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B2B Growth

Sharing lessons learned from the best content on the internet with B2B marketers.
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Make a Podcast People Love
26 November 2024
Make a Podcast People Love

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss:The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us:Benji on LinkedInJames on LinkedIn

21 min
5 PERFECT Examples of B2B Content
19 November 2024
5 PERFECT Examples of B2B Content

These five B2B brands are pushing boundaries with innovative content. In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy.Join as we discuss:How one brand’s commitment to industry news builds authority and engagement.A creative approach that makes a product the star of an entertaining series.The secret to scripting video content that dominates a crowded platform.The power of personal branding on LinkedIn to amplify reach and credibility.Connect with us:Benji on LinkedInJames on LinkedIn

25 min
The State of Video Podcasts
12 November 2024
The State of Video Podcasts

We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.In this episode, we’re discussing: Why personality-led shows are taking overHow YouTube’s algorithm is the biggest cheat code to growing your showWhy video might be the only path to breaking into the top 5% of podcastsIf you want to dive even deeper, go grab the full report!Connect with us: Benji on LinkedInJames on LinkedIn

54 min
Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?
5 November 2024
Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?

Everything we think we know about digital media is changing—fast. We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on:The evolution of the creator economy Shifts in content distribution and discoveryThe future of media in business and how to stay aheadLink to Post discussed in this episode: Alex Liberman’s X Post (Click Here)Connect with us: Benji on LinkedInJames on LinkedIn

35 min
The $5.4 Billion Computer Bug
31 October 2024
The $5.4 Billion Computer Bug

Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024.Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-security company known as CrowdStrike.

7 min
Electronic Arts' ILLEGAL Marketing Campaign
29 October 2024
Electronic Arts' ILLEGAL Marketing Campaign

While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles…

7 min
Secrets to Master LinkedIn in 2024
22 October 2024
Secrets to Master LinkedIn in 2024

James takes us through his comprehensive LinkedIn strategy. It's undeniable that a vast majority of B2B buyers are on LinkedIn. Leverage this opportunity by tailoring your content to fit the platform, learn what works and what doesn't, and kick start your content journey today!

13 min
Are You Making These 8 Costly Content Mistakes?
15 October 2024
Are You Making These 8 Costly Content Mistakes?

We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability to generate qualified leads and close high-value deals, and provide practical tips for avoiding these traps.Join as we discuss:The importance of a tailored approach to different platforms and why a one-size-fits-all strategy fails.How varying content formats and optimizing each element can enhance engagement and reach.The benefits of planning your content calendar wisely to include timely and relevant themes that resonate with your audience.Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

19 min
Busy Execs CAN Create Content (5 Easy Habits)
8 October 2024
Busy Execs CAN Create Content (5 Easy Habits)

Can marketers really get busy executives in on content creation without adding to their already packed schedules?In this episode, Benji and James chat about the major barriers keeping execs on the content sidelines and how to integrate content creation effortlessly into their schedules, ensuring they remain leaders in their industry without feeling overwhelmed.Join as we discuss:Strategic Habit Integration: Learn how habit stacking and smart calendar management can make content creation a natural part of an executive's day.Practical Content Creation Tactics: Explore tactics like sharing quick notes on Slack and getting the most out of short meetings.Long-term Benefits of Content Creation: Understand the enduring advantages of building a content bank that boosts thought leadership and maintains industry relevance.Connect with us:Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

28 min
Why Sonic Added Pickleball Courts
1 October 2024
Why Sonic Added Pickleball Courts

Sonic's new pickleball courts are revolutionizing fast-food marketing - could this be the future of customer experience?Join us as we discuss:The power of unique brand experiences and how Sonic's innovative pickleball courts are changing the gameRedefining business experience marketing with creative ideas for non-retail businessesThe impact of experiential marketing on brand perception and customer loyaltyConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

33 min
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