B2B Marketing Mindset

Hosted by Pete Monfre

Business Marketing

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Episodes

Latest episode

Jul 2025

Language

EN-US

About the show

Helping you make better marketing decisions, see through the hype, and drive more of the right opportunities.

Listen to episodes

10 recent

July 17, 202544 min

Forget “Vibing,” Traction is Where It’s At

We’ve all heard the buzz about “vibe” marketing, vibe coding and vibe - everything and let’s be serious. If it has “vibe” in the name it means “Zero skill and a subscription to ChatGPT." The post <a href="https://b2bmarketingmindset.com/forget-vibing-traction-is-where-its-at/">Forget “Vibing,” Traction is Where It’s At</a> appeared first on <a href="https://b2bmarketingmindset.com">The B2B Marketing Mindset</a>.

July 11, 202537 min

Forgotten Marketing Hack

In this episode of The B2B Marketing Mindset, I'm joined by Krystal Rudyk to explore what today’s marketers are missing. The post <a href="https://b2bmarketingmindset.com/forgotten-marketing-hack/">Forgotten Marketing Hack</a> appeared first on <a href="https://b2bmarketingmindset.com">The B2B Marketing Mindset</a>.

June 19, 202543 min

Forget AI, Communities Are The New Internet

My guest today is Candice Grobler - community building expert. We're discussing the invisible iceberg brewing in the path of AI Titanic - are online communities taking over the marketing landscape? The post <a href="https://b2bmarketingmindset.com/forget-ai-communities-are-the-new-internet/">Forget AI, Communities Are The New Internet</a> appeared first on <a href="https://b2bmarketingmindset.com">The B2B Marketing Mindset</a>.

June 13, 202534 min

Do THIS Before Using AI

My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business. The post <a href="https://b2bmarketingmindset.com/do-this-before-using-ai/">Do THIS Before Using AI</a> appeared first on <a href="https://b2bmarketingmindset.com">The B2B Marketing Mindset</a>.

June 10, 202553 min

WTF IS UP WITH MARKETING?

Today we have a guest who is asking the eternal question marketers face every day: W.T.F. The post <a href="https://b2bmarketingmindset.com/wtf-is-up-with-marketing/">WTF IS UP WITH MARKETING?</a> appeared first on <a href="https://b2bmarketingmindset.com">The B2B Marketing Mindset</a>.

May 29, 202529 min

Is Thought Leadership Dead In the Era of AI “Experts”?

Today I’m talking about thought leadership - what it is and if it still matters in the age of AI. The post <a href="https://b2bmarketingmindset.com/is-thought-leadership-dead-in-the-era-of-ai-experts/">Is Thought Leadership Dead In the Era of AI “Experts”?</a> appeared first on <a href="https://b2bmarketingmindset.com">The B2B Marketing Mindset</a>.

May 22, 202540 min

FIRING A THIEF FIXED OUR OPS

In 1995 I had an employee who was stealing from my company. "Cilia" was a bookkeeper. (Yes, now I know). Cilia wasn't just copping paper clips from the stock room. We're talking "really stealing a lot of (my) money, call the cops, get taken out in cuffs" stealing. Of course we fired her. That's when the shit really hit the fan. The post <a href="https://b2bmarketingmindset.com/firing-a-thief-fixed-out-ops/">FIRING A THIEF FIXED OUR OPS</a> appeared first on <a href="https://b2bmarketingmindset.com">The B2B Marketing Mindset</a>.

May 15, 202547 min

Is A.I. In Sales The Work Of The Devil?

Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai - He is a fellow coach and doing some incredible things with technology and probably isn’t in cahoots with The Dark Lord... or is he? The post <a href="https://b2bmarketingmindset.com/is-a-i-in-sales-the-work-of-the-devil/">Is A.I. In Sales The Work Of The Devil?</a> appeared first on <a href="https://b2bmarketingmindset.com">The B2B Marketing Mindset</a>.

March 27, 202539 min

The Profit Code Unlocked: What’s Holding You Back?

Today I'm interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” - sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn. The post <a href="https://b2bmarketingmindset.com/the-profit-code-unlocked-whats-holding-you-back/">The Profit Code Unlocked: What’s Holding You Back?</a> appeared first on <a href="https://b2bmarketingmindset.com">The B2B Marketing Mindset</a>.

March 14, 202541 min

Mastering Sales Playbooks – Strategy, process, and profit

In this episode I talk to Chris Lopes about Sales Playbooks - what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh. The post <a href="https://b2bmarketingmindset.com/mastering-sales-playbooks-strategy-process-and-profit/">Mastering Sales Playbooks – Strategy, process, and profit</a> appeared first on <a href="https://b2bmarketingmindset.com">The B2B Marketing Mindset</a>.