Innovators Can Laugh

Hosted by Eric Melchor

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Episodes

173

Latest episode

Dec 2024

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EN-US

About the show

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more! Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM). 👉 Subscribe now and help raise the profile of European startup founders! 👉 Want to generate quality leads through b2b podcasters? Contact my B2B Podcast Media Network - https://www.b2bpodpros.com 👉 Want to be a guest on the show? Visit https://forms.gle/DYKC2gjHK9grKn8K6

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60 recent

December 4, 2024Episode 16815 min

The Future of AI in Podcasting

Send us Fan MailJoe Tanarella is the founder of Podengine.ai - an AI search engine for podcasts. There are not that many good tools out there to do podcast research (I know because I've used all of them), but by far this is the most powerful one to use.In this conversation, we discuss how the platform enhances the podcast search experience, making it easier for marketers and agencies to find relevant shows. Other things we discuss:The platform transcribes thousands of episodes daily for insights.Search functionality is crucial for effective podcast outreach.AI will enhance the guest booking process in the future.Effective outreach requires understanding the podcast's content.Filters help identify active podcasts for research.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.Check out our four most downloaded episodes:From Uber and BCG to building a telehealth for pets startup with Michael FisherFrom Starcraft Player to Maximizing Customer Lifetime Value with Valentin RaduRevolutionizing Parent-Teacher Communication with Kinderpedia...

November 27, 2024Episode 16721 min

Unlocking the Power of B2B Video with Anthony Leung

Send us Fan MailNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comIn this conversation I sit down with Anthony Leung, founder of Mean Write Hook. I met Anthony earlier this year in London and he's full of enthusiasm and a boxing fan like me!Anthony shares insights on how businesses can effectively use video to connect with their audience and strategies for producing and distributing video content. We also discuss the significance of making clients comfortable Chapters00:00 Introduction and Background03:08 The Importance of Storytelling in B2B Video05:57 Creating Authentic Video Content09:12 The Process of Working with Clients12:00 Video Production and Distribution Strategies15:10 Comfort on Camera and Client Engagement17:57 The Meaning Behind Mean Right Hook21:05 Rapid Fire Questions and Personal InsightsSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.Check out our four most downloaded episodes:From Uber and BCG to building a telehealth for pets startup with Michael FisherFrom Starcraft Player to Maximizing Customer Lifetime Value with Valentin RaduRevolutionizing Parent-Teacher Communication with Kinderpedia...

November 13, 2024Episode 16625 min

Advocacy Strategies in B2B marketing with Robyn Hartley

Send us Fan MailNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comI sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing. Robyn shares her insights into navigating the buyer's journey, engaging both internal employees and external influencers, and creating effective advocacy programs that drive real results. We discuss the importance of selecting the right influencers, overcoming barriers to employee engagement, and setting realistic timelines for success. Whether you’re looking to build community engagement or measure advocacy ROI, this conversation offers a clear roadmap for making advocacy a cornerstone of your B2B marketing strategy.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.Check out our four most downloaded episodes:From Uber and BCG to building a telehealth for pets startup with Michael FisherFrom Starcraft Player to Maximizing Customer Lifetime Value with Valentin RaduRevolutionizing Parent-Teacher Communication with Kinderpedia...

October 30, 2024Episode 16528 min

The Art of Influencer Outreach with Jake Kitchiner

Send us Fan MailNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comEver wondered how to pitch influencers?Well this is the episode for you. Jake Kitchiner is co-founder of Channel Crawler - a leading influencer YouTube discovery tool. In this conversation, Jake explains why a personalized outreach is the cornerstone of successful brand-influencer partnerships. He also shares advice on how brands should approach different stages of the marketing funnel when working with influencers.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.Check out our four most downloaded episodes:From Uber and BCG to building a telehealth for pets startup with Michael FisherFrom Starcraft Player to Maximizing Customer Lifetime Value with Valentin RaduRevolutionizing Parent-Teacher Communication with Kinderpedia...

October 16, 2024Episode 16422 min

Building a Startup Brand in Record Time with Carly Jefferson

Send us Fan MailNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comEver wondered how to launch a brand that sticks—fast? Carly Jefferson, founder of Uncomplicated Brands, reveals her strategy for helping tech startups build strong, cohesive brands in just days. In this conversation Carly walks us through her unique branding process, including quick-turnaround design and 90-minute brand blueprint sessions. Plus, she shares her go-to tools for branding and design. Join us for a deep dive into the essentials of building a compelling brand at lightning speed. Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.Check out our four most downloaded episodes:From Uber and BCG to building a telehealth for pets startup with Michael FisherFrom Starcraft Player to Maximizing Customer Lifetime Value with Valentin RaduRevolutionizing Parent-Teacher Communication with Kinderpedia...

October 2, 2024Episode 16321 min

From Engineer to PR Pro: Mike Maynard on PR Success

Send us Fan MailStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryIn this episode, Mike Maynard, owner of a leading PR marketing agency, shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discusses the critical role of measurement, delegation, and execution in driving long-term success. He provides actionable advice for B2B marketers on how to set effective PR objectives, manage stress as a business leader, and focus on execution over ideas.3 Key Takeaways for B2B Marketers:The Power of Execution: Ideas are easy, but Mike explains why execution is the real game-changer in both PR campaigns and overall business growth.Measurement & Objectives: Learn how to set clear objectives and measure success effectively in PR campaigns to align with business goals.Delegation & Stress Management: Mike shares the importance of delegating tasks to scale effectively and reduce stress as a business owner.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.Check out our four most downloaded episodes:From Uber and BCG to building a telehealth for pets startup with Michael FisherFrom Starcraft Player to Maximizing Customer Lifetime Value with Valentin RaduRevolutionizing Parent-Teacher Communication with Kinderpedia...

September 18, 2024Episode 16224 min

How I Became A B2B Influencer While Balancing A Full Time Career

Send us Fan MailChris Peters is the founder of Moon at Dawn - a community focused on supporting calibrations, education, content promotion and paid opportunities for b2b creators.In this episode we discuss:how the rise of B2B influencers presents an opportunity for B2B businesses to enhance their marketing efforts and engage with their target audiencehow thought leadership is crucial in marketing, and creating content such as newsletters and podcasts can help position oneself as an expert in the fieldChris creative podcast when it comes to writing his weekly newsletterSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.Check out our four most downloaded episodes:From Uber and BCG to building a telehealth for pets startup with Michael FisherFrom Starcraft Player to Maximizing Customer Lifetime Value with Valentin RaduRevolutionizing Parent-Teacher Communication with Kinderpedia...

September 5, 2024Episode 16147 min

How To Launch An Effective Podcast Advertising Campaign

Send us Fan MailEric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.In this episode we cover:how to measure podcast advertising campaignshow targeting specific regions can enhance the effectiveness of a campaignhow Eric's podcast media network is community focusedThis conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.Check out our four most downloaded episodes:From Uber and BCG to building a telehealth for pets startup with Michael FisherFrom Starcraft Player to Maximizing Customer Lifetime Value with Valentin RaduRevolutionizing Parent-Teacher Communication with Kinderpedia...

August 21, 2024Episode 16028 min

Validating Copy and Improving Conversion Rates with Chris Silvestri

Send us Fan MailChris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares:his process for matching a brand's website copy to the thoughts and expectations of their target audienceHow usability testing is a valuable tool for validating copy and improving conversion rateswhy one should consider using AI models to gain insights and inform copywriting decisionsSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.Check out our four most downloaded episodes:From Uber and BCG to building a telehealth for pets startup with Michael FisherFrom Starcraft Player to Maximizing Customer Lifetime Value with Valentin RaduRevolutionizing Parent-Teacher Communication with Kinderpedia...

August 15, 2024Episode 15927 min

The Key Elements In Community Building with Claudia Cafeo

Send us Fan MailClaudia Cafeo from No Code Ops has built and grown two communities to more than 1,000 people. In this episode, she shares:- her strategies for building and nurturing communities- empowering community members and creating opportunities for them to take initiatives- building one-on-one connections with community members to foster a sense of belongingSubscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.Check out our four most downloaded episodes:From Uber and BCG to building a telehealth for pets startup with Michael FisherFrom Starcraft Player to Maximizing Customer Lifetime Value with Valentin RaduRevolutionizing Parent-Teacher Communication with Kinderpedia...