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AWS for Software Companies Podcast

AWS for Software Companies Podcast

Hosted by AWS - Amazon Web Services

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Episodes

217

Latest episode

Aug 2026

Language

EN

About the show

Stay ahead of the rapidly evolving cloud and AI landscape with the AWS for Software Companies podcast. Hear from renowned software leaders, respected industry analysts, and experienced consultants alongside AWS experts as they explore the technologies shaping the future—from generative AI and agentic systems to intelligent cloud architectures, and modern data management. Learn how AI agents are transforming enterprise workflows, how leading companies are modernizing their cloud strategies with security best practices at the core, and what's driving the next wave of SaaS innovation. New episodes drop regularly to keep you informed on the trends that matter most to your business. ]]>

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60 recent
August 11, 202647 min

Ep218: Building Bizzdesign Unify - How Three Acquisitions became One AI Strategy

Chief Strategy Officer Nick Reed unpacks the "architecture of trust," AI-native enterprise transformation, and why staying laser-focused on customer value is central to Bizzdesign's bold AI strategy.Topics Include:Bizzdesign: global enterprise transformation SaaS company with Dutch roots, founded 2000, Main Capital-backedCustomers include HSBC, Shell, KPMG, and Airbus globallyBold 12-month strategy: acquired Mega International and Alfabet from Software AGAcquisitions tripled revenue, created the first true end-to-end enterprise transformation suiteBizzdesign’s 18-year recognition as a Gartner Magic Quadrant Leader in Enterprise ArchitectureThe launch of Bizzdesign Unify in April 2026, an AI-native transformation collaboration platform Nick Reed's journey: enterprise software, customer value, M&A strategy, and AI-driven transformationHow Bizzdesign supports planning, design, and governance pillars across the transformation lifecycleHow Bizzdesign Unify complements existing enterprise architecture and portfolio management environmentsWhy Bizzdesign Unify is architecturally different: conversational AI-native experience, not traditional UIAI acts as a co-worker, supporting transformation work and decisions through curated skillsNew experience opens enterprise context to broader stakeholdersBizzdesign Unify bridges the gap between messy whiteboards and governed enterprise dataExample walkthrough: mapping customer service transformation dependencies and impactsGenerative AI creates transformation scenarios grounded in enterprise contextTech stack built on Amazon Bedrock, MCP clients, graph dataBalancing agentic AI and automation with human-in-the-loop accountability"Architecture of trust": permissions, oversight, and decentralized controlPricing shifts from seat-based to AI credit consumption modelClosing advice: stay laser-focused on core customer value creationParticipants:Nick Reed – Chief Strategy Officer, BizzdesignKamil Davidov – Sales Leader Israel ISV-BizApps, Amazon Web ServicesJohan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

August 4, 202621 min

Ep217: Owning the Model: Conversational AI at Enterprise Scale with Omilia

Omilia’s CTO shares their strategy on building AI that facilitates billions of calls and what it takes to win the next decade.Topics Include:Miguel Alava welcomes Marios Fakiolas, CTO of OmiliaOmilia has built production AI for over 20 yearsBanking and telco clients demand speed and accuracyOmilia builds its own agent framework and self-learning agentsInfrastructure and data matter more than any single modelModels are ships; Omilia's infrastructure is the permanent dockAI is core infrastructure at Omilia, not an external APIBuilders differ from orchestrators by owning bespoke modelsPlatform is a kitchen; models are ingredients for recipesOmilia believes AI should be accessible, not just for elitesAI vendors split into camps by economics and scalabilityGen AI and ROI don't yet align well industry-wideSmall unaddressed pain points can quietly sink AI projectsOmilia revisits its offering using deep customer knowledgeCost-efficient economics at billions of calls is Omilia's moatMaking AI work differs from making AI profitableBedrock enables fast prototyping and early customer feedbackOmilia moves to SageMaker AI to fully own its modelsMarios praises the AWS team supporting Omilia dailySpeed round covers AI advocates, cloud, and adaptability aheadParticipants:Marios Fakiolas – Chief Technical Officer, OmiliaMiguel Alava – EMEA ISV General Manager, Amazon Web Services  See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

July 28, 202623 min

Ep216: Powering AI-enabled Operational Insights with Amazon Bedrock

From alert to root cause in one minute - how PagerDuty built autonomous incident response on Amazon Bedrock, and the future of triage and trust. Topics Include:PagerDuty's agents must perform during 2am outages — stakes are highSoftware shipping accelerated dramatically; production environments largely did notA 9:30pm slowdown traced to a race condition solved two years earlierThe fix was documented — but the context wasn't at handPagerDuty Advance ships four agents: SRE, Scribe, Shift, InsightsWhy four, not one? Focus and predictability in non-deterministic systemsSaurabh Shanbhag: Bedrock is far more than a model serviceZero data retention, PrivateLink, TLS — why enterprises pick BedrockFrontier models everywhere burns tokens; classify, route, distill, fine-tuneSRE agent triages alerts before you even join the callOne minute to root cause — context beat raw intelligenceHuman surfaces versus machine surfaces: MCP and CLI move fastest"The model eats the harness" — every upgrade invalidates foundational componentsFeeding agents everything failed; compartmentalised investigation threads work betterNew York Life's three stages of trust, and the seatbelt override that wasn't Participants:Tom Hogarty - Senior Director Product Management, PagerDutySaurabh Shanbhag – Sr Partner Solution Architect, Amazon Web Services  See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

July 21, 202630 min

Ep215: Insight to Action: AI Agents Transforming Sales Operations

Domo and AWS reveal how AI agents freed sales reps from 20 hours of weekly busywork, turning scattered data into real-time coaching and forecasting.Topics Include:Domo and AWS teams introduce today's session on AI agents in sales.Topic: using AI agents to transform sales operations, from insight to action.IT teams increasingly asked to turn data into actionable outcomes, not just access.Domo's CRO wanted AI agents to boost sales rep efficiency significantly.Reps act like "archaeologists," digging through scattered systems for basic context.This digging eats roughly 20 hours weekly, half of reps' time.Goal: personal AI agent per rep, understanding their book of business.Live demo begins: agent app surfaces urgent items needing attention.Agent tracks deal milestones, timelines, and forecasts from call and email data."Deal coach" feature grades rep performance and suggests next actions.Agent tone can be tuned from gentle to direct, aiding tough feedback.Architecture overview begins: building an AI-ready data foundation first.Data from CRM, calls, and emails flows into a cloud warehouse.Two agents built: automated deal analysis and personalized deal coach.Agents write insights back to CRM, preserving human edit control.Recipe: build foundation, activate with agents, distribute to people.Governance must be embedded throughout, not bolted on afterward.Second example: Fogo do Chão uses AI to analyze restaurant reviews.AWS architecture explained: Domo runs on Bedrock, defaulting to Anthropic models.Q&A: sales team adoption was immediate and enthusiastic post-rollout.Participants:Jason Longhurst – Head of Product Marketing, DomoAman Tiwari - Sr Solutions Architect, ISV, Amazon Web Services  See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

July 14, 202623 min

Ep214: Teradata, Amazon Bedrock AgentCore Unlock Zero-Data-Movement Analytics

Curious how AI can query your enterprise data without moving it or making things up? AWS and Teradata break down a trustworthy analyst agent built for real production use.Topics Include:Neha Wadhera (AWS) introduces Trinath Yarlagadda and the Teradata Analyst AgentEnterprise AI data prep is costly, stalling most orgs at experimentationAgent answers plain-English questions via traceable SQL, zero data movementBarrier removal drives 3.7x ROI and 40% productivity gainsHealthcare demo setup: hospital COPD readmissions, ~$10K cost per incidentFour design principles: traceability, no data movement, deterministic-first, governance as codeMain orchestrator agent plans, writes SQL, calls Teradata MCP serverComplex questions escalate to a context-isolated data scientist agentBuilt on Claude Agent SDK, running Bedrock Claude Sonnet/Haiku/OpusLive demo: COPD readmission rates explored through iterative agent reasoningDelegation demo: data scientist agent runs in-database analysis, surfaces factorsPre/post tool hooks log every step and cost to CloudWatchAgent hosted on Amazon Bedrock AgentCore, fully serverless and scalableAgentCore delivers runtime, memory, identity, and observability out of the boxLessons learned: guardrails first, deterministic ops, multi-agent registry, ongoing evaluationParticipants:Trinath Yarlagadda – Principal Solution Architect – Agentic AI, TeradataNeha Wadhera – Sr Solutions Architect, Amazon Web Services  See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

July 7, 202623 min

Ep213: Prompt to Production - AWS Database Integration in Vercel

Learn how Vercel's "self-driving infrastructure" vision pairs with AWS databases to eliminate backend friction, securely cutting Aurora Serverless creation time from minutes to seconds.Topics Include:Hedieh Zandi (Vercel) and Manbeen Kohli (AWS) introduce prompt-to-production sessionVercel powers 18 million developers, maintains Next.js and AI SDKVercel's agentic infrastructure runs on AWS Lambda, CloudFront, and S3AI now generates frontend, APIs, and workflows for small teamsBackend friction remains: credentials, provisioning, database configuration still hardVercel envisions "self-driving infrastructure" that adapts automatically to appsNew AWS partnership brings native Aurora DSQL and Postgres integrationManbeen explains databases now built into Vercel Marketplace and v0Aurora Serverless database creation sped up from minutes to secondsAurora Postgres, DynamoDB, and DSQL scale prototypes without rewritesPre-configured templates help builders start RAG or shopping AI appsDatabase security uses OIDC and IAM tokens, no stored passwordsAWS chosen for agents: low latency, autonomy, one-click simplicityskills.sh gives agents reusable instructions, mirrors AWS Kiro's "powers"v0 lets users build full-stack apps using natural language promptsv0 uses Bedrock models and deploys directly on Vercel infrastructureLive demo: v0 builds restaurant app, provisions database, adds Stripe checkoutDemo ends at AWS console; Rauch quote and hackathon close sessionParticipants:Hedieh Zandi - Product Lead, VercelManbeen Kohli - Director of Product Management, Aurora and RDS Databases, Amazon Web Services  See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

June 30, 202641 min

Ep212: Reinventing with Agentic AI - How Kaltura Is Pivoting Their Platform for the Future

Kaltura's Ruthie Eisenberg and Yair Neumann reveal how the video giant is reinventing itself as an agentic digital experience company built on AI avatars and hyper-personalized content.Topics Include:Kaltura founded 2006, went public on NASDAQ in 2021.Kaltura reinventing itself from video company to agentic digital experience company.Shift from static content delivery to hyper-personalized conversational experiences.Partners and customers now demand intelligence, not just video infrastructure.Kaltura's mission: powering agentic experiences across customer and learner journeys.AWS co-sell motion strengthened as Kaltura runs on AWS AI infrastructure.Camille used a Kaltura avatar to scale her own presentations.Most enterprise websites bury content behind thousands of static links.Kaltura builds personalised web pages on the fly, in real time.Over 80% of content users see is surfaced for the very first time.Acquisitions of eSelf.ai and PassFactory complete Kaltura's agentic content flywheel.PassFactory answers: what should this specific person see next?eSelf.ai enables multimodal conversational avatars that guide users emotionally.20 years of behavioral data underpins Kaltura's content intelligence advantage.GPU scarcity and compute costs shape every AI architecture decision Kaltura makes.Kaltura optimises model tiers — strongest for planning, lighter models for execution.Fidelity, speed, and cost form a constant triangle in every AI product decision.Go-to-market and product teams now work closer together than ever before.Pricing shifting from seat-based SaaS to consumption and outcome-based models.Kaltura co-creating pricing frameworks with customers across different verticals.Internal product agent now handles research, stories, and data analysis autonomously.Small two-to-three person squads move fastest in the current AI environment.Yair's advice: fail at least once a week, succeed once a quarter.Kaltura scaled its CEO via avatar for a live investor earnings call.Ruthie's advice: keep the customer at the centre of every single decision.Participants:Ruthie Eisenberg – Vice President, Strategic Partnerships, KalturaYair Neumann – Senior Vice President of Product, KalturaKamil Davidov – Sales Leader Israel ISV-BizApps, Amazon Web ServicesJohan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

June 22, 202643 min

Ep211: Going All In - How Monday.com Rebuilt Its Mission With Agentic AI

With 250,000 customers and $1.2B in revenue, Monday.com's CPTO explains why they threw out their roadmap and rebuilt everything around agentic AI.Topics Include:Daniel Lereya joined Monday.com when it had just 30 people and five engineers.He grew the R&D org from five engineers to roughly 900 over a decade.Three years ago Daniel became Monday.com's first ever CPTO.Monday.com initially approached AI by adding small features across the product.They called this early phase "sprinkling AI dust" — helpful but not transformative.A pivotal board meeting made Daniel realise AI hadn't changed Monday's core value.Monday.com decided to rethink its mission from first principles around AI.The new mission: AI agents that actually execute work, not just manage it.AI gives businesses an "infinite workforce" regardless of company size.Agents can now do hyper-personalised work at a scale humans simply cannot.Monday's platform puts agents at the centre, replacing boards and dashboards.Shared context and human-in-the-loop handoffs make their agents uniquely powerful.Monday ran an "AI month" — pausing the entire 900-person builder org to transform.The month rebuilt team mindset and energy, reminding staff of early startup days.Monday also ran an "agentic week" where every department built their own agents.Finance built agents to automatically match incoming payments to customer accounts.Scaling AI adoption internally remains the biggest challenge across businesses today.Monday introduced "effective AI" — balancing capability with cost efficiency.They acquired voice AI startup One AI to add specialised model capabilities.On pricing, Monday shifted to a hybrid seats-plus-AI-credits consumption model.Participants:Daniel Lereya – Chief Product and Technology Officer, Monday.comKamil Davidov – Sales Leader Israel ISV-BizApps, Amazon Web ServicesJohan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

June 9, 202622 min

Ep210: Resilience at Machine Speed - PagerDuty's Path to Autonomous Operations

PagerDuty SVP Rukmini Reddy explains why AI is making software operations exponentially more complex — and why the companies that learn and recover fastest will be the ones that win.Topics Include:PagerDuty powers critical digital operations for enterprises and AI-native companies.Founded by early AWS employees who experienced always-on system failures firsthand.The platform evolved from simple alerting into a full operational intelligence platform.Complexity exploded with microservices, cloud-native infrastructure, and multi-cloud environments.Reliability must be a core value — not an operational afterthought.PagerDuty's culture champions the customer above everything else.Employee recognition extends beyond sales to celebrate the whole business.AI is accelerating software creation but making operations far more complex.AI fails differently — silently, unpredictably, with a much larger blast radius.Enterprises should leverage their operational history as a competitive AI asset.AI-native companies must build operational resilience early, not bolt it on later.The winners won't build fastest — they'll learn and recover fastest.Participants:Rukmini Reddy – Senior Vice President of Engineering, PagerDutySee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

June 2, 202616 min

Ep209: Starburst Data's Blueprint for the AI Era with AWS

From cracked data foundations to multi-agent AI, Starburst Data's co-founder shares hard-won lessons on getting the right data, not just more of it.Topics Include:Matthew Fuller, co-founder and VP of Product at Starburst Data, joins the show.Starburst is built on Trino, a fast SQL engine for federated data queries.Their platform lets users query data across lakes, stores, and databases seamlessly.Governed "data products" give organizations access to their full data estate in context.A strong data foundation is essential before any AI use case can succeed.AI doesn't create data problems — it exposes the cracks already there.Common mistake: assuming everyone in an org defines "customer" or "revenue" the same way.More data isn't always better — getting the right data is what matters.Customers include HSBC, Comcast, Zalando, ZoomInfo, and DBS, many running on AWS.AWS partnership spans technical support, SLA reliability, and proactive product briefings.Advice for product leaders: always anchor new technology back to the customer problem.2026 will be defined by specialized multi-agents working together autonomously.Participants:Matt Fuller – Co-Founder, Vice President of Product, Starburst DataSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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