲 DM me "READY" on Instagram and I'll send you the details → @demiyeager

July 3, 202520 min

109: How We Build Online Coaching Businesses That Don't Burn You Out

You didn't leave the gym to work 10-hour days in your kitchen, glued to your phone, customizing every check-in and answering DMs at midnight. In this episode, I'm exposing how most online coaches accidentally build a new version of burnout — just with a Wi-Fi signal — and what we do inside BSTCA to stop that from happening. I'll walk you through the exact systems, delivery methods, and boundaries we build with our clients so they can grow their income without losing their freedom, energy, or sanity. If you're making money but still feel maxed out, this episode is your permission slip to scale smarter. Inside this episode: 🔥 The most common burnout traps online coaches fall into 🔥 The 3-part Anti-Burnout Business Model we use in BSTCA → Clear Offer Delivery → Enforced Boundaries → Scalable Systems as well as... 🔥 Real client examples of creating freedom and structure 🔥 Why retention, delivery, and offboarding are your secret growth tools Want to scale without selling your soul? Inside Becoming Savage: The Coaching Academy, we help coaches build systems that don't just sign clients — they retain them. We teach you how to automate your onboarding, simplify your delivery, and implement client experience SOPs that save time and increase renewals. 📝 Apply to BSTCA → https://demiyeager.com/coaching 📲 DM me "FREEDOM" on Instagram to get the full breakdown → @demiyeager

June 26, 202525 min

108: The Sales Moves That Separate Leaders From "Hobby Coaches"

Still afraid to talk about your offer? Hiding in your DMs? Ghosting warm leads? That's hobby coach energy — and it's killing your business. In this episode, I'm calling out the behaviors that keep coaches broke, burnt out, and scared to sell. Then I'm walking you through the exact sales foundations we teach inside BSTCA that turn unsure coaches into confident closers — even if they've never sold a high-ticket program before. Whether you're new to sales or just tired of chasing leads that ghost you, this episode will help you finally step into your role as the CEO of your business — not just a content creator with good vibes. Inside this episode: ➡️ How to know if you're operating like a hobby coach (even if you think you're "doing all the things") ➡️ The BSTCA Sales Framework: Prequalify → Nurture → Pitch → Close ➡️ Why emotional regulation is your secret sales weapon ➡️ Real client results: from sales dread to $3–5K pay-in-full wins ➡️ How we train coaches to sell — not just hand them scripts Ready to actually learn how to sell like a pro? Becoming Savage: The Coaching Academy teaches you how to stop winging it and start converting with confidence. You'll learn to master your DMs, run effective sales calls, handle objections, and close clients consistently — even without a huge audience. 📝 Apply now → https://demiyeager.com/coaching 📲 DM me "SALES" on Instagram to get the breakdown → @demiyeager

June 18, 202530 min

107: Why Posting Consistently Isn't Your Problem — You Don't Know What You're Selling

"If I could just get more consistent with content…" Nope. That's not the problem — and you know it. In this episode, I'm breaking down the real reason your content isn't converting — it's not that you're not posting enough… it's that you're unclear on your offer, your messaging is muddy, and your profile isn't built to sell. We're digging deep into the difference between just "showing up" online vs. building a personal brand that actually brings in clients. I'm also pulling back the curtain on the exact strategy my clients inside BSTCA use to turn Instagram into a conversion machine — without posting every day or burning out on reels. If you're posting, but not profiting — press play immediately. Inside this episode: ➡️ Why content isn't your problem — your clarity is ➡️ The difference between noise and authority online ➡️ The 4 profile mistakes that silently repel leads ➡️ What "Power Positioning" is — and how it helped Christina sign cold leads in a week ➡️ A BTS look at how BSTCA clients turn content into cash Need to detox your content strategy? In Becoming Savage: The Coaching Academy, we don't teach you how to "go viral." We teach you how to market like a professional, communicate like a CEO, and build a brand that converts cold leads into coaching clients on autopilot. 📝 Apply now → https://demiyeager.com/coaching 📲 DM me "POWER" on Instagram to get the full breakdown → @demiyeager