B2B Marketing Mindset

Hosted by Pete Monfre

Business Marketing Entrepreneurship

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Episodes

Latest episode

Mar 2024

Language

EN-US

About the show

Helping you make better marketing decisions, see through the hype, and drive more of the right opportunities.

Listen to episodes

10 recent

March 15, 202443 min

Are Trade Events Worth it? – in the Post COVID Age?

In the Age Of Hand Sanitizer, we'll share some ways you can leverage in person and virtual events to get the maximum return on your investment, with special guest Anna Bahr The post <a href="https://sandbox291dev.wpengine.com/are-trade-events-worth-it-with-special-guest-anna-bahr/">Are Trade Events Worth it? – in the Post COVID Age?</a> appeared first on <a href="https://sandbox291dev.wpengine.com"></a>.

March 8, 202443 min

Welcome A.I. Overlords

Today's guest is Tim Hayden from Brain+Trust and he's schooling us on the real A.I. you need to be worried about (and it's not ChatGPT or anything on the market - yet.) This is a wild subject that has massive implications for the world of business and even civilization. Is SkyNet here? Will cockroaches win? Find out in this week's B2B Marketing Mindset. The post <a href="https://sandbox291dev.wpengine.com/welcome-a-i-overlords/">Welcome A.I. Overlords</a> appeared first on <a href="https://sandbox291dev.wpengine.com"></a>.

March 1, 20241 hr 3 min

How To Get More Referrals From Your Professional Network

Today's special guest is Steve Harper, author, speaker, entrepreneur and networking master. Steve is sharing his secrets and methods to drive more referrals and word of mouth for your business. We'll talk about leveraging your professional network to build social capital and go from waiting for the phone to ring to deliberately driving opportunities. The post <a href="https://sandbox291dev.wpengine.com/how-to-get-more-referrals-from-your-professional-network/">How To Get More Referrals From Your Professional Network</a> appeared first on <a href="https://sandbox291dev.wpengine.com"></a>.

February 23, 202448 min

Two Silver Bullets For Growth

It blows my mind that so many companies don't know these two fundamental operational pieces that virtually ensure growth - or they do know, but execute them terribly. Bill and I talk about two Silver Bullets that make B2B companies grow. We'll break each down so you understand how they work and share what we've learned from running our own B2B firms and working with hundreds of B2B clients to help them grow. Get these two things right and you'll see profitable growth. The post <a href="https://sandbox291dev.wpengine.com/two-silver-bullets-for-growth/">Two Silver Bullets For Growth</a> appeared first on <a href="https://sandbox291dev.wpengine.com"></a>.

February 16, 202442 min

Adobe A.I. – False Advertising?

Today I yell at the sky about how companies like Canva and Adobe lie about their products, disparage the marketing industry and insult their customers by showing them as goofy goobers. The post <a href="https://sandbox291dev.wpengine.com/adobe-false-advertising/">Adobe A.I. – False Advertising?</a> appeared first on <a href="https://sandbox291dev.wpengine.com"></a>.

February 9, 202442 min

Bringing In Outside Experts

Today we discuss the advantages of bringing in outsiders to your company to move decision making faster while making better decisions. The post <a href="https://sandbox291dev.wpengine.com/bringing-in-outside-experts/">Bringing In Outside Experts</a> appeared first on <a href="https://sandbox291dev.wpengine.com"></a>.

February 2, 202450 min

How to Get Free Press – We Bust The Myths

Today we are unlocking the mysteries of how publicity and PR work to help you score some sweet press. Do you find yourself wondering "Why do my competitors get press coverage - why not us?" Join us with Master Marketer of the Week Lisa O'Neil and find out what's up with that. The post <a href="https://sandbox291dev.wpengine.com/how-to-get-free-press-we-bust-the-myths/">How to Get Free Press – We Bust The Myths</a> appeared first on <a href="https://sandbox291dev.wpengine.com"></a>.

January 19, 202435 min

Sales and Marketing Wars: Why Can’t We Just Get Along?

Today we are joined by the Master Marketer of the week Scott Thomas to talk about how to get the sales team to work with the marketing team like one big, happy family. The post <a href="https://sandbox291dev.wpengine.com/sales-and-marketing-wars-why-cant-we-just-get-along/">Sales and Marketing Wars: Why Can’t We Just Get Along?</a> appeared first on <a href="https://sandbox291dev.wpengine.com"></a>.

January 12, 202429 min

5 Marketing Don’ts for 2024

This week we are giving the the five DON’Ts - there are probably a lot more than five but it’s a start. It’s 2024 - last week I talked about the five things you MUST do in 2024 to thrive in the post COVID market landscape where everything has changed - except how you do marketing. Since COVID the market for every product and service has changed dramatically. The post <a href="https://sandbox291dev.wpengine.com/5-marketing-donts-for-2024/">5 Marketing Don’ts for 2024</a> appeared first on <a href="https://sandbox291dev.wpengine.com"></a>.

January 4, 202422 min

What Works In 2024

If you are still going to market essentially the same way you did in 2019 or earlier this year’s theme is “adapt or die”. I’m going to show you five “must do” marketing initiatives for 2024. Since COVID the market has changed dramatically – impacting every industry, every size company – at least those that survived. If you aren’t satisfied with the results of your GTM strategy in this episode I’ll give you a roadmap to tune up your approach. The post <a href="https://sandbox291dev.wpengine.com/what-works-in-2024/">What Works In 2024</a> appeared first on <a href="https://sandbox291dev.wpengine.com"></a>.