Slay The Spray

Hosted by Kelly Callaghan

Business Marketing

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Episodes

170

Latest episode

Jun 2026

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About the show

What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.

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60 recent

June 14, 20261 hr 7 min

Spray Tans & Sinners: Mobile Tanning Tips, TikTok Growth, and Staying Authentic

In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't always felt welcoming. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How Emily used authentic, unscripted vlogs of her mobile spray tan appointments to build trust and grow a loyal client base on TikTok. The practical systems Emily uses for mobile spray tanning, including time-blocking, mileage limits, a minimal mobile bag, and safety tools like InvisaWear bracelets. How Bestie Tanning Sessions, Hospitality Discounts, and Partnerships with tattoo shops and salons help maximize group bookings. Why Emily chooses spray tan solutions based on brand values and inclusivity, not just product performance. Emily's path from mobile tanning to opening her own studio room, including how she's hiring and compensating her first employee. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

June 8, 202618 min

Turning Pain Into Power: How My Darkest Moment Changed Everything

In this episode of Slay The Spray, Kelly Callaghan shares her raw and deeply personal journey of hitting rock bottom after a devastating divorce, and how she transformed her darkest moments into the fuel that built her thriving business and community. By the end of this episode, you will learn about: How to turn your pain into power and use hardship as a catalyst for growth Why no one is coming to save you and how owning that truth changes everything The importance of resilience when your business and personal life are falling apart simultaneously How to trust your gut and stay aligned with your vision no matter what life throws at you Why giving up on your dreams is never the answer, even when you're at your lowest Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

June 1, 2026Episode 1426 min

Collaboration vs Competition: The Real Industry Talk

In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey from having a scarcity mindset to embracing collaboration, networking, and genuine industry friendships. She gets real about what collaboration over competition actually looks like in the spray tan world — the good, the bad, and the downright fake. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How shifting from a scarcity mindset to an abundance mindset can completely transform your business Why "collaboration over competition" isn't always true and when to walk away The green flags and red flags to watch for when collaborating with brands and artists How to network authentically without feeling fake or salesy How to protect your time, energy, and peace when a collaboration stops feeling right Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

May 25, 202635 min

Everything You Need to Know About Slay the Spray 2027

In this episode of Slay The Spray, Kelly Callaghan shares her heartfelt vision behind the annual Slay The Spray event, why she created it, who it's truly made for, and what makes the 2027 Los Angeles event the most ambitious and transformational one yet. She gets real about the power of making bold decisions, betting on yourself, and walking into a room that can completely change the trajectory of your spray tan business. By the end of this episode, you will learn about: How Kelly turned a gap in the spray tan industry into a thriving annual event built on community, education, and women empowering women Why indecision is secretly killing your business and how saying yes to something scary can unlock a new level of confidence and momentum How to choose the right ticket tier whether you're a complete beginner or a seasoned veteran to get the most out of the event What makes Slay The Spray different with its unique mix of education, fun, connection, and high-vibe community that keeps women coming back year after year What's new for 2027 including a bigger crowd, deeper experiences, more audience involvement, extended mastermind sessions, and flexible payment option Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

May 19, 202636 min

The Metrics Every Spray Tanning Business Owner Needs to Track

In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey of managing explosive 150% month-over-month growth at her e-commerce brand X-tan Sunless — including the scary reality of investing a down-payment-sized sum in inventory and discovering she had been unknowingly losing money on one of her bestselling products for years. She breaks down why revenue alone is never the full story and walks spray tanning artists through the exact numbers they need to track to build a truly profitable and sustainable business. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: Why a bigger number on paper doesn't always mean more money in your pocket. How to price correctly by accounting for every hidden expense you've been ignoring. How to earn more from the clients you already have without hustling for new ones. Why keeping a client is always cheaper and smarter than chasing a new one. Why month-to-month numbers lie and what to track instead. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

May 11, 202634 min

10X Is Easier Than 2X: The Mindset Shift That Changes Everything

In this episode of Slay The Spray, Kelly Callaghan shares how the concept from "10x Is Easier Than 2x” completely shifted her approach to business, money, and energy. She opens up about doing everything herself, battling ADD and burnout, and how moving from doer to visionary helped her simplify, delegate, and focus only on what truly moves the needle. You’ll also get practical exercises to step into your 10x self, clarify your big vision, and stop operating like the 2x version of you. Use code PODCAST for 15% off your order at xtansunless.com. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: The difference between 2x vs 10x thinking and why 10x actually feels easier once you stop trying to do everything. How to identify and eliminate low-level tasks using a simple paper exercise. How to apply the 80/20 rule so you double down on the 20% of offers, content, and services that drive most of your revenue. Practical ways to prevent burnout and decision fatigue by simplifying and putting systems in place. A daily visualization practice to embody your future and make decisions as her right now. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

May 4, 202632 min

From Burnt Out to Booked Out: How Your First Hire Changes Everything

In this episode of Slay The Spray, Kelly Callaghan shares her real, behind-the-scenes journey from 16-hour days and burnout to buying back her time through smart hiring, better systems, and leveraging tools like ChatGPT, VAs, and GlossGenius so spray tan artists can actually grow without doing it all themselves. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: Signs you are ready to hire and no longer do everything alone. How to decide what to delegate first so you free up the most time. Common hiring mistakes Kelly made and how you can avoid them. Starting small with Virtual assistants, Admin help, and Social media support. Creating simple systems and SOPs so your first hire actually works out. To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Slay The Spray!

April 27, 202634 min

Why You Don’t Need 10 Solutions to Be a Great Spray Tan Artist

In this episode of Slay The Spray, Kelly Callaghan shares her step-by-step approach to simplifying your spray tan solution wardrobe so you can stop hoarding bottles, reduce confusion, and deliver consistent, high-level results every time. She breaks down why more solutions don’t equal better artistry, introduces the Bronzite line as a neutral, brown-based core system, and explains how to use drops and DHA percentages strategically instead of guessing with every client. Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST. By the end of this episode, you will learn about: Why having too many solution brands and bases destroys your confidence and consistency. How a neutral, brown-based core solution like Bronzite can work on almost every skin tone. The role of quality ingredients in longer-lasting, better-fading tans. How climate affects solution performance and what Bronzite is designed to handle. How to customize tans simply with violet, red, and green drops—without overloading your shelves or your brain. To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Slay The Spray!

April 21, 202627 min

How to 3X Your Ticket: Turning Every Client into a $150+ Appointment

In this episode of Slay The Spray, Kelly Callaghan shares her simple, actionable strategy to help spray tan artists dramatically increase their revenue per client using premium solutions and smart retail, without feeling salesy or needing a huge client base. By the end of this episode, you will learn about: How to turn a basic $50 tan into a $90–$150 ticket with small, intentional upgrades. Positioning premium solutions so clients happily pay more for better, longer-lasting results. Using retail products (scrub, body wash, tan extender) to boost income while genuinely improving client results. Having natural, friendly sales conversations that feel like helping, not pushing. A simple 30-day challenge to consistently offer at least one retail product per client and start permanently raising your average ticket. To follow Kelly’s story, connect with her on the Slay the Spray Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Slay The Spray!

April 13, 202643 min

You Don't Need More Strategy - You Need a New Identity

In this episode of Slay The Spray, Kelly Callaghan shares how to step into the highest version of yourself as a spray tan artist while keeping your business simple and sustainable. She dives into identity shifts after motherhood, the power of choosing who you want to become, and how her Bronzite solution helps artists avoid overwhelm and deliver consistent, natural-looking results. Use code PODCAST for 5% off your order at xtansunless.com. By the end of this episode, you will learn about: How to choose and embody your next-level identity instead of staying stuck in old patterns. How confirmation bias makes your brain prove whatever story you tell yourself. A thought-reframing exercise to turn negative self-talk into powerful new beliefs. A visualization practice to pre-live your goals and program your subconscious for success. Why simplifying your solutions (like using Bronzite Light) reduces overwhelm and creates consistent client results. To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Slay The Spray!